{"id":3697,"date":"2018-02-07T15:00:33","date_gmt":"2018-02-07T15:00:33","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/?p=3697"},"modified":"2025-12-08T15:03:21","modified_gmt":"2025-12-08T15:03:21","slug":"industry-4-0-invest-growth","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-gb\/blog\/industry-4-0-invest-growth\/","title":{"rendered":"Industry 4.0: Why you need to invest in it to increase growth"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/category\/growth-customers\/\" class=\"entry-header__link\">Growth &amp; Customers<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tIndustry 4.0: Why you need to invest in it to increase growth\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2018-02-07T15:00:33+00:00\">7 February, 2018<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Industry 4.0: Why you need to invest in it to increase growth\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-gb\/blog\/industry-4-0-invest-growth\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/author\/asavinwattanajantra\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin-350x350.jpg\" class=\"entry-author__image\" alt=\"Asavin\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin-350x350.jpg 350w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin-768x768.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin-810x810.jpg 810w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin.jpg 1000w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Asavin Wattanajantra<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<p>Manufacturers in the UK finished the year positively, with the strongest three months for growth since 2014. Markit\/Cips UK Manufacturing Purchasing Managers\u2019 Index figures showed that activity and new orders expanded throughout the past 17 months in the UK, with firms increasing production in response to new orders and the launch of new product lines.<\/p>\n\n\n\n<p>However, this is not the time for your manufacturing business to rest on its laurels. Investment in capacity and machinery is needed to take advantage of expected growth, with many leading manufacturers fast becoming \u201cIndustry 4.0\u201d ready.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-industry-4-0-and-why-does-it-matter-to-you\"><strong>What is Industry 4.0 and why does it matter to you?<\/strong><\/h2>\n\n\n\n<p>Industrial revolutions are huge, significant events and observers believe we&#8217;ve had four of them. The first was initiated by the introduction of the commercial steam engine and the birth of the textile industry. The second was sparked by electricity and mass production. And the third was triggered by the computer after World War 2.<\/p>\n\n\n\n<p>Professor Klaus Schwab, founder and executive chairman of the World Economic Forum, believes we&#8217;re <a href=\"https:\/\/www.weforum.org\/about\/the-fourth-industrial-revolution-by-klaus-schwab\">well under way with the fourth industrial revolution<\/a>.<\/p>\n\n\n\n<p>Also known as Industry 4.0, it refers to major innovations in technology that are coming into maturity at the same time, embedded by companies around the world, integrating the virtual and physical worlds to bring forth powerful new ways of working. Examples of this technology include:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-internet-of-things\"><strong>Internet of Things<\/strong><\/h3>\n\n\n\n<p>The fusion of physical objects such as software, sensors and electronic items with internet and machine-enabled data collection and transfer. IoT allows real-time communication, initiating physical systems and giving rise to <a href=\"http:\/\/uk.businessinsider.com\/internet-of-things-smart-cities-2016-10\">smart cities<\/a>.<\/p>\n\n\n\n<p>It offers you the opportunity to build digitised and connected supply chains \u2013 completely integrated ecosystems that are fully transparent to the contributing marketing, product development, manufacturing, and distribution departments.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-big-data-and-advanced-analytics\"><strong>Big data and advanced analytics<\/strong><\/h3>\n\n\n\n<p>With the Internet of Things comes a huge amount of data \u2013 and the way your business reads and analyses that information is important. In manufacturing, the availability of data from product development, production and testing can add new dimensions to the way you manufacture goods, offering better innovation, marketing and decision making.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-robotics-and-automation\"><strong>Robotics and automation<\/strong><\/h3>\n\n\n\n<p>Robots are already used extensively in the manufacturing world \u2013 mechanical arms on assembly arms for example. Industry 4.0 could see the contribution of robots massively increasing, and consider the possibility of building \u201csmart factories\u201d where robots take ownership of manufacturing and bring goods to customers with limited human input, due to computing and communication systems linked with physical systems.