{"id":26140,"date":"2025-12-02T15:39:13","date_gmt":"2025-12-02T15:39:13","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/?p=26140"},"modified":"2026-03-10T12:41:05","modified_gmt":"2026-03-10T12:41:05","slug":"ai-questions-for-accountants-bookkeepers","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-gb\/blog\/ai-questions-for-accountants-bookkeepers\/","title":{"rendered":"AI in practice: 5 questions accountants and bookkeepers are asking right now"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--standard entry-header--has-illustration entry-header--has-illustration--standard\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/category\/technology-innovation\/\" class=\"entry-header__link\">Technology &amp; Innovation<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tAI in practice: 5 questions accountants and bookkeepers are asking right now\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\tThinking of ways to introduce AI to your practice? Let&#8217;s take a deep dive into five things you need to know\u2014complete with the answers you need.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2025-12-02T15:39:13+00:00\">2 December, 2025<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"AI in practice: 5 questions accountants and bookkeepers are asking right now\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-gb\/blog\/ai-questions-for-accountants-bookkeepers\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/author\/asavinwattanajantra\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin-350x350.jpg\" class=\"entry-author__image\" alt=\"Asavin\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin-350x350.jpg 350w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin-768x768.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin-810x810.jpg 810w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin.jpg 1000w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Asavin Wattanajantra<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>Accountants and bookkeepers aren\u2019t panicking about AI.<\/p>\n\n\n\n<p>They\u2019re asking sharper questions.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sage.com\/en-gb\/-\/media\/files\/sagedotcom\/uk\/documents\/pdf\/press-release-attachments\/going-for-growth-report-2024.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Recent Sage research<\/a> shows that many UK firms now expect AI to benefit their practice in the next year, signalling a shift from curiosity to confident experimentation.<\/p>\n\n\n\n<p>Across research, interviews, events, and Sage customer stories, five questions keep coming up that define how accountants and bookkeepers approach AI in practice, and reality. <\/p>\n\n\n\n<p>That\u2019s what we discuss in this article, as follows:<\/p>\n\n\n<?xml encoding=\"utf-8\" ?><div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-1-where-does-ai-make-a-difference\" data-level=\"2\">1. Where does AI make a difference?<\/a><\/li><li><a href=\"#h-2-how-do-i-stay-compliant-and-trusted\" data-level=\"2\">2. How do I stay compliant and trusted?<\/a><\/li><li><a href=\"#h-3-what-does-this-mean-for-my-role\" data-level=\"2\">3. What does this mean for my role?<\/a><\/li><li><a href=\"#h-4-how-do-i-go-from-automation-to-agency\" data-level=\"2\">4. How do I go from automation to agency?<\/a><\/li><li><a href=\"#h-5-how-do-i-start\" data-level=\"2\">5. How do I start?<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-where-does-ai-make-a-difference\">1. Where does AI make a difference?<\/h2>\n\n\n\n<p>Across accounting and bookkeeping, the first question isn\u2019t philosophical.<\/p>\n\n\n\n<p>It\u2019s practical.<\/p>\n\n\n\n<p>Where do I start? What\u2019s worth automating?<\/p>\n\n\n\n<p>That recent Sage research shows accountants and bookkeepers are expanding their advisory role and experimenting with new technology, often using multiple platforms.<\/p>\n\n\n\n<p>\u201cLeads came in from everywhere\u2014website, socials, referrals\u2014and no one knew what was happening,\u201d said Jeri Williams, founder of <a href=\"https:\/\/smoothaccounting.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Smooth Accounting<\/a>, speaking at a keynote session at <a href=\"https:\/\/www.tickettailor.com\/events\/digitalaccountancymedialtd\/1626389\/r\/social\" target=\"_blank\" rel=\"noreferrer noopener\">Leaders in Accounting.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Once we used AI tools to automate and summarise calls, everyone could see what was going on. Conversions shot up.<\/p><cite>Jeri Williams, Smooth Accounting<\/cite><\/blockquote><\/figure>\n\n\n\n<p>Jeri\u2019s story mirrors many others. <\/p>\n\n\n\n<p>Firms are finding wins in automating repetitive, data-heavy workflows, such as onboarding, reconciliation, and disclosure checks, while keeping humans in control of review and advice.<\/p>\n\n\n\n<p>This is <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/authentic-intelligence-in-action\/\" target=\"_blank\" rel=\"noreferrer noopener\">agentic AI in action<\/a>: systems that operate on behalf of humans but always within defined boundaries.<\/p>\n\n\n\n<p>Accountants set the intent; AI executes the repeatable steps. The professional judgment calls, and the \u201cshould we?\u201d, not the \u201chow do we?\u201d checks, stay firmly human.<\/p>\n\n\n\n<p>Across UK SMBs, <a href=\"https:\/\/www.sage.com\/en-gb\/sage-copilot\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sage Copilot<\/a> is automating busywork like drafting emails, chasing payments, and summarising activity, so teams can focus on judgement calls.