{"id":29596,"date":"2026-04-17T14:18:17","date_gmt":"2026-04-17T13:18:17","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/?p=29596"},"modified":"2026-04-17T14:18:19","modified_gmt":"2026-04-17T13:18:19","slug":"value-pricing-for-accountants","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-gb\/blog\/value-pricing-for-accountants\/","title":{"rendered":"Value pricing for accountants: A practical guide\u00a0"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--standard entry-header--has-illustration entry-header--has-illustration--standard\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/category\/strategy-legal-operations\/\" class=\"entry-header__link\">Strategy, Legal &amp; Operations<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tValue pricing for accountants: A practical guide\u00a0\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\tAdopting a value-based pricing strategy for your accounting firm can help you offer better service to clients and reduce scope creep. Learn how to use value pricing with help from the accounting experts at Sage.  \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-04-17T14:18:17+01:00\">17 April, 2026<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Value pricing for accountants: A practical guide\u00a0\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-gb\/blog\/value-pricing-for-accountants\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/author\/laurencematone\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Profile_LM-350x350.jpeg\" class=\"entry-author__image\" alt=\"Laurence Matone\" \/>\t\t\t\t<span class=\"entry-author__name\">Laurence Matone<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>If&nbsp;you&#8217;re&nbsp;working longer hours but your income&nbsp;isn&#8217;t&nbsp;keeping pace,&nbsp;you&#8217;re&nbsp;not alone. Many accountants find themselves trapped in a cycle of trading time for money and&nbsp;billing by&nbsp;the hour while their&nbsp;expertise, relationships, and results go&nbsp;largely unpriced.&nbsp;Value pricing for accountants&nbsp;offers a better way: a model that ties your fees to the outcomes you deliver for clients, not the minutes you spend delivering them.&nbsp;<\/p>\n\n\n\n<p>With our help, you can learn&nbsp;everything you need to know to&nbsp;adopt a value-based&nbsp;pricing strategy&nbsp;with confidence.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-takeaways\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Value pricing for accountants shifts your fees from time spent to results\u00a0delivered, helping you earn more for the\u00a0expertise\u00a0and outcomes clients truly value.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Moving away from hourly billing improves profitability, builds stronger client relationships, and removes the income ceiling tied to billable hours.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A successful value-based pricing strategy depends on clearly defined services, strong client understanding, and pricing aligned to measurable outcomes.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clear scope, structured packages, and confident communication are essential to prevent scope\u00a0creep\u00a0and\u00a0demonstrate\u00a0the real value of your work.\u00a0<\/li>\n<\/ul>\n\n\n\n<p><strong>Here&#8217;s\u00a0what\u00a0we&#8217;ll\u00a0cover:<\/strong>\u00a0<\/p>\n\n\n<?xml encoding=\"utf-8\" ?><div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-key-takeaways\" data-level=\"2\">Key Takeaways<\/a><\/li><li><a href=\"#h-what-is-value-based-pricing\" data-level=\"2\">What is value-based pricing?<\/a><\/li><li><a href=\"#h-why-accountants-should-move-away-from-hourly-billing\" data-level=\"2\">Why accountants should move away from hourly billing<\/a><\/li><li><a href=\"#h-how-to-build-a-value-based-pricing-strategy\" data-level=\"2\">How to build a value-based pricing strategy<\/a><\/li><li><a href=\"#h-practical-steps-to-transition-existing-clients-to-value-pricing\" data-level=\"2\">Practical steps to transition existing clients to value pricing<\/a><\/li><li><a href=\"#h-managing-scope-changes-and-additional-requests\" data-level=\"2\">Managing scope changes and&nbsp;additional&nbsp;requests<\/a><\/li><li><a href=\"#h-how-to-present-pricing-and-packages-to-clients\" data-level=\"2\">How to present pricing and packages to clients<\/a><\/li><li><a href=\"#h-measuring-and-communicating-the-value-you-deliver\" data-level=\"2\">Measuring and communicating the value you deliver<\/a><\/li><li><a href=\"#h-building-a-sustainable-pricing-model-for-the-future\" data-level=\"2\">Building a sustainable pricing model for the future<\/a><\/li><li><a href=\"#h-faqs-about-value-pricing-for-accountants\" data-level=\"2\">FAQs about value pricing for accountants<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-value-based-pricing\">What is value-based pricing?\u00a0<\/h2>\n\n\n\n<p>Value-based pricing means&nbsp;setting&nbsp;your fees based on the value you deliver to a client, not the time it takes to deliver it.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Rather than tracking billable hours, this approach focuses on outcomes:&nbsp;helping a client reduce their tax bill, improve cash flow, or make more confident business decisions. The price reflects what those results are worth to the client, not what the work costs you in time.