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-simulations-3d-printing-and-augmented-reality\"><strong>Simulations, 3D printing and augmented reality <\/strong><\/h3>\n\n\n\n<p>Already commonplace today, goods can be virtually modelled and tested, saving time and reducing the materials, efforts and money spent. Through 3D printing, we can see the creation of customised, complex and lightweight designs at remarkable speeds, while augmented reality sees a future where employees can be trained on the job far more effectively than with paper or monitors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-you-should-be-investing-in-industry-4-0\"><strong>Why you should be investing in industry 4.0?<\/strong><\/h2>\n\n\n\n<p>Industry 4.0 isn\u2019t a buzzword. In fact, businesses are already putting down investment \u2013 and organisations that aren\u2019t are at risk of being left behind.<\/p>\n\n\n\n<p>PwC claims Industry 4.0 will revolutionise industrial production, with businesses generating on average 3.6% per annum cost reductions until 2021, driven by internal improvements and working more closely across value chains.<\/p>\n\n\n\n<p>They also expect to generate 2.9% p.a. in increased revenues by digitising products and services, as well as developing new digital service offerings. Meanwhile, 33% of industrial companies say they\u2019ve already achieved advanced levels of digitisation, and 72% of companies expect to achieve advanced levels of digitisation by 2020.<\/p>\n\n\n\n<p>Consider the top manufacturing goals for a business, according to Aberdeen:<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-3699 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"823\" height=\"380\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2018\/02\/industry-4.0-aberdeen.png\" alt=\"Top manufacturing goals. Source: Aberdeen Group, February 2017\" class=\"wp-image-3699\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2018\/02\/industry-4.0-aberdeen.png 823w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2018\/02\/industry-4.0-aberdeen-768x355.png 768w\" sizes=\"auto, (max-width: 823px) 100vw, 823px\" \/><figcaption class=\"wp-element-caption\">Top manufacturing goals. Source: Aberdeen Group, February 2017<\/figcaption><\/figure>\n\n\n\n<p>Increased competition is leading a focus on servicing customers, which requires your manufacturing business to explore new ways to deliver products and services \u2013 the change in processes and business models that Industry 4.0 is all about.<\/p>\n\n\n\n<p>Nick Castellina, research group director at Aberdeen, says: \u201cProducts may need to be more customisable, requiring a change in the ways production and delivery are handled. Many of these changes would be impossible in existing business systems. Therefore, manufacturers have prioritised modernising business systems as their second goal for the near future.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-start-planning-on-how-to-adapt\"><strong>Start planning on how to adapt<\/strong><\/h2>\n\n\n\n<p>Industry 4.0 is here for the long term, according to the <a href=\"https:\/\/www.gov.uk\/government\/publications\/made-smarter-review\">UK industry-led Made Smarter Review<\/a>, led by Siemens UK CEO Professor Juergen Maier. It said that over 10 years, industrial digitisation could boost UK manufacturing by $455bn, increasing sector growth by 3% and creating a net gain of 175,000 jobs.<\/p>\n\n\n\n<p>And recently,<a href=\"https:\/\/www.information-age.com\/seizing-automation-opportunity-fourth-industrial-revolution-123469571\/\"> the Confederation of Business Industry put out a call to action to business leaders<\/a> to unite behind a \u201cleapfrog\u201d industrial strategy to win with Industry 4.0. Again, the message was that organisations needed to wake up quickly and make quick decisions on how they plan to adapt.<\/p>\n\n\n\n<p>Kieron McCann, director of strategy and marketing at Cognifide, adds: \u201cThe biggest challenge for traditional manufacturers is to change their culture to adapt to the new reality of Industry 4.0. In short it comes down to agility.<\/p>\n\n\n\n<p>\u201cIt\u2019s common for manufacturers and engineering-led organisations to want to invent everything in-house. This can lead to long lead times and inflexible planning cycles. This culture can permeate the entire organisation, which is often oriented around production cycles and product launches.<\/p>\n\n\n\n<p>\u201cThe new reality is that businesses need to be really clear about where they add genuine value. Everywhere else, they need to think about how they can quickly integrate other capabilities and then iterate.<\/p>\n\n\n\n<p>\u201cEverything will involve software and this software will be powered by data, which in turn will be more and more integrated with a wider ecosystem. Agile working, iteration and continual improvement will become the defacto way of working.