{"id":20737,"date":"2025-02-04T16:55:57","date_gmt":"2025-02-04T16:55:57","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/?p=20737"},"modified":"2025-02-04T16:55:58","modified_gmt":"2025-02-04T16:55:58","slug":"set-business-up-for-success-new-year","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-gb\/blog\/set-business-up-for-success-new-year\/","title":{"rendered":"How to set your business up for success in 2025"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/category\/money-matters\/\" class=\"entry-header__link\">Money Matters<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tHow to set your business up for success in 2025\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2025-02-04T16:55:57+00:00\">4 February, 2025<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"How to set your business up for success in 2025\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-gb\/blog\/set-business-up-for-success-new-year\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n<div class=\"wp-block-post-author\">\n\t\t\t<div class=\"co-authors\">\n\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/author\/kieronjohnson\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/Kieron-Johnson-350x350.jpg\" class=\"entry-author__image\" alt=\"kieron-johnson-profile-picture\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/Kieron-Johnson-350x350.jpg 350w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2024\/01\/Kieron-Johnson.jpg 600w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Kieron Johnson<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t<\/div>\n\n\n\n<p>In 2024, small businesses made a big impression in the UK.<\/p>\n\n\n\n<p>According to the <a href=\"https:\/\/www.fsb.org.uk\/uk-small-business-statistics.html\" rel=\"noopener noreferrer\">Federation of Small Businesses<\/a>, 5.5 million small and medium-sized enterprises (SMEs) made up 99.8% of the business population.<\/p>\n\n\n\n<p>With such a commanding presence last year, the potential impact of <a href=\"https:\/\/www.sage.com\/en-gb\/size\/small-business\/\">small businesses<\/a> can&#8217;t be overstated in 2025.<\/p>\n\n\n\n<p>In this article, we map out six key strategies to position your business for growth in the year ahead, from strategic goal-setting to embracing cutting-edge AI technology.<\/p>\n\n\n\n<p>Here&#8217;s what we cover:<\/p>\n\n\n<?xml encoding=\"utf-8\" ?><div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-1-review-your-business-plan\" data-level=\"2\">1. Review your business plan<\/a><\/li><li><a href=\"#h-2-set-smart-strategic-goals\" data-level=\"2\">2. Set SMART strategic goals<\/a><\/li><li><a href=\"#h-3-manage-your-cash-flow\" data-level=\"2\">3. Manage your cash flow<\/a><\/li><li><a href=\"#h-4-capitalise-on-ai-and-technology\" data-level=\"2\">4. Capitalise on AI and technology<\/a><\/li><li><a href=\"#h-5-train-your-team\" data-level=\"2\">5. Train your team<\/a><\/li><li><a href=\"#h-6-ask-the-experts\" data-level=\"2\">6. Ask the experts<\/a><\/li><li><a href=\"#h-final-thoughts\" data-level=\"2\">Final thoughts<\/a><\/li><\/ul><\/div>\n\n\n\n<div class=\"single-cta\">\n\t<a\n\t\tclass=\"button button--primary gate-46d869e5-f36b-4b06-8a2c-0ee65a10435b\"\n\t\trole=\"button\"\n\t\tdata-button-location=\"content_area\"\n\t\thref=\"#gate-46d869e5-f36b-4b06-8a2c-0ee65a10435b\"\n\t>Download your free small business toolkit and use the checklists and templates to manage your accounting, payroll and HR business admin with ease<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-review-your-business-plan\">1. Review your business plan<\/h2>\n\n\n\n<p>Your <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/how-to-write-a-business-plan\/\" rel=\"noopener noreferrer\">business plan<\/a> isn&#8217;t set in stone. It&#8217;s actually a working document that you should update according to your company&#8217;s growth and its goals.<\/p>\n\n\n\n<p>&#8220;Stop living in 2022,&#8221; says Andrew Bloch, the official spokesperson and PR adviser to Lord Sugar, the host of UK reality TV show The Apprentice.<\/p>\n\n\n\n<p>Andrew, the founder of <a href=\"https:\/\/andrewbloch.co.uk\/\" rel=\"noopener noreferrer\">Andrew Bloch &amp; Associates<\/a>, a boutique consultancy specialising in communications and marketing, says, &#8220;The first step is to dust off that business plan you wrote three years ago and update it.