{"id":24279,"date":"2025-08-29T09:53:53","date_gmt":"2025-08-29T08:53:53","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/?p=24279"},"modified":"2025-08-29T09:53:55","modified_gmt":"2025-08-29T08:53:55","slug":"employer-branding","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-gb\/blog\/employer-branding\/","title":{"rendered":"How employer branding sets you up for top-tier staff\u00a0"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/category\/people-leadership\/\" class=\"entry-header__link\">People &amp; Leadership<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tHow employer branding sets you up for top-tier staff \t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \">Published <time class=\"entry-date published\" datetime=\"2025-08-29T09:53:53+01:00\">29 August, 2025<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"How employer branding sets you up for top-tier staff\u00a0\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-gb\/blog\/employer-branding\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/author\/yassirmalik\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2024\/03\/Yassir-Malik.jpg\" class=\"entry-author__image\" alt=\"yassir-malik-profile-picture\" \/>\t\t\t\t<span class=\"entry-author__name\">Yassir Malik<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<p class=\"has-paragraph-medium-font-size wp-block-paragraph\">The modern hiring landscape is challenging, with talent shortages and a culture of rapid digital transformation that constantly moves the goalposts.<\/p>\n\n\n\n<p class=\"has-paragraph-medium-font-size wp-block-paragraph\">However, with the right approach you can position yourself as a desirable employer. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just as you\u2019ve crafted a brand image for your clients, it\u2019s equally important to create one for jobseekers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Read on to learn how employer branding helps attract and engage the best employees. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Build loyalty as a solid basis for business growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Here\u2019s what we\u2019ll cover:<\/strong><\/p>\n\n\n<?xml encoding=\"utf-8\" ?><div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-what-is-employer-branding\" data-level=\"2\">What is employer branding?<\/a><\/li><li><a href=\"#h-why-is-employer-branding-important\" data-level=\"2\">Why is employer branding important?<\/a><\/li><li><a href=\"#h-key-components-of-a-strong-employer-brand\" data-level=\"2\">Key components of a strong employer brand<\/a><\/li><li><a href=\"#h-how-to-build-an-employer-branding-strategy\" data-level=\"2\">How to build an employer branding strategy<\/a><\/li><li><a href=\"#h-employer-branding-examples-and-inspiration\" data-level=\"2\">Employer branding examples and inspiration<\/a><\/li><li><a href=\"#h-common-challenges-and-how-to-overcome-them\" data-level=\"2\">Common challenges and how to overcome them<\/a><\/li><li><a href=\"#h-final-thoughts-gain-a-competitive-advantage-with-employer-branding\" data-level=\"2\">Final thoughts: Gain a competitive advantage with employer branding<\/a><\/li><\/ul><\/div>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner on-scroll-highlight__target\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Humanising HR: the magic of AI in empowering people and processes<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>Harness the power of AI to boost HR efficiency and engagement, foster smarter decisions, and enhance human-centric processes.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-c6a6a685-0cf5-43df-947c-c76ac4a7969b\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Get your copy<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"429\" height=\"489\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/Unlocking-the-power-of-AI-in-HR_eBookFrontCoverImage_3000546-WP.jpg\" class=\"single-cta__image\" alt=\"Woman in HR\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/Unlocking-the-power-of-AI-in-HR_eBookFrontCoverImage_3000546-WP.jpg 429w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-employer-branding\">What is employer branding?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Employer branding is how the general public and potential candidates see your business as a place to work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s the reputation you build through your values, culture and how you treat your people.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A strong brand gives an instant impression of what it\u2019s like to work at your company.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Furthermore, a proper definition of employer branding includes what an employer promises and what its people truly experience day to day.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That means the way you support growth, reward success, and create a sense of purpose.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In short, it\u2019s the image you project in all touch points, from job ads to staff meetings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-internal-vs-external-employer-branding\">Internal vs. external employer branding<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This definition makes it look like everything hinges on what the world sees externally. However, employer branding only works if it\u2019s backed up by real experiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When internal culture and external messaging line up, you build trust with both employees and future hires.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Internally, your brand shapes how your team feels about working for you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That means clear communication, fair policies, and a culture that reflects your values.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your staff feel respected and supported, they\u2019ll likely stick around\u2014and tell others how happy they are in your organisation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-is-employer-branding-important\">Why is employer branding important?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jobseekers are drawn to companies that offer clarity, purpose, and a great working environment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A well-defined employer brand helps you attract the kind of people that match your company culture.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By encouraging the right fit, you improve candidate quality and shorten hiring time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A strong brand also keeps your team engaged, because people prefer to work where they feel respected and supported.