{"id":4945,"date":"2024-09-06T16:21:38","date_gmt":"2024-09-06T15:21:38","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/?p=4945"},"modified":"2026-01-29T09:22:39","modified_gmt":"2026-01-29T09:22:39","slug":"digital-transformation-win-big","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-gb\/blog\/digital-transformation-win-big\/","title":{"rendered":"How to win big with digital transformation"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/category\/strategy-legal-operations\/\" class=\"entry-header__link\">Strategy, Legal &amp; Operations<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tHow to win big with digital transformation\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2024-09-06T16:21:38+01:00\">6 September, 2024<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"How to win big with digital transformation\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-gb\/blog\/digital-transformation-win-big\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/author\/asavinwattanajantra\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin-350x350.jpg\" class=\"entry-author__image\" alt=\"Asavin\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin-350x350.jpg 350w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin-768x768.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin-810x810.jpg 810w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/03\/Asavin.jpg 1000w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Asavin Wattanajantra<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>Technological change now dominates business thinking in all types of industries. This is because it\u2019s about the survival of the fittest \u2013 customer expectations have evolved so much that businesses need every edge to secure growth, improve products and services, and increase efficiency.<\/p>\n\n\n\n<p>Virtually every business in every industry is feeling the effects of digital transformation. Even if a business doesn\u2019t have its own initiative, its competition may well be.<\/p>\n\n\n\n<p>Digital transformation is a complete reimagining of how businesses work, enabled by the transformative technology of today \u2013 such as the cloud, mobile and <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/arshak-artificial-intelligence\/\">big data<\/a>.<\/p>\n\n\n\n<p>According to a 2017 study from Forrester, 38% of the business and IT decision makers believe technological change such as digital transformation would have the greatest effect on their business decisions over the next 12 months.<\/p>\n\n\n\n<p>It\u2019s digital transformation that can provide the edge, an opportunity to rewrite the rules of business.<\/p>\n\n\n\n<p>Digital transformation is happening. Businesses are already making back-office technology investments \u2013 last year\u2019s BT Software Survey revealed 83% of companies were making back-office technology investments a high or moderate priority.<\/p>\n\n\n\n<p>Digital allows your business to shorten the distance between what your company wants and what it gets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-invest-in-systems-of-insight\"><strong>Invest in systems of insight<\/strong><\/h2>\n\n\n\n<p>Many businesses are drowning in data and starving for insight. Leaders need to make sure their businesses are:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Discovering the insights that matter most<\/li>\n\n\n\n<li>Embedding them into the software customers and employees use to engage<\/li>\n\n\n\n<li>Continuously learning and measuring through results.<\/li>\n<\/ol>\n\n\n\n<p>Forrester calls what\u2019s needed to power digital businesses \u2018systems of insight\u2019.<\/p>\n\n\n\n<p>This is equal parts people, process and technology. Businesses need:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Small cross-functional insights teams.<\/strong> These will need to be sponsored by a leader with accountability for a business income. They will combine business domain expertise, data science skills, engineering insights and software development know-how, all with the aim of finding, testing and implementing insights.<\/li>\n\n\n\n<li><strong>Repeatable insight-to-execution processes.<\/strong> This means an integration of data science, collaboration, governance and agile implementation methods. Without a repeatable process, it\u2019s not a system but rather a time-consuming search for minimal insights.<\/li>\n\n\n\n<li><strong>A digital insights architecture.<\/strong> Big data management and agile <a href=\"https:\/\/www.sage.com\/en-gb\/erp\/business-management-software\/\">business intelligence systems<\/a> include insight delivery engines and data feed management capabilities, providing insight discovery, collaboration and governance tools.<\/li>\n<\/ul>\n\n\n\n<p>It\u2019s predictive analytics that will power the insights to drive businesses forward. According to last year\u2019s PwC\u2019s Global Data and Analytics survey, 81% of businesses are using or building predictive systems today (59%) or planned to in the next 12 months (22%)<\/p>\n\n\n\n<p>Benefits for businesses could include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Improved customer experience<\/li>\n\n\n\n<li>Increased revenue<\/li>\n\n\n\n<li>Reduced operational costs<\/li>\n\n\n\n<li>Increased business agility<\/li>\n\n\n\n<li>Better informed business decisions<\/li>\n\n\n\n<li>Deeper insights from existing data<\/li>\n\n\n\n<li>An ability to drive new revenue streams with data and intelligence services<\/li>\n<\/ul>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">The C-suite guide to digital business transformation<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>C-level executives need to invest time and effort in digital business transformation. Read this guide to find out why and discover the five tips that will help your business make it a reality.