{"id":25485,"date":"2026-11-05T09:03:08","date_gmt":"2026-11-05T09:03:08","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/?p=25485"},"modified":"2026-11-05T10:22:46","modified_gmt":"2026-11-05T10:22:46","slug":"black-friday-uk-2025-2026-11-expert-tips-to-sell-more","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-gb\/blog\/black-friday-uk-2025-2026-11-expert-tips-to-sell-more\/","title":{"rendered":"Black Friday 2026: 11 expert tips to sell more"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--standard\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/category\/growth-customers\/\" class=\"entry-header__link\">Growth &amp; Customers<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tBlack Friday 2026: 11 expert tips to sell more\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\tRead our guide for a high-performing Black Friday across online stores, Vinted, high-street shops, and market stalls. Get a clear checklist plus a plan for the holiday season.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col col-8 col-lg-4 entry-header__image\">\n\t\t\t<figure class=\"entry-header__thumbnail js-hero-section\">\n\t\t\t\t<img decoding=\"async\" width=\"1215\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-608166817-1215x810.jpg\" class=\"entry-header__thumbnail-image\" alt=\"Women in a shop environment working on Black Friday promotions\" fetchpriority=\"high\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-608166817-1215x810.jpg 1215w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-608166817-768x512.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-608166817.jpg 1440w\" sizes=\"(max-width: 1215px) 100vw, 1215px\" \/>\t\t\t<\/figure>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \">Published <time class=\"entry-date published\" datetime=\"2026-11-05T09:03:08+00:00\">5 November, 2026<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Black Friday 2026: 11 expert tips to sell more\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-gb\/blog\/black-friday-uk-2025-2026-11-expert-tips-to-sell-more\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__icon social-share-button__icon--share\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"svg-icon\" focusable=\"false\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"18\" viewbox=\"0 0 1024 1024\"><path d=\"M768 106.5q-62 0-105.5 44t-43.5 105q0 10 2.5 18.5a268 268 0 0 1 4.5 17.5l-256 128q-21-26-50-41.5t-64-15.5q-62 0-105.5 44t-43.5 105q0 62 43.5 106t105.5 44q35 0 64-16t50-41l256 128q-2 9-4.5 17.5t-2.5 17.5q0 62 43.5 106t105.5 44 105.5-44 43.5-106q0-61-43.5-105t-105.5-44q-35 0-64 15.5t-50 41.5l-256-128q2-9 4.5-17.5t2.5-18.5q0-9-2.5-17.5a268 268 0 0 1-4.5-17.5l256-128q21 25 50 41t64 16q62 0 105.5-44t43.5-106q0-61-43.5-105t-105.5-44m0 64q36 0 60.5 25t24.5 60q0 36-24.5 61t-60.5 25-60.5-25-24.5-61q0-35 24.5-60t60.5-25m-512 256q36 0 60.5 25t24.5 60q0 36-24.5 61t-60.5 25-60.5-25-24.5-61q0-35 24.5-60t60.5-25m512 256q36 0 60.5 25t24.5 60q0 36-24.5 61t-60.5 25-60.5-25-24.5-61q0-35 24.5-60t60.5-25\" \/><\/svg>\t\t\t<\/span>\n\t\t\t<span class=\"social-share-button__icon social-share-button__icon--copy\" hidden>\n\t\t\t\t<svg aria-hidden=\"true\" class=\"svg-icon\" focusable=\"false\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"18\" viewbox=\"0 0 1024 1024\"><path d=\"M698 85.5q-45 0-88.5 17.5T531 154.5l-430 431q-3 2-4.5 4.5t-3.5 5.5q-1 3-1.5 6t-.5 6q0 4 .5 7t1.5 6 3 5.5a54 54 0 0 0 4 4.5q3 3 5.5 4.5t5.5 2.5q3 2 6 2.5t6 .5 6.5-1 6.5-2 5.5-3a54 54 0 0 0 4.5-4l430-431q51-50 122-50t121 50q51 51 51 122t-51 121l-406 406q-26 27-62.5 27t-63.5-27q-26-26-26-62.5t26-62.5l328-328q3-2 4.5-4.5t3.5-5.5q1-3 1.5-6t.5-6q0-4-.5-7t-1.5-6-3-5.5a54 54 0 0 0-4-4.5q-3-3-5.5-4.5t-5.5-2.5q-3-2-6-2.5t-6-.5-6.5 1-6.5 2-5.5 3a54 54 0 0 0-4.5 4l-328 328q-44 44-44 107.5t44 108.5q45 44 108.5 44t107.5-44l406-407q35-34 52-77 17-44 17-89t-17-89q-17-43-52-78-34-34-77.5-51.5T698 85.5\" \/><\/svg>\t\t\t<\/span>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/author\/ashleyhindsmansage\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/Ashley-Thompson-350x350.jpg\" class=\"entry-author__image\" alt=\"Ashley Thompson\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/Ashley-Thompson-350x350.jpg 350w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/Ashley-Thompson.jpg 600w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Ashley Thompson<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<section id=\"key-takeaways\" class=\"wp-block-sage-key-takeaways\"><div class=\"sage-key-takeaways__inner\"><h2 class=\"wp-block-heading has-h-3-font-size\">Key takeaways<\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>UK shoppers now expect a long weekend of deals<\/strong>, if not weeks, and they move fast, so plan around tight offers, fast comms, smooth checkout, and tidy fulfilment.<\/li>\n\n\n\n<li><strong>Start warming your audience one to two weeks out<\/strong>, then give email and SMS subscribers early access two to 12 hours before doors open.<\/li>\n\n\n\n<li><strong>Keep offers simple enough to grasp in seconds<\/strong>. Bundles, mystery boxes, BOGOF and deal stacking convert well in the UK, but pressure-test your price floors first.