{"id":32304,"date":"2026-09-29T12:19:55","date_gmt":"2026-09-29T11:19:55","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/?p=32304"},"modified":"2026-09-29T12:40:47","modified_gmt":"2026-09-29T11:40:47","slug":"from-scorekeeper-to-strategist-how-the-cfo-role-is-evolving","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-gb\/blog\/from-scorekeeper-to-strategist-how-the-cfo-role-is-evolving\/","title":{"rendered":"From scorekeeper to strategist: How the CFO role is evolving\u00a0"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--standard entry-header--has-illustration entry-header--has-illustration--standard\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/category\/people-leadership\/\" class=\"entry-header__link\">People &amp; Leadership<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tFrom scorekeeper to strategist: How the CFO role is evolving \t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\tThe CFO role is quietly shifting from backward-looking reporting to forward-looking strategy. Here&#8217;s what that shift actually demands in systems, skills, and team structure. \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \">Published <time class=\"entry-date published\" datetime=\"2026-09-29T12:19:55+01:00\">29 September, 2026<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"From scorekeeper to strategist: How the CFO role is evolving\u00a0\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-gb\/blog\/from-scorekeeper-to-strategist-how-the-cfo-role-is-evolving\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/author\/lucianebarbosa\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/08\/Luciane-350x350.jpg\" class=\"entry-author__image\" alt=\"Luciane Barbosa\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/08\/Luciane-350x350.jpg 350w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/08\/Luciane-766x768.jpg 766w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/08\/Luciane-807x810.jpg 807w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/08\/Luciane-768x770.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/08\/Luciane.jpg 957w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Luciane Barbosa<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The CFO role has always included two jobs: keeping score and shaping strategy. What&#8217;s changed is the balance between them. Deloitte&#8217;s Finance Trends 2026 report, based on a survey of 1,326 global finance leaders, found that 57% now play a leading role in shaping their organisation&#8217;s strategy, and that these strategy-influencing leaders manage 20% more responsibilities than peers who remain focused on financial stewardship alone.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That shift is well documented, but it doesn&#8217;t happen by itself. It depends on three enablers working together: systems that free up time, skills that shift from technical to commercial, and team structures that reorganise around business partnering rather than transaction processing (source: <a href=\"https:\/\/www.deloitte.com\/us\/en\/about\/press-room\/finance-trends-2026-survey-release.html\" target=\"_blank\" rel=\"noreferrer noopener\">Deloitte, Finance Trends 2026<\/a>).\u00a0<\/p>\n\n\n<section id=\"key-takeaways\" class=\"wp-block-sage-key-takeaways\"><div class=\"sage-key-takeaways__inner\"><h2 class=\"wp-block-heading has-h-3-font-size\">Key takeaways<\/h2>\n<ul class=\"wp-block-list\">\n<li>The shift is measurable, not anecdotal: Deloitte found 57% of finance leaders now play a leading role in shaping strategy.&nbsp;<\/li>\n\n\n\n<li>Systems are the first enabler. UK mid-market finance teams lose significant time to fragmented, manual data consolidation.&nbsp;<\/li>\n\n\n\n<li>Skills are the second enabler. Commercial and strategic capability increasingly matter alongside technical accounting knowledge.&nbsp;<\/li>\n\n\n\n<li>Team structure is the third enabler. Finance functions are reorganising around business partnering, not just transaction processing.&nbsp;<\/li>\n<\/ul>\n<\/div><\/section>\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s what we cover:<\/p>\n\n\n<?xml encoding=\"utf-8\" ?><div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-what-the-shift-from-scorekeeper-to-strategist-actually-means-nbsp\" data-level=\"2\">What the shift from scorekeeper to strategist actually means &nbsp;<\/a><\/li><li><a href=\"#h-enabler-one-systems-that-free-up-time-for-analysis\" data-level=\"2\">Enabler one: Systems that free up time for analysis<\/a><\/li><li><a href=\"#h-enabler-two-skills-that-shift-from-technical-to-commercial\" data-level=\"2\">Enabler two: Skills that shift from technical to commercial<\/a><\/li><li><a href=\"#h-enabler-three-team-structure-built-around-business-partnering\" data-level=\"2\">Enabler three: Team structure built around business partnering<\/a><\/li><li><a href=\"#h-final-thoughts-what-this-means-for-cfos-and-fds-building-the-case-internally\" data-level=\"2\">Final