{"id":7890,"date":"2020-08-04T10:00:21","date_gmt":"2020-08-04T09:00:21","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/?p=7890"},"modified":"2026-01-29T10:12:15","modified_gmt":"2026-01-29T10:12:15","slug":"trends-shape-your-business","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-gb\/blog\/trends-shape-your-business\/","title":{"rendered":"9 trends that will shape your business due to coronavirus"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/category\/trends-insights\/\" class=\"entry-header__link\">Trends &amp; Insights<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\t9 trends that will shape your business due to coronavirus\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \">Published <time class=\"entry-date published\" datetime=\"2020-08-04T10:00:21+01:00\">4 August, 2020<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"9 trends that will shape your business due to coronavirus\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-gb\/blog\/trends-shape-your-business\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/author\/jenniferwilson\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2020\/06\/Jennifer-Wilson-350x350.jpg\" class=\"entry-author__image\" alt=\"Jennifer Wilson\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2020\/06\/Jennifer-Wilson-350x350.jpg 350w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2020\/06\/Jennifer-Wilson.jpg 480w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Jennifer Wilson<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>As your business emerges from lockdown, you\u2019ll be moving from reactive \u2013 solving the immediate challenges of the <a href=\"https:\/\/www.sage.com\/en-gb\/coronavirus\/\">coronavirus<\/a> (COVID-19) pandemic \u2013 to proactive: creating a new long-term vision for your company and capitalising on changes in your marketplace.<\/p>\n\n\n\n<p>Costs have been cut, efficiencies have been made, and now is the time to look to a new future.<\/p>\n\n\n\n<p>Here, we look at some of the trends that are likely to affect your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-supply-chains-may-have-to-change-if-they-haven-t-already\"><strong>1. Supply chains may have to change, if they haven\u2019t already<\/strong><\/h2>\n\n\n\n<p>It\u2019s not just a case of finding alternatives to China, by far the largest source of goods incoming to the West.<\/p>\n\n\n\n<p>Companies now realise that single supply chains, while economical, are most at risk of disruption.<\/p>\n\n\n\n<p>They are moving to supply networks: multiple suppliers which may be slightly more costly to maintain, but which also spread and therefore mitigate risk.<\/p>\n\n\n\n<p>With a new political landscape (<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/how-will-brexit-affect-businesses\/\">Brexit<\/a> in the UK, America First in the US), there&#8217;s also a drive towards <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/onshoring-manufacturers-business\/\">onshoring<\/a> and pride in \u2018built at home\u2019.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-labour-will-focus-on-high-value-work\">2. Labour will focus on high-value work<\/h2>\n\n\n\n<p>Business Process Automation (BPA) has been a trend for a couple of years now.<\/p>\n\n\n\n<p>BPA uses robotics, artificial intelligence (AI) and even old-style macros to allow jobs which are repeatable (and in many cases rather boring) to be done automatically, freeing up labour to do more useful, strategic and meaningful activities.<\/p>\n\n\n\n<p>As businesses look to cut costs, it makes more sense than ever to automate where possible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-using-data-effectively-will-keep-businesses-agile\">3. Using data effectively will keep businesses agile<\/h2>\n\n\n\n<p>In these times of change, agility is a more prized asset than predictability. Being able to respond to market complexity (and indeed competitors who are equally hungry) is key to success.<\/p>\n\n\n\n<p>And nothing enables agility better than data.<\/p>\n\n\n\n<p>Understanding complex <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/ao-com-supply-chain-tech-coronavirus\/\">supply chains<\/a> in real-time, keeping expensive staff focused on high-value work and optimising operations all need data to feed decisions.<\/p>\n\n\n\n<p>To do this effectively, you\u2019ll have to think about the following points:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Take every opportunity to extract new data from operations (the Internet of Things, for example, is becoming highly affordable \u2013 there are now ways to gain ever more granular knowledge from across a manufacturing operation at low cost).<\/li>\n\n\n\n<li>The value of data reduces exponentially over time. Prioritise real-time sources over retrospective analysis for maximum efficiency.<\/li>\n\n\n\n<li>Connecting disparate systems can turn raw data into actionable knowledge. Use <a href=\"https:\/\/www.sage.com\/en-gb\/erp\/cloud\/\">enterprise resource planning (ERP) software<\/a> to extract information from legacy systems and present it to different stakeholders in your organisation in meaningful and actionable ways.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-teams-will-need-more-access-to-data\">4. Teams will need more access to data<\/h2>\n\n\n\n<p>Focus above all on keeping people connected.<\/p>\n\n\n\n<p>When coronavirus emerged, the priority was videoconferencing. Using tools such as Microsoft Teams to allow business to continue uninterrupted where possible while employees are operating at a distance.<\/p>\n\n\n\n<p>For a more forward-looking time horizon, the priority now becomes giving your teams access to information as well as each other:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Make data accessible to remote workers.<\/strong> Live information from your ERP software will need to be distributed to home-workers, either through remote access desktops or direct logins.<\/li>\n\n\n\n<li><strong>Establish policy-driven data management regimes.