<\/p>\n\n\n\n<p>At <a href=\"https:\/\/www.youtube.com\/watch?v=XlSXuaRhggc\" target=\"_blank\" rel=\"noreferrer noopener\">Watson\u2019s Anodising, for example<\/a>, Copilot runs in the background, freeing hours each week for production and customer service.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-how-do-i-stay-compliant-and-trusted\">2. How do I stay compliant and trusted?<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sage.com\/en-us\/trust-security\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trust, reliability, and compliance<\/a> are the top priorities for accountants when recommending software, further Sage research reveals.<\/p>\n\n\n\n<p>While speed and efficiency are valuable, they mean little without a foundation of trust and clear accountability for AI-generated outputs.<\/p>\n\n\n\n<p>Initiatives like the <a href=\"https:\/\/www.sage.com\/en-gb\/company\/digital-newsroom\/2025\/06\/04\/sage-unveils-ai-trust-label-to-empower-smbs\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sage Trust Label<\/a> exemplify this approach, showing exactly how AI features are designed, what data they use, and how security is maintained.<\/p>\n\n\n\n<p>When barriers to adoption often stem from unfamiliarity and perceived complexity, the key to overcoming them is to highlight the importance of transparent AI policies and robust human oversight.<\/p>\n\n\n\n<p>Forward-thinking firms are formalising these principles into lightweight digital codes of conduct, creating an easily digestible way to build client confidence.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>AI isn\u2019t magic. Be crystal-clear where it helps and where you still need human oversight. If expectations are unrealistic, disappointment follows\u2014and people stop using it.<\/p><cite>Mohammed Sidat, associate directoR, Wolters Kluwer<\/cite><\/blockquote><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-a-simple-ai-policy-should-cover\">What a simple AI policy should cover<\/h3>\n\n\n\n<p>Here are some suggestions of what should be included:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-purpose-amp-scope\">Purpose &amp; scope<\/h4>\n\n\n\n<p>Set clear intent for using AI in your firm.<\/p>\n\n\n\n<p>Define approved use cases, such as data analysis, draft preparation, or summarisation.<\/p>\n\n\n\n<p>Establish boundaries so everyone understands what\u2019s in scope, and what isn\u2019t.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-privacy-amp-data-handling\">Privacy &amp; data handling<\/h4>\n\n\n\n<p>Clarify how information moves through your systems and where it\u2019s stored, showing how you comply with local and regional data and privacy laws.<\/p>\n\n\n\n<p>Use only vetted tools and never upload client data to public models.<\/p>\n\n\n\n<p>Maintain a list of approved platforms with data-protection notes.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-accountability-amp-human-review\">Accountability &amp; human review<\/h4>\n\n\n\n<p>Specify who signs off on AI work and ensure human oversight for all client-facing content. <\/p>\n\n\n\n<p>Show clients there are humans in control. The professional using AI remains responsible for accuracy.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-compliance-amp-ethics\">Compliance &amp; ethics<\/h4>\n\n\n\n<p>Anchor your policy in existing professional standards, including copyright guidance and record-keeping obligations. <\/p>\n\n\n\n<p>Show your tools stay up to date with changing regulations.<\/p>\n\n\n\n<p>Treat AI prompts and outputs like any other working paper\u2014store data safely, provide version-control, and review them often.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-consent-amp-transparency\">Consent &amp; transparency<\/h4>\n\n\n\n<p>Show clients how AI fits into your workflow so they can understand where to expect it and how it helps them.<\/p>\n\n\n\n<p>At Smooth Accounting, Jeri Williams added a simple consent line to all meeting bookings after clients questioned the extra \u201cguest\u201d on their calls.<\/p>\n\n\n\n<p>\u201cWe just explain it\u2019s our AI note-taker, and they\u2019ve already agreed when they booked. It\u2019s become second nature.\u201d<\/p>\n\n\n\n<p>A one-page policy is quick to draft and saves hours of uncertainty, strengthening client confidence in your commitment to privacy and professional responsibility.<\/p>\n\n\n\n<p>These principles aren\u2019t theoretical. They deliver real results in practice.<\/p>\n\n\n\n<p>Sage customer <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/how-ex-military-entrepreneurs-build-success-after-service\/\" target=\"_blank\" rel=\"noreferrer noopener\">British Veteran Owned (BVO)<\/a> reports saving \u00a315,000 and 36 days per year with Sage automation, all while strengthening client confidence through a transparent process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-what-does-this-mean-for-my-role\">3. What does this mean for my role?<\/h2>\n\n\n\n<p>As AI becomes an integral part of daily operations, your AI-inclusivity and use visibility, is increasingly viewed as a competitive advantage.<\/p>\n\n\n\n<p>The biggest question for accountants and bookkeepers is personal: if AI can handle the admin, what\u2019s next on the list? The answer is up to you, as you\u2019ll have more time to prioritise client care and relationships, or simply finish work on time.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>AI gets you 90 percent of the way. That last 10 percent\u2014the context, the empathy, the credibility &#8211; is where we earn our value.