&#8221;<\/p>\n\n\n\n<p>He continues, &#8220;Your market, customers and costs aren&#8217;t what they were in 2022, so don&#8217;t treat your business strategy like it&#8217;s frozen in time.<\/p>\n\n\n\n<p>&#8220;Be realistic, align it with opportunities and challenges ahead and make sure it reflects where you want your business to go.&#8221;<\/p>\n\n\n\n<p>Here are some steps to ensure that your business plan is still fit for purpose:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-get-customer-feedback\">Get customer feedback<\/h3>\n\n\n\n<p>Your customers play a huge role in your business. So it pays to get an understanding of how to improve your products or services to meet their needs, such as through:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customer surveys<\/li>\n\n\n\n<li>Review sites<\/li>\n\n\n\n<li>Direct communications.<\/li>\n<\/ul>\n\n\n\n<p>If the customer feedback shows your business offering is no longer up to par, make adjustments\u2014whether it&#8217;s building a more robust product or delivering a faster service.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-consider-the-market-and-your-competitors\">Consider the market and your competitors<\/h3>\n\n\n\n<p>To stay informed about industry trends and consumer behaviour, you can use tools such as <a href=\"https:\/\/www.thinkwithgoogle.com\/\" rel=\"noopener noreferrer\">Think with Google<\/a>.<\/p>\n\n\n\n<p>You can also gain valuable insights from trade publications and industry reports.<\/p>\n\n\n\n<p>Let&#8217;s say you&#8217;re a plumber, for instance. You can get your hands on a copy of a trade magazine, such as <a href=\"https:\/\/phpionline.co.uk\/\" rel=\"noopener noreferrer\">Professional Heating &amp; Plumbing Installer<\/a>, or an industry report, such as <a href=\"https:\/\/www.amaresearch.co.uk\/report\/plumbers-merchants-market-report-uk-2024-2028\/\" rel=\"noopener noreferrer\">Plumbers&#8217; Merchant Market Report<\/a>.<\/p>\n\n\n\n<p>If your research reveals new market opportunities and challenges from emerging competitors, amend your business plan to accommodate them.<\/p>\n\n\n\n<p>This could mean pivoting to a different product or forming a strategic partnership to increase your company&#8217;s resources and broaden its reach.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-evaluate-your-business-performance\">Evaluate your business performance<\/h3>\n\n\n\n<p>Comparing your financial statements with your key performance indicators (KPIs) will give you the clearest indication of whether or not your business is meeting its goals.<\/p>\n\n\n\n<p>There are financial KPIs to consider, such as monthly recurring revenue, and customer KPIs, like customer acquisition cost.<\/p>\n\n\n\n<p>Either way, if your business isn&#8217;t hitting its KPIs, take a closer look at its procedures and remove any bottlenecks.<\/p>\n\n\n\n<p>Alternatively, it may be that your business is running just fine, but you have to set more realistic goals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-set-smart-strategic-goals\">2. Set SMART strategic goals<\/h2>\n\n\n\n<p>It&#8217;s good to set strategic goals for your business, but it&#8217;s even better to make them SMART\u2014specific, measurable, achievable, realistic and time-bound.<\/p>\n\n\n\n<p>For instance, imagine you&#8217;re a clothes retailer with a strategic goal of increasing foot traffic to your stores.<\/p>\n\n\n\n<p>A SMART strategic goal could be something like this:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Increase your brick-and-mortar sales by 7.5% in three months<\/strong> using targeted promotions and enhanced merchandising.<\/li>\n<\/ul>\n\n\n\n<p>With a SMART goal, you align every business decision with your overall objective, making it easier to stay focused, measure your company&#8217;s progress and adapt to market conditions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-manage-your-cash-flow\">3. Manage your cash flow<\/h2>\n\n\n\n<p>Andrew believes that managing cash flow is critical to the long-term sustainability of any business.<\/p>\n\n\n\n<p>He says, &#8220;Keep an eye on cash flow and margins because we&#8217;re in business to make money, not just pay bills. A healthy bottom line doesn&#8217;t mean much if cash isn&#8217;t flowing when you need it.<\/p>\n\n\n\n<p>&#8220;Regularly run cash flow projections, stay on top of late payments and don&#8217;t let unnecessary costs eat into your profits.