{"id":25074,"date":"2025-10-16T15:08:14","date_gmt":"2025-10-16T14:08:14","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/?p=25074"},"modified":"2026-01-06T16:53:30","modified_gmt":"2026-01-06T16:53:30","slug":"5-reasons-to-start-making-tax-digital-for-income-tax-early","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-gb\/blog\/5-reasons-to-start-making-tax-digital-for-income-tax-early\/","title":{"rendered":"5 reasons to start Making Tax Digital for Income Tax early"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/category\/money-matters\/\" class=\"entry-header__link\">Money Matters<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\t5 reasons to start Making Tax Digital for Income Tax early\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2025-10-16T15:08:14+01:00\">16 October, 2025<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"5 reasons to start Making Tax Digital for Income Tax early\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-gb\/blog\/5-reasons-to-start-making-tax-digital-for-income-tax-early\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/author\/ameliadunn\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/ameliadunn-350x350.jpg\" class=\"entry-author__image\" alt=\"Amelia Dunn\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/ameliadunn-350x350.jpg 350w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/ameliadunn.jpg 600w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Amelia Dunn<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<p>Can you remember exactly what you were doing in March 2024? Probably not. So why should you be expected to remember every business transaction from that far back?<\/p>\n\n\n\n<p>But HMRC\u2019s <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/mtd-for-income-tax-complete-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Making Tax Digital for Income Tax (MTD)<\/a> is set to change this.<\/p>\n\n\n\n<p>MTD marks a fundamental shift in how you record and report your tax, and, by April 2026, it will be mandatory for sole traders and landlords with gross annual income over \u00a350,000.<\/p>\n\n\n\n<p>Here&#8217;s what we talk about in this article:<\/p>\n\n\n<?xml encoding=\"utf-8\" ?><div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-why-starting-early-with-mtd-makes-sense\" data-level=\"2\">Why starting early with MTD makes sense<\/a><\/li><li><a href=\"#h-1-nbsp-avoid-the-admin-headache\" data-level=\"2\">1.&nbsp;Avoid the admin headache<\/a><\/li><li><a href=\"#h-2-nbsp-get-better-control-of-your-cash-flow\" data-level=\"2\">2.&nbsp;Get better control of your cash flow<\/a><\/li><li><a href=\"#h-3-nbsp-drastically-reduce-the-risks-of-mistakes-and-fines\" data-level=\"2\">3.&nbsp;Drastically reduce the risks of mistakes and fines<\/a><\/li><li><a href=\"#h-4-gain-deeper-insights-for-better-decision-making\" data-level=\"2\">4. Gain deeper insights for better decision-making<\/a><\/li><li><a href=\"#h-5-reduce-stress-and-gain-peace-of-mind\" data-level=\"2\">5. Reduce stress and gain peace of mind<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-starting-early-with-mtd-makes-sense\">Why starting early with MTD makes sense<\/h2>\n\n\n\n<p id=\"block-15b83acb-6afb-4068-9c5f-8a072668306f\">MTD expert and accountancy practice owner Rebecca Benneyworth is encouraging early adoption:<\/p>\n\n\n\n<p id=\"block-aa1c3489-973d-487c-9f80-0dcc99bff539\">\u201cBy leaving it until April 2026, the pressure will really be on \u2013 especially for those getting to grips with new software and working with accountants and bookkeepers for the first time\u201d.<\/p>\n\n\n\n<p>Here&#8217;s what she has to say:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container-wrap -mode-full\"><div class=\"video-container\"><video\n\t\t\t\tclass=\"sage-video video-js vjs-default-skin \"\n\t\t\t\twidth=\"640\"\n\t\t\t\theight=\"360\"\n\t\t\t\tdata-setup='{ \"controls\": true, \"aspectRatio\" : \"16:9\", \"poster\": \"https:\/\/img.youtube.com\/vi\/-YSW4qGW8s0\/maxresdefault.jpg\", \"techOrder\": [\"youtube\"], \"enablejsapi\": 1, \"origin\": \"https:\/\/www.sage.com\", \"sources\": [{ \"type\": \"video\/youtube\", \"src\": \"https:\/\/www.youtube.com\/watch?v=-YSW4qGW8s0\"}], \"youtube\": { \"ytControls\": 0, \"cc_load_policy\": 3, \"modestbranding\": 1, \"hl\": \"en_GB\", \"playsinline\": 1 } }'\n\t\t\t\tcrossorigin=\"\"><\/video><\/div><\/div>\n<\/div><\/figure>\n\n\n\n<p id=\"block-234cca62-5eb7-4197-9629-10fdabe2ca03\">Getting started early isn\u2019t just about compliance. It\u2019s about saving time, money, and stress in the long run.<\/p>\n\n\n\n<p>Intrigued about getting ahead of the curve? Here&#8217;s five reasons<strong> <\/strong>why starting MTD early makes sense for your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-nbsp-avoid-the-admin-headache\">1.&nbsp;Avoid the admin headache<\/h2>\n\n\n\n<p>Picture this: it\u2019s tax season. You\u2019re surrounded by old receipts, mismatched invoices, and endless bank statements from the last 18 months, all while the submission deadline looms. <\/p>\n\n\n\n<p>For many sole traders, landlords, and small business owners, this is the familiar reality of Self Assessment.<\/p>\n\n\n\n<p>That\u2019s why it could be time to get ahead with MTD.<\/p>\n\n\n\n<p>Starting MTD early helps you move from reactive to proactive bookkeeping. Instead of scrambling once a year, your records stay current, meaning your year-end process is simply about confirming, not rebuilding.