{"id":25393,"date":"2025-11-05T09:00:00","date_gmt":"2025-11-05T09:00:00","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/?p=25393"},"modified":"2025-11-11T14:22:07","modified_gmt":"2025-11-11T14:22:07","slug":"how-does-ai-help-this-small-business-get-paid-faster","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-gb\/blog\/how-does-ai-help-this-small-business-get-paid-faster\/","title":{"rendered":"How does AI help this small business get paid faster?"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/category\/growth-customers\/\" class=\"entry-header__link\">Growth &amp; Customers<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tHow does AI help this small business get paid faster?\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2025-11-05T09:00:00+00:00\">5 November, 2025<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"How does AI help this small business get paid faster?\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-gb\/blog\/how-does-ai-help-this-small-business-get-paid-faster\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/author\/jasminedine\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/09\/Jasmine-Dine-350x350.jpg\" class=\"entry-author__image\" alt=\"Jasmine Dine\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/09\/Jasmine-Dine-350x350.jpg 350w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/09\/Jasmine-Dine.jpg 600w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Jasmine Dine<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<p>Adam remembers when Tyne Chease was barely bigger than a household project.<\/p>\n\n\n\n<p>\u201cTyne Chease was founded by Ami in 2014. I was the second hire, joining in 2017. We worked out of Ami\u2019s parents\u2019 house. Back then, we made Tyne Chease individually. Every single Chease\u2014created one at a time, by hand.\u201d<\/p>\n\n\n\n<p>The scale was small and the work meticulous. Every round was a statement\u2014proof that vegan cheese could be more than oil and starch imitation. Tyne Chease were the first traders in the UK to apply the artisanal craft of cultured cheesemaking to plant-based food\u2014creating something original, flavourful, and satisfying in its own right.&nbsp;<\/p>\n\n\n\n<p>\u201cPeople would come up, saying how much they loved the products, how it\u2019s what allowed them to become vegan,\u201d Adam recalls fondly. \u201cThey\u2019d thank me\u2014\u2018I couldn\u2019t live without your Chease,&#8217;\u2014I\u2019d never felt like that working before.\u201d<\/p>\n\n\n\n<p>Here&#8217;s what we cover:<\/p>\n\n\n<?xml encoding=\"utf-8\" ?><div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-how-missed-opportunities-shape-growth-strategy\" data-level=\"2\">How missed opportunities shape growth strategy<\/a><\/li><li><a href=\"#h-the-risky-realities-of-running-a-business\" data-level=\"2\">The risky realities of running a business<\/a><\/li><li><a href=\"#h-celebrating-success-award-winning-flavours-from-an-ethical-uk-manufacturer\" data-level=\"2\">Celebrating success: Award-winning flavours from an ethical UK manufacturer<\/a><\/li><li><a href=\"#h-how-ai-empowers-leaders-to-do-more-with-less\" data-level=\"2\">How AI empowers leaders to do more with less<\/a><\/li><li><a href=\"#h-why-cash-flow-matters-when-you-can-t-buy-in-bulk\" data-level=\"2\">Why cash flow matters when you can&rsquo;t buy in bulk<\/a><\/li><li><a href=\"#h-ai-with-a-human-touch-how-can-small-businesses-innovate-responsibly\" data-level=\"2\">AI with a human touch: How can small businesses innovate responsibly?<\/a><\/li><\/ul><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container-wrap -mode-full\"><div class=\"video-container\"><video\n\t\t\t\tclass=\"sage-video video-js vjs-default-skin \"\n\t\t\t\twidth=\"640\"\n\t\t\t\theight=\"360\"\n\t\t\t\tdata-setup='{ \"controls\": true, \"aspectRatio\" : \"16:9\", \"poster\": \"https:\/\/img.youtube.com\/vi\/z-qVS2QVDLE\/maxresdefault.jpg\", \"techOrder\": [\"youtube\"], \"enablejsapi\": 1, \"origin\": \"https:\/\/www.sage.com\", \"sources\": [{ \"type\": \"video\/youtube\", \"src\": \"https:\/\/www.youtube.com\/watch?v=z-qVS2QVDLE\"}], \"youtube\": { \"ytControls\": 0, \"cc_load_policy\": 3, \"modestbranding\": 1, \"hl\": \"en_GB\", \"playsinline\": 1 } }'\n\t\t\t\tcrossorigin=\"\"><\/video><\/div><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-missed-opportunities-shape-growth-strategy\"><strong>How missed opportunities shape growth strategy<\/strong><\/h2>\n\n\n\n<p>As demand crept up, so did the ambition. Long nights were spent perfecting endless experiments with fairtrade cashew fermentation, and countless taste tests that blurred the line between science and art. Each batch was a leap of faith\u2014a testament to patience, curiosity, and an unwavering commitment to quality.<\/p>\n\n\n\n<p>But pride in their product didn\u2019t shield them from the realities of running a small UK manufacturing business. Margins were tight. Equipment stretched to its limits. Supermarkets came calling before the team was ready.