{"id":29079,"date":"2026-04-17T14:22:31","date_gmt":"2026-04-17T13:22:31","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/?p=29079"},"modified":"2026-04-21T12:04:14","modified_gmt":"2026-04-21T11:04:14","slug":"mtd-client-behaviour","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-gb\/blog\/mtd-client-behaviour\/","title":{"rendered":"Under MTD, client behaviour drives the work. Has your pricing caught up?"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--standard entry-header--has-illustration entry-header--has-illustration--standard\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/category\/money-matters\/\" class=\"entry-header__link\">Money Matters<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tUnder MTD, client behaviour drives the work. Has your pricing caught up?\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\tUnder MTD for Income Tax, record quality, responsiveness and digital confidence determine how much your team carries. If your pricing model still assumes effort is tied to submissions, you have work to do.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-04-17T14:22:31+01:00\">17 April, 2026<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Under MTD, client behaviour drives the work. Has your pricing caught up?\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-gb\/blog\/mtd-client-behaviour\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/author\/asavinwattanajantra\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin-350x350.jpg\" class=\"entry-author__image\" alt=\"Asavin\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin-350x350.jpg 350w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin-768x768.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin-810x810.jpg 810w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin.jpg 1000w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Asavin Wattanajantra<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>Under MTD for Income Tax, the work doesn\u2019t come from the submission. It comes from your client.<\/p>\n\n\n\n<p>If you\u2019ve already started rethinking your pricing under MTD, this is the next layer \u2014 understanding what actually drives the work behind it.<\/p>\n\n\n\n<p>Before MTD, work was tied to a moment. Prepare. File. Close. Once the return was submitted, the engagement largely paused.<\/p>\n\n\n\n<p>MTD changes that rhythm, and with it, the economics of your practice.<\/p>\n\n\n\n<p>Quarterly filings are visible, but the oversight behind them isn&#8217;t.<\/p>\n\n\n\n<p>From the outside, MTD can appear like four submissions and a button press.<\/p>\n\n\n\n<p>From the inside, it&#8217;s a continuous cycle of review, correction, chasing, and risk management.<\/p>\n\n\n\n<p>The client sees a confirmation screen, but you carry the consequences if something is wrong behind it.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sage.com\/en-gb\/blog\/mtd-for-income-tax-breaks-pricing-model\/\" type=\"link\" id=\"https:\/\/www.sage.com\/en-gb\/blog\/mtd-for-income-tax-breaks-pricing-model\/\">That gap, between what clients see and what you carry, is where pricing can break.<\/a><\/p>\n\n\n\n<p><strong>\u200b\u200bHere\u2019s what we\u2019ll cover:<\/strong><\/p>\n\n\n<?xml encoding=\"utf-8\" ?><div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-the-cost-is-in-the-behaviour-not-the-submission\" data-level=\"2\">The cost is in the behaviour, not the submission<\/a><\/li><li><a href=\"#h-behaviour-is-a-more-useful-guide-than-turnover\" data-level=\"2\">Behaviour is a more useful guide than turnover<\/a><\/li><li><a href=\"#h-price-the-responsibility-not-just-the-filing\" data-level=\"2\">Price the responsibility, not just the filing<\/a><\/li><li><a href=\"#h-have-the-conversation-before-the-bill-arrives\" data-level=\"2\">Have the conversation before the bill arrives<\/a><\/li><\/ul><\/div>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">E-Book: MTD for Income Tax\u2014The final countdown playbook for practices<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>Accountants and bookkeepers still have time to create a repeatable plan for MTD success. This e-Book explains how, via a fast-track mindset, and a 5-phase countdown to April 2026\u2014and beyond.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-983aa507-78de-4b74-bc4d-ca90a0b2ff1f\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Get Making Tax Digital: The Final Countdown Playbook<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1215\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1392324314-1215x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1392324314-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-cost-is-in-the-behaviour-not-the-submission\">The cost is in the behaviour, not the submission<\/h2>\n\n\n\n<p>Work that accumulates under MTD for Income Tax won\u2019t arrive as a single, identifiable task.