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-clear-leadership-is-required-to-succeed\"><strong>Clear leadership is required to succeed<\/strong><\/h2>\n\n\n\n<p>Mark Armstrong, vice president and managing director of International Operations&nbsp;for EMEA and APJ at <a href=\"https:\/\/www.progress.com\/\">Progress<\/a>, believes embracing Industry 4.0 isn\u2019t simply about getting ahead of the game but what every manufacturer must do to survive \u2013 if they don\u2019t they could be on the losing side.<\/p>\n\n\n\n<p>He says: \u201cThe change must be built on solid foundations and driven by clear leadership from the C-suite: identify which technologies are most critical to your company and invest in those. It\u2019s not just about investing in new technologies, it\u2019s about investing in the right ones.<\/p>\n\n\n\n<p>\u201cOne thing is for sure though: Industry 4.0 is built on data. Manufacturers will have to retrofit equipment to collect data, learn to analyse it effectively, and use the insight to orchestrate future operations. To be Industry 4.0 ready, you will need to introduce systems that can automatically analyse large dataset, turning it into meaningful insights.\u201d<\/p>\n\n\n\n<p>Mark also says the cloud plays a crucial part: \u201cOne of the best ways to futureproof your business is to have the ability to quickly scale up services. The cloud offers this scalability while also offering far more efficiency and access to higher processing power for technologies such as AI.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-10-tips-to-help-you-become-a-modern-industry-4-0-manufacturer\"><strong>10 tips to help you become a modern Industry 4.0 manufacturer<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-don-t-wait\"><strong>1. Don\u2019t wait! <\/strong><\/h3>\n\n\n\n<p>Your competitors may have already forged their own path towards a new business landscape and digital transformation. Inaction could cost you and turn you into a follower rather than a leader.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-identify-the-opportunities-nbsp\"><strong>2. Identify the opportunities&nbsp;<\/strong><\/h3>\n\n\n\n<p>Dig down into your business and find out where processes are lacking and how long products are taking to get to market. Understand how where you lack when it comes to reacting to demand, and find out where your resources are stretched. Prioritise your biggest challenges and explore how cloud, analytics and IoT fits into your business strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-start-off-small-and-move-step-by-step\"><strong>3. Start off small and move step by step<\/strong><\/h3>\n\n\n\n<p>Wholesale change is disruptive, so begin your journey with small actions, such as deploying sensors in your factory and seeing what type of intelligence you can draw.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-choose-the-right-partners-and-work-with-them\"><strong>4. Choose the right partners and work with them<\/strong><\/h3>\n\n\n\n<p>You should be working with vendors that understand the industry you\u2019re in and that work according to best practice, supporting your path to innovation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-keep-improving\"><strong>5. Keep improving<\/strong><\/h3>\n\n\n\n<p>Industry 4.0 is big but it\u2019s not the end. Make sure your business \u2013 employees, process and technology \u2013 has the flexibility to cope with change as it happens.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-rethink-the-way-you-experiment\"><strong>6. Rethink the way you experiment<\/strong><\/h3>\n\n\n\n<p>Make sure you evaluate technology through a business lens. This will allow you to experiment with technology that can differentiate your company, with the aim of expanding capability so you can do things your competitors won\u2019t be able to do.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-engage-with-your-emerging-technology-ecosystem\"><strong>7. Engage with your emerging technology ecosystem<\/strong><\/h3>\n\n\n\n<p>Identify the organisations and start-ups working with and researching the tech relevant to your industry, products, customers and markets. Establish working relationships where suitable and keep an eye on all of them. For example, you could think about partnering up with a university or other suitable educational institution.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-build-your-own-learning-lab\"><strong>8. Build your own learning lab<\/strong><\/h3>\n\n\n\n<p>If your enterprise is getting to a certain size, you should certainly start thinking about having an innovation team to get business value from ideas \u2013 perhaps through the creation of demos and prototypes. You can share whatever you create internally, or with selected partners and customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-9-develop-a-maker-s-mindset\"><strong>9. Develop a maker\u2019s mindset<\/strong><\/h3>\n\n\n\n<p>Enterprises should develop thinking that allows them to draw connections across technology and solve real-world problems. He says \u201cmakers\u201d are willing to try, test and fail, get their hands dirty, and share and build on other people\u2019s discoveries.