<\/p>\n\n\n\n<p>The company began to feel the weight of its own limitations. Doors were opening faster than they could step through. What had once been a promising kitchen experiment risked stalling\u2014not from lack of public appetite for the product, but from the challenge of keeping up with it.<\/p>\n\n\n\n<p>\u201cWe\u2019ve missed out on opportunities,\u201d Adam says. \u201cSupermarkets asked for volumes we couldn\u2019t deliver. We had to turn them down. That\u2019s something we never want to do again.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-a-change-in-leadership-victoria-s-vision\"><strong>A change in leadership, Victoria\u2019s vision<\/strong><\/h3>\n\n\n\n<p>In 2023, Victoria took over Tyne Chease at a fragile moment. The company was shrinking, and she herself was emerging from a period of personal grief and uncertainty, ready to rebuild.<\/p>\n\n\n\n<p>&#8220;I&#8217;d had a lot of loss in my life, and had come out of work, but I was really struggling with that. I really wanted to get my teeth into something.&#8221;<\/p>\n\n\n\n<p>\u201cWe were already massive fans of the product,\u201d she tells us. \u201cWe\u2019d have it whenever we could\u2014for Christmas, or a cheeseboard night. It felt special. Then I found out Tyne Chease was up for sale, and it seemed like it was supposed to be\u2014the way everything aligned.\u201d<\/p>\n\n\n\n<p>She invested in a product she trusted, matching her own resilience with the company\u2019s early tenacity and together they carved a new future.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-risky-realities-of-running-a-business\"><strong>The risky realities of running a business<\/strong><\/h2>\n\n\n\n<p>Shoulder to shoulder, CEO Victoria Inskip and GM Adam Williams lead a small crew. They faced the same pressures every small business recognises, like late nights worrying about cash flow, the pressure of suppliers and payroll, and the endless list of admin-heavy tasks no one trains you for. Sales, operations, logistics, finance, HR\u2014all pressed into just a few hands. Moments of doubt when the weekly numbers looked fragile, and moments of loneliness when decisions felt bigger than the team around them.<\/p>\n\n\n\n<p>When another vegan business disappears, they feel the weight of it\u2014a reminder of how fragile the sector can be. \u201cEvery week it feels overwhelming,\u201d Victoria shares. \u201cThere\u2019s been loads of vegan businesses that don\u2019t exist anymore. I don\u2019t want that to happen to Tyne Chease.\u201d<\/p>\n\n\n\n<p>Isn\u2019t that the paradox of entrepreneurship? That risk and fear live right beside purpose?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-scaling-before-you-re-ready\"><strong>Scaling before you\u2019re ready<\/strong><\/h3>\n\n\n\n<p>In defiant opposition to the idea of giving up, those earlier missed chances with supermarkets became the lessons they followed.<\/p>\n\n\n\n<p>The company took bold steps, moving into a factory bigger than they could fill, overhauling production so they could scale quickly.<\/p>\n\n\n\n<p>Costly and uncomfortable moves, especially for a small business, but they shifted Tyne Chease\u2019s horizon.<\/p>\n\n\n\n<p>Empty space in the factory became room to grow. Processes built for scale became proof they could meet demand the next time it came knocking. What once felt like a ceiling now looked like a runway.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-celebrating-success-award-winning-flavours-from-an-ethical-uk-manufacturer\"><strong>Celebrating success: Award-winning flavours from an ethical UK manufacturer<\/strong><\/h2>\n\n\n\n<p>For their small-yet-mighty team, the reward of these risks has been crafting Chease so delicious that vegans and non-vegans alike could savour and celebrate it.<\/p>\n\n\n\n<p>\u201cMy favourite flavour?\u201d Adam grins. \u201cIt has to be Marinara. I\u2019m biased, because it\u2019s the one I came up with. It\u2019s a bit of a running joke in the office\u2014we all claim ours is the best\u2014but mine genuinely is one of the better sellers.\u201d<\/p>\n\n\n\n<p>Victoria laughs at that. \u201cMarinara is really, really good\u2014Adam\u2019s recipe. But my nacho Chease sauce? I\u2019ll just scoop it straight from the tub and eat the lot. Nacho is my favourite.\u201d<\/p>\n\n\n\n<p>The awards just keep rolling in. Recently, Tyne Chease\u2019s \u2018Flavoured Cheese Selection\u2019 won Silver in the 2025 Free From Food Awards, a notable achievement in one of the industry\u2019s most competitive categories.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-is-company-culture-the-secret-ingredient-of-success\"><strong>Is company culture the secret ingredient of success?<\/strong><\/h3>\n\n\n\n<p>New flavours and new strategies have made a world of difference, but like the Chease, what\u2019s truly kept the business thriving is culture.<\/p>\n\n\n\n<p>\u201cAlthough I\u2019m the CEO, you\u2019ll usually find me in the kitchen,\u201d Victoria smiles, proudly. \u201cAdam\u2019s the same. We all support each other and try to have fun. I don\u2019t want it to be a place people dread coming into work. Keeping morale high is the most important thing.\u201d<\/p>\n\n\n\n<p>For Tyne Chease, their philosophy of leadership treats culture as thesource of stamina.