<\/p><cite>Jared Goodrich, director of innovation, Moore Kingston Smith<\/cite><\/blockquote><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.sage.com\/en-gb\/success-stories\/walter-dawson-and-son\/\" target=\"_blank\" rel=\"noreferrer noopener\">Walter Dawson &amp; Son<\/a>, a Yorkshire-based firm, demonstrates how embracing Sage and <a href=\"https:\/\/www.autoentry.com\" target=\"_blank\" rel=\"noreferrer noopener\">AutoEntry<\/a> has freed their team from manual admin and helped them prepare early for the shift toward <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/mtd-for-income-tax-accountants-need-to-know\/\" target=\"_blank\" rel=\"noreferrer noopener\">Making Tax Digital for Income Tax<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.sage.com\/en-gb\/success-stories\/walter-dawson-and-son\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read Walter Dawson &amp; Son&#8217;s success story: See how they&#8217;re 130 years strong, and still ahead of the curve<\/a><\/div>\n<\/div>\n\n\n\n<p>The result is more time for client-facing advisory work rather than form-filling and data chasing.<\/p>\n\n\n\n<p>Managing Director Julie Young notes in the success story: \u201cThe time saving from Sage and AutoEntry is used back with the clients. It allows us to reflect on the information and talk to our clients more about how they\u2019re performing.\u201d<\/p>\n\n\n\n<p>Walter Dawson &amp; Son accountant Hannah Hall, adds, \u201cSage Copilot is going to allow us more time to go out and see our clients, listen to their needs, and be more people-facing rather than behind the computer.\u201d<\/p>\n\n\n\n<p>Together, their experience shows how AI and automation free up time for deeper client engagement and strategic advice.<\/p>\n\n\n\n<p>As roles evolve, the opportunity is to move beyond simple automation into tools that amplify your judgment, where you set the direction and technology accelerates the work.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-how-do-i-go-from-automation-to-agency\">4. How do I go from automation to agency?<\/h2>\n\n\n\n<p>You\u2019ve seen that automation saves time.<\/p>\n\n\n\n<p>You know that agency creates value.<\/p>\n\n\n\n<p>Agentic AI connects the two, giving you systems that can act independently, but always under your instruction and with your judgment in control.<\/p>\n\n\n\n<p>This is the shift that turns tools into teammates, moving from assistance to action while keeping the professional firmly at the wheel.<\/p>\n\n\n\n<p>Think of Sage Copilot: it draws from accounting data to draft, suggest, and surface insights, but the practitioner remains at the controls.<\/p>\n\n\n\n<p>You decide the goal. Copilot handles the legwork.<\/p>\n\n\n\n<p>The same principle applies to MTD submissions, reconciliations, or reporting workflows. When professionals set the intent and validate the output, AI becomes an extension of expertise, not a substitute for it.<\/p>\n\n\n\n<p>The new Sage <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/mtd-and-agentic-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">MTD Agent<\/a>, for example, simplifies compliance by automatically preparing and submitting updates to HMRC while flagging exceptions for review.<\/p>\n\n\n\n<p>This practical example of Agentic AI is built for real-world accounting. It offers automation that works within defined professional boundaries and strengthens human oversight rather than replacing it.<\/p>\n\n\n\n<p>Other <a href=\"https:\/\/www.sage.com\/en-gb\/company\/digital-newsroom\/2025\/11\/sage-announces-finance-intelligence-agent-to-power-high-performance-finance-teams\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sage Ai Agents<\/a>\u2014including the new Finance Intelligence, Close, and Assurance Agents\u2014are built to operate autonomously within clear, trusted boundaries. They focus on gathering data, generating summaries, or reconciling figures, then presenting the results for human review.<\/p>\n\n\n\n<p>Agentic AI builds on the foundation laid by Making Tax Digital\u2014moving from simply connecting systems to pre-emptive action, so your software anticipates what should happen next while you stay in control.<\/p>\n\n\n\n<p>For a deeper dive into how this shift is transforming accounting workflows, read our companion piece <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/authentic-intelligence-in-action\" target=\"_blank\" rel=\"noreferrer noopener\">Authentic intelligence in action: How Agentic AI will shape the future of accounting<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-how-do-i-start\">5. How do I start?<\/h2>\n\n\n\n<p>Accountants and bookkeepers often say the same thing: the hardest part of AI isn\u2019t using it\u2014it\u2019s starting.<\/p>\n\n\n\n<p>Ease of use, familiarity, and value for money are key factors in sifting through software recommendations, while cost and feature limitations remain common obstacles.<\/p>\n\n\n\n<p>You don\u2019t need a full-scale strategy or a new tech stack\u2014just try one contained experiment to prove what\u2019s possible.<\/p>\n\n\n\n<p>These agentic principles also apply at firm level: start small, act with intent, learn fast.<\/p>\n\n\n\n<p>\u201cProgress beats perfection,\u201d said Mohammed Sidat, speaking in a keynote at Leaders in Accounting. \u201cTry one repetitive task, learn from it, then repeat. You\u2019ll discover what works for <em>your<\/em> firm instead of waiting for the perfect solution.\u201d<\/p>\n\n\n\n<p>Think of it as your 30-day AI sprint\u2014a safe, structured way to see what human-plus-machine collaboration looks like in your own workflow:<\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Download the AI action workbook<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>Start with one simple task. Follow the steps. See progress in 30 days.