<\/li>\n\n\n\n<li><strong>Lock operations by Wednesday<\/strong>: Count stock, pull promo units, pre-pack fast movers, post your shipping cut-offs and test every card reader.<\/li>\n\n\n\n<li><strong>Schedule the follow-up before you launch<\/strong>, with a day 7 bounce-back offer, then review revenue by channel, average order value, conversion and list growth on Monday and fix one thing per metric before December.<\/li>\n<\/ul>\n<\/div><\/section>\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s the most wonderful time of the year\u2014well, almost. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Black Friday for 2026 arrives on 27 November, and Cyber Monday arrives on 30 November 2026. Of course, you may want to spend a week or two prior to this running events.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shoppers arrive primed to buy, with guards down. Sometimes they know what they want to buy. Often they don&#8217;t. They just want bargains.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use that energy to sell through heroes, clear dead stock, and grow a list you can profit from in the coming Xmas period. Deliver on not only giving them good value, but also the feeling that they&#8217;ve achieved what they wanted, and come out of it on top. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This guide shows retailers of every kind, from Vinted resellers to high street shops to market traders, how to plan the day for maximum outcomes \u2013 and convert buyers into long-term customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s what we discuss:<\/p>\n\n\n<?xml encoding=\"utf-8\" ?><div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-why-black-friday-is-different\" data-level=\"2\">Why Black Friday is different<\/a><\/li><li><a href=\"#h-11-proven-ways-to-win-on-black-friday\" data-level=\"2\">11 proven ways to win on Black Friday<\/a><\/li><li><a href=\"#h-quick-wins-by-selling-model\" data-level=\"2\">Quick wins by selling model<\/a><\/li><li><a href=\"#h-metrics-that-matter-on-monday\" data-level=\"2\">Metrics that matter on Monday<\/a><\/li><li><a href=\"#h-final-thoughts-start-now-win-big\" data-level=\"2\">Final thoughts: Start now, win big<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 id=\"h-why-black-friday-is-different\" class=\"wp-block-heading\">Why Black Friday is different<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Black Friday began in the US, yet UK customers now expect a long weekend of deals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consumers move fast, price-check less, spend in bursts, and have cash to burn. That gives you a short window to present simple offers, remove friction, and follow up with attention to detail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They shop with intent while also aiming to have an enjoyable and fulfilling experience. They&#8217;re looking for gifts, but anticipate quick wins \u2014 and a bit of self-treating.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Decision friction drops when choices are simple, when quantities and timescales look limited, and shipping cut-offs are clear.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Build your plan around that mindset: tight offers, fast comms, smooth checkout, and tidy fulfilment.<\/p>\n\n\n\n<section class=\"wp-block-sage-container is-constrained\"><div class=\"sage-container__inner\">\n<p class=\"wp-block-paragraph\">This article is just one part of our dedicated 2026 Black Friday\/Cyber Monday coverage here at Sage Advice. See also: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sage.com\/en-gb\/blog\/black-friday-2026\/\">Is Black Friday 2026 actually worth it for my small retail business?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sage.com\/en-gb\/blog\/black-friday-discounting-worked-examples\/\">How much can I afford to discount on Black Friday 2026? (Worked examples included)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sage.com\/en-gb\/blog\/how-to-nail-your-black-friday-reporting\/\">How to nail your Black Friday reporting<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sage.com\/en-gb\/blog\/cart-abandonment-close-crucial-sales\/\">Cart abandonment: How to close crucial sales on Black Friday and Cyber Monday<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sage.com\/en-gb\/blog\/black-friday-how-retailers-can-prepare\/\">Black Friday: How your business can prepare for the biggest one yet<\/a><\/li>\n<\/ul>\n<\/div><\/section>\n\n\n\n<h2 id=\"h-11-proven-ways-to-win-on-black-friday\" class=\"wp-block-heading\">11 proven ways to win on Black Friday<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s our list of tricks, tips and hints that will maximise your Black Friday experience, as well as that of your customers. <\/p>\n\n\n\n<h3 id=\"h-1-start-early\" class=\"wp-block-heading\">1. Start early<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Warm your audience, beginning one to two weeks out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If the day is close, run a short countdown.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pair teasers on Instagram and TikTok with a clear reason to join your email or waitlist for early access, using the same offer structure you will reveal on Friday.