{"id":19977,"date":"2024-10-15T11:01:13","date_gmt":"2024-10-15T10:01:13","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/?p=19977"},"modified":"2025-05-07T14:53:55","modified_gmt":"2025-05-07T13:53:55","slug":"will-ai-replace-accountants","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-gb\/blog\/will-ai-replace-accountants\/","title":{"rendered":"Will AI replace accountants?"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/category\/technology-innovation\/\" class=\"entry-header__link\">Technology &amp; Innovation<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tWill AI replace accountants?\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2024-10-15T11:01:13+01:00\">15 October, 2024<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Will AI replace accountants?\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-gb\/blog\/will-ai-replace-accountants\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n<div class=\"wp-block-post-author\">\n\t\t\t<div class=\"co-authors\">\n\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/author\/kieronjohnson\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/Kieron-Johnson-350x350.jpg\" class=\"entry-author__image\" alt=\"kieron-johnson-profile-picture\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/Kieron-Johnson-350x350.jpg 350w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/Kieron-Johnson.jpg 600w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Kieron Johnson<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t<\/div>\n\n\n\n<p>Artificial intelligence (AI) has been shaking up our working life as we know it.<\/p>\n\n\n\n<p>From art to agriculture, AI is making its mark in various industries\u2014and accountancy is no exception.<\/p>\n\n\n\n<p>The question is, will AI replace <a href=\"https:\/\/www.sage.com\/en-gb\/accountants\/\" target=\"_blank\" rel=\"noreferrer noopener\">accountants<\/a>?<\/p>\n\n\n\n<p>While AI is definitely transforming the way accountants tick off their to-do lists, it also presents unrivalled opportunities for improved accuracy, efficiency and strategic decision-making.<\/p>\n\n\n\n<p>But AI also has its fair share of limitations, especially in the accounting profession.<\/p>\n\n\n\n<p>In this article, we&#8217;ll cover the impact of AI on accountancy, its benefits and challenges, and how accountants can use AI tools to optimise small businesses and help them stay ahead of the curve.<\/p>\n\n\n<?xml encoding=\"utf-8\" ?><div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-impact-of-ai-on-accountancy\" data-level=\"2\">Impact of AI on accountancy<\/a><\/li><li><a href=\"#h-limitations-of-ai-in-accountancy\" data-level=\"2\">Limitations of AI in accountancy<\/a><\/li><li><a href=\"#h-how-likely-is-it-that-ai-will-replace-accountants\" data-level=\"2\">How likely is it that AI will replace accountants?<\/a><\/li><li><a href=\"#h-how-can-accountants-adapt-to-ai\" data-level=\"2\">How can accountants adapt to AI?<\/a><\/li><li><a href=\"#h-final-thoughts\" data-level=\"2\">Final thoughts<\/a><\/li><\/ul><\/div>\n\n\n<div class=\"single-cta\">\n\t<a\n\t\tclass=\"button button--primary gate-23ce31f2-4d5e-4bfb-a9a6-c843fa5ada0f\"\n\t\trole=\"button\"\n\t\tdata-button-location=\"content_area\"\n\t\thref=\"#gate-23ce31f2-4d5e-4bfb-a9a6-c843fa5ada0f\"\n\t>Uncover practical AI steps for a more human-centred practice with your free e-book<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-impact-of-ai-on-accountancy\"><strong>Impact of AI on accountancy<\/strong><\/h2>\n\n\n\n<p>AI is having a sizeable impact on accountants, both in terms of how they work and the services they can offer.<\/p>\n\n\n\n<p>The good news is accountants are willing to adapt to\u2014and adopt\u2014AI.<\/p>\n\n\n\n<p>According to the Association of Chartered Certified Accountants, <a href=\"https:\/\/www.accaglobal.com\/uk\/en\/news\/2024\/May\/UK-talent.html\" target=\"_blank\" rel=\"noreferrer noopener\">66% of finance professionals believe AI will add more value to their roles<\/a>.<\/p>\n\n\n\n<p>And <a href=\"https:\/\/www.sage.com\/en-gb\/company\/digital-newsroom\/2024\/07\/23\/going-for-growth-creating-an-ai-first-future-in-accounting\/\" target=\"_blank\" rel=\"noreferrer noopener\">research<\/a> from Sage suggests that widespread AI adoption in accounting practices could add \u00a32 billion to the economy and create 20,000 jobs.<\/p>\n\n\n\n<p>AI is making its presence felt in these 5 areas of accounting:<\/p>\n\n\n\n<p><strong>1. Automation<\/strong><\/p>\n\n\n\n<p>AI can put repetitive, time-consuming work on auto-pilot, such as data entry, account reconciliation, and invoice processing.<\/p>\n\n\n\n<p>For instance, let&#8217;s say you own a medium-sized accounting firm. Using AI-powered software to process and categorise thousands of invoices every month can potentially save hundreds of hours in manual work.