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When your staff live out your values daily they become natural ambassadors, sharing their experiences both online and offline.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By shaping the overall perception of your business as a place to work, employer branding sets the stage for a more detailed targeting of candidates\u2014recruitment marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is aimed more at attracting applicants for specific roles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, while employer branding points to long-term trust and engagement, recruitment marketing is more short-term and tactical, centred on filling open positions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-components-of-a-strong-employer-brand\">Key components of a strong employer brand<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your employer brand is influenced by many indirect factors, such as your careers page, social media, reviews, and how you talk about your team.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But to shape it more deliberately, there are some basic building blocks to consider:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mission and purpose.<\/strong> What your business stands for and why it exists, e.g. your commitment to sustainability or social impact.<\/li>\n\n\n\n<li><strong>Employee value proposition (EVP).<\/strong> What you offer in return for someone\u2019s skills and time, such as flexible hours, career development, or profit-sharing.<\/li>\n\n\n\n<li><strong>Communication channels. <\/strong>How you present your brand to current and future employees. Consider consistent messaging across job ads, LinkedIn posts, and internal newsletters.<\/li>\n\n\n\n<li><strong>Leadership and tone. <\/strong>How leaders embody your values and set the tone from the top. Do you encourage open-door policies or share company updates in person?<\/li>\n\n\n\n<li><strong>Employee experience. <\/strong>What day-to-day life is like within your business. This touches on team support, progression paths, or how feedback is handled.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-build-an-employer-branding-strategy\">How to build an employer branding strategy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ok, let\u2019s see what it\u2019s like to compile these components.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the right planning and research, and suitable <a href=\"https:\/\/www.sage.com\/en-gb\/human-resources\/talent-management\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>talent management software<\/strong><\/a>, you can build an ongoing strategy that works for current employees as well as future hires.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These techniques effectively mean HR has a role in brand marketing, since they are on the front lines, helping to build and maintain the company&#8217;s culture.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-start-with-an-honest-audit\">1. Start with an honest audit<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Look at how your business is currently perceived. Review employee feedback, online reviews, exit interviews, and the candidate experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Compare what you <em>think<\/em> your brand is with how others see it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This will highlight gaps and help you spot quick wins.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-define-your-employee-value-proposition-evp\">2. Define your employee value proposition (EVP)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your EVP should answer one simple question: why should someone work for me?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s the blend of rewards, growth, support, and purpose you offer in return for someone\u2019s time and talent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, also check that you have the necessary systems in place to actually deliver these outcomes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-activate-your-brand-internally\">3. Activate your brand internally<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Before promoting your brand to the outside world, get your house in order.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once your EVP is defined, use it to guide how you welcome new staff, run meetings, manage teams, and recognise performance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Involve employees in shaping the language and look of your brand, so it reflects real experiences\u2014not just leadership\u2019s vision.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-share-it-externally-and-consistently\">4. Share it externally and consistently<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Now you can start amplifying your brand more widely.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Update your careers page, post authentic employee stories, and make sure job descriptions reflect your tone and values.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use social media and reinforce your message with real examples.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-measure-learn-and-improve\">5. Measure, learn, and improve<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Track what\u2019s working and what isn\u2019t. Use data like application rates, retention figures, and staff engagement scores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ask new hires why they joined. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Revisit your strategy regularly and adjust it as your team and business evolve.<\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner on-scroll-highlight__target\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Humanising HR: the magic of AI in empowering people and processes<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>Harness the power of AI to boost HR efficiency and engagement, foster smarter decisions, and enhance human-centric processes.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-c6a6a685-0cf5-43df-947c-c76ac4a7969b\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Get your copy<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"429\" height=\"489\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/Unlocking-the-power-of-AI-in-HR_eBookFrontCoverImage_3000546-WP.jpg\" class=\"single-cta__image\" alt=\"Woman in HR\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/Unlocking-the-power-of-AI-in-HR_eBookFrontCoverImage_3000546-WP.jpg 429w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-employer-branding-examples-and-inspiration\">Employer branding examples and inspiration<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A common trope online is the image of tech bros having the time of their lives at the Googleplex.