{"id":5347,"date":"2018-09-05T17:58:21","date_gmt":"2018-09-05T16:58:21","guid":{"rendered":"https:\/\/sagestaging.wpengine.com\/en-gb\/blog\/?p=5223"},"modified":"2026-01-29T10:32:03","modified_gmt":"2026-01-29T10:32:03","slug":"manage-retail-business","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-gb\/blog\/manage-retail-business\/","title":{"rendered":"How to set up and manage an independent retail business"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/category\/strategy-legal-operations\/\" class=\"entry-header__link\">Strategy, Legal &amp; Operations<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tHow to set up and manage an independent retail business\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2018-09-05T17:58:21+01:00\">5 September, 2018<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"How to set up and manage an independent retail business\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-gb\/blog\/manage-retail-business\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/author\/keirthomasbryant\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/06\/keir-short-hair-350x350.jpg\" class=\"entry-author__image\" alt=\"\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/06\/keir-short-hair-350x350.jpg 350w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/06\/keir-short-hair.jpg 760w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Keir Thomas-Bryant<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>Want to set up and manage your own independent retail business? You&#8217;re not alone. The UK is known as a nation of shopkeepers and the retail sector is the largest employer in the UK.<\/p>\n\n\n\n<p>Despite <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/payments-retail-apocalypse\/\">challenges to the retail industry<\/a>, notably due to the rise in online shopping, challenging economic conditions, business rate increases and issues such as rising costs for town centre parking, there is still a lot of interest in owning and running a shop.<\/p>\n\n\n\n<p>There were <a href=\"https:\/\/researchbriefings.parliament.uk\/ResearchBriefing\/Summary\/SN06186\">319,000 retail businesses in the UK<\/a> in 2018, while in 2017, UK retail sales totalled \u00a3395bn.<\/p>\n\n\n\n<p>Whatever kind of business you are opening, whether it\u2019s a coffee shop, a butcher or a clothing store, doing your groundwork will make setting up and managing your retail business easier and bode well for a stable future.<\/p>\n\n\n\n<p>Here are the key areas that make up a retail business and suggestions for managing each element well.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-create-a-business-plan\"><strong>Create a business plan<\/strong><\/h2>\n\n\n\n<p><mark class=\"highlight-and-share\">A <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/how-to-write-a-business-plan\/\">business plan<\/a> will help you in your bid to get your company up and running and stay on track<\/mark>.<\/p>\n\n\n\n<p>Use it to explain your business goals and what you want to achieve with your retail business. It will also help with your business decision making.<\/p>\n\n\n\n<p>This will come in handy when you&#8217;re researching your business idea and determining if your plans are financially viable and in demand.<\/p>\n\n\n\n<p>You can also use your <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/business-plan-template-shops-and-retail-companies\/\">business plan<\/a> to gain access to loans, grants, investors and other forms of funding. This will be essential especially as you&#8217;ll be looking for the right premises for your company and it&#8217;s likely you&#8217;ll need access to finances to pay for them.<\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Business plan template for shops and retail companies<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Want to create a business plan for your shop or retail company but not sure how to do it? Download our free and easy-to-use business plan template and you can get started.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-84f36746-b2e8-4f41-b742-9e97bef37316\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download your free business plan template<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"single-cta__downloads\">\n\t\t\t\t\t\n\t\t\t\t\t989 readers have downloaded this guide\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1044774166-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1044774166-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-find-and-keep-the-right-premises\"><strong>Find and keep the right premises<\/strong><\/h2>\n\n\n\n<p>There are many considerations to make when finding the right premises for your retail business. <mark class=\"highlight-and-share\">Footfall is a primary consideration for retail<\/mark>. It is best to visit the area at different times of the day to see how many people pass by.<\/p>\n\n\n\n<p>Consider how deliveries will be received, how easily staff can commute to work, public transport links, parking and proximity to competitors.