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you sell on Vinted, pin a pre-Black Friday post that outlines your launch time and delivery cut-offs, then point shoppers to your <a href=\"https:\/\/www.vinted.co.uk\/help\/452-using-wardrobe-spotlight\">Wardrobe Spotlight<\/a> or bundles to boost visibility and basket value.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For emails that get opened and clicked, stick to a single offer and one call to action.<\/p>\n\n\n\n<h3 id=\"h-2-prioritise-where-your-buyers-already-shop\" class=\"wp-block-heading\">2. Prioritise where your buyers already shop<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Match inventory to sell by channel to category.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fashion and footwear resell well on Vinted and Depop.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Handmade gifts do well on Etsy and Instagram.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Collectibles move on eBay.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Local gifts can perform at markets with click-and-collect.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On marketplaces, use native features like promoted placements and timed price edits to surface in search, and keep listings short, specific, and benefit-led.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/a-guide-to-inventory-turnover-ratio\" target=\"_blank\" rel=\"noreferrer noopener\">guide to inventory turnover<\/a> gives you the formulas and levers to improve cash flow.<\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner on-scroll-highlight__target\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Black Friday and Cyber Monday checklist<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Download your free Black Friday and Cyber Monday Checklist to help your business get ready for the busy sales period.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-05d6d44c-a929-4170-bea5-483a549c0f43\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download your free checklist<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1064\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/12\/GettyImages-728756403_super-2-1064x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/12\/GettyImages-728756403_super-2-1064x810.jpg 1064w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<h3 id=\"h-3-make-your-offers-simple\" class=\"wp-block-heading\">3. Make your offers simple<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Customers scan while shopping, especially during this time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They should grasp the deal in seconds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Offer ideas that convert in the UK include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bundle and save: &#8220;Gift set of three candles for \u00a339, save \u00a312.&#8221;<\/li>\n\n\n\n<li>Mystery &#8220;brown box&#8221;: Move returned items or slow-selling inventory at fixed price points.<\/li>\n\n\n\n<li>BOGOF (buy one, get one free): Great for accessories and small beauty. (Remember that people love to get treats for themselves while buying gifts for others!)<\/li>\n\n\n\n<li>Deal stacking: Tie a headline discount to a bundle and a free add-on above a spend threshold.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Take care to guard your profit. Pressure-test price floors before you publish, using plain-English tools for <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/margin-calculator\" target=\"_blank\" rel=\"noreferrer noopener\">margin, markup, and net profit<\/a> so you know which discounts still pay.<\/p>\n\n\n\n<h3 id=\"h-4-give-vips-a-head-start\" class=\"wp-block-heading\">4. Give VIPs a head start<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Reward your email and SMS audience with early access and a slightly better deal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Send &#8220;doors open&#8221; two to 12 hours early with a private link or hidden collection.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At markets, use a printed code word for VIP pricing and hand it out across the month before with earlier purchases.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keep your list building and direct marketing lawful and simple. (Use the <a href=\"https:\/\/ico.org.uk\/for-organisations\/advice-for-small-organisations\/direct-marketing-and-data-protection\" target=\"_blank\" rel=\"noreferrer noopener\">ICO&#8217;s small-business guidance<\/a> to set consent, soft opt-in, and other applicable rules.)<\/p>\n\n\n\n<h3 id=\"h-5-turn-the-rush-into-long-term-relationships\" class=\"wp-block-heading\">5. Turn the rush into long-term relationships<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Use the day to grow your audience and set up a December bounce-back.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Add a one-click opt-in at checkout for &#8220;December drops,&#8221; and include a small card in every parcel or bag with a QR code and a code that expires in seven days.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you plan the follow-up, this <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/how-to-keep-your-small-business-running-smoothly-this-christmas\" target=\"_blank\" rel=\"noreferrer noopener\">overview of Christmas operations and planning<\/a> doubles as a checklist for post-purchase care and staff scheduling.