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-eed697a0-5ea7-4b99-8337-089662d86451\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1261586981-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1261586981-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-week-1-pick-one-repetitive-workflow\">Week 1: Pick one repetitive workflow<\/h3>\n\n\n\n<p>Choose one repetitive, measurable workflow\u2014like onboarding, invoice chasing, or disclosure checks\u2014and record your current time or cost baseline.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-week-2-pilot-an-automation-or-ai-feature\">Week 2: Pilot an automation or AI feature<\/h3>\n\n\n\n<p>Test an AI feature or automation using tools you already trust.<\/p>\n\n\n\n<p>As Jeri Williams put it, \u201cHalf the time, you\u2019re already paying for AI. You just haven\u2019t switched it on yet.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-week-3-add-review-and-consent-gates\">Week 3: Add review and consent gates<\/h3>\n\n\n\n<p>Decide where human sign-off is required and how client consent is captured.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-week-4-measure-the-impact-and-share-the-learning\">Week 4: Measure the impact and share the learning<\/h3>\n\n\n\n<p>Track the impact\u2014hours saved, quality improved, errors reduced\u2014and share results internally to encourage further experimentation.<\/p>\n\n\n\n<p>Each small experiment builds your firm\u2019s collective intelligence and demonstrates how, by setting intent and AI executing safely, you can deliver real client value.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts: The real future of AI in accounting<\/h2>\n\n\n\n<p>Accountants who understand AI\u2014its boundaries, biases, and potential\u2014will shape the future of the profession. So, by just getting started, you\u2019re already halfway there.<\/p>\n\n\n\n<p>Throughout history, innovations like double-entry bookkeeping, spreadsheets, and cloud technology have expanded accountants\u2019 agency.<\/p>\n\n\n\n<p>More recently, initiatives such as Making Tax Digital have accelerated the shift to digital workflows, giving accountants greater control and insight over their work.<\/p>\n\n\n\n<p>Agentic AI is the next chapter: where software is your teammate, assistant, or coach, not simply a passive tool.<\/p>\n\n\n\n<p>Accountants and bookkeepers have always led through change; now, AI offers a new way to demonstrate that leadership to your firm and your clients.<\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">E-Book: The accountant&#8217;s guide to MTD for Income Tax<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>Download this free interactive guide, written by experts, about developing your practice approach to Making Tax Digital for Income Tax.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-0fffa372-27da-4c83-b370-078e6c62e153\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download here<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1214\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/MTD-accountants-1214x810.jpg\" class=\"single-cta__image\" alt=\"Women discussing Making Tax Digital\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2024\/12\/MTD-accountants-1214x810.jpg 1214w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Join more than 500,000 UK readers and get the best business admin strategies and tactics, as well as actionable advice to help your company thrive, in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-b1a63862-3fa0-4a5e-bb67-c76b88bbc6b8\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n<section class=\"more-topics alignfull has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Browse more topics from this article<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/ai\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tAI\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--featured h1\">Explore more wisdom<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"row related-posts__featured\">\n\t\t\t\t<div class=\"col card-grid__item\">\n\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-0 post-30036 post type-post status-publish format-standard has-post-thumbnail hentry category-strategy-legal-operations tag-accountant-accounting tag-accountant-automation tag-accountant-tax tag-ai tag-bookkeeping tag-mtd-accountants tag-making-tax-digital-for-income-tax business_type-accountants card-post--is-clickable\"\n>\n\t<div class=\"card-post__media-wrapper\">\n\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/05\/accountex2026-1440x810.jpg\" class=\"card-post__image\" alt=\"Accountex 2026\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/05\/accountex2026-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/05\/accountex2026-768x432.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/05\/accountex2026-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"card-post__content\">\n\t\t\t\t\t<div class=\"card-post__label\">Recommended<\/div>\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-05-15T16:54:23+01:00\">15 May, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">7 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h3\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\tclass=\"card-post__title-link\"\n\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/accountex-2026\/\"\n\t\t\t\t>\n\t\t\t\n\t\t\tAccountex 2026: Accounting work has changed. Most firms are still structured for what it used to be\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\n\t\t\n\t\t\t\t\t<p class=\"card-post__description\">\n\t\t\t\tAccountex 2026 revealed a profession under pressure\u2014not from a lack of technology, but from work that has quietly outgrown the operating models most firms were built around.