{"id":4449,"date":"2018-05-31T12:00:45","date_gmt":"2018-05-31T11:00:45","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/?p=4449"},"modified":"2026-01-29T11:32:44","modified_gmt":"2026-01-29T11:32:44","slug":"wearable-devices-smart-factory","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-gb\/blog\/wearable-devices-smart-factory\/","title":{"rendered":"The future is here with wearable devices and the smart factory"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/category\/technology-innovation\/\" class=\"entry-header__link\">Technology &amp; Innovation<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tThe future is here with wearable devices and the smart factory\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2018-05-31T12:00:45+01:00\">31 May, 2018<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"The future is here with wearable devices and the smart factory\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-gb\/blog\/wearable-devices-smart-factory\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/author\/asavinwattanajantra\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin-350x350.jpg\" class=\"entry-author__image\" alt=\"Asavin\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin-350x350.jpg 350w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin-768x768.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin-810x810.jpg 810w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin.jpg 1000w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Asavin Wattanajantra<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"sage-block-classic-wrapper\">\n\n<p>What will the workforce look like in the age of Industry 4.0 and the increasing digitisation of manufacturing? Can we already visualise what the shop floor of the connected smart factory will look like and how wearable devices will make an impact?<\/p>\n<p>Future-gazing can be guesswork to a certain extent, but the facts and active movement by businesses point to digitisation, automation and data collection being beneficial to them, improving efficiency at the same time as keeping costs low, leading to better experiences for customers.<\/p>\n<p>According to technology and services company Aberdeen Group, best-in-class companies (top 20% based on performance) are rapidly implementing Internet of Things (IoT) capabilities twice as fast as all other companies.<\/p>\n<div id=\"attachment_4490\" style=\"width: 1422px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4490\" class=\"wp-image-4490 size-full\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2018\/05\/Asavin-Intoware.png\" alt=\"Source: IoT and Analytics: Better manufacturing decisions in the era of Industry 4.0\" width=\"1412\" height=\"666\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2018\/05\/Asavin-Intoware.png 1412w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2018\/05\/Asavin-Intoware-768x362.png 768w\" sizes=\"auto, (max-width: 1412px) 100vw, 1412px\" \/><p id=\"caption-attachment-4490\" class=\"wp-caption-text\">Source: IoT and Analytics: Better manufacturing decisions in the era of Industry 4.0<\/p><\/div>\n<p>These IoT systems can collect manufacturing data in a transparent, comprehensive and interactive way. They provide real-time visibility into assets and equipment, quality of processes and factory resources.<\/p>\n<p>It\u2019s much easier to visualise the whole process digitally. Many people understand the idea of how data can produce digital factory simulations that predict how a product is expected to be manufactured. Less understood is the idea of a &#8220;virtual factory&#8221;, which is a real-time simulation of how production is actually being manufactured.<\/p>\n<p>A virtual factory can provide a role appropriate, operational view of the entire factory floor (including plant, processes and equipment, etc) for anyone, anytime, from anywhere. This virtual factory can be the cockpit for piloting and improving a factory.<\/p>\n<h2><strong>Interest in wearable devices<\/strong><\/h2>\n<p>James Woodall, chief technology officer of software development house Intoware, understands the potential of the virtual factory and the transformative power of data and IoT in the enterprise space.<\/p>\n<p>A firmware developer with experience of working with wearable devices for nearly 10 years, he initially worked on the Golden-i, a headset targeted at large industries such as manufacturing and healthcare.<\/p>\n<blockquote>\n<p><strong>&#8220;We spent a lot of time to make sure that wearable devices had a use \u2013 up until then, they were a bit form over function \u2013 technology which had been invented, but which few people knew what to do with&#8221;<\/strong><\/p>\n<\/blockquote>\n<p>James says: \u201cThere was little documentation when it came to developing wearable devices back then. This meant my team ended up doing a lot of wearable research and inventing a lot of new, different interface paradigms. I have about six wearable patents around software for wearable devices.