<\/p>\n\n\n\n<h3 id=\"h-6-run-a-real-time-flash-channel\" class=\"wp-block-heading\">6. Run a real-time flash channel<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Speed wins on Black Friday.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A live channel lets you drop one-hour deals, sell end-of-line units, and build urgency.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Discord or WhatsApp broadcasts work well for &#8220;first to see&#8221; drops with expiring codes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you promote <a href=\"https:\/\/www.which.co.uk\/money\/credit-cards-and-loans\/credit-cards\/buy-now-pay-later-schemes-explained-aI8qz1J5BKC0\" target=\"_blank\" rel=\"noreferrer noopener\">buy now, pay later<\/a> in those flashes, give shoppers clear, balanced information.<\/p>\n\n\n\n<h3 id=\"h-7-offer-smooth-payments-and-fast-checkout\" class=\"wp-block-heading\">7. Offer smooth payments and fast checkout<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Shoppers prefer short, mobile-first checkout flows.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Split-payment options like Klarna or Clearpay can lift average order value when used responsibly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you trade in person, test card readers, power banks, and hotspots.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To keep cash tight while orders spike, double-check your numbers with Sage Advice <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/margin-calculator\" target=\"_blank\" rel=\"noreferrer noopener\">margin<\/a> and <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/what-is-markup-percentage\" target=\"_blank\" rel=\"noreferrer noopener\">markup<\/a> guides before you green-light deeper discounts.<\/p>\n\n\n\n<h3 id=\"h-8-move-the-stock-you-no-longer-want\" class=\"wp-block-heading\">8. Move the stock you no longer want<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is your opportunity to turn returns, odd sizes, and seasonal outliers into cash.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keep grading honest, and shoot quick photos that show any minor flaws.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you dispatch goods, link your FAQ to the last posting dates so buyers set realistic expectations: Royal Mail publishes the official <a href=\"https:\/\/community.ebay.co.uk\/t5\/Announcements\/Royal-Mail-Evri-and-Yodel-latest-posting-dates-for-Christmas\/ba-p\/7925890\">Christmas deadlines each year, as does Evri and Yodel.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you list on Vinted, remind buyers in your description that platform protections differ for consumer-to-consumer transactions, then still over-deliver on clarity to drive positive reviews.<\/p>\n\n\n\n<h3 id=\"h-9-prepare-operations-like-a-pro\" class=\"wp-block-heading\">9. Prepare operations like a pro<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Lock your stock count by Wednesday, pull promo units to avoid oversells, and pre-pack fast movers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Print labels in batches, show cut-offs on product pages, and assign roles if you have a team.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want a single reference to manage the week, <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/how-to-keep-your-small-business-running-smoothly-this-christmas\" target=\"_blank\" rel=\"noreferrer noopener\">read our previous guidance<\/a> before you pick, pack, and staff.<\/p>\n\n\n\n<h3 id=\"h-10-plan-the-follow-up-before-you-launch\" class=\"wp-block-heading\">10. Plan the follow-up before you launch<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Draft a post-purchase sequence now:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Day 0: Order confirmation with shipping info and how to reach support.<\/li>\n\n\n\n<li>Day 2: Care tips, size guides, and a prompt to follow your live channel.<\/li>\n\n\n\n<li>Day 7: Bounce-back offer that expires in 72 hours.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Run a &#8220;weekend clear-out&#8221; on Sunday or Cyber Monday to move last units.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On Monday, track the basics and make one improvement per metric before your December push.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you need a primer to pick the right KPIs and act on them, use this <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/performance-metrics-business-decisions\" target=\"_blank\" rel=\"noreferrer noopener\">article on performance metrics<\/a>.<\/p>\n\n\n\n<h3 id=\"h-11-use-words-that-sell\" class=\"wp-block-heading\"><strong>11. Use words that sell<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Shoppers skim across a sea of offers on Black Friday, so your words and images must work instantly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Write headlines to include product, price, and deadline. Use short bullets on benefits. Keep everything short, punchy and to-the-point.