{"id":5928,"date":"2019-01-24T10:00:10","date_gmt":"2019-01-24T10:00:10","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/?p=5928"},"modified":"2026-01-29T10:26:47","modified_gmt":"2026-01-29T10:26:47","slug":"make-use-artificial-intelligence","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-gb\/blog\/make-use-artificial-intelligence\/","title":{"rendered":"How to effectively make use of artificial intelligence"},"content":{"rendered":"
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\n\t\t\t\t\t\t\tTechnology & Innovation<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t
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\n\t\t\t\t\t\tHow to effectively make use of artificial intelligence\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t

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\n\t\t\t\n\t\t\t\t\"Asavin\"\t\t\t\tAsavin Wattanajantra<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

The term artificial intelligence (AI) is one that elicits confusion, simply because of the broadness of what it can cover, particularly in the context of data science. AI has many subcategories and levels of complexity that are very different in what they do from a business point of view.<\/p>\n\n\n\n

Automation is a well-known subcategory of AI software that follows pre-programmed rules to run processes. However, this is a different level to AI software that displays self-learning capability through machine learning.<\/p>\n\n\n\n

AI can mean different things to different people. One industry might give you one description and explanation of what it is, while another could offer an alternative perspective, depending on the possible use cases. That\u2019s why it\u2019s impossible to provide a definitive business description of what AI is.<\/p>\n\n\n\n

Freeing up time with AI<\/strong><\/h2>\n\n\n\n

Dr Ali Rezaei Yazdi understands this well. He is the postdoc data scientist at Rimilia<\/a>, a company that develops intelligent financial software which harnesses AI and machine learning algorithms to automate accounts receivable processes including cash allocation, credit management and bank reconciliation.<\/p>\n\n\n\n

To Dr Yazdi, AI in the near term is about giving people the time and freedom to do what they\u2019re good at \u2013 using our conscience and cognitive capabilities to think, consider, analyse, make informed decisions and provide wisdom.<\/p>\n\n\n\n

\u201cMachines through automation can perform the boring and time-consuming tasks that can waste a lot of your time,\u201d he says. \u201cComputers through AI can take the information you submit to provide you the ideal place to eat in a second. Why spend time searching, when with a program you can be provided with a suggestion?<\/p>\n\n\n\n

\u201cUnderstanding that you can use machines for these boring, repetitive tasks was very important to me, and was one of the reasons I got into AI. Life is very short, and we\u2019re living in a world where we\u2019re faced with lots of options, possibilities, data and devices.<\/p>\n\n\n\n

\u201cUsing a restaurant example \u2013 going to all the places you can go to could take hours, days if not months. Why not save time through software using information you\u2019ve submitted based on yourself, your family, or your friends?\u201d<\/p>\n\n\n\n

Three levels of Robotic Process Automation<\/strong><\/h2>\n\n\n\n

Under the broad definition of the term AI comes Robotic Process Automation (RPA), which is already being used to automate back office functions in many work environments. There are three levels of RPA that business leaders should understand:<\/p>\n\n\n\n

1. Simple process replacement<\/strong><\/h3>\n\n\n\n

This is considered the entry level of robotics, which tends to be process automation or the replacement of manual repetitive task by a software generated program. We\u2019re already seeing this in finance departments as part of accounting software<\/a>, and it has been in maturity for the past 10 to 15 years.<\/p>\n\n\n\n

2. Learning<\/strong><\/h3>\n\n\n\n

Not only does software replace data from documents or add to a workflow, it can learn and complete transactions. It could, for example, read fields in document and know what fields to populate, or use an algorithm based on previous known transactions to make software-based decisions that would take a human a long time to do.<\/p>\n\n\n\n

3. Cognitive<\/strong><\/h3>\n\n\n\n

This is where software automation gets to a level associated with more advanced forms of AI, as it can take in different and complex data sets, using algorithms to not only learn but make decisions much faster than humans.<\/p>\n\n\n\n

Dr Yazdi says: \u201cFor large businesses, RPA can increase productivity, saves costs, increase efficiency and make processes simpler and easier.\u201d<\/p>\n\n\n\n