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But what do the big brands really say about what it\u2019s like to work for them?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some examples, straight from the horse\u2019s mouth.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-google-shaping-culture-through-innovation-and-openness\">Google: Shaping culture through innovation and openness<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">On its careers site, Google shares real employee stories, day-in-the-life videos, and details of its hybrid working model.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It highlights how teams are given freedom to explore new ideas and work flexibly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This focus on trust, curiosity, and collaboration reflects what many candidates now seek: a workplace that values input and offers room to grow.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-microsoft-putting-its-people-in-the-spotlight\">Microsoft: Putting its people in the spotlight<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Microsoft\u2019s \u201cMicrosoft Life\u201d Instagram account is a great example of authentic brand storytelling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Employees from around the world share their experiences\u2014from career journeys to personal milestones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The tone is personal, not corporate, and shows the human side of life at Microsoft.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This content helps candidates imagine themselves in the role, while also reinforcing the company\u2019s values around diversity, growth and belonging.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-unilever-aligning-purpose-with-employee-impact\">Unilever: Aligning purpose with employee impact<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Unilever\u2019s employer brand centres on making a positive difference in the world. Its careers hub emphasises how employees contribute to sustainability, social good, and innovation in everyday products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What sets Unilever apart is how clearly it links its mission to individual roles. Candidates are shown not only what they\u2019ll do, but why it matters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This message of purpose and impact is repeated across its job ads, videos, and leadership content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While these global brands serve as good examples, don\u2019t be fooled into thinking employer branding is not relevant for small businesses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Building a strong, authentic reputation is just as important in a local context.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even with limited resources, small businesses can differentiate themselves by emphasising their unique culture and values.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And who hasn\u2019t had a stint at a startup as part of their career development path?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Employer branding surely plays a role at that stage of business development too.<\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner on-scroll-highlight__target\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Humanising HR: the magic of AI in empowering people and processes<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>Harness the power of AI to boost HR efficiency and engagement, foster smarter decisions, and enhance human-centric processes.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-c6a6a685-0cf5-43df-947c-c76ac4a7969b\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Get your copy<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"429\" height=\"489\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/Unlocking-the-power-of-AI-in-HR_eBookFrontCoverImage_3000546-WP.jpg\" class=\"single-cta__image\" alt=\"Woman in HR\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2024\/07\/Unlocking-the-power-of-AI-in-HR_eBookFrontCoverImage_3000546-WP.jpg 429w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-common-challenges-and-how-to-overcome-them\">Common challenges and how to overcome them<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Building a strong employer brand is not without its hurdles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some common challenges and tips on how to deal with them:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-inconsistency-in-messaging\">Inconsistency in messaging<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A brand message that doesn\u2019t align with <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/employee-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>employee experiences<\/strong><\/a> can erode trust and confuse potential hires.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-solution\">Solution<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Ensure that your EVP is clearly communicated across all channels, from recruitment ads to internal communications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Regularly audit your messaging to make sure it\u2019s true to your culture.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-lack-of-leadership-buy-in\">Lack of leadership buy-in<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Without leadership\u2019s full support, your employer brand may be seen as just a marketing tool, rather than a business-wide initiative.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-solution-0\">Solution<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Engage leaders early in the process and ensure they understand the importance of employer branding.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Show them data on how an authentic employer brand improves company performance and culture.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-over-promising-and-under-delivering\">Over-promising and under-delivering<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Negativity spreads fast. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your brand over-promises a work-life balance that doesn\u2019t exist, or claims a positive culture that isn\u2019t reflected in daily work life, it will soon become a topic of unflattering conversations.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-solution-1\">Solution<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Be realistic in what you can promise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Transparency is key\u2014highlight the real benefits and challenges employees can expect.