<\/p>\n<p>\u201cI ended up talking to a lot of customers who were interested in wearable devices. User cases they talked about included workers having hands-free instructions and hands-free communication.<\/p>\n<p>&#8220;For example, if you\u2019re an industrial telecoms worker on a phone mast, the last thing you want to do is be holding a tablet or laptop. You want to be hands-free to do your job.<\/p>\n<p>\u201cWe then spent a lot of time to make sure that wearable devices had a use \u2013 up until then, they were a bit form over function \u2013 technology which had been invented, but which few people knew what to do with.\u201d<\/p>\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Sage Business Cloud Enterprise Management <\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Need better insights into your business? Sage Business Cloud X3 provides you with fast, simple and flexible business management, helping you to manage your business and boost your profits.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/sage-business-cloud\/sage-x3\/\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tid=\"cta-id-3999\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-button-location=\"cta_box\"\n\t\t\t\t\t\t\t\t\t\t\t>Find out more<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"999\" height=\"666\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2018\/03\/IMG_5181-1_All-Uses.jpg\" class=\"single-cta__image\" alt=\"Get the lowdown on blockchain, cryptocurrrency and Bitcoin and what they could mean for your business\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2018\/03\/IMG_5181-1_All-Uses.jpg 999w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n<h2><strong>Removing paper reports from the equation<\/strong><\/h2>\n<p>The idea of using wearable devices for hands-free instructions and communication is a clear, practical application of the technology. Workers in the oil, gas and automotive industries, for example, often have complicated, documented instructions. With paper, it\u2019s difficult to know whether instructions had been followed correctly as there is no audit trail.<\/p>\n<p>The software product that Intoware has built \u2013 WorkfloPlus \u2013 allows employees using apps on different devices (wearables, smartphones, tablets, etc) to provide reliable enough information to show that a process has been followed correctly.<\/p>\n<p>He says: \u201cIf a building is said to be inspected and I\u2019m handing a piece of paper with a signature on, you don\u2019t know whether it has truly been inspected, because all you have is a piece of paper.<\/p>\n<p>\u201cThis could be a problem, because there\u2019s a disconnect between what really happened and what a report says. There have been incidents in the past where train crashes have occurred due to tracks not being inspected. But there\u2019s documentation exists which says they were.<\/p>\n<p>\u201cWhat we do is intellectually straightforward but quite complicated in practice. We make sure that when people are inspecting machinery, that any faults are indicated to the right person straight away.<\/p>\n<p>\u201cPreviously somebody might have a clipboard and pen, with any errors found updated through a spreadsheet and the relevant person informed through email. With our software, the people who need to be notified are informed immediately as the inspection is being done.\u201d<\/p>\n<h2><strong>Power of people, hardware, software and connectivity<\/strong><\/h2>\n<p>An organisation\u2019s use of WorkfloPlus is a good example of how businesses should look at four strategic pillars \u2013 people, hardware, software and connectivity \u2013 to make their companies productive when it comes to the use of technology.<\/p>\n<p>To make <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/digital-business-transformation\/\">digital transformation work<\/a>, your business needs to think about how innovation will benefit your workers, find a marriage between hardware and software that works, and make sure everything is connected to make use of data.<\/p>\n<p>WorkfloPlus is very Industry 4.0 in the sense that companies can use data to gain insights on a process \u2013 for example, you can see whether a process that should take one hour takes much longer and has gone wrong. Bots can be trained to identify where the anomalies might be, without requiring humans to look at the data.<\/p>\n<blockquote>\n<p><strong>&#8220;Inspection data needs to make its way into an ERP system. With a desktop computer and paper, there may be an inefficient gap between marking an inspection checklist with a clipboard and the typing of information&#8221;<\/strong><\/p>\n<\/blockquote>\n<p>James has spoken to many C-level executives in various industries and says the use of technology such as WorkfloPlus comes down to two factors: whether it can reduce cost through an increase in efficiency and if it can improve health and safety.