{"id":21523,"date":"2025-04-15T09:15:44","date_gmt":"2025-04-15T08:15:44","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/?p=21523"},"modified":"2025-04-15T09:15:45","modified_gmt":"2025-04-15T08:15:45","slug":"choose-right-technology-construction-business","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-gb\/blog\/choose-right-technology-construction-business\/","title":{"rendered":"How to choose the right technology for your construction business"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/category\/technology-innovation\/\" class=\"entry-header__link\">Technology &amp; Innovation<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tHow to choose the right technology for your construction business\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2025-04-15T09:15:44+01:00\">15 April, 2025<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"How to choose the right technology for your construction business\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-gb\/blog\/choose-right-technology-construction-business\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n<div class=\"wp-block-post-author\">\n\t\t\t<div class=\"co-authors\">\n\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/author\/asavinwattanajantra\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin-350x350.jpg\" class=\"entry-author__image\" alt=\"Asavin\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin-350x350.jpg 350w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin-768x768.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin-810x810.jpg 810w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin.jpg 1000w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Asavin Wattanajantra<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t<\/div>\n\n\n\n<p>The UK construction industry has long faced challenges, including low productivity growth, outdated systems, and a lack of investment in new skills.<\/p>\n\n\n\n<p>But as the industry moves forward, construction businesses are increasingly seeing the value of digital transformation.<\/p>\n\n\n\n<p>You might already be playing a role in this change. But with so many vendors positioning their technology as the latest must-haves for construction, how do you know which tools are truly worth the investment?<\/p>\n\n\n\n<p>In this article, we discuss the key challenges of adopting construction technology, explore how digital tools can streamline operations, and provide a structured approach to selecting the right technology for your business.<\/p>\n\n\n\n<p>By the end, you\u2019ll have a clear roadmap for building a tech stack that enhances productivity, strengthens financial management, and sets your business up for long-term success.<\/p>\n\n\n\n<p>Here\u2019s what we cover:<\/p>\n\n\n<?xml encoding=\"utf-8\" ?><div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-why-technology-matters-in-construction\" data-level=\"2\">Why technology matters in construction<\/a><\/li><li><a href=\"#h-how-the-right-construction-technology-drives-success\" data-level=\"2\">How the right construction technology drives success<\/a><\/li><li><a href=\"#h-how-to-pick-the-right-construction-technology\" data-level=\"2\">How to pick the right construction technology<\/a><ul><li><a href=\"#h-identify-your-business-needs\" data-level=\"3\">Identify your business needs<\/a><\/li><li><a href=\"#h-research-new-solutions\" data-level=\"3\">Research new solutions<\/a><\/li><\/ul><\/li><li><a href=\"#h-5-proven-strategies-for-successful-tech-implementation\" data-level=\"2\">5 proven strategies for successful tech implementation<\/a><ul><li><a href=\"#h-1-engage-your-key-stakeholders-early\" data-level=\"3\">1. Engage your key stakeholders early<\/a><\/li><li><a href=\"#h-2-nbsp-build-relationships-with-good-technology-providers\" data-level=\"3\">2.&nbsp;Build relationships with good technology providers<\/a><\/li><li><a href=\"#h-3-nbsp-implement-technology-in-phases-with-realistic-expectations\" data-level=\"3\">3.&nbsp;Implement technology in phases with realistic expectations<\/a><\/li><li><a href=\"#h-4-nbsp-invest-in-employee-training-and-support\" data-level=\"3\">4.&nbsp;Invest in employee training and support<\/a><\/li><li><a href=\"#h-5-monitor-performance-and-gather-feedback\" data-level=\"3\">5. Monitor performance and gather feedback<\/a><\/li><\/ul><\/li><li><a href=\"#h-final-thoughts\" data-level=\"2\">Final thoughts<\/a><\/li><\/ul><\/div>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Challenges in Construction: Bridging the technological gap<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>In this e-book, we discuss bridging the generational technological gap and how businesses can adopt new technology tools to grow and thrive in the years to come.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-242dbfc3-8a6e-4453-9718-67a256c56f7b\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download your free e-book<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-530589668-1440x810.jpg\" class=\"single-cta__image\" alt=\"Completing construction tasks\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-530589668-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-technology-matters-in-construction\">Why technology matters in construction<\/h2>\n\n\n\n<p>Construction is a vital industry in the UK, driving economic growth, job creation, and key national priorities such as net zero, infrastructure development, and housebuilding.<\/p>\n\n\n\n<p>According to the UK Government\u2019s <a href=\"https:\/\/www.gov.uk\/government\/publications\/the-construction-playbook\">Construction Playbook (2021)<\/a>, digital transformation is key to executing modern projects efficiently.<\/p>\n\n\n\n<p>Better data sharing, automation, and optimised procurement strategies can reduce costs and improve productivity across the industry.<\/p>\n\n\n\n<p>Yet, with a growing array of digital tools available, selecting the right technology can be overwhelming. The wrong choice can lead to wasted resources, inefficiencies, and unnecessary complexity.<\/p>\n\n\n\n<p>To stay competitive, you need to assess your tech stack carefully, ensuring that everything from financial management software to on-site digital tools supports your operations and sustainable growth.