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">More on this Topic<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-29890 post type-post status-publish format-standard has-post-thumbnail hentry category-technology-innovation tag-accountant-accounting tag-accountant-automation tag-ai tag-workplace-technology business_type-accountants\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/accountants-bookkeepers-practice-pricing-ai\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1402342490-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1402342490-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1402342490-768x512.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1402342490-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-04-29T15:24:07+01:00\">29 April, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">6 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tThe AI pricing trap: How accountants can avoid it\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-2 post-29887 post type-post status-publish format-standard has-post-thumbnail hentry category-technology-innovation tag-accountant-accounting tag-accountant-automation tag-ai tag-bookkeeping business_type-accountants\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/ai-accountants-bookkeepers-career-skills\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1369412492-684x384.jpg\" class=\"card-post__image\" alt=\"A woman calculating MRR\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1369412492-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1369412492-768x512.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1369412492-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-04-29T15:23:20+01:00\">29 April, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">6 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tStop experimenting with AI: How AI operational skills are defining the accounting profession\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-29486 post type-post status-publish format-standard has-post-thumbnail hentry category-technology-innovation category-trends-insights tag-accountant-accounting tag-accountant-automation tag-ai tag-bookkeeping tag-cloud tag-fintech tag-mtd-accountants tag-workplace-technology business_type-accountants\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/accounting-bookkeeping-ai-maturity-curve\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1338373163-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1338373163-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1338373163-768x512.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1338373163-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-04-08T09:39:49+01:00\">8 April, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">10 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tWhere is your accounting or bookkeeping firm on the AI maturity curve?\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-29356 post type-post status-publish format-standard has-post-thumbnail hentry category-technology-innovation category-trends-insights tag-ai tag-security-fraud business_type-small-business business_type-medium-sized-business business_type-accountants\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/ai-cyber-security\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1325899588-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1325899588-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1325899588-768x432.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1325899588-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-03-31T12:09:13+01:00\">31 March, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">1 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tAI is accelerating familiar attacks: What\u2019s changing, and how leaders should respond\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Thinking of ways to introduce AI to your practice? Let&#8217;s take a deep dive into five things you need to know\u2014complete with the answers you need.<\/p>\n","protected":false},"author":356,"featured_media":16438,"menu_order":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"footnotes":""},"categories":[11],"tags":[50],"business_type":[115],"lilypad":[],"context":[],"industry":[],"persona":[67],"imagine_tag":[331,309],"coauthors":[351],"class_list":["post-26140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology-innovation","tag-ai","business_type-accountants"],"sage_meta":{"region":"en-gb","author_name":"Asavin Wattanajantra","featured_image":"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1402342490.jpg","imagine_tags":{"331":"AI accountants","309":"AI Hub"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice UK","distributor_original_site_url":"https:\/\/www.sage.com\/en-gb\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/26140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/users\/356"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/comments?post=26140"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/26140\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media\/16438"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media?parent=26140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/categories?post=26140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/tags?post=26140"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/business_type?post=26140"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/lilypad?post=26140"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/context?post=26140"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/industry?post=26140"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/persona?post=26140"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/imagine_tag?post=26140"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/coauthors?post=26140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}