<\/p>\n<p>He says: \u201cWe have a very large automotive parts manufacturer as a client. They save time and increase efficiency as they know a parts inspection procedure is followed properly every time. These benefits are easy to calculate \u2013 we know that by using our technology, they\u2019ll save a certain amount of time every day.<\/p>\n<p>\u201cThe health and safety of workers is also important. During building work, builders often tape up smoke alarms because they are activated by dust, and left taped up once the work is done by mistake.<\/p>\n<p>&#8220;Our software will help from a safety and compliance perspective, because our software forces a builder to go through a process where they un-tape the smoke alarm and leave it uncovered.\u201d<\/p>\n<h2><strong>Using wearable devices for inspections<\/strong><\/h2>\n<p>James describes how software like Intoware could integrate with a <a href=\"https:\/\/www.sage.com\/en-gb\/sage-business-cloud\/sage-x3\/\">modern ERP system<\/a>: \u201cIn the food manufacturing industry for instance, inspections need to happen to make sure everything is compliant and health and safety rules are followed.<\/p>\n<p>\u201cThat inspection data needs to make its way into an ERP system. With a desktop computer and paper, there may be an inefficient gap between marking an inspection checklist with a clipboard and the typing of information.<\/p>\n<p>\u201cThe problem is that the data may be stale, or inaccurate. If there\u2019s half an hour between doing the inspection and putting it into a system, a lot of things happen \u2013 maybe paper gets wet, smudged or lost for instance.\u201d<\/p>\n<p>\u201cWith our WorkfloPlus, they could perform the inspection with a wearable, tablet or smartphone. <a href=\"https:\/\/www.sage.com\/en-gb\/sage-business-cloud\/sage-x3\/\">Enterprise management<\/a> can make good use of this real-time for other business applications.\u201d<\/p>\n<h2><strong>The importance of the cloud<\/strong><\/h2>\n<p>Software that works on mobile devices and works with data like WorkfloPlus shows the important of the cloud, which allows the physical and the virtual to communicate more closely than ever before. Closed systems are being replaced by open systems that allows collaboration between different disciplines for more productive outcomes.<\/p>\n<p><a href=\"https:\/\/www.sage.com\/en-gb\/blog\/cloud-technology-efficient\/\">The cloud<\/a> underpins Industry 4.0, enabling data connectivity on a global scale, moving data from on-premise servers to cloud-based databases that allows your organisation to access their data from anywhere in the world. It frees your people up from needing support infrastructure, with a cost model based on usage.<\/p>\n<p>Rather than simply preparing for cloud technologies, James says manufacturers should be actively investigating and innovating with them. Many vendors offer solutions that are still relatively immature, and it\u2019s tempting to sit back and wait for markets to mature.<\/p>\n<p>However, it\u2019s the early adopters who will see the early benefits and gain a competitive edge.<\/p>\n<h2><strong>What CTOs need to do now<\/strong><\/h2>\n<p>When it comes to Industry 4.0 and cloud innovation, James advises you to think about:<\/p>\n<h3><strong>Big data and predictive analytics<\/strong><\/h3>\n<p>By taking data from various sources, manufacturers can analyse it to great benefit \u2013 for example, predicting failures based on historical trends can make a huge difference when it comes to limiting unscheduled downtime.<\/p>\n<p><a href=\"https:\/\/www.sage.com\/en-gb\/blog\/big-data-predictive-analytics\/\">Predictive analytics<\/a> means manufacturers can move away from having a periodic, scheduled maintenance of machines, and towards auto-scheduled maintenance when something concerning is detected from IoT sensors. The more data analysed, the smarter the decisions.<\/p>\n<h3><strong>Interoperability<\/strong><\/h3>\n<p>This describes how every aspect of a factory \u2013 people, machinery, devices, sensors and hardware \u2013 are connected and communicate with each other.<\/p>\n<p>Again, think about the virtual factory \u2013 a real-time virtual copy of the physical asset, system or infrastructure, created by collecting data from sensors across the physical entity. IoT sensors enable interoperability \u2013 by taking sensor data and moving it to the cloud, the processing of this data is much easier to achieve.<\/p>\n<h3><strong>Technical assistance<\/strong><\/h3>\n<p>Cyber-physical systems can conduct tasks that are unpleasant, unsafe or too physically challenging for humans to carry out, or collect, aggregate and display data in support of decision making and problem solving.