thoughts: What this means for CFOs and FDs building the case internally<\/a><\/li><li><a href=\"#h-cfo-role-faqs\" data-level=\"2\">CFO role FAQs<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 id=\"h-what-the-shift-from-scorekeeper-to-strategist-actually-means-nbsp\" class=\"wp-block-heading\"><strong>What the shift from scorekeeper to strategist actually means<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A scorekeeper CFO produces accurate, timely numbers about what already happened: the close, the management accounts, the statutory reporting. A strategist CFO does that as a baseline and also shapes what happens next, sitting in decisions about pricing, investment, market entry and resource allocation before they&#8217;re made rather than reporting on them afterwards. The two aren&#8217;t mutually exclusive; the shift is about how much of the CFO&#8217;s time and attention moves from the first to the second.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">None of that shift happens because a CFO decides to spend more time in strategy meetings. It happens because the systems, skills and team structure underneath the role change enough to make it possible.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-enabler-one-systems-that-free-up-time-for-analysis-nbsp\" class=\"wp-block-heading\"><strong>Enabler one: Systems that free up time for analysis<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The most basic constraint on any CFO&#8217;s move toward strategy is time, and most of that time is currently spent on data assembly rather than analysis. The Access Group&#8217;s 2026 survey of 400 UK mid-market CFOs and Finance Directors found that finance teams lose an average of 20 hours a month consolidating fragmented data across disconnected systems, and that 84% of respondents were planning to switch finance software as a result (source: <a href=\"https:\/\/www.theaccessgroup.com\/en-gb\/finance\/resources\/mid-market-finance-director-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Access Group, Mid-Market Finance Report 2026<\/a>). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Twenty hours a month is roughly two and a half working days, recovered only when the underlying systems stop requiring manual reconciliation between them.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is the same constraint covered in <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/why-uk-finance-teams-cant-close-faster\/\" target=\"_blank\" rel=\"noreferrer noopener\">why UK finance teams can&#8217;t close faster<\/a>: a close that consumes most of the month leaves little time for the analysis that strategic input actually requires.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-enabler-two-skills-that-shift-from-technical-to-commercial-nbsp\" class=\"wp-block-heading\"><strong>Enabler two: Skills that shift from technical to commercial<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Systems create the time; skills determine what happens with it. Deloitte&#8217;s research found that 64% of finance leaders plan to build more technical and commercial capability into their function, reflecting a broader shift in what CFOs are expected to bring to the table: not just technical accounting expertise, but the ability to read a market, model a decision, and communicate a recommendation to non-finance stakeholders.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For CFOs and FDs newly stepping into this expanded remit, this shift often shows up earliest in the first few months of a new role. See our <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/new-cfo-checklist-first-90-days\/\" target=\"_blank\" rel=\"noreferrer noopener\">new CFO&#8217;s first 90 days checklist<\/a> for what tends to matter most early on, and our overview of <a href=\"https:\/\/www.sage.com\/en-gb\/accounting-software\/financial-planning-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">financial planning software<\/a> for the tools that typically support this more commercial, forward-looking way of working.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-enabler-three-team-structure-built-around-business-partnering-nbsp\" class=\"wp-block-heading\"><strong>Enabler three: Team structure built around business partnering<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The third enabler is organisational. Finance functions built around transaction processing, one team per process area, tend to reinforce a scorekeeper mindset by design, since the structure itself is built around producing accurate historical numbers. Functions further along this shift tend to layer a business partnering structure on top: analysts and finance leads embedded alongside commercial, operational or sector teams, translating finance data into decisions those teams can act on directly.