<\/p>\n\n\n\n<p>The right technology can transform how your projects are planned, executed, and managed, helping your business thrive in a sector where efficiency, cost control, and collaboration are critical.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-the-right-construction-technology-drives-success\">How the right construction technology drives success<\/h2>\n\n\n\n<p>Investing in the right tech can help your construction business to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Streamline operations<\/strong> and reduce administrative burdens<\/li>\n\n\n\n<li><strong>Improve communication<\/strong> and collaboration across teams<\/li>\n\n\n\n<li><strong>Increase productivity<\/strong> by automating manual processes<\/li>\n\n\n\n<li><strong>Manage finances<\/strong> for better cost control and profitability.<\/li>\n<\/ul>\n\n\n\n<p>Technology can deliver further value, like process improvements in things like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Project management:<\/strong> helps your team plan, execute, and track progress efficiently.<\/li>\n\n\n\n<li><strong>Financial management: <\/strong>automates job costing, revenue recognition, and expense tracking.<\/li>\n\n\n\n<li><strong>On-site digital tools:<\/strong> improves safety, equipment tracking, and workforce management.<\/li>\n\n\n\n<li><strong>Procurement and supply chain platforms: <\/strong>reduces material waste and optimises inventory.<\/li>\n<\/ul>\n\n\n\n<p>With so many options available, a structured approach to selecting technology is essential. <\/p>\n\n\n\n<p>Otherwise, you risk investing in tools that fail to deliver what you really need.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-pick-the-right-construction-technology\">How to pick the right construction technology<\/h2>\n\n\n\n<p>With a growing number of construction software solutions and vendors to choose from, finding the right technology for your business can be tricky.<\/p>\n\n\n\n<p>Here\u2019s how to filter through the noise and make the best decision.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-identify-your-business-needs\">Identify your business needs<\/h3>\n\n\n\n<p>Before investing in new technology, define your core challenges and objectives.<\/p>\n\n\n\n<p>Consider the following questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What inefficiencies are in your workflow?<\/li>\n\n\n\n<li>Are there manual processes that could be automated?<\/li>\n\n\n\n<li>Where are the gaps in your existing tech stack?<\/li>\n\n\n\n<li>What compliance or regulatory needs must be met?<\/li>\n\n\n\n<li>What are your key priorities for the next year and beyond?<\/li>\n<\/ul>\n\n\n\n<p>Financial oversight, for example, is one of the most common bottlenecks for construction businesses.<\/p>\n\n\n\n<p>Many firms rely on spreadsheets or disconnected accounting tools, making it difficult to track expenses, manage cash flow, or generate accurate financial reports.<\/p>\n\n\n\n<p>With <a href=\"https:\/\/www.sage.com\/en-gb\/sage-business-cloud\/intacct\/product-capabilities\/extended-capabilities\/construction\/\">construction-focused financial management software<\/a>, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Automate tasks<\/strong> such as job costing and revenue recognition to keep projects profitable<\/li>\n\n\n\n<li><strong>Gain real-time financial insights<\/strong> to improve decision-making<\/li>\n\n\n\n<li><strong>Reduce manual data entry<\/strong> and errors with seamless integrations<\/li>\n\n\n\n<li><strong>Ensure compliance<\/strong> with construction industry standards.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-research-new-solutions\">Research new solutions<\/h3>\n\n\n\n<p>Once you know your business needs, the next step is researching what\u2019s available.<\/p>\n\n\n\n<p>Keep in mind future roadmaps too, as you don\u2019t want to lock into a long software contract and find out something better has just been released.<\/p>\n\n\n\n<p>Whether it\u2019s <a href=\"https:\/\/www.sage.com\/en-gb\/sage-business-cloud\/intacct\/\">financial management software<\/a> or on-site project management solutions, key factors to consider include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Supplier reputation: <\/strong>choose established providers with substantial industry experience.<\/li>\n\n\n\n<li><strong>Integration capabilities: <\/strong>ensure the software integrates with your existing systems.<\/li>\n\n\n\n<li><strong>Security and compliance: <\/strong>verify that the software meets UK data protection laws and cybersecurity standards.<\/li>\n\n\n\n<li><strong>Support and training: <\/strong>consider the level of customer support and employee training available.<\/li>\n\n\n\n<li><strong>Uptime and reliability: <\/strong>check performance history and system reliability.<\/li>\n<\/ul>\n\n\n\n<p>Many providers offer free trials or demo versions to test functionality before committing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-proven-strategies-for-successful-tech-implementation\">5 proven strategies for successful tech implementation<\/h2>\n\n\n\n<p>Adopting new construction tech needs a structured, collaborative approach to ensure smooth integration across your business.<\/p>\n\n\n\n<p>To maximise the success of new technology in construction, focus on these five key areas:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-engage-your-key-stakeholders-early\">1. Engage your key stakeholders early<\/h3>\n\n\n\n<p>Successful technology adoption starts with securing buy-in from key stakeholders, including project managers, finance teams, on-site staff, and leadership.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Their input helps define requirements, address concerns, and ensure the technology aligns with operational needs.<\/li>\n\n\n\n<li>Involving them early in the process increases adoption rates and improves overall user satisfaction.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-nbsp-build-relationships-with-good-technology-providers\">2.&nbsp;Build relationships with good technology providers<\/h3>\n\n\n\n<p>Strong relationships with vendors and solution providers ensures continuous support, access to updates, and the ability to customise solutions as business needs change.