{"id":30379,"date":"2026-06-16T15:35:44","date_gmt":"2026-06-16T14:35:44","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/?p=30379"},"modified":"2026-06-22T19:23:53","modified_gmt":"2026-06-22T18:23:53","slug":"the-hidden-hours-of-accountancy-sage-research","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-gb\/blog\/the-hidden-hours-of-accountancy-sage-research\/","title":{"rendered":"What HMRC&#8217;s digital transformation is doing to the hidden hours of accountancy"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--standard entry-header--has-illustration entry-header--has-illustration--standard\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/category\/strategy-legal-operations\/\" class=\"entry-header__link\">Strategy, Legal &amp; Operations<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tWhat HMRC&#8217;s digital transformation is doing to the hidden hours of accountancy\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\tAt Accountex 2026, the conversation wasn\u2019t really about AI. It was about pressure\u2014and the growing operational burden sitting underneath modern accounting firms.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \">Published <time class=\"entry-date published\" datetime=\"2026-06-16T15:35:44+01:00\">16 June, 2026<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"What HMRC&#8217;s digital transformation is doing to the hidden hours of accountancy\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-gb\/blog\/the-hidden-hours-of-accountancy-sage-research\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/author\/asavinwattanajantra\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin-350x350.jpg\" class=\"entry-author__image\" alt=\"Asavin\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin-350x350.jpg 350w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin-768x768.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin-810x810.jpg 810w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin.jpg 1000w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Asavin Wattanajantra<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">HMRC has an ambitious vision for the future of tax administration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Making Tax Digital, AI, automation, e-invoicing and digital services all feature heavily in its plans for the years ahead.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the same time, <a href=\"https:\/\/www.sage.com\/en-gb\/accountants\/resources\/amplify-your-impact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sage<\/a><a href=\"https:\/\/www.sage.com\/en-gb\/accountants\/resources\/amplify-your-impact\/#industryinsights\" target=\"_blank\" rel=\"noreferrer noopener\">&#8216;s The Hidden Hours of Accountancy researc<\/a><a href=\"https:\/\/www.sage.com\/en-gb\/accountants\/resources\/amplify-your-impact\/\" target=\"_blank\" rel=\"noreferrer noopener\">h<\/a> highlights a profession already dealing with growing operational pressure, much of it driven by work that sits outside traditional accounting services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The question is whether HMRC&#8217;s roadmap will reduce that burden\u2014or simply change where the hidden hours appear.<\/p>\n\n\n<?xml encoding=\"utf-8\" ?><div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-accountex-2026-a-quick-summary\" data-level=\"2\">Accountex 2026: A quick summary<\/a><\/li><li><a href=\"#h-the-shape-of-a-modern-working-week\" data-level=\"2\">The shape of a modern working week<\/a><\/li><li><a href=\"#h-hard-work-rarely-charged\" data-level=\"2\">Hard work, rarely charged<\/a><\/li><li><a href=\"#h-what-mtd-does-to-the-rhythm-of-work\" data-level=\"2\">What MTD does to the rhythm of work<\/a><\/li><li><a href=\"#h-the-automation-paradox\" data-level=\"2\">The automation paradox<\/a><\/li><li><a href=\"#h-the-cost-to-the-people-doing-the-job\" data-level=\"2\">The cost to the people doing the job<\/a><\/li><li><a href=\"#h-final-thoughts-what-comes-next\" data-level=\"2\">Final thoughts: What comes next<\/a><\/li><li><a href=\"#h-frequently-asked-questions\" data-level=\"2\">Frequently asked questions<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-accountex-2026-a-quick-summary\">Accountex 2026: A quick summary<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/accountex-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\">Accountex 2026<\/a>, the loudest conversations weren&#8217;t really about AI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They were about pressure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You could hear it underneath almost every session and conversation\u2014MTD deadlines, workflow overload, pricing strain, scope creep, client expectations that keep expanding regardless of what&#8217;s in the engagement letter. Even talks and discussions framed around modernisation and digital transformation kept drifting back toward the same operational reality: firms that feel like they are permanently on.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then Jonathan Athow, Director General of Strategy and Policy at HMRC, reminded a crowd of accountants and bookkeepers about MTD timelines. Not AI slides. Timelines. Quarterly updates spread across the year, rolling onboarding waves, expanding thresholds, continuous digital interactions replacing periodic reporting cycles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Athow described HMRC&#8217;s ambition clearly: a trusted, modern tax collection organisation, with 90% of customer interactions through digital channels by 2030. More automation, more self-service, more real-time interaction between taxpayers, software, agents, and HMRC itself. The organisation is trying to modernise fragmented systems, reduce friction, improve customer experience and close the tax gap. The direction of travel is rational.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But for many in the room, the timelines quietly confirmed something they were already feeling in practice. HMRC&#8217;s modernisation doesn&#8217;t reduce the operational burden on firms. It redistributes it. The profession isn&#8217;t simply becoming more digital. It&#8217;s becoming more continuous\u2014and much of what that continuity requires remains invisible, uncharged, and unacknowledged.