{"id":20742,"date":"2025-02-06T10:00:00","date_gmt":"2025-02-06T10:00:00","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/?p=20742"},"modified":"2025-02-05T10:17:33","modified_gmt":"2025-02-05T10:17:33","slug":"accountants-bookkeepers-drive-peak-performance","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-gb\/blog\/accountants-bookkeepers-drive-peak-performance\/","title":{"rendered":"How accountants and bookkeepers can drive peak performance in 2025"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/category\/growth-customers\/\" class=\"entry-header__link\">Growth &amp; Customers<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tHow accountants and bookkeepers can drive peak performance in 2025\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2025-02-06T10:00:00+00:00\">6 February, 2025<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"How accountants and bookkeepers can drive peak performance in 2025\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-gb\/blog\/accountants-bookkeepers-drive-peak-performance\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n<div class=\"wp-block-post-author\">\n\t\t\t<div class=\"co-authors\">\n\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/author\/timcooper\/\">\n\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2018\/11\/tim-cooper.jpg\" class=\"entry-author__image\" height=\"40\" width=\"40\" fetchpriority=\"high\" \/>\t\t\t\t<span class=\"entry-author__name\">Tim Cooper<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t<\/div>\n\n\n\n<p>Competition is hotting up in the UK accountancy profession, compelling practices to keep boosting service levels and efficiency.<\/p>\n\n\n\n<p>Numbers of qualified accountants increased every year between 2019 and 2023, according to <a href=\"https:\/\/media.frc.org.uk\/documents\/Key_Facts_and_Trends_in_the_Accountancy_Profession_2024.pdf\" rel=\"noopener noreferrer\">Financial Reporting Council data<\/a>. Meanwhile, fees have struggled to keep up with inflation, shows <a href=\"https:\/\/www.natwest.com\/business\/insights\/sector-trends\/professional-and-business-services\/the-accountancy-trends-shaping-2024.html\" rel=\"noopener noreferrer\">2024 research by NatWest<\/a>.<\/p>\n\n\n\n<p>In this context, your accountancy or bookkeeping practice needs to keep finding ways to optimise the quality of client offerings and improve efficiency to maintain margins.<\/p>\n\n\n\n<p>Fortunately, there are many ways to achieve these twin goals, including applying strategies some practices have yet to adopt. <\/p>\n\n\n\n<p>In this article, we delve into some actions you can take to keep your practice at peak fitness in 2025 and beyond.<\/p>\n\n\n\n<p>Here&#8217;s what we cover:<\/p>\n\n\n<?xml encoding=\"utf-8\" ?><div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-embrace-ai-and-other-new-technologies\" data-level=\"2\">Embrace AI and other new technologies<\/a><\/li><li><a href=\"#h-improve-your-client-communication\" data-level=\"2\">Improve your client communication<\/a><\/li><li><a href=\"#h-offer-value-added-services\" data-level=\"2\">Offer value-added services<\/a><\/li><li><a href=\"#h-final-thoughts\" data-level=\"2\">Final thoughts<\/a><\/li><\/ul><\/div>\n\n\n\n<div class=\"single-cta\">\n\t<a\n\t\tclass=\"button button--primary gate-36eb04e0-ab52-47d2-b0d8-52d4e966072b\"\n\t\trole=\"button\"\n\t\tdata-button-location=\"content_area\"\n\t\thref=\"#gate-36eb04e0-ab52-47d2-b0d8-52d4e966072b\"\n\t>Get your free copy of the Practice of Now 2024-2025 global trends report here<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-embrace-ai-and-other-new-technologies\">Embrace AI and other new technologies<\/h2>\n\n\n\n<p>Accounting and bookkeeping are undergoing an AI-led transformation, helping practices provide a better, more efficient service.<\/p>\n\n\n\n<p>According to <a href=\"https:\/\/www.sage.com\/en-gb\/company\/digital-newsroom\/2024\/07\/23\/going-for-growth-creating-an-ai-first-future-in-accounting\/\" rel=\"noopener noreferrer\">2024 research<\/a> by Sage and cross-party think tank Demos, 76% of accountants and bookkeepers say AI is having a valuable impact on their practice. Only 3% reported no impact.<\/p>\n\n\n\n<p>The top four AI applications for accountants and bookkeepers in order are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Chatbots.