<\/p>\n\n\n\n<p>&#8220;You also need to protect your margins by reviewing pricing, supplier contracts and operating expenses.&#8221;<\/p>\n\n\n\n<p>Expanding on three of Andrew&#8217;s suggestions, here are some tips to manage your cash flow effectively:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Create a six to 12-month <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/cash-flow-forecasting-small-businesses\/\" rel=\"noopener noreferrer\">cash flow forecast<\/a> including expected sales and returns on any investments you&#8217;ve made, together with cash outflows, such as debts and expenses.<\/li>\n\n\n\n<li>Implement an <a href=\"https:\/\/www.sage.com\/en-gb\/sage-business-cloud\/sage-accounting\/features\/invoicing\/\" rel=\"noopener noreferrer\">invoice software solution<\/a> that automates invoicing and follows up with late-paying customers.<\/li>\n\n\n\n<li>Negotiate favourable payment terms with suppliers, such as securing discounts for early payments.<\/li>\n<\/ol>\n\n\n\n<div class=\"single-cta\">\n\t<a\n\t\tclass=\"button button--primary gate-e8fae86a-9444-4657-a009-eba49287d7fd\"\n\t\trole=\"button\"\n\t\tdata-button-location=\"content_area\"\n\t\thref=\"#gate-e8fae86a-9444-4657-a009-eba49287d7fd\"\n\t>Get your free cash flow forecast template and use it to project how much cash will be flowing in and out of your business, and when<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-capitalise-on-ai-and-technology\">4. Capitalise on AI and technology<\/h2>\n\n\n\n<p>Embracing <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/real-value-ai-small-business\/\" rel=\"noopener noreferrer\">AI<\/a> tools and other technology can streamline your company&#8217;s processes, improve its efficiency and even help it compete with larger rivals.<\/p>\n\n\n\n<p>Here&#8217;s a few examples:<\/p>\n\n\n\n<p>Accounting software solutions automate your company&#8217;s financial processes, like payroll and expense tracking, enhancing both accuracy and efficiency.<\/p>\n\n\n\n<p>If possible, it&#8217;s best to opt for an <a href=\"https:\/\/www.sage.com\/en-gb\/sage-business-cloud\/sage-accounting\/\" rel=\"noopener noreferrer\">AI-powered cloud accounting solution<\/a> that is HMRC compatible.<\/p>\n\n\n\n<p>Then, there are <a href=\"https:\/\/www.sage.com\/en-gb\/products\/sage-crm\/\" rel=\"noopener noreferrer\">customer relationship management<\/a> (CRM) systems, which enhance customer service and sales efficiency by centralising your company&#8217;s customer interactions, sales processes and marketing campaigns on an integrated platform.<\/p>\n\n\n\n<p>Lastly, <a href=\"https:\/\/www.sage.com\/en-gb\/accounting-software\/inventory-management\/\" rel=\"noopener noreferrer\">inventory management software<\/a> helps prevent overstocking by monitoring and managing your company&#8217;s stock levels, tracking orders and forecasting demand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-train-your-team\">5. Train your team<\/h2>\n\n\n\n<p>A new year is an opportune time to take stock of your company&#8217;s talent pool and ask yourself if it&#8217;s equipped with the skills and experience to overcome your business challenges.<\/p>\n\n\n\n<p>If the answer is &#8220;no&#8221;, you may want to <a href=\"https:\/\/www.sage.com\/en-ie\/blog\/upskilling-staff-practice-key-areas\/\" rel=\"noopener noreferrer\">upskill<\/a> your employees by investing in training and development.<\/p>\n\n\n\n<p>This can include digital skills training in areas like e-commerce, data analytics and social media marketing, improving your company&#8217;s online presence and enabling it to tap into new markets.<\/p>\n\n\n\n<p>Customer service training is another key area for employee development, aimed at boosting customer satisfaction, loyalty, and retention.<\/p>\n\n\n\n<p>This includes interactive workshops where your employees participate in role-playing exercises simulating real-life customer scenarios.<\/p>\n\n\n\n<p>To find out if your business has any skills gaps, conduct regular employee performance reviews, gather self-evaluation feedback and compare your company&#8217;s performance levels against the industry standard.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-ask-the-experts\">6. Ask the experts<\/h2>\n\n\n\n<p>Even the most capable small business owners need expert help from time to time, whether it&#8217;s financial planning from an accountant or employee recruitment from a people management or human resources (HR) pro.