{"id":29099,"date":"2026-04-20T10:12:53","date_gmt":"2026-04-20T09:12:53","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/?p=29099"},"modified":"2026-04-21T12:22:01","modified_gmt":"2026-04-21T11:22:01","slug":"mtd-for-income-operational-checklist","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-gb\/blog\/mtd-for-income-operational-checklist\/","title":{"rendered":"Operational checklist:\u00a0Before\u00a0you\u00a0price for MTD\u00a0for Income Tax,\u00a0answer\u00a0these\u00a0questions"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--standard entry-header--has-illustration entry-header--has-illustration--standard\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/category\/money-matters\/\" class=\"entry-header__link\">Money Matters<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tOperational checklist:\u00a0Before\u00a0you\u00a0price for MTD\u00a0for Income Tax,\u00a0answer\u00a0these\u00a0questions\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\tA practical checklist for accounting and bookkeeping practices preparing for the year-round work MTD for Income Tax can create.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-04-20T10:12:53+01:00\">20 April, 2026<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Operational checklist:\u00a0Before\u00a0you\u00a0price for MTD\u00a0for Income Tax,\u00a0answer\u00a0these\u00a0questions\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-gb\/blog\/mtd-for-income-operational-checklist\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/author\/asavinwattanajantra\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin-350x350.jpg\" class=\"entry-author__image\" alt=\"Asavin\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin-350x350.jpg 350w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin-768x768.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin-810x810.jpg 810w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin.jpg 1000w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Asavin Wattanajantra<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>You might already be doing more work between deadlines than you used to.<\/p>\n\n\n\n<p>The risk is that it stays invisible, so it never makes it into your fees.<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/mtd-for-income-tax-breaks-pricing-model\/\" type=\"link\" id=\"https:\/\/www.sage.com\/en-gb\/blog\/mtd-for-income-tax-breaks-pricing-model\/\"> If you haven\u2019t yet looked at how MTD changes your pricing model, start there first.<\/a><\/p>\n\n\n\n<p>With MTD for Income Tax, many practices will need to review records more regularly, spot issues earlier, and handle corrections throughout the year, not just at submission time.<\/p>\n\n\n\n<p>If you\u2019re still planning for MTD as \u201cquarterly submissions\u201d, this checklist will help you spot the extra review, governance, and client management work that often sits behind them, so you can price it properly.<\/p>\n\n\n\n<p>If you\u2019re at the point where pricing decisions need to be made, we want to help you make them based on how your firm actually operates today.<\/p>\n\n\n\n<p><strong>Here\u2019s what we\u2019ll cover:<\/strong><\/p>\n\n\n<?xml encoding=\"utf-8\" ?><div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-who-this-checklist-is-for\" data-level=\"2\">Who this checklist is for<\/a><\/li><li><a href=\"#h-1-operating-cadence\" data-level=\"2\">1. Operating cadence<\/a><\/li><li><a href=\"#h-2-client-behaviour-controls\" data-level=\"2\">2. Client behaviour controls<\/a><\/li><li><a href=\"#h-3-responsibility-boundaries\" data-level=\"2\">3. Responsibility boundaries<\/a><\/li><li><a href=\"#h-4-capacity-visibility\" data-level=\"2\">4. Capacity visibility<\/a><\/li><li><a href=\"#h-5-pricing-alignment\" data-level=\"2\">5. Pricing alignment<\/a><\/li><\/ul><\/div>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">E-Book: MTD for Income Tax\u2014The final countdown playbook for practices<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>Accountants and bookkeepers still have time to create a repeatable plan for MTD success. This e-Book explains how, via a fast-track mindset, and a 5-phase countdown to April 2026\u2014and beyond.