{"id":25428,"date":"2025-10-31T09:00:00","date_gmt":"2025-10-31T09:00:00","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/?p=25428"},"modified":"2025-11-11T14:22:51","modified_gmt":"2025-11-11T14:22:51","slug":"how-ex-military-entrepreneurs-build-success-after-service","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-gb\/blog\/how-ex-military-entrepreneurs-build-success-after-service\/","title":{"rendered":"Veterans mean business: How ex-military entrepreneurs build success after service"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/category\/growth-customers\/\" class=\"entry-header__link\">Growth &amp; Customers<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tVeterans mean business: How ex-military entrepreneurs build success after service\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2025-10-31T09:00:00+00:00\">31 October, 2025<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Veterans mean business: How ex-military entrepreneurs build success after service\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-gb\/blog\/how-ex-military-entrepreneurs-build-success-after-service\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/author\/jasminedine\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/09\/Jasmine-Dine-350x350.jpg\" class=\"entry-author__image\" alt=\"Jasmine Dine\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/09\/Jasmine-Dine-350x350.jpg 350w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/09\/Jasmine-Dine.jpg 600w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Jasmine Dine<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<p>Veteran and entrepreneur Stephen James likes to say, &#8220;<em>there\u2019s nothing<\/em> <em>more entrepreneurial than a soldier trying to get out of trouble<\/em>.&#8221; <\/p>\n\n\n\n<p>The line gets a laugh, but it makes a serious point. After serving six years in the Intelligence Corps, Stephen built three thriving businesses\u2014living proof of his own observation.<\/p>\n\n\n\n<p>The same ingenuity that once got him out of tight corners now defines his edge in business\u2014whether that\u2019s secure communications at Hermes Digital UK, emergency education with Invicta National Academy, or helping schools connect through Social Media for Schools Ltd. Each venture showcases the same strategic spirit he honed in the British Army.<\/p>\n\n\n\n<p><em>\u201cSoldiers are some of the most self-sufficient, disciplined people I\u2019ve ever met,\u201d<\/em> he continues with conviction. <em>\u201cGiven purpose, direction, and a little bit of assistance, that\u2019s all it takes for them to make a real success of themselves.\u201d<\/em><\/p>\n\n\n\n<p>He speaks as a soldier, but to a wider truth. Members of the Army, Air Force, and Navy alike leave the forces adaptable, poised under pressure, collaborative, resourceful, and resilient.<\/p>\n\n\n\n<p>They know the ache of long nights when exhaustion bites, but the task isn\u2019t done, and how to dig deeper, side by side, until it is. That hard-won endurance becomes the backbone of any company they create. Different uniforms, but the same discipline etched into each.<\/p>\n\n\n\n<p>Habits forged in service make them formidable in business\u2014a legacy echoed in the 340,000 veteran-founded companies shaping the UK economy today.<\/p>\n\n\n\n<p>Here&#8217;s what we cover:<\/p>\n\n\n<?xml encoding=\"utf-8\" ?><div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-a-soft-landing-for-veterans-starting-their-own-businesses\" data-level=\"2\">A soft landing for veterans starting their own businesses<\/a><\/li><li><a href=\"#h-practical-support-that-helps-veteran-businesses-grow\" data-level=\"2\">Practical support that helps veteran businesses grow<\/a><\/li><li><a href=\"#h-how-digital-tools-support-ex-military-entrepreneurs\" data-level=\"2\">How digital tools support ex-military entrepreneurs<\/a><\/li><\/ul><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container-wrap -mode-full\"><div class=\"video-container\"><video\n\t\t\t\tclass=\"sage-video video-js vjs-default-skin \"\n\t\t\t\twidth=\"640\"\n\t\t\t\theight=\"360\"\n\t\t\t\tdata-setup='{ \"controls\": true, \"aspectRatio\" : \"16:9\", \"poster\": \"https:\/\/img.youtube.com\/vi\/Qgdg9R5R9DM\/maxresdefault.jpg\", \"techOrder\": [\"youtube\"], \"enablejsapi\": 1, \"origin\": \"https:\/\/www.sage.com\", \"sources\": [{ \"type\": \"video\/youtube\", \"src\": \"https:\/\/www.youtube.com\/watch?v=Qgdg9R5R9DM\"}], \"youtube\": { \"ytControls\": 0, \"cc_load_policy\": 3, \"modestbranding\": 1, \"hl\": \"en_GB\", \"playsinline\": 1 } }'\n\t\t\t\tcrossorigin=\"\"><\/video><\/div><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-soft-landing-for-veterans-starting-their-own-businesses\"><strong>A soft landing for veterans starting their own businesses<\/strong><\/h2>\n\n\n\n<p>This year, Stephen\u2019s belief in the entrepreneurial nature of veterans inspired him\u2014along with CEO at Hermes Digital, and fellow veteran, Stephen \u201cMorgs\u201d Morgan\u2014to create British Veteran Owned (BVO), a community that connects and supports veteran-founded businesses.