<\/strong> As the workforce expands, covering on-site employees, home-workers, freelancers, temporary staff, and so on information security will become a crucial priority. Remote workers are particularly at risk of hacking and phishing attacks, especially if they are using their own equipment. Create new policies for these different groups and give them the help they need to remain compliant.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-workplaces-will-be-optimised\">5. Workplaces will be optimised<\/h2>\n\n\n\n<p>From retailers to production lines, social distancing has meant reconfiguration and refactoring. And smart businesses bearing this upheaval are also taking the opportunity to optimise every aspect of their operations.<\/p>\n\n\n\n<p>They can use time and motion studies to simplify and pull cost out of every repeatable activity, whether from employees or customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-office-plans-and-factory-lines-will-be-reworked\"><strong>6. Office plans and factory lines will be reworked<\/strong><\/h2>\n\n\n\n<p>Over the past few months, we\u2019ve dealt with the race to <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/help-employees-work-from-home\/\">work from home<\/a> where possible. And we know offices and production lines won\u2019t offer quite the same experience as we\u2019ve been used to.<\/p>\n\n\n\n<p>Our interactions in the workplace will now be subject to social distancing.<\/p>\n\n\n\n<p>Desks in offices will be larger or separated into cubicles (reversing the trend of the past few years towards open-plan workspaces), while factories will need to rework how people interact on lines.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-working-from-home-will-require-more-structure\">7. Working from home will require more structure<\/h2>\n\n\n\n<p>We\u2019ve coped with home-working as an emergency measure. Now it has to be formalised for those who either choose it, or for businesses where it makes most economic sense.<\/p>\n\n\n\n<p>Home workers often feel removed from strategy. They miss the connection of the \u2018water-cooler\u2019 moment, or even feel left out of decisions; and therefore wellbeing may be challenging.<\/p>\n\n\n\n<p>Access to information is a priority, too. All of these need significant effort.<\/p>\n\n\n\n<p>Managers must also account for home-workers\u2019 different circumstances. Working for a low wage from a small home with three children and no privacy is very different to a highly paid professional couple with no children in a large and well-equipped home.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-8-work-patterns-could-change\">8. Work patterns could change<\/h2>\n\n\n\n<p>Many <a href=\"https:\/\/www.sage.com\/en-gb\/industry\/manufacturing\/\">manufacturers<\/a> might move to shift work, increasing active hours to compensate for socially distanced working.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-9-gig-economy-consultancy-and-portfolio-labour-demand-may-increase\"><strong>9. Gig economy, consultancy and portfolio labour demand may increase<\/strong><\/h2>\n\n\n\n<p>When we fully acclimatise to working with people who aren\u2019t in one place, it\u2019ll become natural to pull in labour from anywhere appropriate, on demand, to meet strategic needs.<\/p>\n\n\n\n<p>Digital platforms will become important as the labour market becomes infinitely flexible, not just for blue-collar or repetitive work, but also for strategy.<\/p>\n\n\n\n<p>If you only need a finance executive for two days per month, you\u2019ll be able to find one \u2013 possibly even someone in a different country.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-thoughts\">Final thoughts<\/h2>\n\n\n\n<p>Depending on your business, you may find a handful of these trends will apply. Perhaps all will be applicable.<\/p>\n\n\n\n<p>As you shape your strategy for the next 12 months, it\u2019s worth considering these trends and applying them where necessary to ensure the smooth running of your business.<\/p>\n\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Coronavirus and your business<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>We\u2019ve gathered information and resources to help navigate this situation, including tools and webinars, to help you understand what financial support is available.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/coronavirus\/\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tid=\"cta-id-7408\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-button-location=\"cta_box\"\n\t\t\t\t\t\t\t\t\t\t\t>Find out more<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1064\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2018\/04\/GettyImages-595348199_super-1064x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2018\/04\/GettyImages-595348199_super-1064x810.jpg 1064w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div 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class=\"more-topics alignfull has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Browse more topics from this article<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/business-continuity\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tBusiness continuity\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/data-analytics\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tData analytics\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/employee-engagement\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tEmployee engagement\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/midsized-business\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tMidsized business\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/working-remotely\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tWorking remotely\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div 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class=\"reading-time\">7 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h3\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\tclass=\"card-post__title-link\"\n\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/sales-order-management\/\"\n\t\t\t\t>\n\t\t\t\n\t\t\tWhat is sales order management: How to optimise sales order processing\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\n\t\t\n\t\t\t\t\t<p class=\"card-post__description\">\n\t\t\t\tLooking to simplify your sales order management? Discover how to optimise your process and keep your business running smoothly.