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This shows up distinctly by sector. In financial services specifically, the pressure to combine regulatory rigour with commercial agility has pushed this restructuring further and faster than in many other industries; see <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/sustainable-growth-financial-services-firms\/\" target=\"_blank\" rel=\"noreferrer noopener\">sustainable growth for financial services firms<\/a> and Sage Intacct&#8217;s <a href=\"https:\/\/www.sage.com\/en-gb\/sage-business-cloud\/intacct\/industries\/financial-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">financial services<\/a> experience for how that plays out in practice.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-final-thoughts-what-this-means-for-cfos-and-fds-building-the-case-internally-nbsp\" class=\"wp-block-heading\">Final thoughts: <strong>What this means for CFOs and FDs building the case internally<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">None of these three enablers moves quickly on its own. Systems change takes a business case and a transition period. Skills development takes time and, often, different hiring. Team restructuring takes buy-in beyond the finance function itself. What the data suggests is that businesses treating these as three connected changes, rather than picking one, tend to make the shift faster than those addressing them in isolation.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For CFOs already working through what a more decision-oriented reporting structure looks like in practice, two related pieces are worth reading alongside this one.&nbsp;<\/p>\n\n\n\n<ul start=\"11\" class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sage.com\/en-gb\/blog\/how-to-build-a-cfo-dashboard-that-actually-drives-decisions\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to build a CFO dashboard that actually drives decisions<\/a><\/li>\n<\/ul>\n\n\n\n<ul start=\"12\" class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sage.com\/en-gb\/blog\/group-financial-reporting-moving-beyond-the-basic-p-and-l\/\" target=\"_blank\" rel=\"noreferrer noopener\">Group financial reporting: Moving beyond the basic P&amp;L<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Explore <a href=\"https:\/\/www.sage.com\/en-gb\/sage-business-cloud\/intacct\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sage Intacct<\/a> for how the underlying finance system fits into this shift as one of the three enablers, not a replacement for the other two.&nbsp;<\/p>\n\n\n<section class=\"wp-block-sage-faq\">\n\t\n<h2 id=\"h-cfo-role-faqs-nbsp\" class=\"wp-block-heading\"><strong>CFO role FAQs<\/strong>&nbsp;<\/h2>\n\t\t\t<div class=\"faq-items\">\n\t\t\t<div class=\"wp-block-sage-faq-item\" id=\"faq-item-8bfd43bc\">\n\t<div class=\"faq-item-question\">\n\t\t\n<h3 id=\"h-what-does-from-scorekeeper-to-strategist-mean-for-the-cfo-role-nbsp\" class=\"wp-block-heading\"><strong>What does \u201cfrom scorekeeper to strategist\u201d mean for the CFO role?<\/strong>&nbsp;<\/h3>\n\t<\/div>\n\t\t\t<div class=\"faq-item-answer\">\n\t\t\t\n<p class=\"wp-block-paragraph\">It describes a shift in how CFOs spend their time and influence: from primarily producing accurate historical financial reporting toward actively shaping business strategy, pricing, investment and resource allocation decisions before they&#8217;re made. Deloitte&#8217;s Finance Trends 2026 research found 57% of finance leaders now play a leading role in shaping strategy.&nbsp;<\/p>\n\t\t<\/div>\n\t<\/div>\n<div class=\"wp-block-sage-faq-item\" id=\"faq-item-b1b361cf\">\n\t<div class=\"faq-item-question\">\n\t\t\n<h3 id=\"h-what-is-driving-the-shift-in-the-cfo-role-in-the-uk-nbsp\" class=\"wp-block-heading\"><strong>What is driving the shift in the CFO role in the UK?<\/strong>&nbsp;<\/h3>\n\t<\/div>\n\t\t\t<div class=\"faq-item-answer\">\n\t\t\t\n<p class=\"wp-block-paragraph\">Three connected factors: finance systems that automate data assembly and free up time, a broadening skill set that adds commercial and strategic capability to technical accounting expertise, and team structures that reorganise around business partnering rather than purely transactional processing.&nbsp;<\/p>\n\t\t<\/div>\n\t<\/div>\n<div class=\"wp-block-sage-faq-item\" id=\"faq-item-4b5bf089\">\n\t<div class=\"faq-item-question\">\n\t\t\n<h3 id=\"h-how-much-time-do-finance-teams-lose-to-manual-data-consolidation-nbsp\" class=\"wp-block-heading\"><strong>How much time do finance teams lose to manual data consolidation?<\/strong>&nbsp;<\/h3>\n\t<\/div>\n\t\t\t<div class=\"faq-item-answer\">\n\t\t\t\n<p class=\"wp-block-paragraph\">The Access Group&#8217;s 2026 survey of UK mid-market CFOs and Finance Directors found teams lose an average of 20 hours a month consolidating fragmented data across disconnected systems, time that&#8217;s recovered largely by removing the need for manual reconciliation between systems.&nbsp;<\/p>\n\t\t<\/div>\n\t<\/div>\n<div class=\"wp-block-sage-faq-item\" id=\"faq-item-e606f776\">\n\t<div class=\"faq-item-question\">\n\t\t\n<h3 id=\"h-do-cfos-need-new-skills-to-take-on-a-more-strategic-role-nbsp\" class=\"wp-block-heading\"><strong>Do CFOs need new skills to take on a more strategic role?