<\/strong> Using them for client communication<\/li>\n\n\n\n<li><strong>Automation.<\/strong> Used in areas such as data entry, invoice processing, reporting, and reconciliation. This helps increase efficiency, free employees up so they can focus on higher-value work, improve work-life balance, and remove stress and obstacles to career advancement. These benefits also help attract younger professionals.<\/li>\n\n\n\n<li><strong>Insights and recommendations from vast datasets.<\/strong> Using forecasting and scenario analysis to predict cash flows, for example.<\/li>\n\n\n\n<li><strong>Document processing.<\/strong> Using technologies such as optical character recognition, and automatic data extraction and categorisation.<\/li>\n<\/ul>\n\n\n\n<p>But AI can also help:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reduce fraud<\/li>\n\n\n\n<li>Improve compliance by predicting risks and violations, and providing recommendations<\/li>\n\n\n\n<li>Improve accuracy and efficiency of audits<\/li>\n\n\n\n<li>Draft client communications<\/li>\n\n\n\n<li>Keep up with tax laws and explore tax planning scenarios. Companies believe AI will dramatically improve their relationship with HMRC through real-time information sharing and help them understand tax updates, according to the research by Sage.<\/li>\n<\/ul>\n\n\n\n<p>The study also shows AI-enabled practices expect their revenue to increase three times faster, by 18% on average, compared to those not using AI.<\/p>\n\n\n\n<p>In addition, they anticipate hiring ten times more employees, which demonstrates the profound impact AI is having.<\/p>\n\n\n\n<p>But despite these benefits, 46% of practices aren&#8217;t using or piloting any AI technologies, perhaps because only 16% feel well-prepared to meet the skills involved.<\/p>\n\n\n\n<p>Andy Gibbs, director of services at TaxAssist Accountants, says embedding AI in software creates huge opportunities, for example, in automatic client data extraction for financial statements.<\/p>\n\n\n\n<p>&#8220;It can also provide indicators and recommendations that give clients far greater understanding of their business numbers, and recommended actions to improve performance,&#8221; he says.<\/p>\n\n\n\n<p>If you&#8217;re just starting your AI journey, do some research and take a look at how others are using it. Start by agreeing a plan with your team and make sure they all understand the importance.<\/p>\n\n\n\n<p>Look to train your employees on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The potential efficiency and productivity benefits of new technologies such as AI<\/li>\n\n\n\n<li>The risks, safety, and data use considerations around AI<\/li>\n\n\n\n<li>How to use the technology effectively, including prompt construction, critical thinking and how to use AI with clients. For example, studies predict artificial intelligence will increase the role of accountants as advocates for change and improvement with clients<\/li>\n\n\n\n<li>How to drive <a href=\"https:\/\/www.sage.com\/en-gb\/company\/digital-newsroom\/2025\/01\/28\/how-to-embrace-innovation-to-drive-growth\/\" rel=\"noopener noreferrer\">innovation<\/a> and <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/digital-transformation-win-big\/\" rel=\"noopener noreferrer\">digital transformation<\/a> more widely.<\/li>\n<\/ul>\n\n\n\n<p>Della Hudson, founder of Minerva Accountants and a business coach for other accountants, says a common mistake with technologies such as AI is to buy software, then look for problems it can solve.<\/p>\n\n\n\n<p>Instead, start with a problem, then look for the solution, she says.<\/p>\n\n\n\n<p>Della adds, &#8220;As with any new software, think about why you need it, what you need to do better, and how AI will help.<\/p>\n\n\n\n<p>&#8220;Treat your AI as a junior. It can do a lot, but it needs guidance. Know what it can and can&#8217;t do well and get good at prompting and clarifying your requests.&#8221;<\/p>\n\n\n\n<p>Julie Smith, ICAEW Head of Practice, recommends talking with peers, attending events and looking around to see how others are using AI and other technologies to their advantage.<\/p>\n\n\n\n<p>She says, &#8220;No one individual has all the answers, and every firm will need to assess their client base, needs, and internal capability to determine how much time and resource to invest in technology.