\n\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">More on this Topic<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-20757 post type-post status-publish format-standard has-post-thumbnail hentry category-money-matters tag-business-finances tag-midsized-business business_type-small-business business_type-medium-sized-business\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/startups-secure-investment-become-unicorns\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1473163791-684x384.jpg\" class=\"card-post__image\" alt=\"Looking at business data\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1473163791-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1473163791-768x432.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1473163791.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-05-20T15:18:54+01:00\">20 May, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">15 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tUK unicorns: How\u00a0promising\u00a0start-ups\u00a0can\u00a0scale and secure investment\u00a0\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-2 post-29874 post type-post status-publish format-standard has-post-thumbnail hentry category-strategy-legal-operations category-technology-innovation tag-business-finances tag-business-performance tag-cloud tag-digital-transformation tag-finance tag-make-receive-payments tag-midsized-business tag-payments tag-reduce-admin tag-workplace-technology business_type-medium-sized-business 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\/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-04-27T15:33:01+01:00\">27 April, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">7 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\t5 pressures every hospitality CFO is feeling\u2014and the fix for each\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-29806 post type-post status-publish format-standard has-post-thumbnail hentry category-growth-customers category-trends-insights tag-business-finances tag-business-performance tag-customer-stories tag-data-analytics tag-grow-business tag-midsized-business tag-need-to-know tag-productivity tag-reporting business_type-small-business business_type-medium-sized-business\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/tranmere-rovers-fc-sage\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media card-post__media--video\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/04\/Tranmere-Rovers-Sage-Advice-header-684x384.jpg\" class=\"card-post__image\" alt=\"A man walks across the on-field dugout of a football pitch. 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Tranmere Rovers on caring for its community\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-29838 post type-post status-publish format-standard has-post-thumbnail hentry category-money-matters tag-bookkeeping tag-business-finances tag-business-performance tag-midsized-business business_type-small-business business_type-medium-sized-business industry-travel-hospitality\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/guide-to-hotel-accounting\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1454662719-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1454662719-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1454662719-768x512.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1454662719-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-04-23T11:54:11+01:00\">23 April, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">22 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tHotel accounting essentials: A comprehensive guide\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As your business emerges from lockdown, you\u2019ll be moving from reactive \u2013 solving the immediate challenges of the coronavirus (COVID-19) pandemic \u2013 to proactive: creating a new long-term vision for your company and capitalising on changes in your marketplace. Costs have been cut, efficiencies have been made, and now is the time to look to [&hellip;]<\/p>\n","protected":false},"author":1072,"featured_media":7856,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"footnotes":""},"categories":[114],"tags":[191,126,45,159,196],"business_type":[3],"lilypad":[],"context":[],"industry":[61],"persona":[71],"imagine_tag":[98,79,165,96],"coauthors":[532],"class_list":["post-7890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends-insights","tag-business-continuity","tag-data-analytics","tag-employee-engagement","tag-midsized-business","tag-working-remotely","business_type-medium-sized-business","industry-manufacturing"],"sage_meta":{"region":"en-gb","author_name":"Jennifer Wilson","featured_image":"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2020\/07\/FRAPER_2019_Sage50cloud_187.jpg","imagine_tags":{"98":"Business continuity","79":"Business management","165":"Medium business trade","96":"Medium businesses"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice UK","distributor_original_site_url":"https:\/\/www.sage.com\/en-gb\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/7890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/users\/1072"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/comments?post=7890"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/7890\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media\/7856"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media?parent=7890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/categories?post=7890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/tags?post=7890"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/business_type?post=7890"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/lilypad?post=7890"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/context?post=7890"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/industry?post=7890"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/persona?post=7890"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/imagine_tag?post=7890"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/coauthors?post=7890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}