{"id":3227,"date":"2017-12-12T11:24:12","date_gmt":"2017-12-12T11:24:12","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/?p=3227"},"modified":"2026-01-29T10:43:00","modified_gmt":"2026-01-29T10:43:00","slug":"boost-business-exporting-strategy","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-gb\/blog\/boost-business-exporting-strategy\/","title":{"rendered":"How to boost your business with an exporting strategy"},"content":{"rendered":"
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\n\t\t\t\t\t\tHow to boost your business with an exporting strategy\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t

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\n\t\t\t\n\t\t\t\t\"Chloe\t\t\t\tChloe Brown<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

Exporting can have huge benefits for your business, no matter what size it is. If you\u2019ve not thought about exporting your goods and services and you want to grow your business, it\u2019s worth considering and taking this beneficial step.<\/p>\n\n\n\n

We recently partnered with innovation foundation Nesta on a report called The State of Small Business<\/a>. In it was research from the Longitudinal Small Business Survey, which revealed that only 18% of all small and medium-sized enterprises (SMEs) in the UK export their goods and services. Yet, there is a moderately strong correlation at a regional level between SME productivity<\/a> and export intensity.<\/p>\n\n\n\n

Trading internationally is an area that UK businesses have an appetite for \u2013 something that came to light during a recent CBI Global Growth Conference. But for some firms, exporting isn\u2019t a consideration for them.<\/p>\n\n\n\n

In some cases, that makes sense \u2013 if you run a hairdresser and are based in Liverpool, it\u2019s unlikely that you\u2019re going to think about exporting your services to Brazil.<\/p>\n\n\n\n

Productivity boost<\/strong><\/h2>\n\n\n\n

But if your business is focused on manufacturing, technology or fashion, for example, there is a clear opportunity to export your goods<\/a> \u2013 and that can also lead to an increase in productivity for your firm.<\/p>\n\n\n\n

And John Hill, managing director, international trade and investment, at the Department for International Trade, realises businesses with up to 249 employees can take the lead when it comes to exporting.<\/p>\n\n\n\n

At the CBI event, he said: \u201cMedium-sized businesses are well-placed to buck the trend and get Britain exporting. For instance, while medium-sized businesses represent just 1% of British businesses, they hold 12% of jobs and 14% of GDP.\u201d<\/p>\n\n\n\n

Therefore, it makes sense for you to takes advantage of your position in the market and grab the opportunity to grow your business while improving UK export rates at the same time.<\/p>\n\n\n\n

And despite the uncertainty surrounding Brexit and what the end result will look like for the UK, building an exporting strategy doesn\u2019t have to be complicated or offer a huge risk to your business.<\/p>\n\n\n\n

Here are four things to consider if you want to build an exporting strategy and grow your business<\/a>.<\/p>\n\n\n\n

Perfect what you do before expanding your trade<\/strong><\/h2>\n\n\n\n

\u201cBecome world class at something, then explore the world,\u201d said Raman Sehgal, the founder of Ramarketing, during a CBI keynote session. Ensure your goods and services have established success before you try to tackle foreign markets.<\/p>\n\n\n\n

Although this is a slower strategy, it\u2019s a pragmatic approach that\u2019s more likely to reap the results that you\u2019d like to see for your business.<\/p>\n\n\n\n

How to start the exporting process<\/strong><\/h2>\n\n\n\n

Before making any preparations, ensure your business has the capacity to begin the exporting journey. You\u2019ll need to assess whether there is enough room in your budget to fund extra materials, machinery and in some cases to increase staff.<\/p>\n\n\n\n

Once you\u2019ve made the definite choice, the next step is choosing your market and doing some in-depth market research to know what works and what sells.<\/p>\n\n\n\n

Knowledge of the international markets you want to operate in is the key to successful exporting, so be aware that what works in the UK might not work somewhere else.<\/p>\n\n\n\n

With that in mind, it\u2019s often worth exporting to somewhere similar to the UK to avoid things getting too complex. Also, if you\u2019re planning to export outside of the European Union, an export declaration will have to be completed first.<\/p>\n\n\n\n

However, it\u2019s not just the big decisions you need to make \u2013 the small details must also be taken into account to make sure there are no hiccups that could be easily avoided.<\/p>\n\n\n\n

For example, have you checked the market\u2019s legislation on packaging products? You may need to change packaging so that it\u2019s appropriate for your intended market.<\/p>\n\n\n\n

Or perhaps the naming of your product or brand has a funny or unintentional meaning in your chosen country, which might be worth changing.<\/p>\n\n\n\n

Understand the nuances of different international markets<\/strong><\/h2>\n\n\n\n

Trading in an alternative market can be very different to doing so in one you\u2019re used to. Knowing that in advance means you can make the necessary steps to adapt your business methods and marketing techniques, so your products and services are tailored to the intended market.<\/p>\n\n\n\n

Respecting cultural differences is another crucial point to be aware of. Although it seems obvious, you\u2019d be surprised how much further you can get just by being aware of certain customs and understanding how people work differently in other countries.<\/p>\n\n\n\n

Get the support your business needs<\/strong><\/h2>\n\n\n\n

When undertaking the expansion of your business, you don\u2019t have to go it alone. Reach out to support organisations that offer tailored advice to businesses looking to expand.<\/p>\n\n\n\n

The Department for International Trade<\/a> (DIT) is one such example. It hosts a campaign dedicated to helping you sell your services abroad and even offers funding to those who need it. SMEs can get access to 50% consultant funding, finance management and help with connecting business partners worldwide.<\/p>\n\n\n\n

Business West<\/a> is another organisation offering support to SMEs that are looking to export their goods and services. It provides workshops on exporting and has a database of organisations looking for partnership opportunities.<\/p>\n\n\n\n

Sure, there are cultural differences and certain nuances to be aware of but once you are mindful of them, with the right support and expertise, it can be easier than you think to adapt your business to the global market.<\/p>\n\n\n\n

What are your stories of getting into exporting? Are you exporting goods and services<\/a> or is it something you\u2019re considering? Let us know in the comments below.<\/p>\n\n\n

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Exporting can have huge benefits for your business, no matter what size it is. If you\u2019ve not thought about exporting your goods and services and you want to grow your business, it\u2019s worth considering and taking this beneficial step. We recently partnered with innovation foundation Nesta on a report called The State of Small Business. […]<\/p>\n","protected":false},"author":388,"featured_media":2882,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[8],"tags":[132,15,129],"business_type":[4,3],"lilypad":[],"context":[],"industry":[],"persona":[71,74],"imagine_tag":[91,109],"coauthors":[456],"class_list":["post-3227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-customers","tag-exporting","tag-grow-business","tag-state-of-small-business","business_type-small-business","business_type-medium-sized-business"],"sage_meta":{"region":"en-gb","author_name":"Chloe Brown","featured_image":"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/09\/GettyImages-157859687_super.jpg","imagine_tags":{"91":"Growing business","109":"Small business"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice UK","distributor_original_site_url":"https:\/\/www.sage.com\/en-gb\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/3227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/users\/388"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/comments?post=3227"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/3227\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media\/2882"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media?parent=3227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/categories?post=3227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/tags?post=3227"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/business_type?post=3227"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/lilypad?post=3227"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/context?post=3227"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/industry?post=3227"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/persona?post=3227"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/imagine_tag?post=3227"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/coauthors?post=3227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}