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For instance, if remote work is offered, clarify what support is available for home office setups.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ignoring-feedback-and-failing-to-adapt\">Ignoring feedback and failing to adapt<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Brands that don\u2019t listen to employee feedback or adjust based on shifting workplace trends risk becoming stale or irrelevant.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-solution-2\">Solution<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Stay up-to-date with industry trends and be prepared to tweak your messaging or practices to remain competitive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, employee feedback about work-life balance informed many companies about staff preferences following the pandemic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To gauge the effectiveness of your employer branding efforts, regularly measure key metrics like employee retention, engagement scores, and candidate quality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tracking how well your messaging resonates with employees, as well as their likelihood to recommend your business, is a good measure of your external brand messaging.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-thoughts-gain-a-competitive-advantage-with-employer-branding\">Final thoughts: Gain a competitive advantage with employer branding<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A well-crafted employer brand signals to candidates that your company is a place where they can thrive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It reflects your purpose, builds trust, and showcases the opportunities that await those who join your team.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s the blueprint for creating a consistent experience for employees at every stage of their journey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Technology plays a pivotal role in this process by streamlining internal communication, supporting culture-building initiatives, and offering tools for employee development and engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the right <a href=\"https:\/\/www.sage.com\/en-gb\/human-resources\/recruitment\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>recruitment software<\/strong><\/a> you can track employee satisfaction, gather feedback, and use that to continuously improve your employer brand.<\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner on-scroll-highlight__target\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Join more than 500,000 UK readers and get the best business admin strategies and tactics, as well as actionable advice to help your company thrive, in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-b1a63862-3fa0-4a5e-bb67-c76b88bbc6b8\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n<section class=\"more-topics alignfull has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Browse more topics from this article<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/recruit\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tHow to recruit people\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/hr-processes-medium-businesses\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tHR processes for medium businesses\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/hr-process\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tHR processes for small businesses\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/hr-payroll-benefits\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tHR, payroll and benefits\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--featured h1\">Explore more wisdom<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"row related-posts__featured\">\n\t\t\t\t<div class=\"col card-grid__item\">\n\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-0 post-31436 post type-post status-publish format-standard has-post-thumbnail hentry category-people-leadership category-trends-insights tag-employee-engagement tag-employee-retention tag-hr-processes-medium-businesses tag-hr-process tag-hr-payroll-benefits tag-looking-after-your-employees tag-midsized-business tag-state-of-small-business business_type-small-business business_type-medium-sized-business card-post--is-clickable\"\n>\n\t<div class=\"card-post__media-wrapper\">\n\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/The-HR-Payroll-Leaders-Report-CTA-Image-1200x810.jpeg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/The-HR-Payroll-Leaders-Report-CTA-Image-684x384.jpeg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/The-HR-Payroll-Leaders-Report-CTA-Image-768x518.jpeg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/The-HR-Payroll-Leaders-Report-CTA-Image-1200x810.jpeg 1200w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"card-post__content\">\n\t\t\t\t\t<div class=\"card-post__label\">Recommended<\/div>\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-07-27T15:58:09+01:00\">27 July, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">12 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h3\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\tclass=\"card-post__title-link\"\n\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/what-is-the-organisational-skills-gap\/\"\n\t\t\t\t>\n\t\t\t\n\t\t\tWhat is the organisational skills gap and how can businesses close it?\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\n\t\t\n\t\t\t\t\t<p class=\"card-post__description\">\n\t\t\t\tDiscover how to identify and close the organisational skills gap. Learn practical strategies for workforce planning, skills development, internal mobility, and skills-based hiring.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">More on this Topic<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-31420 post type-post status-publish format-standard has-post-thumbnail hentry category-growth-customers tag-grow-business tag-recruit tag-hr-processes-medium-businesses tag-hr-process tag-hr-payroll-benefits business_type-small-business business_type-medium-sized-business business_type-accountants\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/sme-workforce-pulse-how-to-recruit-for-an-expanding-business\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1169342765-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1169342765-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1169342765-768x432.