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-10-established-a-process-to-scale-emerging-technology\"><strong>10. Established a process to scale emerging technology<\/strong><\/h3>\n\n\n\n<p>Regular enterprise working processes, such as building a business case and planning projects with the financial benefits in mind, won\u2019t work for tech-driven innovation. Try processes with shorter stages that include advancing ideas, developing prototypes, market testing and scaling.<\/p>\n\n\n\n<p>It\u2019s important to remember the change being brought about by Industry 4.0 won\u2019t be considered as cutting edge for very long. Since ideas can spread at such a rapid speed, we\u2019ll soon see multiple companies come up with their own versions of the same business products and solutions.<\/p>\n\n\n\n<p>Simply playing at innovation won\u2019t be enough to separate your business from the competition \u2013 your organisation needs serious planning and strategy to avoid falling behind.<\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">The C-suite guide to digital business transformation<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>C-level executives need to invest time and effort in digital business transformation. Read this guide to find out why and discover the five tips that will help your business make it a reality.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-0bae072a-b633-42d1-bf76-32f9660a6f8f\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Get your free guide<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"999\" height=\"666\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2018\/02\/SAGE_CROWDSTACKER_061117_0312_All-Uses.jpg\" class=\"single-cta__image\" alt=\"Democratising AI could really benefit your business\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2018\/02\/SAGE_CROWDSTACKER_061117_0312_All-Uses.jpg 999w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Join more than 500,000 UK readers and get the best business admin strategies and tactics, as well as actionable advice to help your company thrive, in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-b1a63862-3fa0-4a5e-bb67-c76b88bbc6b8\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Manufacturers in the UK finished the year positively, with the strongest three months for growth since 2014. Markit\/Cips UK Manufacturing Purchasing Managers\u2019 Index figures showed that activity and new orders expanded throughout the past 17 months in the UK, with firms increasing production in response to new orders and the launch of new product lines. [&hellip;]<\/p>\n","protected":false},"author":356,"featured_media":3327,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[8],"tags":[155,125],"business_type":[3],"lilypad":[],"context":[],"industry":[61],"persona":[70],"imagine_tag":[87,95],"coauthors":[351],"class_list":["post-3697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-customers","tag-manufacturing","tag-workplace-technology","business_type-medium-sized-business","industry-manufacturing"],"sage_meta":{"region":"en-gb","author_name":"Asavin Wattanajantra","featured_image":"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/12\/GettyImages-723508141_super.jpg","imagine_tags":{"87":"Enterprise management","95":"Manufacturing"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice UK","distributor_original_site_url":"https:\/\/www.sage.com\/en-gb\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/3697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/users\/356"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/comments?post=3697"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/3697\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media\/3327"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media?parent=3697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/categories?post=3697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/tags?post=3697"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/business_type?post=3697"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/lilypad?post=3697"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/context?post=3697"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/industry?post=3697"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/persona?post=3697"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/imagine_tag?post=3697"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/coauthors?post=3697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}