<\/strong>&nbsp;<\/h3>\n\t<\/div>\n\t\t\t<div class=\"faq-item-answer\">\n\t\t\t\n<p class=\"wp-block-paragraph\">Increasingly, yes. Deloitte&#8217;s research found 64% of finance leaders plan to build more technical and commercial capability into their function, reflecting a shift in expectations beyond technical accounting knowledge toward commercial judgement and the ability to communicate recommendations to non-finance stakeholders.&nbsp;<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\n<section class=\"more-topics alignfull has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Browse more topics from this article<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/business-costs\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tBusiness costs\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/business-finances\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tBusiness finances\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/business-performance\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tBusiness performance\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/business-support\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tBusiness support\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/data-analytics\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tData analytics\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/digital-transformation\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tDigital transformation\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/midsized-business\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tMidsized business\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/reporting\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tReporting\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/workplace-technology\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tWorkplace technology\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--featured h1\">Explore more wisdom<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"row related-posts__featured\">\n\t\t\t\t<div class=\"col card-grid__item\">\n\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-0 post-32306 post type-post status-publish format-standard has-post-thumbnail hentry category-strategy-legal-operations category-technology-innovation tag-business-finances tag-business-performance tag-business-support tag-cloud tag-data-analytics tag-midsized-business tag-performance-management tag-productivity tag-reporting business_type-small-business business_type-medium-sized-business industry-financial-services industry-professional-services card-post--is-clickable\"\n>\n\t<div class=\"card-post__media-wrapper\">\n\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/09\/intacct-5-header-1440x810.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/09\/intacct-5-header-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/09\/intacct-5-header-768x432.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/09\/intacct-5-header-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"card-post__content\">\n\t\t\t\t\t<div class=\"card-post__label\">Recommended<\/div>\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-09-29T12:32:05+01:00\">29 September, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">9 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h3\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\tclass=\"card-post__title-link\"\n\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/is-your-finance-system-holding-back-business-growth\/\"\n\t\t\t\t>\n\t\t\t\n\t\t\tIs your finance system holding back business growth?\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\n\t\t\n\t\t\t\t\t<p class=\"card-post__description\">\n\t\t\t\tLonger close cycles. More spreadsheet workarounds. Reporting that takes longer every quarter, not less. These are the signs a finance system has stopped supporting growth and started limiting it. \t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">More on this Topic<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-32302 post type-post status-publish format-standard has-post-thumbnail hentry category-strategy-legal-operations category-technology-innovation category-trends-insights tag-business-performance tag-business-support tag-digital-transformation tag-international-trading tag-midsized-business tag-performance-management tag-productivity tag-reporting tag-workplace-technology business_type-medium-sized-business industry-financial-services industry-professional-services\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/group-financial-reporting-moving-beyond-the-basic-p-and-l\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/09\/intacct-1-header-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/09\/intacct-1-header-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/09\/intacct-1-header-768x432.