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s what <a href=\"https:\/\/www.sage.com\/en-gb\/accountants\/resources\/amplify-your-impact\/#industryinsights\" target=\"_blank\" rel=\"noreferrer noopener\">Sage&#8217;s The Hidden Hours of Accountancy research<\/a>, released around Accountex, set out to quantify.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-shape-of-a-modern-working-week\">The shape of a modern working week<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sage surveyed 1,000 UK-based accountants and bookkeepers and asked them to account for their own time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The results are striking.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Accountants now spend just 44% of their working week on core accounting and compliance work, down from 50% a year ago. The remaining 56% is split across advisory and technology work, running the practice, and a growing category that the research describes as &#8220;beyond-the-brief&#8221; client support\u2014work that rarely appears on an invoice and almost never featured in anyone&#8217;s job description when they entered the profession.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That beyond-the-brief category is the one to watch. It has grown by nearly 50% in a single year, from 9% of the working week to 13%, faster than any other category. With only 8% of practitioners saying they do none of this kind of work, it is now effectively a universal feature of the profession.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The work itself is wide-ranging. Business mentoring on non-financial matters and acting as an emotional support resource for clients are both reported by 52% of practitioners\u2014the two commonest types of beyond-the-brief work. Among practices whose primary clients are sole traders, 82% say they regularly act as a therapist for clients. That figure drops to 35% among those focused on limited companies, but it doesn&#8217;t disappear.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-hard-work-rarely-charged\">Hard work, rarely charged<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">What makes The Hidden Hours of Accountancy data uncomfortable is not the breadth of the work. It&#8217;s what happens to it financially.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Only 19% of accountants say they charge for most or all of their beyond-the-brief work. When out-of-scope work arises, the commonest outcome is simply absorbing it\u201444% say it&#8217;s completed without any additional charge. Meanwhile, 70% say their fees don&#8217;t reflect the full range of support they provide, and 81% regularly take on tasks outside their agreed scope of work. This is not just operational pressure\u2014it\u2019s margin compression hiding in plain sight.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is not a story about accountants and bookkeepers occasionally going the extra mile. It describes a structural pricing gap at the centre of the profession\u2014one that has been widening quietly for years and is now accelerating.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-mtd-does-to-the-rhythm-of-work\">What MTD does to the rhythm of work<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The significance of MTD for Income Tax isn&#8217;t simply that it creates more filings. It&#8217;s that it <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/mtd-for-income-tax-operational-reset\/\" target=\"_blank\" rel=\"noreferrer noopener\">changes the cadence of the job entirely.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Under older self-assessment cycles, pressure accumulated around a handful of major deadlines. Firms experienced intense seasonal peaks, but there were genuine quieter periods between them. MTD distributes that pressure continuously across the year\u2014quarterly updates, ongoing bookkeeping expectations, rolling onboarding waves as thresholds expand, overlapping compliance cycles with fewer real recovery windows.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s why so many firms describe the profession as feeling always on, even as software becomes more automated. <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/mtd-for-income-operational-checklist\/\" target=\"_blank\" rel=\"noreferrer noopener\">The hidden burden isn&#8217;t usually the submission itself.<\/a> It&#8217;s the coordination work around it\u2014the chasing, the checking, the corrections, the client education, the exceptions that don&#8217;t fit neatly into any system.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Hidden Hours of Accountancy research found that 67% of accountants expect MTD obligations to increase workload over the next two years. That expectation sits alongside a present reality in which 62% already say they spend too much time managing the practice, and 58% say they&#8217;re spending too much time on beyond-the-brief work right now.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-automation-paradox\">The automation paradox<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the more interesting contradictions running through Accountex was this: the profession is becoming more automated, yet many people still feel overwhelmed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Part of the explanation is that automation tends to remove transaction work while expanding coordination work. AI can accelerate categorisation and drafting. Software can automate submissions. Digital systems can streamline standardised tasks. But somebody still must validate the outputs, resolve exceptions, onboard clients, explain nudges and notifications, and maintain continuity across increasingly connected environments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Among accountants already using AI, 54% say they regularly need to review or adjust AI-generated outputs before using them. Among regular AI users, that figure rises to 91%. <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/accounting-bookkeeping-ai-maturity-curve\/\" target=\"_blank\" rel=\"noreferrer noopener\">The work doesn&#8217;t disappear.<\/a> It shifts\u2014and often becomes harder to see, measure, or charge for.