<\/p>\n\n\n\n<p>It\u2019ll arrive as a mid-quarter cleanup that wasn&#8217;t billed.<\/p>\n\n\n\n<p>Records that needed chasing before submission. Data that is technically complete but not commercially usable.<\/p>\n\n\n\n<p>Individually, these feel like admin. Collectively, they can erode your margin.<\/p>\n\n\n\n<p>Hannah Miller, Director of <a href=\"https:\/\/www.chipperfieldaccounting.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chipperfield Accounting<\/a>, described exactly this kind of compounding at <a href=\"https:\/\/www.icaew.com\/learning-and-development\/events\/mtd-live\" target=\"_blank\" rel=\"noreferrer noopener\">ICAEW&#8217;s MTD Live<\/a> in February 2026.<\/p>\n\n\n\n<p>Her firm offered spreadsheets as an alternative workflow, and more clients accepted than anticipated, multiplying review paths and fragmenting process across the portfolio.<\/p>\n\n\n\n<p>Optionality feels client-friendly. But operationally, it can create volatility.<\/p>\n\n\n\n<p>Rebecca Benneyworth, tax consultant and MTD Working Group member since 2016, outlined another practical cost plainly at the same event: bridging submissions take considerably longer because every box must be relayed manually.<\/p>\n\n\n\n<p>That time doesn&#8217;t disappear. If it isn&#8217;t priced, it erodes margin.<\/p>\n\n\n\n<p>The real risk under MTD is unpredictability.<\/p>\n\n\n\n<p>If your most straightforward and most demanding clients pay the same fee, your pricing model is working against you. Most firms don\u2019t see this clearly until the extra work has already been absorbed.<\/p>\n\n\n\n<p>Two clients paying the same fee can create completely different workloads.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-behaviour-is-a-more-useful-guide-than-turnover\">Behaviour is a more useful guide than turnover<\/h2>\n\n\n\n<p>A sole trader with modest income but chaotic records can consume more oversight time than a larger business with clean, timely data.<\/p>\n\n\n\n<p>Turnover used to signal complexity. Under MTD, behaviour does.<\/p>\n\n\n\n<p>Benneyworth was direct at MTD Live about what software adoption can look like without proper supervision, records that were manageable on paper can become harder to work with once clients are on software unsupervised:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>transactions duplicated,<\/li>\n\n\n\n<li>receipts and payments both posted,<\/li>\n\n\n\n<li>personal and business finances mixed.<\/li>\n<\/ul>\n\n\n\n<p>&nbsp;The behavioural overhead doesn&#8217;t shrink just because the tool changes.<\/p>\n\n\n\n<p>A more useful lens has two dimensions: the cleanliness of the records when they reach you and your client&#8217;s ability with their software.<\/p>\n\n\n\n<p>Plot clients across those axes, and the variation in effort becomes visible and priceable.<\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">E-Book: MTD for Income Tax\u2014The final countdown playbook for practices<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>Accountants and bookkeepers still have time to create a repeatable plan for MTD success. This e-Book explains how, via a fast-track mindset, and a 5-phase countdown to April 2026\u2014and beyond.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-983aa507-78de-4b74-bc4d-ca90a0b2ff1f\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Get Making Tax Digital: The Final Countdown Playbook<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1215\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1392324314-1215x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1392324314-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-price-the-responsibility-not-just-the-filing\">Price the responsibility, not just the filing<\/h2>\n\n\n\n<p>Repricing for MTD doesn&#8217;t require anything complex. Simply clarify what you&#8217;re doing.<\/p>\n\n\n\n<p>Start with a base compliance layer, quarterly updates and the annual return, that every client pays.<\/p>\n\n\n\n<p>Everything above that should reflect behaviour: how clean the data is, how self-sufficient the client is, and how much risk you carry between filings.<\/p>\n\n\n\n<p>Nikhil Sangani, chartered accountant at <a href=\"https:\/\/www.sageandco.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sage &amp; Co<\/a> (an independent accounting firm, not affiliated with Sage), framed the principle simply at MTD Live: same process as last year, same price; correcting incorrect entries, probably more expensive.<\/p>\n\n\n\n<p>That&#8217;s not a complex methodology. It&#8217;s a direct link between behaviour and scope.<\/p>\n\n\n\n<p>Miller takes it further, tying monthly billing to a behavioural condition: data delivered within fourteen days of quarter end as a condition of the fee structure.<\/p>\n\n\n\n<p>That makes the arrangement a two-way commitment rather than a unilateral charge, and gives your firm a documented basis for scope conversations if the terms aren&#8217;t met.