<\/p>\n\n\n\n<p>If your invoices are stuck in siloed offices, cloud-based <a href=\"https:\/\/www.sage.com\/en-gb\/accountants\/automated-data-processing\/\" target=\"_blank\" rel=\"noreferrer noopener\">automation<\/a> can consolidate that data, making it faster and easier to access, wherever you are.<\/p>\n\n\n\n<p>This <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/accountants-ai-free-time-client-work\/\" target=\"_blank\" rel=\"noreferrer noopener\">frees you up to nurture your client relationships<\/a> and provide them with higher value advisory services.<\/p>\n\n\n\n<p><strong>2. Accuracy<\/strong><\/p>\n\n\n\n<p>AI can also process large quantities of complex data and highlight discrepancies that can be easily missed by the human eye.<\/p>\n\n\n\n<p>For example, you could use an <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/artificial-intelligence-will-impact-accountants\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI tool<\/a> to scan financial statements and flag up any inconsistencies for later review\u2014all at the touch of a button.<\/p>\n\n\n\n<p>This helps to ensure that your clients&#8217; financial records are accurate and financial reporting is regulation-compliant.<\/p>\n\n\n\n<p><strong>3. Productivity<\/strong><\/p>\n\n\n\n<p>The upshot of using AI to automate routine tasks and improve data accuracy is a boost in your overall productivity.<\/p>\n\n\n\n<p>For instance, you can use AI to immediately process payroll and calculate tax, which will have a positive effect on your productivity. This also enables your firm to increase the number of clients on its books without having to increase staff headcount.<\/p>\n\n\n\n<p><strong>4. Analytics<\/strong><\/p>\n\n\n\n<p>In addition to providing real-time financial insights, AI enables you to analyse past financial data to predict future financial trends, which can help you plan more effectively and make more informed decisions.<\/p>\n\n\n\n<p>Pattern recognition is one of the biggest advantages of AI-powered software. It can compare hundreds of thousands of data points faster than humans, giving you insight in minutes or even seconds, that would otherwise take days to manually calculate.<\/p>\n\n\n\n<p><strong>5. Fraud<\/strong><\/p>\n\n\n\n<p>AI is an effective tool for accountants to combat fraudulent activity.<\/p>\n\n\n\n<p>It can analyse large volumes of financial transactions and detect any irregularities, which adds an extra layer of protection against fraud.<\/p>\n\n\n\n<p>It can be trained on compliance regulations, and can quickly flag anything that might affect your client or your practice.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-limitations-of-ai-in-accountancy\"><strong>Limitations of AI in accountancy<\/strong><\/h2>\n\n\n\n<p>AI has clear advantages over accountants in terms of the speed, accuracy, and consistency with which it can process large amounts of data\u2014without taking a break.<\/p>\n\n\n\n<p>These advantages provide significant time and cost savings. But AI also has its limitations compared to your skillset:<\/p>\n\n\n\n<p><strong>1. Intuition<\/strong><\/p>\n\n\n\n<p>When making complex financial decisions, you need to exercise your professional judgment.<\/p>\n\n\n\n<p>Occasionally, you also have to rely not only on your knowledge, skills, and experience, but also on your intuition, which goes well beyond analysing the data in front of you.<\/p>\n\n\n\n<p>AI tools don&#8217;t have this capability. They&#8217;re limited to &#8220;learning&#8221; from past mistakes and the quality of an AI tool&#8217;s learning curve is determined by the quality of the performance feedback provided to it.<\/p>\n\n\n\n<p>If the feedback loop is good, the AI tool will respond effectively when presented with the same or similar scenarios in the future.<\/p>\n\n\n\n<p>But if the feedback loop doesn&#8217;t help it adjust, the AI tool won&#8217;t be as effective the next time around.<\/p>\n\n\n\n<p>You&#8217;ll need to work with the AI, like an assistant, rather than giving it the reins entirely.<\/p>\n\n\n\n<p><strong>2. Creativity<\/strong><\/p>\n\n\n\n<p>To develop bespoke solutions to financial challenges businesses may face, accountants often have to put their creative hats on.<\/p>\n\n\n\n<p>Creativity is a combination of knowledge, understanding, emotion, and human (rather than simulated) intelligence, which AI doesn&#8217;t have. The ability to come up with inspired solutions to client problems is something only humans can do.<\/p>\n\n\n\n<p>Another part of your creative skillset is the ability to adjust to change.<\/p>\n\n\n\n<p>At the moment, AI tools typically have a hard time completing tasks that call for genuine creativity and versatility because they are still so bound to reference material.<\/p>\n\n\n\n<p>Your creative skillset is essential here, as AI can&#8217;t do this for you.<\/p>\n\n\n\n<p><strong>3. Interpersonal skills<\/strong><\/p>\n\n\n\n<p>Building and maintaining client relationships is key to accountants understanding business needs and gaining client trust.