He also explains why RPA is particularly valuable to businesses that want to make more money through innovation and creativity, through the creation of new products and services.<\/p>\n\n\n\n

Dr Yazdi says: \u201cBusinesses can free more time to innovate by using machines to take on repetitive, time-consuming tasks<\/mark>. Humans can spend more time on creative tasks that need reasoning, cognition, thinking and wisdom.\u201d<\/p>\n\n\n\n

Why digital transformation is key to getting started with AI<\/strong><\/h2>\n\n\n\n

Dr Yazdi believes the key for business leaders when it comes to making use of AI effectively and efficiently, is to make sure they understand their business goals and objectives and where AI comes into it.<\/p>\n\n\n\n

\u201cThere are businesses of all sizes that aren\u2019t fully clear about what their goals and objectives are,\u201d he says. \u201cWhat are they trying to achieve? Have a clear strategy and goals at the end of the year you\u2019re looking to meet, and consider what AI can do to help.<\/p>\n\n\n\n

“A clear action plan, considering the constraints and limitations your business might face.<\/p>\n\n\n\n

\u201cIt could be that your business needs a simple automation of processes from looking at your planning. In other industries, you may be looking at advanced AI using concepts such as machine learning or the mimicking of human behaviour.<\/p>\n\n\n\n

“It all depends on your business goals \u2013 bring your information together and see what level of AI is needed to meet them.\u201d<\/p>\n\n\n\n

To power AI capabilities to maximum efficiency and effectiveness, businesses need to undergo digital transformation<\/a>, which allows them to discover insights that matter most, embedding them into the software customers and employees use to engage, and continuously learning and measuring through results.<\/p>\n\n\n\n

Forrester research<\/a> says this means a need for businesses to invest in “systems of insight” with cross-functional insight teams, repeatable insight-to-execution processes and a digital insights architecture.<\/p>\n\n\n\n

\u201cSuccessful digital transformation is at the heart of artificial intelligence \u2013 centralising, organising and structuring data,\u201d says Dr Yazdi.<\/p>\n\n\n\n

\u201cAI is based on information \u2013 you need data processing and analytics to provide the real intelligence. Digitisation is part of that \u2013 taking naked data and turning it into clean, on-demand data. To convert data into knowledge and wisdom, you need to upgrade your technology.\u201d<\/p>\n\n\n\n

Employ data scientists in business that actually understand finance<\/strong><\/h2>\n\n\n\n

Dr Yazdi has a PhD in Artificial Intelligence, and is currently leading a three-year project run between Rimilia and Aston University to research AI and big data trends in payment behaviours and trends using AI, machine learning and other mathematical and computational modelling tools.<\/p>\n\n\n\n

His job is to extract valuable insight from data analysis to help financial teams make informed and fast decisions, using techniques such as probability analysis, decision trees, neural networks, regression models and other classification models, as well as advanced data visualisation tools.<\/p>\n\n\n\n

He has an interesting way to describe what he does, and why data science is crucial when it comes to delivering insight: \u201cIn healthcare, if you want a cure, you go to a doctor. If you want to achieve a goal and get valuable information from data, you need data science.\u201d<\/p>\n\n\n\n

Dr Yazdi also has advice for businesses employing or looking to employ data scientists into the finance team or wider business. He says: \u201cData scientists need to understand that business is very different to university life. They need to have a clear idea about the context of the work they\u2019re doing in their individual industry.<\/p>\n\n\n\n

\u201cIn finance, a good data scientist or AI developer won\u2019t necessarily need the knowledge of a credit controller or accountant, but they must have a very clear idea of what a credit controller or accountant will be thinking about.<\/p>\n\n\n\n

\u201cOnly if they understand what\u2019s going to happen in the mind of a financial executive, can they produce a result, knowledge of visualisation that will benefit the CFO or CEO. For example, if you\u2019re in a position at a company such as Rimilia, you need to understand the context and process of the finance back office.\u201d<\/p>\n\n\n

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