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/09\/intacct-1-header-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-09-29T12:10:28+01:00\">29 September, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">6 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tGroup financial reporting: Moving beyond the basic P&amp;L\u00a0\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-2 post-32298 post type-post status-publish format-standard has-post-thumbnail hentry category-strategy-legal-operations category-technology-innovation tag-business-finances tag-business-performance tag-business-support tag-cloud tag-data-analytics tag-digital-transformation tag-finance tag-midsized-business tag-performance-management tag-reporting tag-workplace-technology business_type-medium-sized-business industry-financial-services industry-professional-services\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/group-consolidation-why-it-takes-so-long-and-how-to-fix-it\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/09\/intacct-2-header-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/09\/intacct-2-header-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/09\/intacct-2-header-768x432.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/09\/intacct-2-header-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-09-29T12:00:40+01:00\">29 September, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">6 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tGroup consolidation: Why it takes so long and how to fix it\u00a0\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-32289 post type-post status-publish format-standard has-post-thumbnail hentry category-strategy-legal-operations category-technology-innovation tag-business-finances tag-business-performance tag-create-business-plan tag-data-analytics tag-finance tag-financial-education tag-performance-management tag-productivity tag-reporting tag-workplace-technology business_type-medium-sized-business industry-financial-services industry-professional-services\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/how-to-build-a-cfo-dashboard-that-actually-drives-decisions\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/09\/intacct-3-header-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/09\/intacct-3-header-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/09\/intacct-3-header-768x432.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/09\/intacct-3-header-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-09-29T11:49:51+01:00\">29 September, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">7 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tHow to build a CFO dashboard that actually drives decisions\u00a0\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-32237 post type-post status-publish format-standard has-post-thumbnail hentry category-people-leadership category-strategy-legal-operations category-trends-insights tag-bookkeeping tag-efl tag-productivity tag-workplace-technology business_type-small-business business_type-medium-sized-business business_type-accountants\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/afc-wimbledown-dlag-efl\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media card-post__media--video\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/09\/DLAG-blog-684x384.jpg\" class=\"card-post__image\" alt=\"AFC Wimbledon shows how a fan-owned club can unite charities, businesses, volunteers and supporters across Southwest London\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/09\/DLAG-blog-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/09\/DLAG-blog-768x512.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/09\/DLAG-blog-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__play-video\">\n\t\t\t\t\t\t<svg role=\"presentation\" aria-hidden=\"true\" focusable=\"false\" class=\"card-post__play-icon svg-icon\" width=\"28\" height=\"28\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 33 36\"><path d=\"M3.947.936C1.889 1.016 0 2.661 0 4.878v27.11c0 2.956 3.36 4.896 5.999 3.463l24.965-13.555c2.715-1.474 2.715-5.451 0-6.925L6 1.416a3.96 3.96 0 0 0-2.052-.48Zm.032 2.6c.232-.001.475.058.713.187L29.66 17.28c.986.535.986 1.774 0 2.309L4.692 33.144c-.952.517-1.999-.088-1.999-1.155V4.878c0-.533.261-.95.642-1.17.19-.11.411-.171.644-.172\" \/><\/svg>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t<svg role=\"presentation\" aria-hidden=\"true\" focusable=\"false\" width=\"24\" height=\"24\" class=\"card-post__meta-icon svg-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path d=\"M5.25 3C3.74 3 2.5 4.24 2.5 5.75v12.5C2.5 19.76 3.74 21 5.25 21h14c1.51 0 2.75-1.24 2.75-2.75V5.75C22 4.24 20.76 3 19.25 3zm0 1.5h14c.699 0 1.25.551 1.25 1.25v12.5a1.24 1.24 0 0 1-1.25 1.25h-14A1.24 1.24 0 0 1 4 18.25V5.75c0-.699.551-1.25 1.25-1.25m.25.75a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5H6a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm13 