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-cost-to-the-people-doing-the-job\">The cost to the people doing the job<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Hidden Hours of Accountancy research is careful not to frame this purely as a business model problem. It&#8217;s also a people problem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More than half of practitioners say they are satisfied with their job\u2014but that figure is falling. Over the past three years, 44% say their satisfaction has declined, against only 19% who say it has improved. Among the consequences: 80% say beyond-scope work makes their working life more stressful, 72% say it makes it harder to do their actual job effectively, and 42% say the reality of the role is worse than they expected when they entered the profession.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Perhaps most significantly for the profession&#8217;s future: 13% of accountants say they are likely to leave within the next three years. Among the next generation of practitioners\u2014those who will be shaping the profession for the next two decades\u2014that figure is 18%. And among those considering leaving, almost half point to spending too much time on non-accounting work as a key driver.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The work that practitioners value most, the research found, is being crowded out by the work they find most draining.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-thoughts-what-comes-next\">Final thoughts: What comes next<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/accountex-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hidden Hours of Accountancy<\/a> <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/accountex-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\">research is the beginning of a longer conversation<\/a>, not a summary of one. Over the coming months, we will be releasing new data and analysis covering fees and practice profitability, mental health, the future shape of the profession, and what firms are doing\u2014or could be doing\u2014to redesign around this reality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">HMRC&#8217;s modernisation goals are coherent. Cleaner data, better compliance, reduced friction, more connected systems\u2014these benefit the profession as well as the tax authority. The question isn&#8217;t whether digital transformation is the right direction. It&#8217;s where the operational weight of that transformation lands in practice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Hidden Hours of Accountancy research suggests it&#8217;s landing inside firms, in hours that are difficult to see, measure, or price. As compliance becomes more continuous, as systems become more connected, and as client expectations keep expanding, that weight is only likely to grow.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The firms that navigate this well won&#8217;t simply be the ones that use more AI or file more efficiently. They&#8217;ll be the ones that make the hidden hours visible\u2014and build a business model that accounts for them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions\">Frequently asked questions<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1781619878841\"><strong class=\"schema-faq-question\"><strong>What are hidden hours in accountancy?<\/strong><\/strong> <p class=\"schema-faq-answer\">Hidden hours are tasks that sit outside traditional accounting and compliance work but still consume significant time. This can include client education, business mentoring, administrative support and technology management. The <a href=\"https:\/\/www.sage.com\/en-gb\/accountants\/resources\/amplify-your-impact\/#industryinsights\" target=\"_blank\" rel=\"noreferrer noopener\">Hidden Hours of Accountancy<\/a> <a href=\"https:\/\/www.sage.com\/en-gb\/accountants\/resources\/amplify-your-impact\/\" target=\"_blank\" rel=\"noreferrer noopener\">research<\/a> explores these activities in more detail and examines their impact on profitability, well being and the future of the profession.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1781619890475\"><strong class=\"schema-faq-question\"><strong>How is Making Tax Digital changing accountants&#8217; workloads?<\/strong><\/strong> <p class=\"schema-faq-answer\">MTD for Income Tax introduces quarterly updates and more continuous reporting requirements. While software can automate some tasks, many firms expect additional workload from onboarding clients, maintaining records and supporting clients throughout the year. Firms can prepare by <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/mtd-for-income-operational-checklist\/\" target=\"_blank\" rel=\"noreferrer noopener\">reviewing our MTD for Income Tax guidance<\/a> <div class=\"schema-faq-section\" id=\"faq-question-1781619912708\"><strong class=\"schema-faq-question\"><strong>Does automation reduce the hidden hours problem?<\/strong><\/strong> <p class=\"schema-faq-answer\">Automation can reduce manual processing and data entry, but it often creates new responsibilities around oversight, validation, client communication, and workflow management. The work frequently shifts rather than disappears.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1781619925626\"><strong class=\"schema-faq-question\"><strong>Why are accountants and bookkeepers concerned about scope creep?<\/strong><\/strong> <p class=\"schema-faq-answer\">Many accountants and bookkeepers provide support that extends beyond compliance work, often without charging additional fees. Sage&#8217;s The Hidden Hours of Accountancy research found that most practitioners regularly undertake work outside their agreed scope, creating pressure on profitability and wellbeing.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1781619935841\"><strong class=\"schema-faq-question\"><strong>What can firms do to manage hidden hours?<\/strong><\/strong> <p class=\"schema-faq-answer\">The first step is understanding where time is actually being spent. Firms can then review workflows, client service models, pricing structures and technology usage. Many are also reassessing how they charge for work that falls outside agreed engagements, particularly as operational support becomes a larger part of the role. See our <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/mtd-client-behaviour\/\" target=\"_blank\" rel=\"noreferrer noopener\">guide to managing scope creep and pricing advisory work for practical approaches.