{"id":3982,"date":"2018-03-22T10:00:06","date_gmt":"2018-03-22T10:00:06","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/?p=3982"},"modified":"2026-01-29T10:39:35","modified_gmt":"2026-01-29T10:39:35","slug":"analytics-wholesalers-distributors","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-gb\/blog\/analytics-wholesalers-distributors\/","title":{"rendered":"How wholesalers and distributors can use analytics to boost productivity"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/category\/strategy-legal-operations\/\" class=\"entry-header__link\">Strategy, Legal &amp; Operations<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tHow wholesalers and distributors can use analytics to boost productivity\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2018-03-22T10:00:06+00:00\">22 March, 2018<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"How wholesalers and distributors can use analytics to boost productivity\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-gb\/blog\/analytics-wholesalers-distributors\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/author\/asavinwattanajantra\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin-350x350.jpg\" class=\"entry-author__image\" alt=\"Asavin\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin-350x350.jpg 350w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin-768x768.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin-810x810.jpg 810w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin.jpg 1000w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Asavin Wattanajantra<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>Wholesale and distribution are important components for the UK economy. The movement of goods is a crucial part of the supply chain \u2013 and analytics can play a key role in this&nbsp;\u2013 it&#8217;s no good manufacturing the right product if it can&#8217;t get to the right retailer (or other business customer) at the right time.<\/p>\n\n\n\n<p>However, changes in retailer demand and technology mean the <a href=\"https:\/\/www.sage.com\/en-gb\/industry\/wholesale-distribution\/\">wholesale and distribution industries<\/a> are changing.<\/p>\n\n\n\n<p>Like many industries, new technology and global economic change have had an impact on wholesale and distribution businesses. Here\u2019s how:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>They are caught between the demands of manufacturers looking for more efficiency, and retailers that want them to be more responsive. Technology disruption means there are now considerable margin pressures.<\/li>\n\n\n\n<li>It&#8217;s now possible for retailers to use online wholesale marketplaces to work directly with manufacturers, cutting out a distributor entirely. Many distributors and wholesalers are struggling to cope with an increasingly digital world.<\/li>\n\n\n\n<li>With the e-commerce experience improving, customers are more likely to be online. With so much choice, it also takes more to win their loyalty.<\/li>\n\n\n\n<li>Competition is getting tougher. Think of giants such as Amazon and the threat of new wholesale and distribution entrants, as well potential international rivals entering your local market.<\/li>\n\n\n\n<li>It\u2019s getting harder to find the right talent and there\u2019s a struggle to understand a <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/millennials-gain-new-business\/\">millennial generation<\/a> that has different workplace demands \u2013 so where is the next generation of leaders coming from?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-problems-to-solve\"><strong>Problems to solve<\/strong><\/h2>\n\n\n\n<p>As a wholesaler or distributor, according to technology and solutions company Aberdeen Group, the biggest challenge you face is a need to <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/improve-business-processes\/\">reduce costs<\/a>.&nbsp;This is followed by managing growth expectations, changing customer needs and increased competition.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2018\/03\/figure-1-erp-in-wholesale-and-distribution-1024x457.png\" alt=\"\" class=\"wp-image-3983\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-start-by-streamlining-processes\"><strong>Start by streamlining processes<\/strong><\/h2>\n\n\n\n<p>To lower costs while improving customer relationships, Aberdeen says wholesalers and distributors are enacting the strategies highlighted in the chart below:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2018\/03\/figure-2-erp-in-wholesale-and-distribution-1024x466.png\" alt=\"\" class=\"wp-image-3984\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Nick Castellina, Research Group Director at Aberdeen, says: \u201cWhen it comes to lowering costs and improving margins, wholesale and distributor leaders are looking to streamline processes as well as optimise their supply chains.<\/p>\n\n\n\n<p>\u201cStreamlined processes mean that organisations can do more with lower impact on their resources. Optimising the supply chain means that they can more effectively manage inventory, as well as keep prices for products in check.<\/p>\n\n\n\n<p>\u201cWhen it comes to pleasing customers, leaders have prioritised collaboration and service. This means getting a better understanding of customer needs, making it easier for them to interact with the business, and changing the way the organisation delivers products, often requiring updates to workflows.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-technology-is-available\"><strong>What technology is available?<\/strong><\/h2>\n\n\n\n<p>Enterprise Resource Planning (ERP) is the foundation for the business changes needed. It handles critical back-end processes, such as purchase history, billing and shipping details, <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/create-better-supply-chains\/\">supply chain management<\/a>, financial data and accounting information.<\/p>\n\n\n\n<p>At its most basic level, modern ERP software (which we call <a href=\"https:\/\/www.sage.com\/en-gb\/sage-business-cloud\/sage-x3\/\">Enterprise Management<\/a>) provides the platform needed for the modernisation of technology, improvement in collaboration and streamlining of processes.