0a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5h.5a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm-8.25 2.751A1.248 1.248 0 0 0 9 9.251v5.5c0 .442.231.849.613 1.074.389.231.846.237 1.239.021l5.001-2.751c.396-.219.646-.639.646-1.094s-.25-.876-.646-1.095l-.001-.001-5.002-2.751a1.25 1.25 0 0 0-.601-.153zM5.5 8.25a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5H6a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm13 0a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5h.5a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm-8 1.423L14.731 12 10.5 14.328zm-5 1.577a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5H6a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm13 0a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5h.5a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm-13 3a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5H6a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm13 0a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5h.5a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm-13 3a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5H6a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5zm13 0a.5.5 0 0 0-.5.5v.5a.5.5 0 0 0 .5.5h.5a.5.5 0 0 0 .5-.5v-.5a.5.5 0 0 0-.5-.5z\" \/><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-09-29T09:00:00+01:00\">29 September, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">5 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tThe businesses behind AFC Wimbledon: How one badge unites a community\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The CFO role is quietly shifting from backward-looking reporting to forward-looking strategy. Here&#8217;s what that shift actually demands in systems, skills, and team structure. <\/p>\n","protected":false},"author":1936,"featured_media":32292,"menu_order":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_is_cornerstone":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"","_yoast_wpseo_twitter-image-id":"","_yoast_wpseo_schema_page_type":"","_yoast_wpseo_schema_article_type":"","_sage_video":false,"_yoast_wpseo_focuskeywords":"","_yoast_wpseo_keywordsynonyms":"[\"CFO role UK 2026 | finance function transformation | strategic finance leadership | evolving role of the CFO\"]","_yoast_wpseo_primary_category":"10","sage_membership_post_content_type":"","sage_membership_post_featured_video_id":"","sage_membership_post_video_type":"","sage_membership_post_featured_video_duration":"","post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"_pwl_sage_podcast_buzzsprout_src":"","footnotes":""},"categories":[10,9],"tags":[197,135,180,124,126,145,159,401,125],"business_type":[3],"lilypad":[],"context":[],"industry":[59,63],"persona":[68,71],"imagine_tag":[77,79,87,89,165,96,302],"coauthors":[773],"class_list":["post-32304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people-leadership","category-strategy-legal-operations","tag-business-costs","tag-business-finances","tag-business-performance","tag-business-support","tag-data-analytics","tag-digital-transformation","tag-midsized-business","tag-reporting","tag-workplace-technology","business_type-medium-sized-business","industry-financial-services","industry-professional-services"],"sage_meta":{"region":"en-gb","author_name":"Luciane Barbosa","featured_image":"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/09\/intacct-4-header.jpg","imagine_tags":{"77":"Accounting software","79":"Business management","87":"Enterprise management","89":"Financial services","165":"Medium business trade","96":"Medium businesses","302":"Multi-entity"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice UK","distributor_original_site_url":"https:\/\/www.sage.com\/en-gb\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/32304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/users\/1936"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/comments?post=32304"}],"version-history":[{"count":3,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/32304\/revisions"}],"predecessor-version":[{"id":32318,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/32304\/revisions\/32318"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media\/32292"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media?parent=32304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/categories?post=32304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/tags?post=32304"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/business_type?post=32304"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/lilypad?post=32304"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/context?post=32304"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/industry?post=32304"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/persona?post=32304"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/imagine_tag?post=32304"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/coauthors?post=32304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}