<\/p>\n\n\n\n<p>Morgs explains that even with all the skills needed to become a successful businessperson, the transition out of uniform and into ownership is still tricky. A familiar feeling for entrepreneurs everywhere\u2014the fraught firsts that shape the uncertain road ahead.<\/p>\n\n\n\n<p>After seventeen years in the Intelligence Corps, with tough tours in Afghanistan, Iraq, and North Africa, he reflects that his own hardest moment came not in the field, but the day he left.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-probably-the-most-stressful-period-of-my-military-career-was-what-next\"><strong>\u201cProbably the most stressful period of my military career, was, what next?\u201d<\/strong><\/h3>\n\n\n\n<p>What next? It\u2019s the kind of question that marks a turning point in any life: the closing of one chapter and the uncomfortable start of another.<\/p>\n\n\n\n<p>British Veteran Owned offers a \u2018soft landing\u2019 for Vets whose \u2018next\u2019 involves starting their own business. Stephen\u2019s principle that ingenuity needs only a little assistance to flourish anchors their mission today.<\/p>\n\n\n\n<p>\u201cVeterans want to help\u201d Stephen puts it simply. \u201cWhat makes the difference is purpose: a reason to get up in the morning, to go to work, to do something they love. With that, everything else follows.\u201d<\/p>\n\n\n\n<p>Leaving the structure of the armed forces can feel like stepping off a cliff edge. Many veterans look instinctively for the same camaraderie and guidance that once held them steady. That\u2019s where BVO shows its strength, true to the duty they\u2019ve never left behind.<\/p>\n\n\n\n<p>As Stephen describes it: \u201cWe run BVO at a cost to ourselves, it\u2019s a labour of love really, but if there\u2019s a chance to channel trade to a veteran, we\u2019ll take it.\u201d<em>&nbsp;<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-veteran-success-multiplies\"><strong>How veteran success multiplies<\/strong><\/h3>\n\n\n\n<p>That labour of love is already bearing results. With more than 800 veterans already signed up across 400 businesses, their vision to build a supportive network that carries service forward is already demonstrating its power.<\/p>\n\n\n\n<p>\u201cIf you see this logo on a company\u2019s website, on a plumber\u2019s van, or on a carpenter\u2019s toolbox,\u201d Stephen says, \u201cyou know that person has had a life before business. You know they\u2019ve got integrity, courage, and that they\u2019ll put service before self. If we need insurance, we\u2019ll look first to our own list. That way, veteran success multiplies.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-practical-support-that-helps-veteran-businesses-grow\"><strong>Practical support that helps veteran businesses grow<\/strong><\/h2>\n\n\n\n<p>Behind this badge of recognition sits practical support: advice on finance, insurance, marketing, and growth. Membership is free, built on an ethos that those who succeed will mentor those just starting out. <\/p>\n\n\n\n<p>An advisory board lends seasoned expertise, while workshops tackle the often-overlooked essentials like cash flow and procurement. BVO commits to promoting members\u2019 services, so veterans aren\u2019t shut out of opportunity.<\/p>\n\n\n\n<p>Though they\u2019re non-profit, for them it\u2019s not charity; it\u2019s a system of solidarity that keeps their whole network strong.<\/p>\n\n\n\n<p>There\u2019s a deeper lesson in that ethos. Service doesn\u2019t end\u2014and it doesn\u2019t have to be military to matter either.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-service-as-a-business-value-lessons-every-entrepreneur-can-use\"><strong>Service as a business value: lessons every entrepreneur can use<\/strong><\/h3>\n\n\n\n<p>This is a truth any founder can connect with: the idea that your business is a continuation of what you stand for.