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1169342765-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-07-22T10:57:27+01:00\">22 July, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">7 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tSME Workforce Pulse research &amp; how to recruit for an expanding business\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-2 post-23063 post type-post status-publish format-standard has-post-thumbnail hentry category-strategy-legal-operations category-trends-insights tag-accountant-payroll tag-hr-payroll-benefits tag-payroll business_type-small-business business_type-medium-sized-business business_type-accountants\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/what-are-payrolling-benefits-in-kind\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-961279906-684x384.jpg\" class=\"card-post__image\" alt=\"managing payroll tasks for the business\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-961279906-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-961279906-768x432.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-961279906-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-06-26T09:54:55+01:00\">26 June, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">12 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tPayrolling benefits in kind: What\u2019s changing from April 2027 and April 2028\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-30434 post type-post status-publish format-standard has-post-thumbnail hentry category-people-leadership category-trends-insights tag-ai tag-recruit tag-hr-processes-medium-businesses tag-hr-process tag-hr-payroll-benefits tag-looking-after-your-employees business_type-small-business business_type-medium-sized-business\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/what-is-ai-in-hr\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/06\/Ai-in-HR-infographic-image-684x384.jpg\" class=\"card-post__image\" alt=\"A woman poses in front of the Sage glow line and a black background.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/06\/Ai-in-HR-infographic-image-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/06\/Ai-in-HR-infographic-image-768x432.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/06\/Ai-in-HR-infographic-image-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-06-23T09:02:11+01:00\">23 June, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">10 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tWhat is AI in HR and how can you use it responsibly?\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-30414 post type-post status-publish format-standard has-post-thumbnail hentry category-free-guides-templates tag-accountant-payroll tag-hr-processes-medium-businesses tag-hr-process tag-hr-payroll-benefits tag-payroll business_type-small-business business_type-medium-sized-business business_type-accountants industry-hr-and-people-management industry-professional-services\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/sme-workforce-pulse-how-to-plan-pay-rises-you-can-keep-giving\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-143917299-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-143917299-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-143917299-768x432.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-143917299-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t<svg role=\"presentation\" aria-hidden=\"true\" focusable=\"false\" width=\"24\" height=\"24\" class=\"card-post__meta-icon svg-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path d=\"M11.988 2.989a.75.75 0 0 0-.739.761v10.689l-1.72-1.72a.75.75 0 0 0-.957-.099.75.75 0 0 0-.315.776c.031.146.104.28.211.384l3 3a.75.75 0 0 0 1.06 0l3-3a.76.76 0 0 0 .231-.533.74.74 0 0 0-.22-.538q-.108-.106-.247-.164c-.139-.058-.191-.057-.291-.056s-.198.022-.29.061-.174.097-.243.169l-1.72 1.72V3.75a.76.76 0 0 0-.22-.541.76.76 0 0 0-.542-.22zM5.75 8.5C4.24 8.5 3 9.74 3 11.25v7C3 19.76 4.24 21 5.75 21h12.5c1.51 0 2.75-1.24 2.75-2.75v-7c0-1.51-1.24-2.75-2.75-2.75h-3a.76.76 0 0 0-.537.216.74.74 0 0 0-.223.535.76.76 0 0 0 .223.535.74.74 0 0 0 .537.216h3c.699 0 1.25.551 1.25 1.25v7a1.24 1.24 0 0 1-1.25 1.25H5.75a1.24 1.24 0 0 1-1.25-1.25v-7c0-.699.551-1.25 1.25-1.25h3a.76.76 0 0 0 .537-.216.74.74 0 0 0 .223-.535.76.76 0 0 0-.223-.535.75.75 0 0 0-.537-.216z\" \/><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-06-23T09:00:00+01:00\">23 June, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">8 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tSME Workforce Pulse &amp; how to plan pay rises you can keep giving\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Your employees are an asset in more ways than one. When you treat them well, they&#8217;ll happily spread the word to customers and future applicants alike.<\/p>\n","protected":false},"author":1774,"featured_media":20146,"menu_order":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"_pwl_sage_podcast_buzzsprout_src":"","footnotes":""},"categories":[10],"tags":[35,240,41,234],"business_type":[4,3],"lilypad":[],"context":[],"industry":[],"persona":[69,71,74],"imagine_tag":[79,92,217,218],"coauthors":[355],"class_list":["post-24279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people-leadership","tag-recruit","tag-hr-processes-medium-businesses","tag-hr-process","tag-hr-payroll-benefits","business_type-small-business","business_type-medium-sized-business"],"sage_meta":{"region":"en-gb","author_name":"Yassir Malik","featured_image":"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2024\/11\/Woman-working-on-black-friday-reporting.jpg","imagine_tags":{"79":"Business management","92":"HR and Payroll","217":"HR processes","218":"Top HR resources"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice UK","distributor_original_site_url":"https:\/\/www.sage.com\/en-gb\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/24279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/users\/1774"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/comments?post=24279"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/24279\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media\/20146"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media?parent=24279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/categories?post=24279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/tags?post=24279"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/business_type?post=24279"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/lilypad?post=24279"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/context?post=24279"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/industry?post=24279"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/persona?post=24279"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/imagine_tag?post=24279"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/coauthors?post=24279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}