{"id":4678,"date":"2018-07-03T10:00:45","date_gmt":"2018-07-03T09:00:45","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/?p=4678"},"modified":"2026-01-29T10:35:26","modified_gmt":"2026-01-29T10:35:26","slug":"blockchain-applications","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-gb\/blog\/blockchain-applications\/","title":{"rendered":"How blockchain applications can help businesses"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/category\/technology-innovation\/\" class=\"entry-header__link\">Technology &amp; Innovation<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tHow blockchain applications can help businesses\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2018-07-03T10:00:45+01:00\">3 July, 2018<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"How blockchain applications can help businesses\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-gb\/blog\/blockchain-applications\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/author\/staceymcintosh\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2018\/11\/Stacey-McIntosh-350-1.jpg\" class=\"entry-author__image\" alt=\"\" \/>\t\t\t\t<span class=\"entry-author__name\">Stacey McIntosh<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>While blockchain technology may have originally been designed as a foundational part of Bitcoin, it has far greater potential and could even change how businesses operate. Read on to discover how blockchain applications can make a difference to your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-blockchain\"><strong>What is blockchain?<\/strong><\/h2>\n\n\n\n<p>When pseudonymous developer Satoshi Nakamoto created Bitcoin, he also devised a technology known as blockchain to ensure the security of <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/what-is-cryptocurrency\/\">cryptocurrency<\/a> transactions. To be truly decentralised, Bitcoin needed to find a way to prevent people from double spending, an issue normally monitored by a central governing authority.<\/p>\n\n\n\n<p>Blockchain was a viable solution because it allows data to be publicly shared but not altered. It essentially acts as a ledger, creating a record of transactions or data, which is stored in blocks. Each block is linked and secured via an encryption technique known as cryptography.<\/p>\n\n\n\n<p>By design, blockchain is extremely secure; once data is entered into the system, it cannot be altered or changed. It prevents double spending by only processing one transaction at a time.<\/p>\n\n\n\n<p>If transactions are requested for identical funds, only the first transaction can be processed. Anyone with internet can access the blockchain, so records are simultaneously stored on numerous servers across the world, which makes it impossible for data to be lost or corrupted.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-possibilities-for-businesses-beyond-cryptocurrency\"><strong>Possibilities for businesses beyond cryptocurrency<\/strong><\/h2>\n\n\n\n<p>Blockchain can be used to record interactions and store data about them&nbsp;\u2013 and not just cryptocurrency transactions.<\/p>\n\n\n\n<p>Blockchain is still a relatively young technology. However, some argue it could be used to achieve more efficient international supply chains, land registration, contracts and public ledgers, social networks, centralised financial systems and more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-blockchain-applications-for-businesses\"><strong>Blockchain applications for businesses<\/strong><\/h2>\n\n\n\n<p>If integrated into a company&#8217;s core structure, blockchain technology could level the corporate playing field, making it possible for small and medium-sized enterprises to compete with large-scale corporations by lowering transaction costs through avoiding the fees accrued by middlemen as well as improve transparency, privacy and security.<\/p>\n\n\n\n<p>Blockchain could also be used to store a company\u2019s financial and non-financial transactions such as with smart contracts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-smart-contracts\"><strong>Smart contracts<\/strong><\/h3>\n\n\n\n<p>Most simply defined, smart contracts are self-automated, extremely secure computer programs that can facilitate, verify and process contracts without a governing authority. Smart contracts make it faster, easier and cheaper to create agreements between multiple parties.<\/p>\n\n\n\n<p>As it\u2019s impossible to change information once it\u2019s been entered into the block, these contracts are more secure than traditional contracts. Plus, smart contracts are designed to be automatically executed when a specific event, such as an expiration date, occurs.<\/p>\n\n\n\n<p>Companies are already using smart contracts within their daily operations across a variety of industries.<\/p>\n\n\n\n<p>For example, Share&amp;Charge uses smart contracts to automate the process of paying to rent electric vehicle charging stations, <a href=\"https:\/\/propy.com\/\">Propy<\/a> to facilitate international property purchases, and Fizzy AXA, a French airline, to help travellers process insurance claims for flight delays.<\/p>\n\n\n\n<p>Smart contracts are still a relatively new technology and have yet to become mainstream but this may change in the near future.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-payment-and-money-transfers\"><strong>Payment and money transfers<\/strong><\/h3>\n\n\n\n<p>While originally created for cryptocurrency, blockchain can also facilitate real-time cross-border fiat payments. More than 1,000 companies, including financial institutions such as Santander, UniCredit, UBS and Royal Bank of Canada, use <a href=\"https:\/\/ripple.com\/\">Ripple\u2019s<\/a> blockchain technology to send and receive money.<\/p>\n\n\n\n<p>International money transfers using blockchain technology are quicker and cheaper than traditional transfers as third-party intermediaries aren\u2019t involved, which is perfect for companies with global or remote staff.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-distributed-cloud-storage\"><strong>Distributed cloud storage<\/strong><\/h3>\n\n\n\n<p>As data stored on blockchain is impossible to corrupt or change, blockchain technology also has the potential to work like the cloud. Information can be accessed by multiple individuals, as long as they have proper decryption codes, and from any location with internet access.<\/p>\n\n\n\n<p>It could offer customers high levels of privacy and reliability. <a href=\"https:\/\/storj.io\/\">Storj<\/a> is one company currently offering this service.