<\/p>\n\n\n\n<p>The personal interaction you have with your client is part and parcel of relationship-building.<\/p>\n\n\n\n<p>It requires self-awareness, empathy, and emotional intelligence\u2014all uniquely human characteristics that AI isn&#8217;t able to imitate (yet).<\/p>\n\n\n\n<p>Your clients want to know that a human is at the helm, helping them navigate their finances as part of their team. They want to feel you are on their side, and they won&#8217;t get that from AI.<\/p>\n\n\n<div class=\"single-cta\">\n\t<a\n\t\tclass=\"button button--primary gate-23ce31f2-4d5e-4bfb-a9a6-c843fa5ada0f\"\n\t\trole=\"button\"\n\t\tdata-button-location=\"content_area\"\n\t\thref=\"#gate-23ce31f2-4d5e-4bfb-a9a6-c843fa5ada0f\"\n\t>Uncover practical AI steps for a more human-centred practice with your free e-book<\/a>\n<\/div>\n\n\n\n\n<p>There are 3 key differences between the way AI tools and accountants work, that can help you find the value in what you bring to the client:<\/p>\n\n\n\n<p><strong>1. Adaptability<\/strong><\/p>\n\n\n\n<p>AI tools have the capacity to quickly adapt to new information and update their learning models as they go.<\/p>\n\n\n\n<p>But they may also need substantial reprogramming to cope with completely new tasks.<\/p>\n\n\n\n<p>By contrast, accountants use their past experience and professional judgment to accommodate a whole host of circumstances on the fly\u2014often meeting unanticipated challenges head-on with creative solutions.<\/p>\n\n\n\n<p><strong>2. Ethical judgment<\/strong><\/p>\n\n\n\n<p>AI is driven by algorithms and designed to adhere to preexisting rules, which are completely binary and may not necessarily factor into ethical considerations.<\/p>\n\n\n\n<p>Accountants, on the other hand, apply their ethical judgment and knowledge of professional standards to ensure compliance with the law and any relevant codes of ethics.<\/p>\n\n\n\n<p>Ultimately, you&#8217;ll be responsible for making those calls, making you more valuable to the client.<\/p>\n\n\n\n<p><strong>3. Communication skills<\/strong><\/p>\n\n\n\n<p>AI tech can analyse big data and produce detailed reports, but it occasionally falls short when attempting to communicate complex findings in a meaningful way. Cold, hard facts can appear detached and uninspiring.<\/p>\n\n\n\n<p>But accountants are trained to decode complex financial data and communicate it to a variety of audiences including clients, colleagues, and stakeholders alike, bringing the data to life.<\/p>\n\n\n\n<p>Your unique skillset here is telling the story of the data, and creating a compelling narrative to engage clients, stakeholders, and your team.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-likely-is-it-that-ai-will-replace-accountants\"><strong>How likely is it that AI will replace accountants?<\/strong><\/h2>\n\n\n\n<p>It&#8217;s fairly safe to say that AI won&#8217;t be replacing accountants anytime soon.<\/p>\n\n\n\n<p>According to a <a href=\"https:\/\/www.icaew.com\/-\/media\/corporate\/files\/technical\/technology\/thought-leadership\/artificial-intelligence.ashx\" target=\"_blank\" rel=\"noreferrer noopener\">report<\/a> produced by the Institute for Chartered Accountants in England and Wales, AI&#8217;s capabilities can complement human decision-making, but they can&#8217;t replicate it.<\/p>\n\n\n\n<p>Edward Tian, CEO of <a href=\"https:\/\/gptzero.me\/\" target=\"_blank\" rel=\"noreferrer noopener\">GPTZero<\/a>, an AI detection software company, agrees.<\/p>\n\n\n\n<p>He believes there&#8217;s more to accounting than meets the eye.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>&#8220;Accountants don&#8217;t just run the numbers,&#8221; says Edward. &#8220;There&#8217;s so much more to the job that requires human interaction and specialised skills.&#8221;<br>Edward points to accountants working hand-in-hand with businesses for the purposes of brainstorming and budgetary planning.<br><br>&#8220;Even with AI tools that provide financial breakdowns and trend forecasting, only human accountants can fully understand a company&#8217;s vision and goals in addition to the complexities involves in hiring, for example.<br><br>&#8220;AI can be an invaluable accounting tool and help to improve many business processes, but a human touch is always going to be needed.&#8221;<\/p><\/blockquote><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-can-accountants-adapt-to-ai\"><strong>How can accountants adapt to AI?<\/strong><\/h2>\n\n\n\n<p>In order for accountants to future-proof their jobs and maximise their efficiency, they need to successfully adapt to using AI.<\/p>\n\n\n\n<p>Here are 3 ways you can do this:<\/p>\n\n\n\n<p><strong>1. Prioritise education and training<\/strong><\/p>\n\n\n\n<p>Take dedicated courses on AI for accountants or undertake training in AI and data analytics to ensure you develop the necessary skills to use AI effectively in your job.