<\/p>\n\n\n\n<p>Here\u2019s how MTD makes that easier:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Digital record-keeping: Store income and expenses digitally, not in piles of paper.<\/li>\n\n\n\n<li>Quarterly updates: Spread your workload throughout the year, catching errors early.<\/li>\n\n\n\n<li>Categorisation: Many MTD-compatible tools use <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/real-value-ai-small-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI<\/a> to automatically tag transactions.<\/li>\n<\/ul>\n\n\n\n<p>By the next tax season, you\u2019ll have everything ready and organised, while others are still digging through boxes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/making-tax-digital-guide-income-tax\/#gate-626d6b26-aa95-4f75-a5a0-9cce8bff833f\" target=\"_blank\" rel=\"noreferrer noopener\">Get your free guide to MTD for Income Tax<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-nbsp-get-better-control-of-your-cash-flow\">2.&nbsp;Get better control of your cash flow<\/h2>\n\n\n\n<p>When you file just once a year, tax estimates are often guesswork. Underestimate and you\u2019ll face surprise bills; overestimate and you tie up cash you could use elsewhere.<\/p>\n\n\n\n<p>MTD can help prevent that. By keeping your records updated quarterly, you\u2019ll have a real time view of what\u2019s coming in and going out. This allows you to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Spot upcoming cash shortfalls before they happen.<\/li>\n\n\n\n<li>Build tax reserves gradually.<\/li>\n\n\n\n<li>Identify spending spikes early.<\/li>\n<\/ul>\n\n\n\n<p>That means, if a tenant leaves unexpectedly, or a big, unexpected cost hits, you\u2019re not caught out. Because you\u2019ve had your finger on the pulse all year, you&#8217;re better able to absorb disruptions. You can borrow or budget proactively instead of reactively.<\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">E-Book: Switching from Self Assessment to Making Tax Digital<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>Worried about following MTD&#8217;s rules in April 2026? This brief yet comprehensive guide explains what you need to know: How you do accounting now, and how you should do it in future.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-3b52a309-fae9-49fa-a235-03fc76c551a0\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Get MTD for Income Tax: A Guide to Switching From Self Assessment<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1215\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1385092066-1215x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1385092066-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-nbsp-drastically-reduce-the-risks-of-mistakes-and-fines\">3.&nbsp;Drastically reduce the risks of mistakes and fines<\/h2>\n\n\n\n<p>From incorrect categorisation to forgotten expenses, human error can happen, and sending one big year end tax return makes mistakes harder to spot. Instead, think of getting ahead with MTD as your own early warning system.<\/p>\n\n\n\n<p>MTD means you\u2019ll be doing partial updates throughout the year which gives you the chance to catch any mistakes early. By starting now, you\u2019ll have more time to become accustomed to the software that can flag anomalies missing categories, duplicated entries, or large expenses, all while still being in control.<\/p>\n\n\n\n<p>And, with HMRC\u2019s \u2018testing period\u2019, you can familiarise yourself with all of this before MTD is compulsory and at a time where penalties for late quarterly updates are suspended. Now is the perfect time to learn and adjust, without the pressure of \u2018getting it right\u2019.<\/p>\n\n\n\n<p>Think of MTD as your own built-in error detection system. You\u2019ll catch and fix issues in real time, not months later \u2013 reducing your risk of fines, HMRC investigations, or sleepless nights.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-gain-deeper-insights-for-better-decision-making\">4. Gain deeper insights for better decision-making<\/h2>\n\n\n\n<p>When your financial records live only in a year-end return, it\u2019s easy to lose visibility over how your business is evolving. Trends, expense leaks, underperforming properties &#8211; all these factors can remain hidden until it\u2019s too late.<\/p>\n\n\n\n<p>Starting MTD early lets your accounting system become a living dashboard, and, because you&#8217;re logging and reviewing all year, patterns can emerge in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Profit margin trends per property or business segment<\/li>\n\n\n\n<li>Expense domains that might be inflating (maintenance, utilities, admin)<\/li>\n\n\n\n<li>Seasonal variations in cash flow<\/li>\n\n\n\n<li>Underused deductions or tax relief<\/li>\n\n\n\n<li>Unusually high expense categories that deserve investigation.<\/li>\n<\/ul>\n\n\n\n<p>HMRC recognises this advantage, <a href=\"https:\/\/www.gov.uk\/government\/publications\/get-ready-for-making-tax-digital-for-income-tax\/benefits-of-making-tax-digital\" target=\"_blank\" rel=\"noreferrer noopener\">noting that<\/a> MTD helps taxpayers to \u201csee your predicted tax bill year-round and make more informed financial decisions.