<\/a><\/p> and assessing their current workflows.<\/p> <\/div> <\/div> <\/div>\n\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner on-scroll-highlight__target\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Where is your time really going?<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>1,000 accountants and bookkeepers revealed the hidden work, pressures, and expectations reshaping the profession\u2014and what it could mean for your firm.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/accountants\/resources\/amplify-your-impact\/#industryinsights\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tid=\"cta-id-30382\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-button-location=\"cta_box\"\n\t\t\t\t\t\t\t\t\t\t\t>Get the report<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1215\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1425222285-1215x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1425222285-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n<section class=\"more-topics alignfull has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Browse more topics from this article<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/accountant-accounting\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tAccountant accounting\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/ai\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tAI\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/bookkeeping\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tBookkeeping\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/cloud\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tCloud technology\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/digital-transformation\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tDigital transformation\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/e-invoicing\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tE-invoicing\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/grow-accounting-practice\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tHow to grow your accounting practice\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/mtd-accountants\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tMaking Tax Digital for accountants\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/making-tax-digital-for-income-tax\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tMaking Tax Digital for Income Tax\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/work-life-balance\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tWork-life balance\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--featured h1\">Explore more wisdom<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"row related-posts__featured\">\n\t\t\t\t<div class=\"col card-grid__item\">\n\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-0 post-30690 post type-post status-publish format-standard has-post-thumbnail hentry category-strategy-legal-operations tag-accountant-accounting tag-accountant-automation tag-accountant-tax tag-ai tag-bookkeeping tag-cloud tag-digital-transformation tag-mtd-accountants business_type-accountants card-post--is-clickable\"\n>\n\t<div class=\"card-post__media-wrapper\">\n\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/07\/AdobeStock_1319348913-1440x810.jpg\" class=\"card-post__image\" alt=\"An accountant looking at client paperwork for an MTD quarterly update\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/07\/AdobeStock_1319348913-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/07\/AdobeStock_1319348913-768x432.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/07\/AdobeStock_1319348913-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"card-post__content\">\n\t\t\t\t\t<div class=\"card-post__label\">Recommended<\/div>\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-07-03T15:16:54+01:00\">3 July, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">17 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h3\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\tclass=\"card-post__title-link\"\n\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/mtd-quarterly-update-accountants-bookkeepers\/\"\n\t\t\t\t>\n\t\t\t\n\t\t\tThe MTD quarterly countdown: A practice guide\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\n\t\t\n\t\t\t\t\t<p class=\"card-post__description\">\n\t\t\t\tThe first quarterly deadline is nearly upon us. Here is what to do over the next few weeks to get your clients filed, keep everyone calm, and come out with a routine you can run on repeat.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">More on this Topic<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-30564 post type-post status-publish format-standard has-post-thumbnail hentry category-strategy-legal-operations tag-business-costs tag-business-finances tag-business-performance tag-making-tax-digital-for-income-tax business_type-small-business business_type-accountants industry-construction\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/private-landlords-2026-need-to-know-changes\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/06\/landlord-684x384.jpg\" class=\"card-post__image\" alt=\"A landlord outside some properties he owns\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/06\/landlord-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/06\/landlord-768x432.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/06\/landlord-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-06-25T11:09:14+01:00\">25 June, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">10 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tNew legal requirements for private landlords in 2026 and beyond\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-2 post-30483 post type-post status-publish format-standard has-post-thumbnail hentry category-free-guides-templates category-people-leadership category-strategy-legal-operations category-trends-insights tag-business-performance tag-business-support tag-create-business-plan tag-grow-business tag-make-receive-payments tag-mtd-accountants tag-making-tax-digital-for-income-tax tag-payments tag-performance-management business_type-small-business business_type-accountants\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/the-hidden-hours-behind-late-payments\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-607477465-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-607477465-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-607477465-768x513.