<\/p>\n\n\n\n<p>However, to become a leader in wholesale and distribution, Aberdeen stats show you need to have ERP solutions with integrated business functionality, which centres around the process of getting products to customers when they need them through the <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/avoid-supply-chain-problems\/\">supply chain<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2018\/03\/figure-3-erp-in-wholesale-and-distribution-1024x591.png\" alt=\"\" class=\"wp-image-3986\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-does-erp-technology-integration-help\"><strong>How does ERP technology integration help?<\/strong><\/h2>\n\n\n\n<p>While ERP deals with the back end, Customer Relationship Management (CRM) deals with front-end information, such as customer interaction data, sales and pipeline tracking, prospecting and marketing campaign data. This is used to help businesses understand prospects and clients, as well as manage relationships, sales and marketing.<\/p>\n\n\n\n<p>According to the chart above, wholesaler and distributor leaders are three times more likely than followers to have Customer Relationship Management (CRM) systems integrated with ERP. This is because you can create a centralised portal for customer data, interacting with supply chain functionality, which you don\u2019t have to worry about keeping in sync.<\/p>\n\n\n\n<p>Martin Craze, founder and managing director of Applied Business Computers, <a href=\"http:\/\/www.information-age.com\/6-key-advantages-erp-crm-software-integration-123465846\/\">says<\/a>, \u201cHaving to wait for a database to update before you can, for example \u2013 process bills, replenish inventory levels and arrange product returns for customers \u2013 will result in slower operations and an increased risk of database errors.<\/p>\n\n\n\n<p>\u201cApplying an integrated CRM functionality to your ERP solution will ensure both systems share one database, meaning updates in either system are visible instantaneously. One of the biggest advantages of ERP and CRM integration is that it provides a complete view of your customers.\u201d<\/p>\n\n\n\n<p>As part of the increasingly digital supply chain, you need to realign your business strategy with retailers and manufacturers, and look towards e-commerce.<\/p>\n\n\n\n<p>So far, many wholesalers and distributors have been slow to build digital storefronts or B2B e-commerce capabilities because the corporate buyers they have dealt with have been phoning, faxing or using other old-school ways of making orders. This is quickly changing as manufacturers and retailers become more tech-savvy and demanding.<\/p>\n\n\n\n<p>B2B e-commerce can improve the way you communicate with retailers and manufacturers, making it easier for you to order from each other. If you don\u2019t do this, your business could become vulnerable to competition with more effective and efficient e-commerce operations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-data-and-predictive-analytics-can-help\"><strong>How data and predictive analytics can help<\/strong><\/h2>\n\n\n\n<p>Numbers from Aberdeen also indicate that as well as having better access to information, leading wholesale and distribution businesses use the relevant data to make better decisions and become more agile companies.<\/p>\n\n\n\n<p>Leaders are 72% more likely to have business analytics integrated into ERP, which means they can make better decisions backed up with evidence and perform more accurate demand planning.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2018\/03\/figure-4-erp-in-wholesale-and-distribution-1024x475.png\" alt=\"\" class=\"wp-image-3987\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Aberdeen also recommends that you look closely at real-time functionality in the analytics you use \u2013 leaders are 31% more likely to have real-time visibility into the status of all processes and data.<\/p>\n\n\n\n<p>Nick says: \u201cFor an organisation with a lot of moving parts, such as a wholesaler or distributor, this is essential for handling logistics in an agile manner. Automated alerts can inform actions based on changes in demand or other factors.<\/p>\n\n\n\n<p>\u201cFurther, utilising easy to consume data, in conjunction with analytic capabilities, top performers can better plan and forecast demand (improving customer service and reducing costs) as well as informing changes in workflows, such as combining shipments.\u201d<\/p>\n\n\n\n<p>Paul St Germain, a wholesale distribution industry expert, adds: \u201cIn many cases, analysis and insights can be used to generate new forms of differentiation that can be used to disrupt existing markets. For example, Amazon has gained a patent for what it calls \u2018anticipatory shipping\u2019, a method to start delivering packages even before customers click \u2018buy\u2019.<\/p>\n\n\n\n<p>\u201cThe patent exemplifies the analytical capability for organisations to anticipate customers\u2019 needs, even before customers do, and demonstrates one way Amazon hopes to leverage its vast trove of customer data to disrupt rivals. Wholesalers and distributors can \u2013 and are \u2013 implementing the same kind of change and disruption.\u201d<\/p>\n\n\n\n<p>Although predictive analytics has been available for a while, it\u2019s taken some time for wholesale and distribution businesses to realise its value \u2013 in the past, an expert such as a data scientist was needed to extract the information, as well as value.<\/p>\n\n\n\n<p>However, it\u2019s much easier for you to make use of predictive analytics \u2013 the availability of real-time data technology makes results immediate, while expert data scientists are no longer necessarily, as analytics can be embedded into ERP business processes.<\/p>\n\n\n\n<p>Predictive analytics could help you to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Improve communication and understanding between the distributor and wholesaler sales departments and retailers. For instance, it could allow a wholesale or distributor sales representative to provide valuable insight to a retail buyer, and showcase the most relevant and valuable products coming up in upcoming orders.