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-983aa507-78de-4b74-bc4d-ca90a0b2ff1f\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Get Making Tax Digital: The Final Countdown Playbook<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1215\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1392324314-1215x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1392324314-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-who-this-checklist-is-for\">Who this checklist is for<\/h2>\n\n\n\n<p>This checklist is designed for accounting and bookkeeping practices that:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>support clients with MTD for VAT and expect to support unincorporated clients with MTD for Income Tax<\/li>\n\n\n\n<li>are doing more review and correction work between deadlines<\/li>\n\n\n\n<li>want pricing that reflects the time and responsibility involved<\/li>\n<\/ul>\n\n\n\n<p>Work through each section quickly. Where the answer is \u201cno\u201d or unclear, that\u2019s where hidden work is already building \u2014 and where pricing needs to change.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-operating-cadence\">1. Operating cadence<\/h2>\n\n\n\n<p><strong>Is your work still deadline-led, or already more month-to-month?<\/strong><\/p>\n\n\n\n<p>Questions to ask:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Do you review client records every month, not just at quarter end?<\/li>\n\n\n\n<li>Is responsibility for mid-quarter oversight clearly assigned?<\/li>\n\n\n\n<li>Do you have a defined process for incomplete records before submission windows?<\/li>\n\n\n\n<li>Do you treat spreadsheet or bridging-software clients as an exception, and price the extra handling time?<\/li>\n\n\n\n<li>Can you quantify review time per client outside deadline periods?<\/li>\n<\/ul>\n\n\n\n<p>If most answers are \u201cno\u201d, your workflow is still deadline-driven \u2014 and MTD will expose that quickly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-client-behaviour-controls\">2. Client behaviour controls<\/h2>\n\n\n\n<p><strong>When work happens throughout the year, client behaviour has a direct cost.<\/strong><\/p>\n\n\n\n<p>Questions to ask:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Do engagement letters define data delivery deadlines?<\/li>\n\n\n\n<li>Are late or incomplete records linked to pricing consequences?<\/li>\n\n\n\n<li>Do you segment clients by record quality?<\/li>\n\n\n\n<li>Is record cleanliness tracked or reviewed proactively?<\/li>\n\n\n\n<li>Have clients been formally notified of their data responsibilities under MTD?<\/li>\n<\/ul>\n\n\n\n<p>If behaviour isn\u2019t managed, pricing will absorb the variance \u2014 and that shows up as margin loss.<\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">E-Book: MTD for Income Tax\u2014The final countdown playbook for practices<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>Accountants and bookkeepers still have time to create a repeatable plan for MTD success. This e-Book explains how, via a fast-track mindset, and a 5-phase countdown to April 2026\u2014and beyond.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-983aa507-78de-4b74-bc4d-ca90a0b2ff1f\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Get Making Tax Digital: The Final Countdown Playbook<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1215\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1392324314-1215x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1392324314-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-responsibility-boundaries\">3. Responsibility boundaries<\/h2>\n\n\n\n<p><strong>If issues aren\u2019t spotted early, they can roll forward.<\/strong><\/p>\n\n\n\n<p>Questions to ask:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Is liability clearly documented when data is incomplete?<\/li>\n\n\n\n<li>Are review responsibilities defined between firm and client?<\/li>\n\n\n\n<li>Is there clarity on what happens if data arrives after submission?<\/li>\n\n\n\n<li>When a client changes hands internally, is the handover documented so responsibility stays clear?<\/li>\n\n\n\n<li>Do you have a documented process for corrections and re-exposure?<\/li>\n<\/ul>\n\n\n\n<p>If responsibility isn\u2019t bounded, exposure accumulates quietly \u2014 and becomes harder to control once work is already underway.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-capacity-visibility\">4. Capacity visibility<\/h2>\n\n\n\n<p><strong>Invisible hours are margin risk.<\/strong><\/p>\n\n\n\n<p>Questions to ask:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Can you measure review time variance across similar clients?<\/li>\n\n\n\n<li>Have you measured how many non-billable hours MTD creates?<\/li>\n\n\n\n<li>Are junior vs senior review levels clearly defined?<\/li>\n\n\n\n<li>Can you identify clients who create disproportionate workload?<\/li>\n\n\n\n<li>Have you modelled capacity under full MTD rollout?<\/li>\n<\/ul>\n\n\n\n<p>If you can\u2019t measure exposure, you can\u2019t price it \u2014 and that\u2019s where hidden hours start to build.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-pricing-alignment\">5. Pricing alignment<\/h2>\n\n\n\n<p><strong>What you\u2019re pricing has changed.