<\/p>\n\n\n\n<p>&#8220;AI and technology cannot be ignored, and when used effectively, should enable time saving efficiencies at the least.<\/p>\n\n\n\n<p>&#8220;But it is crucial for accountants to exercise professional scepticism and be wary of what they are sharing onto public sites.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-improve-your-client-communication\">Improve your client communication<\/h2>\n\n\n\n<p>Keeping existing and potential clients updated regularly on the latest business improvement ideas or <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/employers-national-insurance-rise\/\" rel=\"noopener noreferrer\">legislation changes<\/a> will help improve perceptions of your service.<\/p>\n\n\n\n<p>But the huge range of options for staying in contact with clients can be confusing. And that includes the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Meetings<\/li>\n\n\n\n<li>Webinars<\/li>\n\n\n\n<li>Workshops<\/li>\n\n\n\n<li>Newsletters<\/li>\n\n\n\n<li>Blogs<\/li>\n\n\n\n<li>Help sheets<\/li>\n\n\n\n<li>Social channels<\/li>\n\n\n\n<li>Email alerts<\/li>\n\n\n\n<li>Client events<\/li>\n\n\n\n<li>Portals.<\/li>\n<\/ul>\n\n\n\n<p>Review your communications to ensure they&#8217;re as clear, succinct and targeted as possible.<\/p>\n\n\n\n<p>For example, use feedback, surveys and click-through data to understand client preferences around receiving information. Use the data you have to customise information as much as possible.<\/p>\n\n\n\n<p>To ensure polished communications and maximise impact, <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/digital-skills-accountants-need\/\" rel=\"noopener noreferrer\">upgrade your digital skills<\/a> in areas such as customer relationship management, content marketing, data analytics, videoconferencing, and social media.<\/p>\n\n\n\n<p>Andy at TaxAssist Accountants says, &#8220;Social media is the best and quickest way to connect directly with potential clients and show how you can help.<\/p>\n\n\n\n<p>&#8220;Accountants shouldn&#8217;t ignore this highly valuable marketing tool. We took time to understand our target audiences and identified the platforms that reach them. We then invested in content creation to build a calendar with meaningful posts.<\/p>\n\n\n\n<p>&#8220;Key events, such as <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/employers-national-insurance-rise\/\" rel=\"noopener noreferrer\">changes to employers&#8217; National Insurance<\/a>, require multiple posts and articles to prepare clients. You also need to monitor results of this activity consistently and be ready to adjust your strategy.&#8221;<\/p>\n\n\n\n<div class=\"single-cta\">\n\t<a\n\t\tclass=\"button button--primary gate-36eb04e0-ab52-47d2-b0d8-52d4e966072b\"\n\t\trole=\"button\"\n\t\tdata-button-location=\"content_area\"\n\t\thref=\"#gate-36eb04e0-ab52-47d2-b0d8-52d4e966072b\"\n\t>Get your free copy of the Practice of Now 2024-2025 global trends report here<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-offer-value-added-services\">Offer value-added services<\/h2>\n\n\n\n<p>A further service-boosting step could be to offer training to clients, for example on Making Tax Digital.<\/p>\n\n\n\n<p>&#8220;If our clients understand their accounts, that makes our job ten times easier,&#8221; says Della at Minerva Accountants. &#8220;For example, when setting clients up on new software, we provide videos on how to use it. We also have webinars on finance for business owners.&#8221;<\/p>\n\n\n\n<p>Andy suggests appointing a training champion in areas such as <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/mtd-for-itsa\/\" rel=\"noopener noreferrer\">Making Tax Digital for Income Tax<\/a> to lead education for staff and clients.<\/p>\n\n\n\n<p>Consider training your clients via virtual consultations, tailored learning tools, and interactive systems and activities.<\/p>\n\n\n\n<p>Andy recommends segmenting your client base, too, so you can focus on the most impacted clients.<\/p>\n\n\n\n<p>Analysing their records should also help you decide whether to plan to bring their bookkeeping in-house or not to ensure your pricing matches the workload involved.<\/p>\n\n\n\n<p>&#8220;Some clients will look for an accountant who can offer training and an effective digital bookkeeping package, so now is the time to invest in [both],&#8221; he says.