<\/p>\n\n\n\n<p>Here are a few examples of what that looks like in practice:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tax planning service:<\/strong>\u00a0Instead of charging \u00a3150\/hour for three hours of work, you charge \u00a3800 based on the potential tax savings you help the client achieve.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Monthly advisory package:<\/strong>\u00a0You price a retainer at \u00a3500\/month based on the strategic insights and peace of mind you provide\u2014not the hours you spend in meetings.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Year-end accounts:<\/strong>\u00a0You charge a fixed fee of \u00a31,200 because the client values\u00a0timely,\u00a0accurate\u00a0financials for their bank or investors, regardless of whether the work takes you\u00a010 hours or\u00a0you only need four, using\u00a0<a href=\"https:\/\/www.sage.com\/en-gb\/accountants\/tax-and-final-accounts\/\" target=\"_blank\" rel=\"noreferrer noopener\">final accounts and tax return software<\/a>\u00a0to\u00a0work more efficiently\u00a0without sacrificing accuracy.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Value pricing shifts the conversation from &#8220;How long will this take?&#8221; to &#8220;What will this achieve for my business?&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-accountants-should-move-away-from-hourly-billing\">Why accountants should move away from hourly billing<\/h2>\n\n\n\n<p>Hourly billing might feel like the safe, familiar&nbsp;option,&nbsp;but for many accountants, it quietly works against them. The more efficient and experienced you become, the more the model&nbsp;penalises&nbsp;you for it.&nbsp;&nbsp;<\/p>\n\n\n\n<p>A solid&nbsp;value-based pricing strategy&nbsp;starts with understanding why hourly billing holds firms back.&nbsp;There are three drawbacks worth considering. Hourly billing:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Penalises\u00a0efficiency:<\/strong>\u00a0The faster and more skilled you become, the less you earn for the same work. Your\u00a0expertise\u00a0is an asset\u2014hourly billing treats it like a liability.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Creates pricing uncertainty:<\/strong>\u00a0Clients worry about escalating costs, which makes it harder to build\u00a0the trust\u00a0and long-term relationships that sustain a practice.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Caps your income:<\/strong>\u00a0Your earnings are limited by the number of hours you can work. That ceiling leads to burnout, and it closes the door on real growth opportunities.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Value pricing removes these barriers. It allows you to be rewarded for your&nbsp;expertise&nbsp;and the results you deliver, rather than the time you spend delivering them. Clients benefit,&nbsp;too: When they know exactly what&nbsp;they&#8217;re&nbsp;paying and what&nbsp;they&#8217;ll&nbsp;receive, the relationship becomes more transparent, more trusting, and more sustainable for everyone.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-build-a-value-based-pricing-strategy\">How to build a value-based pricing strategy\u00a0<\/h2>\n\n\n\n<p>Transitioning to value pricing\u00a0doesn&#8217;t\u00a0happen overnight, and it\u00a0shouldn&#8217;t. Among the most effective\u00a0pricing strategies for accounting firms\u00a0is one built on a clear framework,\u00a0one that gives you the confidence to move away from the clock and start pricing around what you genuinely deliver.\u00a0Follow these steps\u00a0to complete this\u00a0process in a practical, actionable way:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-understand-your-ideal-client-and-their-needs\">1. Understand your ideal client and their needs<\/h3>\n\n\n\n<p>Value pricing starts with knowing who you serve and what they truly value. Take time to profile your best clients: What industries do they&nbsp;operate&nbsp;in? What challenges keep them up at night? What outcomes matter most to them:&nbsp;growth, compliance, tax savings, or simply getting time back?&nbsp;<\/p>\n\n\n\n<p>Here are a&nbsp;few examples of what&nbsp;client profiles&nbsp;might look like in practice:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A small business owner who values quarterly tax planning to avoid unwelcome surprises at\u00a0year-end.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A growing e-commerce company that needs real-time financial reporting to make quick, confident decisions.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A professional services firm seeking payroll and compliance support to reduce their admin burden.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<p>The clearer you are about what your clients value, the easier it becomes to price&nbsp;your services&nbsp;accordingly.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-define-your-service-packages-and-scope\">2. Define your service packages and scope\u00a0<\/h3>\n\n\n\n<p>Value pricing works best when your services are clearly defined and packaged. Group related tasks into distinct offerings\u2014monthly bookkeeping, tax advisory, year-end accounts\u2014and outline exactly&nbsp;what&#8217;s&nbsp;included and excluded in each. This clarity gives clients a sense of control and makes your offering far easier to communicate.