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Promise exact shipping only if you can meet it. If you want to sharpen titles and bullets across your catalogue, our <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/ecommerce-business-plan-guide\" target=\"_blank\" rel=\"noreferrer noopener\">e-commerce planning guide<\/a> gives you a structure you can apply across product pages and social captions.<\/p>\n\n\n\n<h2 id=\"h-quick-wins-by-selling-model\" class=\"wp-block-heading\">Quick wins by selling model<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s some specific tips for however you choose to sell:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Online store: Simplify your menu to &#8220;New,&#8221; &#8220;Gifts under \u00a325\/\u00a350,&#8221; and &#8220;Best sellers,&#8221; and add a sticky banner with cut-offs and support hours.<\/li>\n\n\n\n<li>Vinted\/Depop: Batch list 20\u201350 items with consistent photography and fast replies to offers. Use Wardrobe Spotlight and bundle discounts so buyers can build baskets without friction.<\/li>\n\n\n\n<li>Bricks and mortar: Move best deals to the first table, add large price cards, and offer simple gift-wrap at the till.<\/li>\n\n\n\n<li>Market traders: Split your table into clear price bands and keep a backup plan for rain. Bring a spare reader and cables, and post a same-day WhatsApp broadcast to regulars with your top three offers.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-metrics-that-matter-on-monday\" class=\"wp-block-heading\">Metrics that matter on Monday<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Track revenue by channel, average order value, conversion rate, list growth, response time, returns requested, and top five products by profit. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you need a quick tune-up on pricing decisions before December, double-check your numbers so you are not discounting past your floor.<\/p>\n\n\n\n<h2 id=\"h-final-thoughts-start-now-win-big\" class=\"wp-block-heading\">Final thoughts: Start now, win big<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Black Friday rewards clear offers, fast decisions, and tidy operations. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You do not need dozens of deals. Pick a few strong bundles, set simple rules, and meet buyers where they already shop.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lock the basics now: Stock counted, cut-offs posted, payment options tested, post-purchase emails scheduled. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Review revenue by channel, average order value, conversion, and list growth on Monday. Choose one improvement per metric and ship it before your next campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Treat the day as a launchpad for December. Welcome new buyers, thank VIPs, and invite everyone to your early access list. Sell well on the day, then turn those first wins into loyal customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>This article was first published in October 2025, but has been updated for relevance.<\/em><\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner on-scroll-highlight__target\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Black Friday and Cyber Monday checklist<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Download your free Black Friday and Cyber Monday Checklist to help your business get ready for the busy sales period.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-05d6d44c-a929-4170-bea5-483a549c0f43\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download your free checklist<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1064\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/12\/GettyImages-728756403_super-2-1064x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/12\/GettyImages-728756403_super-2-1064x810.jpg 1064w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n<section class=\"more-topics alignfull has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Browse more topics from this article<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/retail\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tRetail\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--featured h1\">Explore more wisdom<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"row related-posts__featured\">\n\t\t\t\t<div class=\"col card-grid__item\">\n\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-0 post-32877 post type-post status-publish format-standard has-post-thumbnail hentry category-money-matters category-trends-insights tag-business-costs tag-business-finances tag-retail business_type-small-business industry-ecommerce card-post--is-clickable\"\n>\n\t<div class=\"card-post__media-wrapper\">\n\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/11\/AdobeStock_2160430536-1440x810.jpg\" class=\"card-post__image\" alt=\"Is Black Friday worth it for my small retail business?\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/11\/AdobeStock_2160430536-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/11\/AdobeStock_2160430536-768x432.