<\/p>\n\n\n\n<p>When growth is tied to contribution, when mentoring is a given, lifting others as they climb, resilience multiplies. That is the veterans\u2019 code carried into commerce: service as the backbone, purpose as the driver. <\/p>\n\n\n\n<p>It\u2019s why their companies endure\u2014and why their model speaks to any leader who wants their legacy to be measured not only in what they built, but in how many others they carried forward.<\/p>\n\n\n\n<p>Morgs puts it plainly. \u201cAsking for help isn\u2019t always the easiest thing to do. For ex-servicemen especially. That\u2019s why community matters. We\u2019ve all been there before. We\u2019ve all lived the same story. We\u2019ve all had those periods of imposter syndrome.\u201d<\/p>\n\n\n\n<p>It\u2019s a shared vulnerability\u2014but not a weakness, it\u2019s the grit to keep moving forward. Stephen is clear: \u201cVeterans don\u2019t want pity. They want purpose.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-veterans-code-purpose-mentorship-and-resilience\"><strong>The veterans\u2019 code: Purpose, mentorship, and resilience<\/strong><\/h3>\n\n\n\n<p>For them, it\u2019s about breaking down the quiet barriers that make starting a company feel so daunting. Stephen recalls his own first steps: \u201cDo I open a bank account first? Register with Companies House? Hire people? Call the taxman?\u201d He laughs at the mistakes he made, and insists they shouldn\u2019t be repeated in silence.<\/p>\n\n\n\n<p>BVO exist to make the transition softer, the climb higher, and to turn veteran entrepreneurship into a new form of service to society that strengthens the social fabric, not just the bottom line. It\u2019s a model of entrepreneurship that gives back as much as it grows.<\/p>\n\n\n\n<p>At its heart, BVO also redefines service itself. The story doesn\u2019t stop when the insignia comes off\u2014it carries on through entrepreneurship. Service instead becomes creating jobs, building trust, and contributing to society in new ways, and Sage has become part of their kit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-digital-tools-support-ex-military-entrepreneurs\"><strong>How digital tools support ex-military entrepreneurs<\/strong><\/h2>\n\n\n\n<p>Morgs lays out the relentless barrage of admin they faced before Sage with a wince<em>:<\/em><\/p>\n\n\n\n<p>\u201cSpreadsheets, receipts, manual invoices. You\u2019re talking days and days every month. It just ate up time.\u201d<\/p>\n\n\n\n<p>Spreadsheets were scattered troops that couldn\u2019t keep up with the pace of their growth. Sage solutions could\u2014with Accounting, Payroll, HR, and Copilot, all marching in formation.<\/p>\n\n\n\n<p>\u201cSage Copilot is literally like having a business administrative partner at your fingertips,\u201d Stephen shares with the steadiness of someone who knows the value of backup. \u201cIt reminds me there are things I don\u2019t know, gives me insights, makes links I might have missed. It\u2019s brilliant.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-saving-time-and-money\"><strong>Saving time and money<\/strong><\/h3>\n\n\n\n<p>For Morgs, the difference is clear as a bugle call: \u201cSage has saved us four to five days every month. It\u2019s been absolutely instrumental in streamlining our processes.\u201d<\/p>\n\n\n\n<p>Those days gained aren\u2019t just hours off the clock\u2014they\u2019re resources redeployed into growth, connection, and purpose. Technology here doesn\u2019t replace the human at the helm; but it frees them to lead the charge, while freeing up finances for the directive they\u2019re driving.<\/p>\n\n\n\n<p>As Morgs points out, \u201cSage HR alone saves BVO around \u00a315\u201318k a year\u201d\u2014tangible money for any venture, which they channel into supporting members with advertising, sponsorships, and other practical help.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-admin-accountability-builds-trust-with-donors\"><strong>How admin accountability builds trust with donors<\/strong><\/h3>\n\n\n\n<p>Transparency matters too<em>. <\/em>\u201cPeople who donate often want to know where it\u2019s going. With Sage Accounting, one click shows exactly when it was donated, where it\u2019s been spent, and how it\u2019s been allocated\u2014all in a format anyone can understand.\u201d<\/p>\n\n\n\n<p>That ease of use is critical for founders without a technical background. \u201cI\u2019m not IT literate at all,\u201d Morgs admits. \u201cBut Sage is intuitive. You log in, and everything\u2019s where you expect it to be.