&nbsp;<\/p>\n\n\n\n<p>Consider creating tiered packages to give clients choice at&nbsp;different levels&nbsp;of engagement:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bronze:<\/strong>\u00a0Monthly bookkeeping and quarterly reports.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Silver:<\/strong>\u00a0Bronze plus monthly advisory calls and cash flow forecasting.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gold:<\/strong>\u00a0Silver plus tax planning, year-end accounts, and unlimited email support.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Having a clear scope&nbsp;prevents scope creep and sets expectations from the very start of the relationship.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-calculate-baseline-costs-and-desired-profit-margin\">3. Calculate baseline costs and desired profit margin\u00a0<\/h3>\n\n\n\n<p>Before setting your prices, you need a clear picture of what it costs to run your practice. That means accounting for overheads, salaries, software, and any other fixed or variable expenses.&nbsp;<\/p>\n\n\n\n<p>A simple calculation can help you&nbsp;establish&nbsp;that baseline:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Estimate your total annual costs (e.g., \u00a380,000).\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add your desired profit (e.g., \u00a340,000).\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Divide by the number of clients or packages you plan to deliver (e.g.,\u00a0\u00a3120,000 divided by\u00a050 clients = \u00a32,400 per client on average).\u00a0<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.sage.com\/en-gb\/sage-business-cloud\/intacct\/product-capabilities\/extended-capabilities\/financial-planning-budgeting\/\" target=\"_blank\" rel=\"noreferrer noopener\">Budgeting and forecasting software<\/a>&nbsp;can&nbsp;help you forecast demand and manage overhead more accurately as you refine your pricing. This baseline ensures&nbsp;you&#8217;re&nbsp;not&nbsp;under-pricing&nbsp;your services, even as you shift your focus from time to value.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-align-your-fees-with-client-outcomes-and-value\">4. Align your fees with client outcomes and value\u00a0<\/h3>\n\n\n\n<p>Once you understand your costs and your clients, the&nbsp;final step&nbsp;is&nbsp;setting&nbsp;fees that reflect the tangible and intangible benefits your clients receive. The best way to uncover what those benefits are worth is to ask the right questions during your initial conversations: &#8220;What would it mean to your business if you had real-time visibility into cash flow?&#8221; or &#8220;How much time do you currently spend on bookkeeping that you&#8217;d rather spend growing your business?&#8221;&nbsp;<\/p>\n\n\n\n<p>Here are a&nbsp;few examples of how to quantify that value in practice:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If a tax planning service saves a client \u00a35,000 annually, a \u00a31,200 fee feels like\u00a0an\u00a0excellent value.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If monthly advisory calls help a client make better hiring decisions,\u00a0saving them from a costly mis-hire,\u00a0a \u00a3500\/month retainer is easily justified.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If outsourcing payroll saves a client 10 hours per month, they can reinvest that time directly into revenue-generating activities.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>When clients can see the return on their investment, price becomes far less of an objection.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-practical-steps-to-transition-existing-clients-to-value-pricing\">Practical steps to transition existing clients to value pricing<\/h2>\n\n\n\n<p>Shifting current clients from hourly billing to value pricing\u00a0for bookkeepers and accountants\u00a0can feel daunting,\u00a0especially when those relationships have been built on a familiar way of working.\u00a0A gradual, transparent approach is the key to bringing clients with you, building trust rather than resistance along the way.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-start-with-a-pilot-group-of-receptive-clients\">1. Start with a pilot group of receptive clients\u00a0<\/h3>\n\n\n\n<p>Rather than overhauling your entire client base at once, test your&nbsp;new approach&nbsp;with three to five clients who already trust you and are open to change. This gives you the space to refine your packages, sharpen your messaging, and adjust your pricing before rolling the model out across the firm.&nbsp;<\/p>\n\n\n\n<p>The ideal pilot candidates are long-term clients who value your advice and rarely question their invoices\u2014they&#8217;re&nbsp;already sold on what you deliver.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-communicate-the-change-clearly-and-early\">2. Communicate the change clearly and early\u00a0<\/h3>\n\n\n\n<p>Transparency is everything when introducing a new pricing model. Rather than sending a letter or email&nbsp;out of the blue, schedule a conversation,&nbsp;by phone or in person,&nbsp;to walk clients through the change and focus on what it means for them. The benefits are real, and most clients will respond well when&nbsp;they&#8217;re&nbsp;framed clearly.