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-digital-identity-and-signatures\"><strong>Digital identity and signatures<\/strong><\/h3>\n\n\n\n<p>Blockchain provides a more secure way to confirm someone\u2019s identity than traditional password-based methods. Traditional passwords can easily be hacked but blockchain uses an authentication system based on public key cryptography and unique digital signatures.<\/p>\n\n\n\n<p>Only the individual with a specific private key can access or consent to information.<\/p>\n\n\n\n<p>As such, blockchain could improve the security of online accounts, e-residencies, passports and birth certificates. Some companies, such as&nbsp;<a href=\"https:\/\/shocard.com\/\">ShoCard<\/a>, are already offering this service.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-flaws-in-blockchain-technology\"><strong>Flaws in blockchain technology<\/strong><\/h2>\n\n\n\n<p>While blockchain certainly has many benefits, like any developing technology, it is far from perfect.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-issue-of-the-51-attack\"><strong>The issue of the 51% Attack<\/strong><\/h3>\n\n\n\n<p>As data cannot be changed once it\u2019s entered, it\u2019s incredibly important for the original information to be accurate and honest. If more than 51% of the computers report false information, then this information becomes a truth within the system.<\/p>\n\n\n\n<p>While this situation is relatively rare, it becomes particularly problematic if hackers gain control of the majority of computers working as nodes in the system. In this case, they could potentially reverse or freeze in-process transactions. Satoshi Nakamoto recognised this flaw and referred to it as the 51% Attack.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-transaction-speed\"><strong>Transaction speed<\/strong><\/h3>\n\n\n\n<p>Blockchain transactions are not instant. Miners must solve algorithms to secure hash keys to link and confirm the transactions. This takes time and slows the speed of transactions.<\/p>\n\n\n\n<p>According to <a href=\"https:\/\/blockgeeks.com\/guides\/blockchain-scalability\/\">BlockGeek<\/a>, Ethereum can only process 20 transactions per second while Bitcoin can only process seven. Compared to PayPal, which processes 193 and Visa which manages 1667, these numbers are shockingly low.<\/p>\n\n\n\n<p>The slow processing speed is one of the biggest factors preventing blockchain technology from being scaled.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-market-disruption\"><strong>Market disruption<\/strong><\/h2>\n\n\n\n<p>Nonetheless, blockchain is already disrupting some industries. Some blockchain experts argue that it may, overtime, revolutionise every industry. Early adopters will certainly have a competitive edge as masters of this complex technology.<\/p>\n\n\n\n<p>Fund administration, information services, property, traditional financial institutions, escrow, legal and insurance industries are just some of the markets already being impacted by blockchain.<\/p>\n\n\n\n<p>With well-known, respectable companies such as Santander, JP Morgan, British Airways, FedEx and IBM adopting the technology, other smaller companies are likely to soon jump on the blockchain bandwagon.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-businesses-can-start-using-blockchain\"><strong>How businesses can start using blockchain<\/strong><\/h2>\n\n\n\n<p>Blockchain is still in its developmental stages and is really only available to businesses through third-party companies. For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ethereum was specifically designed to offer a range of different smart contracts. The Create a Democracy Contract Guide\u00a0explains how to draft non-financial smart contracts.<\/li>\n\n\n\n<li>Ripple\u2019s blockchain technology allows businesses to securely send international payments, source liquidity, or process payments. It\u2019s currently used by more than 1,000 companies and has a sound reputation.<\/li>\n\n\n\n<li><a href=\"https:\/\/storj.io\/\">Storj<\/a> (the oldest and most well-known brand), <a href=\"https:\/\/sia.tech\/\">Sia<\/a>, or <a href=\"https:\/\/www.maidsafe.net\/\">MaidSafe<\/a> are three of the largest organisations offering decentralised cloud storage. <a href=\"https:\/\/filecoin.io\/\">Finecoin<\/a> is another up-and-coming cloud storage company but its services haven\u2019t yet been launched.<\/li>\n\n\n\n<li>Companies such as\u00a0<a href=\"https:\/\/shocard.com\/\">ShoCard<\/a> provide organisations with blockchain identity services. ShoCard allows companies to verify and authenticate employees\u2019 identity for access to the company\u2019s network and data without a username or password.<\/li>\n\n\n\n<li>E-commerce business owners can begin accepting Bitcoin payments through retail platforms such as <a href=\"https:\/\/www.shopify.co.uk\/\">Shopify<\/a> and <a href=\"https:\/\/magento.com\">Magento<\/a>. Magento allows you to also accept Litecoin, Ethereum, <a href=\"https:\/\/ripple.com\/\">Ripple<\/a> and more than 50 other cryptocurrencies.<\/li>\n<\/ul>\n\n\n\n<p>There are a host of other companies that offer blockchain services but most are relatively new or in early developmental stages. Before implementing a blockchain service, it\u2019s worth researching the specific benefits of the services.<\/p>\n\n\n\n<p>Nonetheless, the blockchain market is expected to continue to grow so if the perfect service isn\u2019t currently available, it soon could be.<\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Join more than 500,000 UK readers and get the best business admin strategies and tactics, as well as actionable advice to help your company thrive, in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-b1a63862-3fa0-4a5e-bb67-c76b88bbc6b8\"\n\t\t\t\t\t\tclass=\"single-cta__button button 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class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/cryptocurrency\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tCryptocurrency\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--featured h1\">Explore more wisdom<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"row related-posts__featured\">\n\t\t\t\t<div class=\"col card-grid__item\">\n\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-0 post-11769 post type-post status-publish format-standard has-post-thumbnail hentry category-money-matters category-trends-insights tag-business-finances 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your business.