<\/p>\n\n\n\n<p>Joy at work fuels the risks and recoveries that make it possible to keep creating, scaling, and imagining what comes next.<\/p>\n\n\n\n<p>For Victoria and Adam, that\u2019s getting it onto supermarket shelves, on a mission to prove that the future of food doesn\u2019t just belong to the biggest players\u2014it belongs to those who can combine tradition with both conviction and innovation. A recipe for success.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-ai-empowers-leaders-to-do-more-with-less\"><strong>How AI empowers leaders to do more with less<\/strong><\/h2>\n\n\n\n<p>Though she\u2019s a highly skilled and successful CEO, Victoria admits she\u2019s not much of an accountant. The finance side of business could\u2019ve been the thing that broke her momentum. \u201cI inherited Sage when I took over the company. I\u2019m not any good at accounts. But Sage is really easy to use. I don\u2019t think I would have been able to do it if it had been any other software.\u201d<\/p>\n\n\n\n<p>\u201cIf you took Sage away,\u201d Victoria continues, \u201cthere\u2019d probably be piles of paper, with me just rocking in a corner in the office. Sage is a part of everyday life at Tyne Chease.\u201d<\/p>\n\n\n\n<p>&nbsp;\u201cEvery morning when I do admin, it\u2019s Sage Copilot,\u201d she says. \u201cIt\u2019s like my little personal assistant, telling me what needs addressing, what needs to be prioritised. It even drafts emails and suggests tones\u2014friendly or firm. It\u2019s been really helpful.\u201d<\/p>\n\n\n\n<p>Ask Adam where Sage Copilot makes the biggest difference, and he doesn\u2019t hesitate: \u201cThe main time consumer previously was chasing up invoices. Now, I go on at the start of the day and I get a summary of what is overdue, then it will automatically draft emails to chase those up for me, like an assistant.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-cash-flow-matters-when-you-can-t-buy-in-bulk\"><strong>Why cash flow matters when you can\u2019t buy in bulk<\/strong><\/h2>\n\n\n\n<p>&#8220;Everyone\u2019s just trying to get one thing paid so they can pay another,&#8221; Adam explains. Tyne Chease can\u2019t buy in bulk or hold much stock, so every supplier relationship is vital. One missed payment and the knock-on effect ripples through production and sales.<\/p>\n\n\n\n<p>Sage Copilot changes the tempo. \u201cNow that Sage Copilot prompts and automates a lot, we get paid much quicker,\u201d Adam says; \u201cpreviously, invoices were getting paid up to a week\u2014seven full days\u2014later than they needed to be.\u201d&nbsp;<\/p>\n\n\n\n<p>For Adam and Victoria it\u2019s a relief. Sage Copilot is a dependable sidekick that lifts the weight of draining tasks, giving them space to focus on the parts of the business that excite and inspire them.<\/p>\n\n\n\n<p>\u201cDuring a typical week, Sage Copilot now saves about 12 to 14 hours, which, for our team, is a huge amount of time.\u201d Every hour saved is an hour they can put back into projects that clear their path to supermarket shelves.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-lower-prices-for-customers\"><strong>Lower prices for customers<\/strong><\/h3>\n\n\n\n<p>They\u2019ve already used that time to have their first audit, which Adam tells us was \u201clargely passed due to the time saved,\u201d it\u2019s this kind of milestone that clears the way for bigger opportunities ahead.<\/p>\n\n\n\n<p>\u201cWe have a lot of loyal customers who love the products,\u201d Adam says. \u201cBut we want to make it more accessible. A lot of people have a limited food budget, and we want them to be able to enjoy the Chease.\u201d For Victoria, affordability ties directly into her vision. \u201cMy aim is for people to get it in their weekly shop. We were the first in the UK, but it feels like the newbies have taken over. I want to catch up or overtake them.\u201d<em><\/em><\/p>\n\n\n\n<p>With help from Sage Ai&nbsp;capabilities, Adam recently ran a full cost review. \u201cWe brought one range down from \u00a36.20 to \u00a35.49. Another from \u00a37.70 to \u00a36.29. Same product, same amount, just more affordable.\u201d<\/p>\n\n\n\n<p>Sage is the tool that frees their small team to operate at its best\u2014to think bigger, move faster, and make Chease that isn\u2019t just delicious, but within reach of more people than ever before.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ai-with-a-human-touch-how-can-small-businesses-innovate-responsibly\"><strong>AI with a human touch: How can small businesses innovate responsibly?<\/strong><\/h2>\n\n\n\n<p>What sets Adam and Victoria apart is not just what they do with the tools they have, but the perspective they bring to them. While many treat AI as a side experiment, they\u2019ve woven it into the fabric of how Tyne Chease runs day to day.<\/p>\n\n\n\n<p>\u201cI know AI can be controversial,\u201d Victoria says. \u201cI\u2019d never want it to replace the human aspect of a job. But it\u2019s a really good tool to enhance the work people are doing. It\u2019s night-and-day difference.