&nbsp;<\/p>\n\n\n\n<p>Some straightforward talking points to guide that conversation&nbsp;could include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;We&#8217;re moving to a fixed-fee\u00a0model\u00a0so you always know what to expect.&#8221;\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;This allows us to focus on delivering results, not watching the clock.&#8221;\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;You&#8217;ll get [specific outcomes, e.g., monthly reports, proactive tax advice] for a clear, agreed price.&#8221;\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Follow up with a written summary and a new engagement letter to&nbsp;formalise&nbsp;the change.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-offer-flexibility-and-review-periods\">3. Offer flexibility and review periods\u00a0<\/h3>\n\n\n\n<p>Not every client will feel&nbsp;immediately&nbsp;comfortable with a new pricing structure, and&nbsp;that&#8217;s&nbsp;perfectly reasonable. Building in a review period\u2014after three or six months, for example\u2014demonstrates&nbsp;good faith and gives both parties the opportunity to assess whether the pricing and scope are working as intended.&nbsp;<\/p>\n\n\n\n<p>Most clients appreciate the chance to provide feedback, and&nbsp;they&#8217;ll&nbsp;respect your willingness to adapt. A review period rarely leads to difficult conversations;&nbsp;more often, it reinforces the trust&nbsp;you&#8217;ve&nbsp;already built.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-managing-scope-changes-and-additional-requests\">Managing scope changes and\u00a0additional\u00a0requests<\/h2>\n\n\n\n<p>One of the biggest challenges with value pricing is handling work that falls outside the agreed scope. Left unaddressed, out-of-scope requests quietly erode your margins and create resentment on both sides. <\/p>\n\n\n\n<p>Clear boundaries and proactive communication\u00a0can\u00a0prevent\u00a0that from\u00a0happening,\u00a0and\u00a0<a href=\"https:\/\/www.sage.com\/en-gb\/sage-business-cloud\/intacct\/product-capabilities\/extended-capabilities\/project-costing\/\" target=\"_blank\" rel=\"noreferrer noopener\">project costing and billing software<\/a>\u00a0can help you capture and track extra tasks quickly, ensuring any added fees\u00a0remain\u00a0transparent. Pricing accounting services this way protects your profitability without damaging the client relationship.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-define-scope-clearly-in-engagement-letters\">Define scope clearly in engagement letters\u00a0<\/h3>\n\n\n\n<p>The simplest way to manage scope creep is to prevent it before it starts. Document exactly&nbsp;what&#8217;s&nbsp;included and excluded in each package or service, so&nbsp;there&#8217;s&nbsp;no ambiguity when&nbsp;additional&nbsp;requests come in.&nbsp;<\/p>\n\n\n\n<p>A clear scope statement might look something like this:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Included:<\/strong>\u00a0Monthly bookkeeping for up to 100 transactions, quarterly VAT returns, annual accounts.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Excluded:<\/strong>\u00a0Ad hoc payroll queries, tax investigations, restructuring advice.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>This clarity protects both parties and makes it&nbsp;simple&nbsp;to&nbsp;identify&nbsp;when a request falls outside the agreed scope.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-agree-on-additional-fees-upfront-for-extra-work\">Agree on\u00a0additional\u00a0fees upfront for extra work<\/h3>\n\n\n\n<p>When a client requests&nbsp;work&nbsp;outside the agreed scope, the conversation about&nbsp;additional&nbsp;fees should happen before the work begins,&nbsp;not after. Framing it positively makes all the difference: &#8220;That&#8217;s outside our current package, but I&#8217;d be happy to help. The&nbsp;additional&nbsp;fee would be \u00a3X. Does that work for&nbsp;you?&#8221;&nbsp;<\/p>\n\n\n\n<p>This approach keeps the relationship collaborative and ensures&nbsp;you&#8217;re&nbsp;fairly compensated for every piece of work you deliver.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-present-pricing-and-packages-to-clients\">How to present pricing and packages to clients<\/h2>\n\n\n\n<p>How you present your\u00a0accounting firm pricing\u00a0is just as important as the price itself. Confident, benefit-focused communication helps clients see the value in what\u00a0you&#8217;re\u00a0offering and reduces the likelihood of price objections before they arise.<\/p>\n\n\n\n<p>The goal is to make the decision feel easy,\u00a0not because\u00a0you&#8217;ve\u00a0discounted but because\u00a0you&#8217;ve\u00a0made the value undeniable.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-focus-on-outcomes-not-tasks\">Focus on outcomes, not tasks\u00a0<\/h3>\n\n\n\n<p>When presenting your services, lead with what the client will achieve rather than what&nbsp;you&#8217;ll&nbsp;do. The distinction might seem subtle, but it changes the entire tone of the conversation.&nbsp;<\/p>\n\n\n\n<p>For example:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instead of: &#8220;We&#8217;ll prepare your accounts and file your tax return.