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-607477465-1214x810.jpg 1214w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t<svg role=\"presentation\" aria-hidden=\"true\" focusable=\"false\" width=\"24\" height=\"24\" class=\"card-post__meta-icon svg-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path d=\"M11.988 2.989a.75.75 0 0 0-.739.761v10.689l-1.72-1.72a.75.75 0 0 0-.957-.099.75.75 0 0 0-.315.776c.031.146.104.28.211.384l3 3a.75.75 0 0 0 1.06 0l3-3a.76.76 0 0 0 .231-.533.74.74 0 0 0-.22-.538q-.108-.106-.247-.164c-.139-.058-.191-.057-.291-.056s-.198.022-.29.061-.174.097-.243.169l-1.72 1.72V3.75a.76.76 0 0 0-.22-.541.76.76 0 0 0-.542-.22zM5.75 8.5C4.24 8.5 3 9.74 3 11.25v7C3 19.76 4.24 21 5.75 21h12.5c1.51 0 2.75-1.24 2.75-2.75v-7c0-1.51-1.24-2.75-2.75-2.75h-3a.76.76 0 0 0-.537.216.74.74 0 0 0-.223.535.76.76 0 0 0 .223.535.74.74 0 0 0 .537.216h3c.699 0 1.25.551 1.25 1.25v7a1.24 1.24 0 0 1-1.25 1.25H5.75a1.24 1.24 0 0 1-1.25-1.25v-7c0-.699.551-1.25 1.25-1.25h3a.76.76 0 0 0 .537-.216.74.74 0 0 0 .223-.535.76.76 0 0 0-.223-.535.75.75 0 0 0-.537-.216z\" \/><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-06-19T11:24:18+01:00\">19 June, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">8 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tThe hidden hours behind late payments\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-30036 post type-post status-publish format-standard has-post-thumbnail hentry category-strategy-legal-operations tag-accountant-accounting tag-accountant-automation tag-accountant-tax tag-ai tag-bookkeeping tag-mtd-accountants tag-making-tax-digital-for-income-tax business_type-accountants\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/accountex-2026\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/05\/accountex2026-684x384.jpg\" class=\"card-post__image\" alt=\"Accountex 2026\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/05\/accountex2026-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/05\/accountex2026-768x432.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/05\/accountex2026-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-05-15T16:54:23+01:00\">15 May, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">7 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tAccountex 2026: Accounting work has changed. Most firms are still structured for what it used to be\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-29890 post type-post status-publish format-standard has-post-thumbnail hentry category-technology-innovation tag-accountant-accounting tag-accountant-automation tag-ai tag-workplace-technology business_type-accountants\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/accountants-bookkeepers-practice-pricing-ai\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1402342490-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1402342490-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1402342490-768x512.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1402342490-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-04-29T15:24:07+01:00\">29 April, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">6 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tThe AI pricing trap: How accountants can avoid it\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>At Accountex 2026, the conversation wasn\u2019t really about AI. It was about pressure\u2014and the growing operational burden sitting underneath modern accounting firms.<\/p>\n","protected":false},"author":280,"featured_media":11722,"menu_order":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"_pwl_sage_podcast_buzzsprout_src":"","footnotes":""},"categories":[9],"tags":[223,50,23,51,145,332,16,29,343,48],"business_type":[115],"lilypad":[],"context":[],"industry":[],"persona":[67],"imagine_tag":[220,77,331,309],"coauthors":[351],"class_list":["post-30379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy-legal-operations","tag-accountant-accounting","tag-ai","tag-bookkeeping","tag-cloud","tag-digital-transformation","tag-e-invoicing","tag-grow-accounting-practice","tag-mtd-accountants","tag-making-tax-digital-for-income-tax","tag-work-life-balance","business_type-accountants"],"sage_meta":{"region":"en-gb","author_name":"Keir Thomas-Bryant","featured_image":"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1261563958.jpg","imagine_tags":{"220":"Accountant accounting","77":"Accounting software","331":"AI accountants","309":"AI Hub"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice UK","distributor_original_site_url":"https:\/\/www.sage.com\/en-gb\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/30379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/users\/280"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/comments?post=30379"}],"version-history":[{"count":4,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/30379\/revisions"}],"predecessor-version":[{"id":30508,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/30379\/revisions\/30508"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media\/11722"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media?parent=30379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/categories?post=30379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/tags?post=30379"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/business_type?post=30379"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/lilypad?post=30379"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/context?post=30379"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/industry?post=30379"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/persona?post=30379"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/imagine_tag?post=30379"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/coauthors?post=30379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}