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/11\/AdobeStock_2160430536-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"card-post__content\">\n\t\t\t\t\t<div class=\"card-post__label\">Recommended<\/div>\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-11-05T10:07:21+00:00\">5 November, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">13 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h3\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\tclass=\"card-post__title-link\"\n\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/black-friday-2026\/\"\n\t\t\t\t>\n\t\t\t\n\t\t\tIs Black Friday 2026 actually worth it for my small retail business?\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\n\t\t\n\t\t\t\t\t<p class=\"card-post__description\">\n\t\t\t\tBlack Friday might only be feasible if your margin, stock, and capacity can take the strain. Here&#8217;s the five-question test to find out for your retail business.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">More on this Topic<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-32860 post type-post status-publish format-standard has-post-thumbnail hentry category-money-matters category-trends-insights tag-business-costs tag-ecommerce tag-inventory tag-retail business_type-small-business\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/black-friday-discounting-worked-examples\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/11\/online-seller-684x384.jpg\" class=\"card-post__image\" alt=\"How much can I afford to discount on Black Friday?\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/11\/online-seller-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/11\/online-seller-768x432.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/11\/online-seller-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-11-04T14:38:32+00:00\">4 November, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">13 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tHow much can I afford to discount on Black Friday 2026? (Worked examples included)\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-2 post-32603 post type-post status-publish format-standard has-post-thumbnail hentry category-money-matters tag-accountant-accounting tag-accountant-automation tag-accountant-payroll tag-accountant-tax tag-alternative-finance tag-auto-enrolment tag-bookkeeping tag-business-costs tag-business-finances tag-business-support tag-cafe tag-cash-flow tag-finance tag-hr-processes-medium-businesses tag-hr-payroll-benefits tag-payments tag-payroll tag-retail tag-vat business_type-small-business business_type-medium-sized-business business_type-accountants industry-food-beverage industry-travel-hospitality\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/uk-autumn-budget-2027\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/10\/AdobeStock_420550058-684x384.jpg\" class=\"card-post__image\" alt=\"UK Autumn Budget 2027\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/10\/AdobeStock_420550058-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/10\/AdobeStock_420550058-768x432.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/10\/AdobeStock_420550058-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-10-29T10:28:40+00:00\">29 October, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">15 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tAutumn Budget 2026: What it means for your business\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-30495 post type-post status-publish format-standard has-post-thumbnail hentry category-money-matters tag-cafe tag-retail tag-tax tag-vat business_type-small-business business_type-medium-sized-business industry-entertainment industry-food-beverage industry-travel-hospitality\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/great-british-summer-savings-vat-reduction-need-to-know\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1355237717-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1355237717-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1355237717-768x405.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1355237717.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-06-23T11:01:18+01:00\">23 June, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">10 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tSummer VAT cut 2026: What family-facing businesses need to know\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-9720 post type-post status-publish format-standard has-post-thumbnail hentry category-growth-customers category-money-matters tag-ecommerce tag-start-business tag-retail business_type-small-business industry-ecommerce\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/start-ecommerce-business-website\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media card-post__media--video\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2019\/01\/GettyImages-594383123-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2019\/01\/GettyImages-594383123-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2019\/01\/GettyImages-594383123-768x585.