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">More on this Topic<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-4746 post type-post status-publish format-standard has-post-thumbnail hentry category-money-matters category-technology-innovation tag-cryptocurrency tag-make-receive-payments business_type-small-business business_type-medium-sized-business\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/blockchain-cryptocurrency-bitcoin-businesses\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2018\/03\/IMG_5181-1_All-Uses-684x384.jpg\" class=\"card-post__image\" alt=\"Get the lowdown on blockchain, cryptocurrrency and Bitcoin and what they could mean for your business\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2018\/03\/IMG_5181-1_All-Uses-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2018\/03\/IMG_5181-1_All-Uses-768x512.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2018\/03\/IMG_5181-1_All-Uses.jpg 999w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2018-07-13T09:36:39+01:00\">13 July, 2018<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">14 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tBlockchain, cryptocurrency and Bitcoin for businesses\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-2 post-4499 post type-post status-publish format-standard has-post-thumbnail hentry category-technology-innovation tag-cash-flow tag-cryptocurrency tag-workplace-technology business_type-accountants\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/cryptocurrency-and-blockchain\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/12\/GettyImages-740535191_super-684x384.jpg\" class=\"card-post__image\" alt=\"Understanding new tech\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/12\/GettyImages-740535191_super-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/12\/GettyImages-740535191_super-768x585.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/12\/GettyImages-740535191_super-1064x810.jpg 1064w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2018-05-25T12:07:13+01:00\">25 May, 2018<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">5 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tCryptocurrency and blockchain: What accountants need to know\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-3675 post type-post status-publish format-standard has-post-thumbnail hentry category-growth-customers tag-grow-business tag-peter-jones-ambition business_type-small-business business_type-medium-sized-business\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/identify-useful-growth-opportunities\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/12\/GettyImages-547016975_super-684x384.jpg\" class=\"card-post__image\" alt=\"Identifying useful growth opportunities will help your business to thrive\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/12\/GettyImages-547016975_super-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/12\/GettyImages-547016975_super-768x585.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/12\/GettyImages-547016975_super-1064x810.jpg 1064w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-06-05T17:13:40+01:00\">5 June, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">7 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tHow to identify useful growth opportunities for your business\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-1545 post type-post status-publish format-standard has-post-thumbnail hentry category-growth-customers tag-grow-business business_type-small-business business_type-medium-sized-business\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/10-steps-to-grow-your-customer-base\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1261563978-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1261563978-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1261563978-768x432.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1261563978-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-06-05T16:41:53+01:00\">5 June, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">6 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\t10 steps to grow your customer base\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>While blockchain technology may have originally been designed as a foundational part of Bitcoin, it has far greater potential and could even change how businesses operate. Read on to discover how blockchain applications can make a difference to your business. What is blockchain? When pseudonymous developer Satoshi Nakamoto created Bitcoin, he also devised a technology [&hellip;]<\/p>\n","protected":false},"author":346,"featured_media":3391,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"footnotes":""},"categories":[11],"tags":[143],"business_type":[4,3],"lilypad":[],"context":[],"industry":[],"persona":[71,74],"imagine_tag":[91,96,109],"coauthors":[353],"class_list":["post-4678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology-innovation","tag-cryptocurrency","business_type-small-business","business_type-medium-sized-business"],"sage_meta":{"region":"en-gb","author_name":"Stacey McIntosh","featured_image":"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/12\/GettyImages-612505724_super.jpg","imagine_tags":{"91":"Growing business","96":"Medium businesses","109":"Small business"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice UK","distributor_original_site_url":"https:\/\/www.sage.com\/en-gb\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/4678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/users\/346"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/comments?post=4678"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/4678\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media\/3391"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media?parent=4678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/categories?post=4678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/tags?post=4678"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/business_type?post=4678"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/lilypad?post=4678"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/context?post=4678"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/industry?post=4678"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/persona?post=4678"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/imagine_tag?post=4678"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/coauthors?post=4678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}