<\/p>\n\n\n\n<p>Say your business is in need of an accountant, for example.<\/p>\n\n\n\n<p>You can check their credentials by finding out if they&#8217;re listed as a member of a recognised professional body, such as the <a href=\"https:\/\/www.accaglobal.com\/uk\/en\/member\/find-an-accountant.html?isocountry=\" rel=\"noopener noreferrer\">Association for Chartered Certified Accountants<\/a> (ACCA).<\/p>\n\n\n\n<p>Then, you can establish their trustworthiness and reliability by word-of-mouth recommendations from family, friends and other small business owners.<\/p>\n\n\n\n<p>You can even use an <a href=\"https:\/\/www.sage.com\/en-gb\/accountants\/find-an-accountant\/\" rel=\"noopener noreferrer\">accountant database<\/a> to find a suitable adviser who can support you with your financial requirements and help to grow your business.<\/p>\n\n\n\n<p>Alternatively, independent reviews on websites, such as Trustpilot, are also a good source of information about individual accountants and accountancy firms.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-thoughts\">Final thoughts<\/h2>\n\n\n\n<p>As the proprietor of a small business, Andrew encourages other small business owners to &#8220;think small, win big&#8221; by taking small, consistent steps towards their goals.<\/p>\n\n\n\n<p>He says, &#8220;Too often, business owners try to fix everything at once and end up overwhelmed.<\/p>\n\n\n\n<p>&#8220;Focus on one area at a time, whether it&#8217;s reviewing your business plan or embracing AI. Progress compounds and sustainable success doesn&#8217;t happen overnight.&#8221;<\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Get your free small business toolkit<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>Need help with accounting, payroll and HR admin for your business? This toolkit comprises free templates and checklists to help you manage your key business admin tasks with ease.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-46d869e5-f36b-4b06-8a2c-0ee65a10435b\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download the toolkit<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1261586981-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1261586981-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Join more than 500,000 UK readers and get the best business admin strategies and tactics, as well as actionable advice to help your company thrive, in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-b1a63862-3fa0-4a5e-bb67-c76b88bbc6b8\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hoping your business will have its best year yet? Use these six strategies and watch it soar to new heights.<\/p>\n","protected":false},"author":1766,"featured_media":11610,"menu_order":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[6],"tags":[],"business_type":[],"lilypad":[],"context":[],"industry":[],"persona":[],"imagine_tag":[],"coauthors":[402],"class_list":["post-20737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-money-matters"],"sage_meta":{"region":"en-gb","author_name":"Kieron Johnson","featured_image":"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1022379466.jpg","imagine_tags":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice UK","distributor_original_site_url":"https:\/\/www.sage.com\/en-gb\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/20737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/users\/1766"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/comments?post=20737"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/20737\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media\/11610"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media?parent=20737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/categories?post=20737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/tags?post=20737"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/business_type?post=20737"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/lilypad?post=20737"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/context?post=20737"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/industry?post=20737"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/persona?post=20737"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/imagine_tag?post=20737"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/coauthors?post=20737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}