<\/p>\n\n\n\n<p>Beyond specific AI education and training, it&#8217;s a good idea for you to research the latest developments in AI technology, best practices, and regulations to keep your knowledge current.<\/p>\n\n\n\n<p><strong>2. Improve data quality<\/strong><\/p>\n\n\n\n<p>The full <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/ai-potential-accounting-practice\/\" target=\"_blank\" rel=\"noreferrer noopener\">potential of AI tools<\/a> can only be realised when they&#8217;re fed high-quality data.<\/p>\n\n\n\n<p>Commit to creating a pipeline of precise, up-to-date, and balanced information. This will enable AI to learn from patterns and make reliable, unbiased forecasts.<\/p>\n\n\n\n<p><strong>3. Adopt a strategic role<\/strong><\/p>\n\n\n\n<p>Focus on aspects of your job that can&#8217;t be easily automated by AI, such as offering bespoke strategic advice and business insights to clients, running face-to-face training, or nurturing your stakeholder relationships.<\/p>\n\n\n\n<p>AI-powered accounting software will give you more free time, to spend on the business or your own development, ensuring longevity and happiness both from the client, and in your role.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-thoughts\"><strong>Final thoughts<\/strong><\/h2>\n\n\n\n<p>Although AI lacks intuition, creativity, and interpersonal skills at the moment, its capacity to increase <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/automation-for-your-practice\/\" target=\"_blank\" rel=\"noreferrer noopener\">automation<\/a>, data accuracy, and productivity levels puts it in good stead for becoming a core fixture in the accounting industry now and in the future.<\/p>\n\n\n\n<p>While it won&#8217;t replace you, it will significantly redefine your role.<\/p>\n\n\n\n<p>But you&#8217;ll need to upskill in order to work alongside AI\u2014in a partnership\u2014where AI completes the high-volume, run-of-the-mill tasks, and you engage in high-value strategic, advisory work.<\/p>\n\n\n\n<p>The bottom line is, when you embrace AI, you gain a competitive advantage over others that are slow to embrace the technology.<\/p>\n\n\n\n<p>AI adoption is a win for you, your clients, and the economy.<\/p>\n\n\n\n \n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Practical steps to harness AI for a more human-centred practice<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>Discover how to win back time and enhance value for clients.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"##gate-23ce31f2-4d5e-4bfb-a9a6-c843fa5ada0f\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1215\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1405751400-1215x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1405751400-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Will AI replace accountants? This article explains everything you need to know about an AI-powered accounting partnership.<\/p>\n","protected":false},"author":1766,"featured_media":16319,"menu_order":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[11,114],"tags":[223,224,50],"business_type":[115],"lilypad":[],"context":[],"industry":[],"persona":[67],"imagine_tag":[331,309],"coauthors":[402],"class_list":["post-19977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology-innovation","category-trends-insights","tag-accountant-accounting","tag-accountant-automation","tag-ai","business_type-accountants"],"sage_meta":{"region":"en-gb","author_name":"Kieron Johnson","featured_image":"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1400801126.jpg","imagine_tags":{"331":"AI accountants","309":"AI Hub"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice UK","distributor_original_site_url":"https:\/\/www.sage.com\/en-gb\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/19977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/users\/1766"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/comments?post=19977"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/19977\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media\/16319"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media?parent=19977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/categories?post=19977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/tags?post=19977"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/business_type?post=19977"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/lilypad?post=19977"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/context?post=19977"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/industry?post=19977"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/persona?post=19977"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/imagine_tag?post=19977"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/coauthors?post=19977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}