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2019\/01\/GettyImages-594383123-1064x810.jpg 1064w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__play-video\">\n\t\t\t\t\t\t<svg role=\"presentation\" aria-hidden=\"true\" class=\"card-post__play-icon svg-icon\" width=\"28\" height=\"28\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 33 36\"><path d=\"M3.947.936C1.889 1.016 0 2.661 0 4.878v27.11c0 2.956 3.36 4.896 5.999 3.463l24.965-13.555c2.715-1.474 2.715-5.451 0-6.925L6 1.416a3.96 3.96 0 0 0-2.052-.48Zm.032 2.6c.232-.001.475.058.713.187L29.66 17.28c.986.535.986 1.774 0 2.309L4.692 33.144c-.952.517-1.999-.088-1.999-1.155V4.878c0-.533.261-.95.642-1.17.19-.11.411-.171.644-.172\" \/><\/svg>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t<svg role=\"presentation\" aria-hidden=\"true\" width=\"24\" height=\"24\" class=\"card-post__meta-icon svg-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path d=\"M5.25 3C3.74 3 2.5 4.24 2.5 5.75v12.5C2.5 19.76 3.74 21 5.25 21h14c1.51 0 2.75-1.24 2.75-2.75V5.75C22 4.24 20.76 3 19.25 3zm0 1.5h14c.699 0 1.25.551 1.25 1.25v12.5a1.24 1.24 0 0 1-1.25 1.25h-14A1.24 1.24 0 0 1 4 18.25V5.75c0-.699.551-1.25 1.25-1.25m.25.75a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5H6a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm13 0a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5h.5a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm-8.25 2.751A1.248 1.248 0 0 0 9 9.251v5.5c0 .442.231.849.613 1.074.389.231.846.237 1.239.021l5.001-2.751c.396-.219.646-.639.646-1.094s-.25-.876-.646-1.095l-.001-.001-5.002-2.751a1.25 1.25 0 0 0-.601-.153zM5.5 8.25a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5H6a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm13 0a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5h.5a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm-8 1.423L14.731 12 10.5 14.328zm-5 1.577a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5H6a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm13 0a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5h.5a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm-13 3a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5H6a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm13 0a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5h.5a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm-13 3a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5H6a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm13 0a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5h.5a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5z\" \/><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-05-01T10:04:00+01:00\">1 May, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">23 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tHow to start an e-commerce business and website\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Read our guide for a high-performing Black Friday across online stores, Vinted, high-street shops, and market stalls. Get a clear checklist plus a plan for the holiday season.<\/p>\n","protected":false},"author":281,"featured_media":16380,"menu_order":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_is_cornerstone":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"","_yoast_wpseo_twitter-image-id":"","_yoast_wpseo_schema_page_type":"","_yoast_wpseo_schema_article_type":"","_sage_video":false,"_yoast_wpseo_focuskeywords":"","_yoast_wpseo_keywordsynonyms":"","_yoast_wpseo_primary_category":"8","sage_membership_post_content_type":"article","sage_membership_post_featured_video_id":"","sage_membership_post_video_type":"trailer","sage_membership_post_featured_video_duration":"","post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"_pwl_sage_podcast_buzzsprout_src":"","footnotes":""},"categories":[8,6],"tags":[162],"business_type":[4],"lilypad":[],"context":[],"industry":[],"persona":[73,75],"imagine_tag":[108],"coauthors":[354],"class_list":["post-25485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-customers","category-money-matters","tag-retail","business_type-small-business"],"sage_meta":{"region":"en-gb","author_name":"Ashley Thompson","featured_image":"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-608166817.jpg","imagine_tags":{"108":"Retail"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice UK","distributor_original_site_url":"https:\/\/www.sage.com\/en-gb\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/25485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/users\/281"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/comments?post=25485"}],"version-history":[{"count":3,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/25485\/revisions"}],"predecessor-version":[{"id":32920,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/25485\/revisions\/32920"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media\/16380"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media?parent=25485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/categories?post=25485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/tags?post=25485"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/business_type?post=25485"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/lilypad?post=25485"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/context?post=25485"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/industry?post=25485"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/persona?post=25485"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/imagine_tag?post=25485"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/coauthors?post=25485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}