<\/p>\n\n\n\n<p>If you are opening a furniture shop, for example, think about how customers will transport their items home and whether you can receive deliveries of large items.<\/p>\n\n\n\n<p>Or if you move to a location out of town, your overheads might be cheaper but are there enough outlets of interest around you to make it worth the trip for your customers?<\/p>\n\n\n\n<p>On a financial level, you will need to consider insurance, planning restrictions, building improvements and business rates.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-build-supplier-relationships\"><strong>Build supplier relationships<\/strong><\/h2>\n\n\n\n<p>Supplier relationships are vital for small retail businesses, because it is these people who make your product offering stand out from chain stores.<\/p>\n\n\n\n<p><mark class=\"highlight-and-share\">Building up a network of suppliers can help you stock your shop with items that your customers can\u2019t easily find elsewhere<\/mark>.<\/p>\n\n\n\n<p>Approach them early, set out your objectives and above all, pay them promptly. You may find as you work together they\u2019ll come to you with new products first and even ask you for advice on new lines based on what sells.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-hire-the-right-staff\"><strong>Hire the right staff<\/strong><\/h2>\n\n\n\n<p><mark class=\"highlight-and-share\">A team with good product knowledge is the cornerstone of an independent shop<\/mark>. Why? They make your business different because they offer a personal touch. So <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/retain-talented-employees\/\">finding the right staff<\/a> is vital.<\/p>\n\n\n\n<p>As your business becomes established, excellent staff can help shape its growth, encouraging loyalty among customers so they want to make a return visit and offer their own insights to help you expand or improve.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-set-up-your-accounts\"><strong>Set up your accounts<\/strong><\/h2>\n\n\n\n<p>Retail is a numbers game, which is why we have already talked about the importance of footfall and a competitive advantage.<\/p>\n\n\n\n<p>Successful retail businesses are the ones that keep an eye on the finances. The way you do this is by putting the right tools and processes in place from the beginning.<\/p>\n\n\n\n<p>This means you can enjoy the creative aspects of their business too.<\/p>\n\n\n\n<p>Here are a few easy steps to set up your accounts and organise yourself:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-manage-your-cash-flow\"><strong>Manage your cash flow<\/strong><\/h3>\n\n\n\n<p>This will help you make better business decisions. You can see what is going in and out, helping you judge when to replenish stock and staff your shop accordingly.<\/p>\n\n\n\n<p>By <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/manage-your-cash-flow\/\">managing your cash flow<\/a> in the right way, you will have a good idea of when you can invest in new equipment or if certain promotions or product lines are increasing revenue.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-offer-multiple-payment-options\"><strong>Offer multiple payment options<\/strong><\/h3>\n\n\n\n<p>This make it easy for customers to shop with you, so set this up early. Cash, <a href=\"https:\/\/www.sage.com\/en-gb\/sage-business-cloud\/payments-and-banking\/\">card payments<\/a> and <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/mobile-payments\/\">mobile payments<\/a> will offer your customers choice and flexibility.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-stay-on-top-of-your-records\"><strong>Stay on top of your records<\/strong><\/h3>\n\n\n\n<p>Make admin a breeze by getting into the right habits to record everything that happens in your shop.<\/p>\n\n\n\n<p>Supplier payments, incoming money, staff wages, timesheets, rates and tax are all items you\u2019ll need to track.<\/p>\n\n\n\n<p>If you get into a good system early on, it will take minutes each day rather than building up over the month.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-choose-the-right-bank-account-for-your-business\"><strong>Choose the right bank account for your business<\/strong><\/h3>\n\n\n\n<p>You\u2019ll need an account than can handle incoming money, cash deposits after closing time, supplier payments and internet banking.<\/p>\n\n\n\n<p>Your bank may also be able to give you advice about setting up your business and any <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/how-to-raise-finance-for-your-start-up-business\/\">startup finance<\/a> that may be available.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-accounting-software-can-help\"><strong>How accounting software can help<\/strong><\/h3>\n\n\n\n<p>To manage the whirlwind of retail you need secure and accessible, cloud-based <a href=\"https:\/\/www.sage.com\/en-gb\/sage-business-cloud\/accounting\/\">online accounting software<\/a>, as you are on your feet most of the day rather than at a desk.