\u201d<\/p>\n\n\n\n<p>It\u2019s just as straightforward for outside accountants: \u201cThe flexibility to let an accountant go straight into our system using their own login portal is really important for us,\u201d Stephen stresses.<\/p>\n\n\n\n<p>He values how the software teaches as it goes. \u201cWhat Sage does is put a process in place, with help always there. If I want to know what something means, I can click and find the answer. Or I\u2019ll go into the Sage community, where someone else has had the same problem and shared a solution. That kind of community learning is really handy.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-is-community-the-competitive-advantage\"><strong>Is community the competitive advantage?<\/strong><\/h3>\n\n\n\n<p>For Morgs, it\u2019s a reminder that whether it\u2019s veterans helping veterans through BVO, or peers sharing advice through Sage, progress happens in community.<\/p>\n\n\n\n<p>In Stephen\u2019s empowered words: \u201cAll we veterans want is a fair crack, a clear purpose, and the opportunity to be successful. That\u2019s what British Veteran Owned provides, with the help of Sage.\u201d<\/p>\n\n\n\n<p>So convinced they are of the benefit, BVO now offers every member six months of free Sage software.<\/p>\n\n\n\n<p>It\u2019s a practical extension of their philosophy: proof that service continues through tools and support that make the road less lonely, the venture steadier, and the campaign sustainable.<\/p>\n\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Sage Copilot. Your dedicated\u00a0AI-powered\u00a0productivity assistant<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>Step into a new business era with Sage Copilot, built on over 40 years of experience supporting British businesses like yours. Get work done faster with real insights, fewer errors and less admin.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/sage-copilot\/\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tid=\"cta-id-23995\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-button-location=\"cta_box\"\n\t\t\t\t\t\t\t\t\t\t\t>Explore Sage Copilot<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/08\/sage-copilot-CTA-high-res.jpg\" class=\"single-cta__image\" alt=\"Man laughing while discussing Sage Copilot\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/08\/sage-copilot-CTA-high-res.jpg 800w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>British Veteran Owned helps UK veterans turn service into successful businesses through mentorship, training, and community\u2014empowering ex-military entrepreneurs to lead and grow across Britain.<\/p>\n","protected":false},"author":1880,"featured_media":25446,"menu_order":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":true,"post_featured_image_hide":false,"footnotes":""},"categories":[8],"tags":[50,672],"business_type":[4],"lilypad":[],"context":[],"industry":[62],"persona":[],"imagine_tag":[671,99,336,109],"coauthors":[674],"class_list":["post-25428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-customers","tag-ai","tag-customer-stories","business_type-small-business","industry-non-profit"],"sage_meta":{"region":"en-gb","author_name":"Jasmine Dine","featured_image":"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/Main-Image-x.jpg","imagine_tags":{"671":"Customer Stories","99":"Non-profit","336":"Nonprofits","109":"Small business"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice UK","distributor_original_site_url":"https:\/\/www.sage.com\/en-gb\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/25428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/users\/1880"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/comments?post=25428"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/25428\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media\/25446"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media?parent=25428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/categories?post=25428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/tags?post=25428"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/business_type?post=25428"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/lilypad?post=25428"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/context?post=25428"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/industry?post=25428"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/persona?post=25428"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/imagine_tag?post=25428"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/coauthors?post=25428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}