&#8221;\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Say: &#8220;You&#8217;ll have accurate financials and a tax-efficient strategy that keeps more money in your pocket.&#8221;\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Clients buy results, not activities.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-offer-tiered-packages-to-give-clients-choice\">Offer tiered packages to give clients choice<\/h3>\n\n\n\n<p>Presenting two or three pricing tiers\u2014Essential, Professional, and Premium, for example\u2014empowers clients to choose the level of service that fits their needs and budget.&nbsp;It&#8217;s&nbsp;worth knowing that most clients will gravitate toward the middle&nbsp;option, and the presence of a premium tier makes that middle tier&nbsp;feel like&nbsp;a&nbsp;better value by comparison.&nbsp;<\/p>\n\n\n\n<p>Here&#8217;s&nbsp;a simple example of how this&nbsp;might look:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Package<\/strong>&nbsp;<\/td><td><strong>What\u2019s included<\/strong>&nbsp;<\/td><td><strong>Monthly fee<\/strong>&nbsp;<\/td><\/tr><tr><td><strong>Essential<\/strong>&nbsp;<\/td><td>Monthly bookkeeping, quarterly reports&nbsp;<\/td><td>\u00a3300&nbsp;<\/td><\/tr><tr><td><strong>Professional<\/strong>&nbsp;<\/td><td>Essential plus monthly advisory calls&nbsp;<\/td><td>\u00a3500&nbsp;<\/td><\/tr><tr><td><strong>Premium<\/strong>&nbsp;<\/td><td>Professional plus tax planning, year-end accounts&nbsp;<\/td><td>\u00a3800&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Tiered pricing increases your average transaction value while giving clients a sense of control over what they spend.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-measuring-and-communicating-the-value-you-deliver\">Measuring and communicating the value you deliver<\/h2>\n\n\n\n<p>To justify&nbsp;value-based pricing, you need to do more than deliver&nbsp;great work;&nbsp;you need to make that work visible. Actively tracking and communicating the outcomes you achieve for clients is what transforms a good service into an undeniable one. Consider keeping a simple record of client wins as they happen, so&nbsp;you&#8217;re&nbsp;never short of evidence when it matters most.&nbsp;<\/p>\n\n\n\n<p>Here are a&nbsp;few examples of the kinds&nbsp;of wins worth recording:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We saved Client\u00a0A \u00a34,500 in tax through proactive planning.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Our monthly reports helped Client B secure a \u00a350,000 business loan.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Client C now spends five hours less per week on admin, freeing them to focus on sales.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Consider&nbsp;tracking&nbsp;<a href=\"https:\/\/www.sage.com\/en-gb\/sage-business-cloud\/intacct\/resources\/white-papers\/6-key-metrics-for-professional-services-organisations\/\" target=\"_blank\" rel=\"noreferrer noopener\">key metrics for professional services success<\/a>&nbsp;to&nbsp;see&nbsp;the measurable impact you have on your clients&#8217; bottom lines. Share these wins in regular check-ins, annual reviews, or case studies,&nbsp;and let the results speak for themselves.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-building-a-sustainable-pricing-model-for-the-future\">Building a sustainable pricing model for the future\u00a0<\/h2>\n\n\n\n<p>Value pricing for accountants&nbsp;isn&#8217;t&nbsp;a one-time&nbsp;change;&nbsp;it&#8217;s&nbsp;an ongoing strategy that evolves as your practice grows. As your&nbsp;expertise&nbsp;deepens and technology continues to reshape the profession, the opportunity to deliver higher-value advisory work will only increase. AI and automation are already reducing the time spent on routine compliance tasks, and the firms that embrace that shift will be best placed to reinvest that efficiency into the strategic&nbsp;conversations&nbsp;clients are willing to pay more for.&nbsp;<\/p>\n\n\n\n<p>By using modern practice management tools and AI-powered solutions, your firm can streamline admin work, free up time for strategic advisory services, and&nbsp;ultimately command&nbsp;higher fees. Investing in&nbsp;the right&nbsp;<a href=\"https:\/\/www.sage.com\/en-gb\/accountants\/\" target=\"_blank\" rel=\"noreferrer noopener\">accounting software<\/a>&nbsp;positions your practice to focus on what matters most: delivering insights that drive client success while building a more profitable, sustainable business.&nbsp;<\/p>\n\n\n\n<p>Ready to spend more time on client success and less on administrative tasks? Streamline your operations and build a more profitable practice with&nbsp;<a href=\"https:\/\/www.sage.com\/en-gb\/accountants\/practice-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">practice management software<\/a>&nbsp;from Sage.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs-about-value-pricing-for-accountants\">FAQs about value pricing for accountants<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1776431701901\"><strong class=\"schema-faq-question\">How does value pricing differ from hourly billing in accounting?