<\/p>\n\n\n\n<p>Once you can see how behaviour drives the work, the next step is turning that into something you can apply consistently.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-have-the-conversation-before-the-bill-arrives\">Have the conversation before the bill arrives<\/h2>\n\n\n\n<p>Repricing friction usually comes from framing.<\/p>\n\n\n\n<p>If you simply describe MTD as four extra submissions, clients anchor on admin.<\/p>\n\n\n\n<p>If you describe it as ongoing oversight and responsibility, you force the conversation to change.<\/p>\n\n\n\n<p>The most effective approach is to treat the repricing discussion like a discovery call, understand how the client wants to work under MTD, how confident they are in keeping records current, and whether they want ongoing support between quarters.<\/p>\n\n\n\n<p>Listen first, then give your recommendation.<\/p>\n\n\n\n<p>When clients feel heard, you can help a fee change land as a tailored solution rather than an arbitrary increase.<\/p>\n\n\n\n<p>Whatever you agree on, formalise it.<\/p>\n\n\n\n<p>If your engagement letters still describe a static annual service, they won&#8217;t reflect the ongoing relationship MTD for Income Tax demands.<\/p>\n\n\n\n<p>Document what oversight includes, what triggers a scope change, and what sits outside the engagement.<\/p>\n\n\n\n<p>It&#8217;s easier to hold a pricing boundary when your client has agreed to it in writing.<\/p>\n\n\n\n<p>Pricing under MTD isn&#8217;t only a commercial decision.<\/p>\n\n\n\n<p>It&#8217;s a signal about how you value your own expertise. Price the responsibility and protect your relationship with the client.<\/p>\n\n\n\n<p><strong>Next step<\/strong><\/p>\n\n\n\n<p>If your pricing needs to reflect client behaviour, the next step is to assess where that behaviour is already creating hidden work across your firm.<\/p>\n\n\n\n<p>\ud83d\udc49 <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/mtd-for-income-operational-checklist\/\" type=\"link\" id=\"https:\/\/www.sage.com\/en-gb\/blog\/mtd-for-income-operational-checklist\/\">Use this checklist: Before you price for MTD for Income Tax, answer these questions.<\/a><\/p>\n\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Join more than 500,000 UK readers and get the best business admin strategies and tactics, as well as actionable advice to help your company thrive, in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-b1a63862-3fa0-4a5e-bb67-c76b88bbc6b8\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Under MTD for Income Tax, record quality, responsiveness and digital confidence determine how much your team carries. If your pricing model still assumes effort is tied to submissions, you have work to do.<\/p>\n","protected":false},"author":356,"featured_media":16357,"menu_order":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[6],"tags":[223,226,29,343,27],"business_type":[115],"lilypad":[],"context":[],"industry":[],"persona":[67],"imagine_tag":[220,222,142,334],"coauthors":[351],"class_list":["post-29079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-money-matters","tag-accountant-accounting","tag-accountant-tax","tag-mtd-accountants","tag-making-tax-digital-for-income-tax","tag-tax","business_type-accountants"],"sage_meta":{"region":"en-gb","author_name":"Asavin Wattanajantra","featured_image":"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-482073694.jpg","imagine_tags":{"220":"Accountant accounting","222":"Accountant tax","142":"Making Tax Digital for businesses","334":"Making tax digital for income tax"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice UK","distributor_original_site_url":"https:\/\/www.sage.com\/en-gb\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/29079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/users\/356"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/comments?post=29079"}],"version-history":[{"count":4,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/29079\/revisions"}],"predecessor-version":[{"id":29701,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/29079\/revisions\/29701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media\/16357"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media?parent=29079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/categories?post=29079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/tags?post=29079"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/business_type?post=29079"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/lilypad?post=29079"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/context?post=29079"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/industry?post=29079"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/persona?post=29079"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/imagine_tag?post=29079"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/coauthors?post=29079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}