<\/li>\n\n\n\n<li>Analyse data on what retailers have purchased in the past to predict future sales. Sharing this data with manufacturing suppliers could be extremely valuable, as normally suppliers will only have data on quantities sold rather than information that can help with product strategy.<\/li>\n<\/ul>\n\n\n\n<p>Central to the success of your business is the need to collaborate \u2013 leaders are 46% more likely to have real-time collaboration across business departments and divisions than followers.<\/p>\n\n\n\n<p>Nick says: \u201cConnecting functions, such as supply chain, sales and finance can help organisations meet their efficiency goals. Externally, leaders are more likely to be able to share data with both customers and suppliers. This will improve service, reduce costs, and increase margins.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-using-the-cloud-can-be-beneficial\"><strong>Why using the cloud can be beneficial<\/strong><\/h2>\n\n\n\n<p>One thing you need to do is understand how cloud ERP can benefit your business. Here are some of the reasons why businesses are choosing the cloud, according to Aberdeen:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2018\/03\/figure-3-\u2013-cloud-erp-in-wholesale-and-distribution-1024x425.png\" alt=\"\" class=\"wp-image-3985\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Nick says: \u201cEmployees must be able to share data with stakeholders across many locations to ensure demand is accounted for, shipments are delivered on time, and routes are altered to ensure better service. An internet-based cloud solution ensures employees can easily access the data they need wherever they are.\u201d<\/p>\n\n\n\n<p>Then there\u2019s the fact that cloud applications can scale with your business, ensuring solutions still serve their purpose as the business grows \u2013 whether you want to expand into more sales channels or pick up new partners.<\/p>\n\n\n\n<p>Nick adds: \u201cThere are the challenges that come with outdated applications. It\u2019s costly and time consuming to update them, and outdated applications just don\u2019t provide access to the most updated functionality and best practices. Not only is this a limiting factor as organisations attempt to be more agile in product delivery, but it also means that old solutions just are not adequate.<\/p>\n\n\n\n<p>\u201cIn a cloud solution, updates are handled automatically by the software vendor, ensuring that organisations are always on the latest release.\u201d<\/p>\n\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Sage Business Cloud X3<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Need better insights into your business? Sage Business Cloud X3 provides you with fast, simple and flexible business management, helping you to manage your business and boost your profits.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/sage-business-cloud\/sage-x3\/\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tid=\"cta-id-3999\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-button-location=\"cta_box\"\n\t\t\t\t\t\t\t\t\t\t\t>Find out more<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"999\" height=\"666\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2018\/03\/IMG_5181-1_All-Uses.jpg\" class=\"single-cta__image\" alt=\"Get the lowdown on blockchain, cryptocurrrency and Bitcoin and what they could mean for your business\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2018\/03\/IMG_5181-1_All-Uses.jpg 999w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Join more than 500,000 UK readers and get the best business admin strategies and tactics, as well as actionable advice to help your company thrive, in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-b1a63862-3fa0-4a5e-bb67-c76b88bbc6b8\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Wholesale and distribution are important components for the UK economy. The movement of goods is a crucial part of the supply chain \u2013 and analytics can play a key role in this&nbsp;\u2013 it&#8217;s no good manufacturing the right product if it can&#8217;t get to the right retailer (or other business customer) at the right time. [&hellip;]<\/p>\n","protected":false},"author":356,"featured_media":3804,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[9],"tags":[51,126],"business_type":[3],"lilypad":[],"context":[],"industry":[],"persona":[68],"imagine_tag":[79,87,96],"coauthors":[351],"class_list":["post-3982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy-legal-operations","tag-cloud","tag-data-analytics","business_type-medium-sized-business"],"sage_meta":{"region":"en-gb","author_name":"Asavin Wattanajantra","featured_image":"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2018\/02\/GettyImages-627469477_super.jpg","imagine_tags":{"79":"Business management","87":"Enterprise management","96":"Medium businesses"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice UK","distributor_original_site_url":"https:\/\/www.sage.com\/en-gb\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/3982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/users\/356"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/comments?post=3982"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/3982\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media\/3804"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media?parent=3982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/categories?post=3982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/tags?post=3982"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/business_type?post=3982"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/lilypad?post=3982"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/context?post=3982"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/industry?post=3982"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/persona?post=3982"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/imagine_tag?post=3982"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/coauthors?post=3982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}