\u00a0<\/strong> <p class=\"schema-faq-answer\">With\u00a0hourly billing in accounting, clients pay for time spent, which can create uncertainty around final costs. Value pricing offers a clear alternative:\u00a0Clients know that\u00a0they\u2019ll\u00a0get a certain amount of value at a fixed cost.\u00a0Most clients prefer the fixed fee once they understand it provides predictable costs, clearer outcomes, and better overall value.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1776431709286\"><strong class=\"schema-faq-question\">Are there legal or regulatory restrictions on value-based pricing for accountants?\u00a0<\/strong> <p class=\"schema-faq-answer\">In most regions, there are no rules preventing\u00a0value-based pricing\u00a0for\u00a0accountants,\u00a0provided fees are fair, transparent, and agreed\u00a0upon\u00a0in advance. Professional standards typically require clarity and integrity in pricing, so\u00a0as long as\u00a0you communicate scope and pricing clearly, value-based models are fully compliant.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1776431718726\"><strong class=\"schema-faq-question\">Why are more accounting firms adopting value pricing?\u00a0<\/strong> <p class=\"schema-faq-answer\">More firms are moving to value pricing because it aligns fees with\u00a0expertise\u00a0and results rather than time. It supports stronger client relationships, improves profitability, and removes the income ceiling created by hourly billing,\u00a0making it a more sustainable long-term model.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1776431731857\"><strong class=\"schema-faq-question\">What services work best with value pricing for accountants?\u00a0<\/strong> <p class=\"schema-faq-answer\">Value pricing for accountants\u00a0works best for services tied to clear outcomes, such as tax planning, advisory, cash flow forecasting, and packaged compliance services. These offerings make it easier for clients to see the return on investment, which strengthens pricing confidence and client satisfaction.\u00a0<\/p> <\/div> <\/div>\n\n\n\n<p><\/p>\n\n<section class=\"more-topics alignfull has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Browse more topics from this article<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/accountant-accounting\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tAccountant accounting\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--featured h1\">Explore more wisdom<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"row related-posts__featured\">\n\t\t\t\t<div class=\"col card-grid__item\">\n\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-0 post-30379 post type-post status-publish format-standard has-post-thumbnail hentry category-strategy-legal-operations tag-accountant-accounting tag-ai tag-bookkeeping tag-cloud tag-digital-transformation tag-e-invoicing tag-grow-accounting-practice tag-mtd-accountants tag-making-tax-digital-for-income-tax tag-work-life-balance business_type-accountants card-post--is-clickable\"\n>\n\t<div class=\"card-post__media-wrapper\">\n\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1261563958-1440x810.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1261563958-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1261563958-768x432.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1261563958-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"card-post__content\">\n\t\t\t\t\t<div class=\"card-post__label\">Recommended<\/div>\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-06-16T15:35:44+01:00\">16 June, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">8 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h3\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\tclass=\"card-post__title-link\"\n\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/the-hidden-hours-of-accountancy-sage-research\/\"\n\t\t\t\t>\n\t\t\t\n\t\t\tWhat HMRC&#8217;s digital transformation is doing to the hidden hours of accountancy\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\n\t\t\n\t\t\t\t\t<p class=\"card-post__description\">\n\t\t\t\tAt Accountex 2026, the conversation wasn\u2019t really about AI. It was about pressure\u2014and the growing operational burden sitting underneath modern accounting firms.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">More on this Topic<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-30036 post type-post status-publish format-standard has-post-thumbnail hentry category-strategy-legal-operations tag-accountant-accounting tag-accountant-automation tag-accountant-tax tag-ai tag-bookkeeping tag-mtd-accountants tag-making-tax-digital-for-income-tax business_type-accountants\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/accountex-2026\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/05\/accountex2026-684x384.jpg\" class=\"card-post__image\" alt=\"Accountex 2026\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/05\/accountex2026-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/05\/accountex2026-768x432.