{"id":3608,"date":"2018-01-16T13:45:22","date_gmt":"2018-01-16T13:45:22","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/?p=3608"},"modified":"2026-01-30T11:19:18","modified_gmt":"2026-01-30T11:19:18","slug":"millennials-teach-money-management","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-gb\/blog\/millennials-teach-money-management\/","title":{"rendered":"5 useful things millennials can teach you about money management"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/category\/money-matters\/\" class=\"entry-header__link\">Money Matters<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\t5 useful things millennials can teach you about money management\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \">Published <time class=\"entry-date published\" datetime=\"2018-01-16T13:45:22+00:00\">16 January, 2018<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"5 useful things millennials can teach you about money management\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-gb\/blog\/millennials-teach-money-management\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/author\/ashleyhindsmansage\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/Ashley-Thompson-350x350.jpg\" class=\"entry-author__image\" alt=\"Ashley Thompson\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/Ashley-Thompson-350x350.jpg 350w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/02\/Ashley-Thompson.jpg 600w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Ashley Thompson<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Have you ever considered how millennials manage their money?&nbsp;It\u2019s not a presumed area of expertise but their love for technology and demand for an optimal customer experience makes millennials trendsetters for the \u201ccool\u201d way to do virtually anything, including money management.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even their not-so-desirable financial management habits offer suggestions for the types of habits small and medium-sized enterprises (SMEs) should develop for their own financial health.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Statista, a global statistics database, recently compiled a dossier of insights into the financial management habits and behaviour of millennials in the UK.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Based on that research, here are the money management dos and don\u2019ts you should take away from them and use for your business.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-3392 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1675\" height=\"1275\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/12\/GettyImages-612742822_super.jpg\" alt=\"Woman smiling at phone in an office\" class=\"wp-image-3392\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/12\/GettyImages-612742822_super.jpg 1675w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/12\/GettyImages-612742822_super-768x585.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/12\/GettyImages-612742822_super-1064x810.jpg 1064w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/12\/GettyImages-612742822_super-1536x1169.jpg 1536w\" sizes=\"auto, (max-width: 1675px) 100vw, 1675px\" \/><figcaption class=\"wp-element-caption\">When it comes to money management, millennials prefer to deal with their finances on their smartphones<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-they-don-t-go-to-the-bank\"><strong>1. They don\u2019t go to the bank<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Much like other traditional processes, millennials prefer managing their finances digitally versus physically going to a bank. Results show 81% prefer online or app-based banking, compared with 9% who prefer face-to-face banking.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-suggestion-follow-the-trend\"><strong>Suggestion:<\/strong> Follow the trend<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Because we know millennials prioritise convenience and experience, it\u2019s safe to say they can point you in the right direction for the financial management tools that offer the best in both.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Digital money management tools offer the convenience of mobility, allowing you to tackle financial admin tasks anytime and anywhere, from any internet-connected device.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Integrated software systems \u2013 such as <a href=\"https:\/\/www.sage.com\/en-gb\/sage-business-cloud\/accounting\/\">accounting software<\/a> that combines payments software and bank feeds \u2013 make money management easier by eliminating manual number-crunching and combining all views of money in, out and around your business.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-3610 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1297\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2018\/01\/money-2724241_1920-1.jpg\" alt=\"PIles of coins with plants growing out of the top\" class=\"wp-image-3610\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2018\/01\/money-2724241_1920-1.jpg 1920w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2018\/01\/money-2724241_1920-1-768x519.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2018\/01\/money-2724241_1920-1-1199x810.jpg 1199w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2018\/01\/money-2724241_1920-1-1536x1038.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\">Millennials struggle to keep an eye on cash flow &#8211; but it&#8217;s important your business does this well<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-their-biggest-hurdle-is-keeping-an-eye-on-cash-flow\"><strong>2. Their biggest hurdle is keeping an eye on cash flow<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When asked about their financial pitfalls, 46% of the millennials said they had never checked their credit report. Meanwhile, 25% said they had run out of money before pay day, 21% had gone into an unplanned overdraft, and 13% had their card declined without realising they were out of money.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-suggestion-know-your-numbers\"><strong>Suggestion:<\/strong> Know your numbers<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.sage.com\/en-gb\/blog\/improve-your-cash-flow-10-great-tips-to-chase-late-payments\/\">Cash flow<\/a> is crucial especially for businesses that typically don\u2019t have resources to spare. Keeping track of what\u2019s coming in and what\u2019s due can be tedious. While you\u2019re researching digital options such as integrated software, consider options that offer real-time updates and reporting from all your connected accounts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The better your insight into your money streams, the better you\u2019ll be able to predict where your cash will be tied up or flowing freely. This will help you make better financial decisions and get ahead of problems while they are manageable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-most-of-their-personal-debt-comes-from-credit-cards\"><strong>3. Most of their personal debt comes from credit cards<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The top three sources of personal debt for millennials are credit cards (42%), overdraft fees (27%) and bank loans (20%).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-suggestion-keep-the-lines-of-communication-open-with-your-suppliers\"><strong>Suggestion:<\/strong> Keep the lines of communication open with your suppliers<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The best view of your money channels is one that shows you where there may be a money shortage in advance. If you know you\u2019re going to be cash-strapped, rather than turning to credit cards and bank loans or dipping into your overdraft \u2013 or being late with your payment \u2013 try talking to your suppliers about your expectations and <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/manage-your-cash-flow-as-a-franchisee\/\">negotiate alternative payment terms<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your suppliers will appreciate the gesture and will likely be more willing to work with you. That good rapport will make them more comfortable extending credit to you once you\u2019re back in the clear with them.