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Engaging with vendors in a two-way conversation early can help you select the right tools, tailor them to your workflows, and integrate them smoothly into your existing systems.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-nbsp-implement-technology-in-phases-with-realistic-expectations\">3.&nbsp;Implement technology in phases with realistic expectations<\/h3>\n\n\n\n<p>Technology adoption requires careful planning and a phased approach, much like a well-executed construction project, where each stage builds on a solid foundation.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rolling out new tools gradually\u2014starting with pilot programmes in specific departments or projects\u2014minimises disruption and allows your people to adapt incrementally.<\/li>\n\n\n\n<li>Setting clear timelines, ensuring thorough training, and allowing for an adjustment period help teams integrate new systems while maintaining existing operations.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-nbsp-invest-in-employee-training-and-support\">4.&nbsp;Invest in employee training and support<\/h3>\n\n\n\n<p>Even the most advanced technology is ineffective if people don\u2019t use it.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Structured training programmes, hands-on workshops, and ongoing support empower employees to use new tools confidently.<\/li>\n\n\n\n<li>Providing clear guidelines and demonstrating real-world applications significantly enhance engagement and productivity.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-monitor-performance-and-gather-feedback\">5. Monitor performance and gather feedback<\/h3>\n\n\n\n<p>Continuous assessment ensures that technology delivers the expected benefits.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Track key performance indicators (KPIs) regularly, collect user feedback, and make data-driven adjustments.<\/li>\n\n\n\n<li>Encouraging open communication from field teams and site managers helps identify pain points and refine processes for optimal efficiency.<\/li>\n<\/ul>\n\n\n\n<p>By following these best practices, your construction firm can integrate technology effectively, boosting productivity, safety, and project outcomes while maintaining solid operational continuity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-thoughts\">Final thoughts<\/h2>\n\n\n\n<p>Selecting the right construction technology helps you not only stay ahead of industry trends, it also gives you powerful, customised solutions that deliver tangible benefits to your business.<\/p>\n\n\n\n<p>The right tools can help you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Improve financial and operational oversight<\/li>\n\n\n\n<li>Enhance efficiency across teams<\/li>\n\n\n\n<li>Increase profitability<\/li>\n\n\n\n<li>Future-proof your operations.<\/li>\n<\/ul>\n\n\n\n<p>With a structured approach to technology selection and implementation, you can stay ahead of the competition, reduce project risks, and ensure long-term success.<\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Challenges in Construction: Addressing skilled labour shortages<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>This e-book explores the challenges and innovations shaping today\u2019s construction world, offering actionable insights to empower businesses to not only adapt but thrive.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-9292cd3a-7253-461b-8713-3a41e41adab9\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download your free e-book<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1300161760-1440x810.jpg\" class=\"single-cta__image\" alt=\"Working on construction tasks\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1300161760-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Join more than 500,000 UK readers and get the best business admin strategies and tactics, as well as actionable advice to help your company thrive, in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-b1a63862-3fa0-4a5e-bb67-c76b88bbc6b8\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Discover how digital tools can streamline operations for your construction business and learn how to select the best software for your firm.<\/p>\n","protected":false},"author":356,"featured_media":11377,"menu_order":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[11],"tags":[23,161,159],"business_type":[3],"lilypad":[],"context":[],"industry":[],"persona":[68,71],"imagine_tag":[77,82,96],"coauthors":[351],"class_list":["post-21523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology-innovation","tag-bookkeeping","tag-construction","tag-midsized-business","business_type-medium-sized-business"],"sage_meta":{"region":"en-gb","author_name":"Asavin Wattanajantra","featured_image":"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1091917046.jpg","imagine_tags":{"77":"Accounting software","82":"Construction","96":"Medium businesses"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice UK","distributor_original_site_url":"https:\/\/www.sage.com\/en-gb\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/21523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/users\/356"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/comments?post=21523"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/21523\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media\/11377"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media?parent=21523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/categories?post=21523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/tags?post=21523"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/business_type?post=21523"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/lilypad?post=21523"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/context?post=21523"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/industry?post=21523"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/persona?post=21523"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/imagine_tag?post=21523"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/coauthors?post=21523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}