\u201d<\/p>\n\n\n\n<p>Suppose you manage two rental properties and over several quarters, you see that one property\u2019s maintenance and repair costs are creeping above 20% of its rent, while the other remains stable at 5%. That insight gives you oversight of your finances where you may only notice it at year end. <\/p>\n\n\n\n<p>Rather than losing time, you\u2019ll have the decision advantage well in advance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-reduce-stress-and-gain-peace-of-mind\">5. Reduce stress and gain peace of mind<\/h2>\n\n\n\n<p>Running a small business or managing multiple properties can be overwhelming, especially when tax deadlines loom. Last-minute scrambles, missing receipts, or unexpected bills create not just financial headaches, but real stress.<\/p>\n\n\n\n<p>Starting MTD early changes that.<\/p>\n\n\n\n<p>By keeping your records up to date and reviewing them quarterly, you create a calm, predictable rhythm to your finances. You\u2019ll be able to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Approach tax season without panic, knowing your data is already organised.<\/li>\n\n\n\n<li>Avoid the late-night number-crunching and last-minute problem-solving.<\/li>\n\n\n\n<li>Free up mental space to focus on growing your business or enjoying time off.<\/li>\n\n\n\n<li>Build confidence in your financial decisions, knowing nothing is slipping through the cracks.<\/li>\n<\/ul>\n\n\n\n<p>With MTD, your accounting becomes less of a yearly chore and more of a manageable, ongoing task. The result isn\u2019t just better finances \u2013 it\u2019s less stress, more control, and the reassurance that you\u2019re on top of your business all year round.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>Switching to MTD early isn\u2019t just about compliance. It\u2019s an investment in your business\u2019 future. You\u2019ll have the clarity, confidence, and control long before the deadline arrives.<\/p>\n\n\n\n<p>By the time MTD becomes mandatory for nearly everyone in 2028, you\u2019ll already be compliant and ahead of most other businesses. So why wait for the deadline to loom when you can take control today?<\/p>\n\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Get ahead of Making Tax Digital<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>Whether you&#8217;re a sole trader, accountant, bookkeeper, small business owner, or landlord, Sage has the tools you need to start now and confidently meet MTD deadlines.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/making-tax-digital\/\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tid=\"cta-id-25082\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-button-location=\"cta_box\"\n\t\t\t\t\t\t\t\t\t\t\t>Start now with Sage<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1215\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1456116163-1215x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1456116163-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Join more than 500,000 UK readers and get the best business admin strategies and tactics, as well as actionable advice to help your company thrive, in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-b1a63862-3fa0-4a5e-bb67-c76b88bbc6b8\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The MTD for Income Tax mandation date is looming for many landlords and sole traders. Here are the five reasons you should start now.<\/p>\n","protected":false},"author":1887,"featured_media":25076,"menu_order":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":true,"post_featured_image_hide":false,"footnotes":""},"categories":[6],"tags":[223,226,23,30,343],"business_type":[4],"lilypad":[],"context":[],"industry":[],"persona":[73,75],"imagine_tag":[142,334,727],"coauthors":[677],"class_list":["post-25074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-money-matters","tag-accountant-accounting","tag-accountant-tax","tag-bookkeeping","tag-mtd-business","tag-making-tax-digital-for-income-tax","business_type-small-business"],"sage_meta":{"region":"en-gb","author_name":"Amelia Dunn","featured_image":"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/sage-advice-header-2222x1250-2.jpg","imagine_tags":{"142":"Making Tax Digital for businesses","334":"Making tax digital for income tax","727":"Self Assessment and Making Tax Digital for Income Tax"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice UK","distributor_original_site_url":"https:\/\/www.sage.com\/en-gb\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/25074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/users\/1887"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/comments?post=25074"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/25074\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media\/25076"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media?parent=25074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/categories?post=25074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/tags?post=25074"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/business_type?post=25074"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/lilypad?post=25074"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/context?post=25074"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/industry?post=25074"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/persona?post=25074"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/imagine_tag?post=25074"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/coauthors?post=25074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}