<\/p>\n\n\n\n<p>Other value-adding services you could offer include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Specialised advice and consulting on business issues such as <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/accountants-help-clients-funding-business\/\" rel=\"noopener noreferrer\">how to find funding<\/a>. Andy says clients will increasingly look for more advisory services to help them look beyond the numbers. Training as a qualified business coach can help, adds Della.<\/li>\n\n\n\n<li>Tax consulting.<\/li>\n\n\n\n<li>Niche sector knowledge, for example, in technology or <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/ecommerce-accounting-basics\/\" rel=\"noopener noreferrer\">e-commerce<\/a>. Boost your specialist expertise by linking it to real-time financial insights, predictive analytics, and tailored data-driven analysis.<\/li>\n\n\n\n<li>Personal financial planning \u2014 via a full advice function, or providing or signposting clients to financial planning tools.<\/li>\n\n\n\n<li>Working more closely with financial planners, tax advisers and lawyers to provide a holistic service.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sage.com\/en-gb\/blog\/payroll-services-practice-provide\/\">Payroll services<\/a>, which Andy says can bring many potential benefits to clients. &#8220;Payroll is a business-critical function that generates good recurring fees, promotes regular communication, and creates stickier client relationships,&#8221; he says. With HMRC planning <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/hmrc-data-collection-changes-payroll\/\" rel=\"noopener noreferrer\">changes to payroll data collection<\/a> from April 2026, now is a great time to offer help in meeting the new requirements.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-thoughts\">Final thoughts<\/h2>\n\n\n\n<p>As accountancy and bookkeeping practices compete by offering more and higher quality services, it&#8217;s important not to get left behind.<\/p>\n\n\n\n<p>In this article, we&#8217;ve shared a snapshot of some of the things you can do to boost client retention and satisfaction, as well as efficiency in your practice.<\/p>\n\n\n\n<p>Talking more widely to your network and peers can bring many more ideas. For example, Della says she has borrowed a concept from the technology sector to hold daily standups (short meetings) to discuss progress on client works and how to overcome any blockages.<\/p>\n\n\n\n<p>This simple change could make a huge difference to the overall service you provide.<\/p>\n\n\n\n<p>Adopting <a href=\"https:\/\/www.sage.com\/en-gb\/accountants\/\">practice software<\/a> will also help as it empowers your practice to become <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/how-to-enhance-client-value-for-growth\/\" rel=\"noopener noreferrer\">offer a more human, empathetic and valuable service<\/a>.<\/p>\n\n\n\n<p>Linked to this is the need to upskill staff, not just around technology, but in wider business and soft skills to support clients more effectively.<\/p>\n\n\n\n<p>Bringing all these factors together in 2025 should help drive peak performance in your firm, and ward off competition now and into the future.<\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Practice of Now: Global trends update 2024-2025<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>Get your copy of this global insights report into the accounting and bookkeeping profession. It explores how accountants and bookkeepers are feeling, challenges they\u2019re facing, and how they plan to thrive in the future.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-36eb04e0-ab52-47d2-b0d8-52d4e966072b\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2024\/10\/CCC4913.jpg\" class=\"single-cta__image\" alt=\"Accountants collaborating around a desk\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2024\/10\/CCC4913.jpg 800w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Join more than 500,000 UK readers and get the best business admin strategies and tactics, as well as actionable advice to help your company thrive, in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-b1a63862-3fa0-4a5e-bb67-c76b88bbc6b8\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As competition hots up, learn how accountancy and bookkeeping firms can optimise their service quality and efficiency 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