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-3304 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1675\" height=\"1275\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/12\/GettyImages-508066579_super.jpg\" alt=\"Young woman working in a modern office\" class=\"wp-image-3304\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/12\/GettyImages-508066579_super.jpg 1675w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/12\/GettyImages-508066579_super-768x585.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/12\/GettyImages-508066579_super-1064x810.jpg 1064w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/12\/GettyImages-508066579_super-1536x1169.jpg 1536w\" sizes=\"auto, (max-width: 1675px) 100vw, 1675px\" \/><figcaption class=\"wp-element-caption\">Millennials don&#8217;t have much outstanding personal debt &#8211; one more thing to smile about<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-they-don-t-carry-much-outstanding-personal-debt\"><strong>4. They don\u2019t carry much outstanding personal debt<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">According to the stats, 57% of millennials say they don\u2019t have any personal debt. Meanwhile, 7% say they have less than \u00a31,000 of debt, 10% have between \u00a31,001-\u00a32,500 of debt, and 6% have more than \u00a35,000 of debt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-suggestion-follow-the-trend-0\"><strong>Suggestion:<\/strong> Follow the trend<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s smart to keep debt manageable so you have control of your firm\u2019s funds. If you see you\u2019re about to run into a financial shortfall beyond paying your suppliers late, you may want to consider <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/alternative-finance\/\">alternative funding<\/a> to fill in any gaps.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s important to closely manage this money stream as well so you\u2019re not digging a bigger hole for your business. Many integrated accounting solutions also offer business lending services and include a detailed view of loan account activity alongside your other money streams, so you\u2019re always up-to-date.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-they-re-not-the-best-at-investing-disposable-income\"><strong>5. They\u2019re not the best at investing disposable income<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Millennials who have extra cash don\u2019t necessarily make the best decisions when spending it. The results show 54% prefer to go out for a meal, 51% spend it on socialising, and 35% splash out on clothes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meanwhile, 34% are saving for a rainy day, 32% are saving for a one-off purchase (such as a holiday, car or TV), and 19% are saving for family related costs (such as things for their children or to pay for a wedding).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-suggestion-invest-for-business-growth\"><strong>Suggestion:<\/strong> Invest for business growth<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Where most millennials prioritise a night out with their BFFs, you should prioritise investing in growth management, such as hiring new staff, buying new equipment and purchasing more inventory. These types of investments yield long-and-short-term revenue opportunities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before you spend any extra cash, consider whether that purchase will add to your profit margin. If not, you may want to think twice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Got any good money management tips other businesses can learn from millennials? Share them in the comments below.<\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner on-scroll-highlight__target\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">A free guide to managing your cash flow<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Our guide is packed with expert advice to help you stay on top of your cash flow.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-a1fc2b60-1af9-49cb-89bd-02dd52c9de29\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Get your free guide<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" 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h2\">Browse more topics from this article<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/cash-flow\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tCash flow\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/make-receive-payments\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tMaking and receiving payments\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 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datetime=\"2026-06-19T11:24:18+01:00\">19 June, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">8 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h3\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\tclass=\"card-post__title-link\"\n\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/the-hidden-hours-behind-late-payments\/\"\n\t\t\t\t>\n\t\t\t\n\t\t\tThe hidden hours behind late payments\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\n\t\t\n\t\t\t\t\t<p class=\"card-post__description\">\n\t\t\t\tThe debate around late payments is really a debate about time: who absorbs it, who loses it, and whether incoming legislation can give any of it back.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading 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class=\"card-post__title h5\">\n\t\t\tHow to fund\u00a0a\u00a0start-up: Top tips from\u00a0Dragons\u2019\u00a0Den\u2019s \u2018best ever pitcher\u2019\u00a0\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever considered how millennials manage their money?&nbsp;It\u2019s not a presumed area of expertise but their love for technology and demand for an optimal customer experience makes millennials trendsetters for the \u201ccool\u201d way to do virtually anything, including money management. Even their not-so-desirable financial management habits offer suggestions for the types of habits small [&hellip;]<\/p>\n","protected":false},"author":281,"featured_media":3295,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"_pwl_sage_podcast_buzzsprout_src":"","footnotes":""},"categories":[6],"tags":[24,25],"business_type":[4],"lilypad":[],"context":[],"industry":[],"persona":[73,74,75],"imagine_tag":[91,109],"coauthors":[354],"class_list":["post-3608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-money-matters","tag-cash-flow","tag-make-receive-payments","business_type-small-business"],"sage_meta":{"region":"en-gb","author_name":"Ashley Thompson","featured_image":"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/12\/GettyImages-175138091_super.jpg","imagine_tags":{"91":"Growing business","109":"Small business"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice UK","distributor_original_site_url":"https:\/\/www.sage.com\/en-gb\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/3608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/users\/281"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/comments?post=3608"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/3608\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media\/3295"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media?parent=3608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/categories?post=3608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/tags?post=3608"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/business_type?post=3608"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/lilypad?post=3608"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/context?post=3608"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/industry?post=3608"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/persona?post=3608"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/imagine_tag?post=3608"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/coauthors?post=3608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}