<\/p>\n\n\n\n<p>Good accounting software will help you keep on top of your finances alongside your day-to-day activities. Connect with your bank account to manage incoming payments, cash deposits and costs as well as reducing the amount of admin you need to do.<\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">How to start a business &#8211; your free guide<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Starting a business? Our essential guide is packed with straightforward advice on everything from planning to launch.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-b2dc6a92-9314-4c38-a26d-dc03e43f3f84\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Get your free guide<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1288428995-1440x810.jpg\" class=\"single-cta__image\" alt=\"Working on team tasks and supporting employees\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1288428995-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Join more than 500,000 UK readers and get the best business admin strategies and tactics, as well as actionable advice to help your company thrive, in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-b1a63862-3fa0-4a5e-bb67-c76b88bbc6b8\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n<section class=\"more-topics alignfull has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Browse more topics from this article<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/start-business\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tHow to start a business\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<div class=\"alignfull 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xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path d=\"M9.75 1.5C8.793 1.5 8 2.293 8 3.25v8.377a.8.8 0 0 0 0 .243v4.38c0 .957.793 1.75 1.75 1.75h5.5c.957 0 1.75-.792 1.75-1.75v-4.377a.8.8 0 0 0 0-.243V3.25c0-.957-.792-1.75-1.75-1.75zm0 1.5h5.5c.147 0 .25.102.25.25V11h-6V3.25c0-.148.102-.25.25-.25m-4.012 7.989a.75.75 0 0 0-.739.761v4.5A4.76 4.76 0 0 0 9.749 21h2v2a.76.76 0 0 0 .216.537.74.74 0 0 0 .534.223.76.76 0 0 0 .535-.223.74.74 0 0 0 .216-.537v-2h2A4.76 4.76 0 0 0 20 16.25v-4.5a.76.76 0 0 0-.216-.537.74.74 0 0 0-.535-.223.75.75 0 0 0-.75.76v4.5a3.24 3.24 0 0 1-3.25 3.25h-5.5a3.24 3.24 0 0 1-3.25-3.25v-4.5a.755.755 0 0 0-.469-.707.8.8 0 0 0-.293-.055zM9.5 12.5h6v3.75c0 .147-.102.25-.25.25h-5.5a.24.24 0 0 1-.25-.25zm3 1a.997.997 0 0 0-1 1 .997.997 0 0 0 1 1 .997.997 0 0 0 1-1 .997.997 0 0 0-1-1\" \/><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-05-21T15:30:08+01:00\">21 May, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">31 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h3\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\tclass=\"card-post__title-link\"\n\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/sound-sdvice-started-business-with-spice-girl-christopher-money\/?scroll=1\"\n\t\t\t\t>\n\t\t\t\n\t\t\tI started a business with a Spice Girl\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\n\t\t\n\t\t\t\t\t<p class=\"card-post__description\">\n\t\t\t\tChristopher Money shares his startup journey, from restoring a failing factory to building award-winning sustainable brand Kit &amp; Kin with Emma Bunton.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 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[&hellip;]<\/p>\n","protected":false},"author":280,"featured_media":4343,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"footnotes":""},"categories":[9],"tags":[12],"business_type":[4],"lilypad":[],"context":[],"industry":[],"persona":[73,75],"imagine_tag":[108,109],"coauthors":[369],"class_list":["post-5347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy-legal-operations","tag-start-business","business_type-small-business"],"sage_meta":{"region":"en-gb","author_name":"Keir Thomas-Bryant","featured_image":"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2018\/05\/black_mermaid_0049_All-Uses.jpg","imagine_tags":{"108":"Retail","109":"Small 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UK","distributor_original_site_url":"https:\/\/www.sage.com\/en-gb\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/5347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/users\/280"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/comments?post=5347"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/5347\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media\/4343"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media?parent=5347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/categories?post=5347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/tags?post=5347"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/business_type?post=5347"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/lilypad?post=5347"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/context?post=5347"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/industry?post=5347"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/persona?post=5347"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/imagine_tag?post=5347"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/coauthors?post=5347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}