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-0bae072a-b633-42d1-bf76-32f9660a6f8f\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Get your free guide<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"999\" height=\"666\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2018\/02\/SAGE_CROWDSTACKER_061117_0312_All-Uses.jpg\" class=\"single-cta__image\" alt=\"Democratising AI could really benefit your business\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2018\/02\/SAGE_CROWDSTACKER_061117_0312_All-Uses.jpg 999w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-artificial-intelligence-in-the-enterprise\"><strong>Artificial intelligence in the enterprise<\/strong><\/h2>\n\n\n\n<p>Demand by businesses for productivity-boosting technology is pushing enterprise software vendors to introduce AI into their products\u2014by 2020, Gartner analysts believe AI technology will be pervasive in every new product and service.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sage.com\/en-gb\/blog\/ai-customer-service-experience\/\">Artificial intelligence<\/a> will ignite the insights and actions of the future\u2014PwC said last year that 71% of businesses are using AI today (51%) or plan to in the next 12 months (20%). Businesses said they were currently using AI to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mitigate security risks<\/li>\n\n\n\n<li>Improve business automation<\/li>\n\n\n\n<li>Gain better customer insight<\/li>\n\n\n\n<li>Improve efficiency in business operations<\/li>\n\n\n\n<li>Create and deliver better customer experiences<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-digital-transformation-requires-businesses-to-build-ecosystems\"><strong>Digital transformation requires businesses to build ecosystems<\/strong><\/h2>\n\n\n\n<p>One of the most important steps in the digital transformation strategy of any business is to establish a digital ecosystem, which will help them interact and share standardised digital platforms and benefit\u2014with goals being commercial gain and innovation.<\/p>\n\n\n\n<p>They allow businesses to interact with customers, partners, and even competition in different industries.<\/p>\n\n\n\n<p>Finding digital transformation leaders can be a great way for businesses to collaborate, find co-innovation partners and create a digital strategy that meets their needs.<\/p>\n\n\n\n<p>They might also find customers want to partner as well as buy from them, bringing their own needs to the table and creating chances to speed the innovation process and create solutions for their industry.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-digital-transformation-challenges-businesses-will-face\"><strong>The digital transformation challenges businesses will face<\/strong><\/h2>\n\n\n\n<p>Businesses undergoing digital transformation will face certain challenges, which they\u2019ll have to overcome to make their strategies succeed:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-a-lack-of-executive-understanding\"><strong>A lack of executive understanding<\/strong><\/h3>\n\n\n\n<p>Digital transformation requires a top-down approach \u2013 leadership that has created a framework for success. This needs commitment and an understanding of how technology can improve the business.<\/p>\n\n\n\n<p>Whether this is data, <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/ai-and-automation-business\/\">artificial intelligence or automation<\/a>, businesses must seek out training or new technical blood to fill the knowledge gap.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-existing-silos\"><strong>Existing silos<\/strong><\/h3>\n\n\n\n<p>With the old rulebook, the organisational structure of a business means it\u2019s separated into departments with their own respective objectives.<\/p>\n\n\n\n<p>In today\u2019s world though, this is a dynamic that causes problems. Digital transformation requires collaboration between departments and if they\u2019re siloed, that\u2019s a problem that must be overcome.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-legacy-applications\"><strong>Legacy applications<\/strong><\/h3>\n\n\n\n<p>Businesses may regard legacy applications as a barrier to digital transformation, as they are dependent on this technology for their day-to-day business.<\/p>\n\n\n\n<p>However, what they should aim for is to build new transformational systems in parallel with these legacy systems, taking advantage of historic data that could be extremely valuable going forward.<\/p>\n\n\n\n<p><span data-contrast=\"auto\">For example, Sage 50 users have an opportunity to migrate to Sage Intacct to unlock the next phase of their business.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"auto\">Its cloud-based AI-powered software closes silos in financial data, offering exceptional reporting, reduced risk, and improved access to information.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"auto\">It automates your financial processes, which creates enormous time savings, and with the help of Sage Ai, delivers deep financial insights for faster decision-making at an executive and leadership level.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"auto\">Explore the benefits of <\/span><a href=\"https:\/\/www.sage.com\/en-gb\/sage-business-cloud\/intacct\/switch-to-sage\/sage-50-migration-to-sage-intacct\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">migrating to Sage Intacct today<\/span><\/a><span data-contrast=\"auto\"> and grow your business fast.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-data-without-context\"><strong>Data without context<\/strong><\/h3>\n\n\n\n<p>Data without context is just noise. Businesses generate huge amounts of data and if employees are bogged down in it without context, it all becomes meaningless.