<\/p>\n<h3><strong>Decentralised decision-making, machine learning and AI <\/strong><\/h3>\n<p>With the cloud and <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/industry-4-0-invest-growth\/\">Industry 4.0<\/a>, you can grant cyber-physical systems the ability and permission to make simple decisions. Machines that learn and make decisions (AI) can deliver both efficiency benefits and higher-quality products \u2013 resulting in higher revenue.<\/p>\n<p>AI and, more specifically, machine learning can navigate datasets that are too large, too fast and too complex for machines to analyse and understand. It can draw insights into manufacturing processes that were previously too subtle to find \u2013 and with the cloud, you can analyse machines in multiple factories and countries.<\/p>\n<p>Enabling machines with AI also allows them to learn and adapt to changing environments and demands without the need for human interaction, reducing downtime.<\/p>\n<h3><strong>The smart factory <\/strong><\/h3>\n<p>Building a connected factory floor should mean costs are reduced due to less material waste, lower personnel and smaller operating costs. The smart factory can be more agile, delivering high quality and fast production that is responsive to customer needs, bringing them more granular and up-to-date information.<\/p>\n<p>James says: \u201cMoving towards the smart factory doesn\u2019t have to mean a complete overhaul with huge upfront investment. Sensors can be retrofitted to existing machinery, so choose from your existing infrastructure, investigate vendors offering IoT retro-fitted solutions and trial it.<\/p>\n<p>&#8220;Of course, you\u2019ll only get the full benefits of Industry 4.0 from committing to all its elements.<\/p>\n<p>\u201cDon&#8217;t pick a technology and work backwards to look for a problem to solve with it. Think about your biggest pain points and areas where a successful point of contact would really make a difference, and then see if AI, Industry 4.0, cloud or even other technologies such as <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/enterprise-tech-tools-modern-cfo\/\">blockchain<\/a> could address problems.<\/p>\n<p>&#8220;Also, look to see what other companies in your sector are doing with these technologies to help kick-start some ideas.\u201d<\/p>\n<\/div>\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Join more than 500,000 UK readers and get the best business admin strategies and tactics, as well as actionable advice to help your company thrive, in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-b1a63862-3fa0-4a5e-bb67-c76b88bbc6b8\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>What will the workforce look like in the age of Industry 4.0 and the increasing digitisation of manufacturing? Can we already visualise what the shop floor of the connected smart factory will look like and how wearable devices will make an impact? Future-gazing can be guesswork to a certain extent, but the facts and active [&hellip;]<\/p>\n","protected":false},"author":356,"featured_media":3331,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[11],"tags":[126,155,125],"business_type":[3],"lilypad":[],"context":[],"industry":[],"persona":[70],"imagine_tag":[87],"coauthors":[351],"class_list":["post-4449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology-innovation","tag-data-analytics","tag-manufacturing","tag-workplace-technology","business_type-medium-sized-business"],"sage_meta":{"region":"en-gb","author_name":"Asavin Wattanajantra","featured_image":"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/12\/GettyImages-723511603_super.jpg","imagine_tags":{"87":"Enterprise management"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice UK","distributor_original_site_url":"https:\/\/www.sage.com\/en-gb\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/4449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/users\/356"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/comments?post=4449"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/4449\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media\/3331"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media?parent=4449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/categories?post=4449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/tags?post=4449"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/business_type?post=4449"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/lilypad?post=4449"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/context?post=4449"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/industry?post=4449"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/persona?post=4449"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/imagine_tag?post=4449"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/coauthors?post=4449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}