{"id":2940,"date":"2017-09-23T12:50:18","date_gmt":"2017-09-23T12:50:18","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/?p=2940"},"modified":"2025-01-24T12:57:42","modified_gmt":"2025-01-24T12:57:42","slug":"sage-reveals-top-100-global-business-influencers-list-2017","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-gb\/blog\/sage-reveals-top-100-global-business-influencers-list-2017\/","title":{"rendered":"The top 100 global business influencers for 2017"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/category\/trends-insights\/\" class=\"entry-header__link\">Trends &amp; Insights<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tThe top 100 global business influencers for 2017\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2017-09-23T12:50:18+01:00\">23 September, 2017<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"The top 100 global business influencers for 2017\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-gb\/blog\/sage-reveals-top-100-global-business-influencers-list-2017\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/author\/bryancollins\/\">\n\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/www.sage.com\/en-au\/blog\/wp-content\/uploads\/sites\/5\/2019\/07\/Bryan-Collins.jpg\" class=\"entry-author__image\" height=\"40\" width=\"40\" fetchpriority=\"high\" \/>\t\t\t\t<span class=\"entry-author__name\">Bryan Collins<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"lead-para\">Who is currently leading the way for businesses around the world? We created a definitive ranking that highlights those individuals whose commentary and social influence help to drive ideas and change within the small business sector.<\/p>\n\n\n\n<p>Over the past years, small businesses have continually embraced the opportunities offered by social media. And to meet the ever-present demand for news, insights and information on questions relating to business planning, marketing, growth, accounting and HR; a global community of social media commentators has emerged.<\/p>\n\n\n\n<p>These individuals are both knowledgeable and, often, highly influential within the SME sector. Their views help to inform the decisions of thousands of business owners across the globe.<\/p>\n\n\n\n<p>But who are they?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-did-we-create-our-top-100-business-influencers-list\">How did we create our Top 100 Business Influencers list?<\/h2>\n\n\n\n<p>Sage partnered with influencer marketing specialists,&nbsp;<a href=\"http:\/\/onalytica.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Onalytica<\/a>, and social media agency,&nbsp;<a href=\"http:\/\/ostmarketing.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">OST Marketing<\/a>, to create the ranking.<\/p>\n\n\n\n<p>The Top 100 list is based on three key metrics sourced from Twitter data:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Impressions: how many times their posts appeared in social streams.<\/li>\n\n\n\n<li>Relevance: how closely the influencer is associated with an agreed list of keywords.<\/li>\n\n\n\n<li>Resonance: the number of engagements the influencer\u2019s posts receive.<\/li>\n\n\n\n<li>Reach: the number of people the influencer\u2019s posts reach.<\/li>\n<\/ul>\n\n\n\n<p>First, we identified more than 300 individuals based who have significant reach, relevance or resonance for a range of small business related topics, including business management, HR finance and more. We then ranked these people according to Resonance (normalised engagement score), which allowed us to produce our final positions and identify the top 100 global influencers based in the UK.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-who-are-the-top-nbsp-100-influencers-in-the-uk\">Who are the top&nbsp;100 influencers in the UK?<\/h2>\n\n\n\n<p>The influencers we have listed are people who write insightful blog posts, share up-to-the-minute news and drive topical debate on Twitter. They are the vocal few who drive ideas and promote change.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-but-why-is-this-important-to-the-small-business-owner\">But why is this important to the small business owner?<\/h2>\n\n\n\n<p>The top 100 influencers provide a filter through which small business owners and managers receive industry news and insights without having to trawl the Web. The two-way nature of social media also means that, if you have a question, you can ask the experts for advice. The top influencers on our list are all actively engaged in sharing feedback and helping small businesses to succeed.<\/p>\n\n\n\n<p>Follow our <a href=\"https:\/\/twitter.com\/search?q=%23sagetop100&amp;src=typd\" target=\"_blank\" rel=\"noopener noreferrer\">#sagetop100<\/a> on twitter for their updates and thoughts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-influence-the-future-of-business\">Influence the future of business<\/h2>\n\n\n\n<p>We will be joined by many of the Sage Top 100 global influencers at an event we are hosting at in London on 1<sup>st<\/sup>&nbsp;November.<\/p>\n\n\n\n<p>Hosted by Stephen Kelly, CEO of Sage, the event will celebrate the success of UK-based business influencers and, hopefully, inspire the next generation of entrepreneurial business communicators. For more information on our event and attending, contact&nbsp;<a href=\"mailto:humansofbusiness@sage.com\">humansofbusiness@sage.com<\/a>.<\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Join more than 500,000 UK readers and get the best business admin strategies and tactics, as well as actionable advice to help your company thrive, in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-b1a63862-3fa0-4a5e-bb67-c76b88bbc6b8\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Who is currently leading the way for businesses around the world? We created a definitive ranking that highlights those individuals whose commentary and social influence help to drive ideas and change within the small business sector. Over the past years, small businesses have continually embraced the opportunities offered by social media. And to meet the [&hellip;]<\/p>\n","protected":false},"author":282,"featured_media":2948,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[114],"tags":[],"business_type":[4,3,115],"lilypad":[],"context":[],"industry":[],"persona":[],"imagine_tag":[],"coauthors":[398],"class_list":["post-2940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends-insights","business_type-small-business","business_type-medium-sized-business","business_type-accountants"],"sage_meta":{"region":"en-gb","author_name":"Bryan Collins","featured_image":"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/02\/GettyImages-610813865_super.jpg","imagine_tags":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice UK","distributor_original_site_url":"https:\/\/www.sage.com\/en-gb\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/2940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/users\/282"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/comments?post=2940"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/2940\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media\/2948"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media?parent=2940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/categories?post=2940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/tags?post=2940"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/business_type?post=2940"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/lilypad?post=2940"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/context?post=2940"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/industry?post=2940"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/persona?post=2940"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/imagine_tag?post=2940"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/coauthors?post=2940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}