<\/p>\n\n\n\n<p>There need to be concerted efforts in making sure there are people with the right training in data use and interpretation within an organisation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-a-lack-of-ownership-for-customer-outcomes\"><strong>A lack of ownership for customer outcomes<\/strong><\/h3>\n\n\n\n<p>The C-suite must have a vision and strategic plan in place, where results are achievable and continuous improvement is possible.<\/p>\n\n\n\n<p>Without this, you create a circle of pain \u2013 the leadership doesn\u2019t take ownership, there is no forward progress and the rest of the business isn\u2019t inspired towards the continuous improvement that digital transformation is supposed to inspire.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-misaligned-metrics\"><strong>Misaligned metrics<\/strong><\/h3>\n\n\n\n<p>Successful digital transformation requires alignment on key metrics such as customer satisfaction and value delivery.<\/p>\n\n\n\n<p>For example, if one part of the business is working well with product development but not achieving sales leads, then there\u2019s a problem. There needs to be metrics where every part of the business can see the role in the value chain.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-a-multi-pronged-approach\"><strong>A multi-pronged approach<\/strong><\/h3>\n\n\n\n<p>For successful digital transformation, businesses must take a multi-pronged approach.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-assess-digital-maturity-and-identify-the-gaps\"><strong>Assess digital maturity and identify the gaps<\/strong><\/h3>\n\n\n\n<p>Businesses must find ways to plot their organisational maturity, which will provide guidance on where they need to elevate their digital capabilities.<\/p>\n\n\n\n<p>This will mean an analysis on how they can drive a digital culture, how they organise and resource to do this, and how they invest and take advantage of customer-driven insight to steer where they need to go.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-build-the-relationship-between-business-and-it-to-focus-on-customer-outcomes\"><strong>Build the relationship between business and IT to focus on customer outcomes<\/strong><\/h3>\n\n\n\n<p>Successful digital transformation requires businesses to achieve improvement in customer experience across all departments.<\/p>\n\n\n\n<p>Technology isn\u2019t one size fits all \u2013 each business needs to find their own way to make sure their transformation results in positive customer outcomes \u2013 the key metric that can help light the way.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-plot-a-2-path-roadmap-quick-wins-and-platform-investments\"><strong>Plot a 2-path roadmap\u2014quick wins and platform investments<\/strong><\/h3>\n\n\n\n<p>A digital transformation strategy could have two roadmaps \u2013 one that follows a path of quick wins and another that focuses on the platform investments needed.<\/p>\n\n\n\n<p>Quick wins show improvements that are visible to the business, show benefits and can be delivered quickly.<\/p>\n\n\n\n<p>Businesses will also like to see what direction will be with a platform model approach \u2013 using large scalable networks of users and resources that can be accessed on demand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-invest-in-core-systems-with-a-clear-roi\"><strong>Invest in core systems with a clear ROI<\/strong><\/h3>\n\n\n\n<p>Digital transformation will come with significant expenses, so it\u2019s necessary to make sure that investments made in hardware and software show return on investment when it comes to the cost savings made when it comes to the productivity benefits and cutting down of inefficiencies from investment in new systems.<\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Join more than 500,000 UK readers and get the best business admin strategies and tactics, as well as actionable advice to help your company thrive, in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-b1a63862-3fa0-4a5e-bb67-c76b88bbc6b8\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Technological change dominates business thinking in all types of industries. Read on for advice on implementing digital transformation in your company.<\/p>\n","protected":false},"author":356,"featured_media":2933,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[9],"tags":[126,145,125],"business_type":[3],"lilypad":[],"context":[],"industry":[],"persona":[70],"imagine_tag":[87],"coauthors":[351],"class_list":["post-4945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy-legal-operations","tag-data-analytics","tag-digital-transformation","tag-workplace-technology","business_type-medium-sized-business"],"sage_meta":{"region":"en-gb","author_name":"Asavin Wattanajantra","featured_image":"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/09\/GettyImages-649659629_super.jpg","imagine_tags":{"87":"Enterprise management"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice UK","distributor_original_site_url":"https:\/\/www.sage.com\/en-gb\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/4945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/users\/356"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/comments?post=4945"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/4945\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media\/2933"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media?parent=4945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/categories?post=4945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/tags?post=4945"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/business_type?post=4945"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/lilypad?post=4945"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/context?post=4945"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/industry?post=4945"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/persona?post=4945"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/imagine_tag?post=4945"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/coauthors?post=4945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}