<\/strong><\/p>\n\n\n\n<p>Questions to ask:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Is pricing linked to workload variability?<\/li>\n\n\n\n<li>Do you use retainers rather than annual bursts?<\/li>\n\n\n\n<li>Are pricing reviews triggered by behavioural change?<\/li>\n\n\n\n<li>Do proposals reference ongoing responsibility rather than submissions?<\/li>\n\n\n\n<li>Does your fee structure protect margin under imperfect client behaviour?<\/li>\n<\/ul>\n\n\n\n<p>If pricing assumes perfect behaviour, the risk sits with you \u2014 and that risk compounds over time.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>If your gaps cluster in sections 1\u20133<\/strong>, your practice is still operating on an episodic model.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>If they cluster in sections 4\u20135<\/strong>, your model has shifted, but the economics haven&#8217;t caught up.<\/li>\n<\/ul>\n\n\n\n<p>Either way, your starting point is the same: price for the work you&#8217;re doing, not just the visible work.<\/p>\n\n\n\n<p>You may have already changed how you work because of MTD. <\/p>\n\n\n\n<p>The real question is whether your pricing reflects the extra review, follow-ups, and responsibility that now sits behind each submission.<\/p>\n\n\n\n<p><strong>Next step<\/strong><\/p>\n\n\n\n<p>If you\u2019re going to act on this, don\u2019t leave it as a set of ideas.<\/p>\n\n\n\n<p>Use the MTD for Income Tax playbook to turn it into a structured plan across your firm.<\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">E-Book: MTD for Income Tax\u2014The final countdown playbook for practices<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>Accountants and bookkeepers still have time to create a repeatable plan for MTD success. This e-Book explains how, via a fast-track mindset, and a 5-phase countdown to April 2026\u2014and beyond.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-983aa507-78de-4b74-bc4d-ca90a0b2ff1f\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Get Making Tax Digital: The Final Countdown Playbook<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1215\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1392324314-1215x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1392324314-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A practical checklist for accounting and bookkeeping practices preparing for the year-round work MTD for Income Tax can create.<\/p>\n","protected":false},"author":356,"featured_media":24498,"menu_order":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[6,9],"tags":[223,224,226,29,343,27],"business_type":[115],"lilypad":[],"context":[],"industry":[],"persona":[67],"imagine_tag":[220,221,222,726,334],"coauthors":[351],"class_list":["post-29099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-money-matters","category-strategy-legal-operations","tag-accountant-accounting","tag-accountant-automation","tag-accountant-tax","tag-mtd-accountants","tag-making-tax-digital-for-income-tax","tag-tax","business_type-accountants"],"sage_meta":{"region":"en-gb","author_name":"Asavin Wattanajantra","featured_image":"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/09\/sage-advice-header-2222x1250-1.jpg","imagine_tags":{"220":"Accountant accounting","221":"Accountant automation","222":"Accountant tax","726":"Accountants","334":"Making tax digital for income tax"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice UK","distributor_original_site_url":"https:\/\/www.sage.com\/en-gb\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/29099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/users\/356"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/comments?post=29099"}],"version-history":[{"count":4,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/29099\/revisions"}],"predecessor-version":[{"id":29708,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/29099\/revisions\/29708"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media\/24498"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media?parent=29099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/categories?post=29099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/tags?post=29099"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/business_type?post=29099"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/lilypad?post=29099"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/context?post=29099"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/industry?post=29099"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/persona?post=29099"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/imagine_tag?post=29099"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/coauthors?post=29099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}