\u201d<\/p>\n\n\n\n<p>Adam looks ahead. \u201cWhat excites me is how AI is moving towards autonomy. You\u2019ll be able to give it tasks and it\u2019ll just do them. Not to replace people, but to let humans do more creative work while AI handles the repetitive tasks.\u201d<\/p>\n\n\n\n<p>It\u2019s an outlook that resonates with many small-business owners: embracing new technology as a safety net rather than a shortcut.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-clear-policies-and-confident-leadership\"><strong>Clear policies and confident leadership<\/strong><\/h3>\n\n\n\n<p>Their approach to AI is defined by a lens of responsibility. Adam frames it in practical terms: <em>&#8220;Every hire is a big commitment. AI helps increase productivity before we take on new staff, so when we do, the jobs are stable.<\/em>&#8220;<\/p>\n\n\n\n<p>He\u2019s mindful to call out the need for guardrails: &#8220;Businesses need clear policies about how data is used. Confidential information shouldn\u2019t be identifiable or used to train systems without consent.&#8221;<\/p>\n\n\n\n<p>That balance\u2014ambitious about possibility, insistent on responsibility\u2014is where their leadership stands out.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-forefront-of-ethical-tech-conversations\"><strong>The forefront of ethical tech conversations<\/strong><\/h3>\n\n\n\n<p>Tyne Chease are showing how a small manufacturer can be at the forefront of an ethical tech conversation usually dominated by global giants.<\/p>\n\n\n\n<p>It\u2019s the kind of leadership the future demands:open to technology, grounded in people.<\/p>\n\n\n\n<p>For Adam and Victoria, being at the top of their game isn\u2019t just about making great vegan cheese. It\u2019s about proving that small businesses can adopt new tools with as much integrity as innovation.<\/p>\n\n\n\n<p>Their philosophy is simple: ethics aren\u2019t a limit, they\u2019re the ingredient that keeps Tyne Chease resilient, relevant, and ready to move forward, one round at a time.<\/p>\n\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Sage Copilot. Your dedicated\u00a0AI-powered\u00a0productivity assistant<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>Step into a new business era with Sage Copilot, built on over 40 years of experience supporting British businesses like yours. Get work done faster with real insights, fewer errors and less admin.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/sage-copilot\/\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tid=\"cta-id-23995\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-button-location=\"cta_box\"\n\t\t\t\t\t\t\t\t\t\t\t>Explore Sage Copilot<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/08\/sage-copilot-CTA-high-res.jpg\" class=\"single-cta__image\" alt=\"Man laughing while discussing Sage Copilot\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/08\/sage-copilot-CTA-high-res.jpg 800w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<p><a id=\"_msocom_1\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tyne Chease proves you don\u2019t have to choose between ethics and efficiency to scale successfully with AI. Sage Copilot makes space for sustained innovation. This is what high performance looks like in a small manufacturer.<\/p>\n","protected":false},"author":1880,"featured_media":25404,"menu_order":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":true,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"footnotes":""},"categories":[8,11],"tags":[50,672],"business_type":[4],"lilypad":[],"context":[],"industry":[],"persona":[],"imagine_tag":[671,109],"coauthors":[674],"class_list":["post-25393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-customers","category-technology-innovation","tag-ai","tag-customer-stories","business_type-small-business"],"sage_meta":{"region":"en-gb","author_name":"Jasmine Dine","featured_image":"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/Untitled-design-4-jx.jpg","imagine_tags":{"671":"Customer Stories","109":"Small business"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice UK","distributor_original_site_url":"https:\/\/www.sage.com\/en-gb\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/25393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/users\/1880"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/comments?post=25393"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/25393\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media\/25404"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media?parent=25393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/categories?post=25393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/tags?post=25393"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/business_type?post=25393"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/lilypad?post=25393"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/context?post=25393"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/industry?post=25393"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/persona?post=25393"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/imagine_tag?post=25393"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/coauthors?post=25393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}