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/05\/accountex2026-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-05-15T16:54:23+01:00\">15 May, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">7 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tAccountex 2026: Accounting work has changed. Most firms are still structured for what it used to be\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-2 post-29890 post type-post status-publish format-standard has-post-thumbnail hentry category-technology-innovation tag-accountant-accounting tag-accountant-automation tag-ai tag-workplace-technology business_type-accountants\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/accountants-bookkeepers-practice-pricing-ai\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1402342490-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1402342490-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1402342490-768x512.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1402342490-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-04-29T15:24:07+01:00\">29 April, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">6 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tThe AI pricing trap: How accountants can avoid it\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-29887 post type-post status-publish format-standard has-post-thumbnail hentry category-technology-innovation tag-accountant-accounting tag-accountant-automation tag-ai tag-bookkeeping business_type-accountants\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/ai-accountants-bookkeepers-career-skills\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1369412492-684x384.jpg\" class=\"card-post__image\" alt=\"A woman calculating MRR\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1369412492-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1369412492-768x512.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1369412492-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-04-29T15:23:20+01:00\">29 April, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">6 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tStop experimenting with AI: How AI operational skills are defining the accounting profession\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-29099 post type-post status-publish format-standard has-post-thumbnail hentry category-money-matters category-strategy-legal-operations tag-accountant-accounting tag-accountant-automation tag-accountant-tax tag-accountants-online-hub-gb tag-mtd-accountants tag-making-tax-digital-for-income-tax tag-tax business_type-accountants\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/mtd-for-income-operational-checklist\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/09\/sage-advice-header-2222x1250-1-684x384.jpg\" class=\"card-post__image\" alt=\"A workplace where microlearning is taking place\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/09\/sage-advice-header-2222x1250-1-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/09\/sage-advice-header-2222x1250-1-768x432.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/09\/sage-advice-header-2222x1250-1-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-04-20T10:12:53+01:00\">20 April, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">5 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tOperational checklist:\u00a0Before\u00a0you\u00a0price for MTD\u00a0for Income Tax,\u00a0answer\u00a0these\u00a0questions\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Adopting a value-based pricing strategy for your accounting firm can help you offer better service to clients and reduce scope creep. Learn how to use value pricing with help from the accounting experts at Sage.  <\/p>\n","protected":false},"author":1911,"featured_media":23807,"menu_order":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"footnotes":""},"categories":[9],"tags":[223],"business_type":[115],"lilypad":[],"context":[],"industry":[],"persona":[67],"imagine_tag":[220],"coauthors":[752],"class_list":["post-29596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy-legal-operations","tag-accountant-accounting","business_type-accountants"],"sage_meta":{"region":"en-gb","author_name":"Laurence Matone","featured_image":"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/08\/Mar2025_Financial-Family-office_0847.jpeg","imagine_tags":{"220":"Accountant accounting"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice UK","distributor_original_site_url":"https:\/\/www.sage.com\/en-gb\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/29596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/users\/1911"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/comments?post=29596"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/29596\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media\/23807"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media?parent=29596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/categories?post=29596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/tags?post=29596"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/business_type?post=29596"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/lilypad?post=29596"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/context?post=29596"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/industry?post=29596"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/persona?post=29596"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/imagine_tag?post=29596"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/coauthors?post=29596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}