{"id":8020,"date":"2020-09-24T10:00:37","date_gmt":"2020-09-24T09:00:37","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/?p=8020"},"modified":"2026-01-29T10:09:41","modified_gmt":"2026-01-29T10:09:41","slug":"financial-firms-embrace-digital-transformation","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-gb\/blog\/financial-firms-embrace-digital-transformation\/","title":{"rendered":"4 steps for financial services firms to embrace digital transformation"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/category\/technology-innovation\/\" class=\"entry-header__link\">Technology &amp; Innovation<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\t4 steps for financial services firms to embrace digital transformation\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2020-09-24T10:00:37+01:00\">24 September, 2020<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"4 steps for financial services firms to embrace digital transformation\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-gb\/blog\/financial-firms-embrace-digital-transformation\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/author\/ruhulmoksud\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2020\/04\/Ruhul-Moksud-350x350.jpg\" class=\"entry-author__image\" alt=\"Ruhul Moksud\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2020\/04\/Ruhul-Moksud-350x350.jpg 350w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2020\/04\/Ruhul-Moksud.jpg 600w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Ruhul Moksud<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>Digital transformation is an important talking point for businesses right now. The message that financial services must innovate is not new.<\/p>\n\n\n\n<p>As a leader in <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/asset-management-cfos-digital-transformation\/\">wealth and asset management,<\/a> you&#8217;ll already understand that new ways of working are being encouraged, digital tools and capabilities can break silos, and that you should take advantage of technological change (if you haven&#8217;t already) to make your business more efficient.<\/p>\n\n\n\n<p>When coronavirus (COVID-19) hit, it acted like a storm that forced many businesses to accelerate their path to the digital future that was already on the horizon.<\/p>\n\n\n\n<p>It&#8217;s been a big reminder that change is constant \u2013 a reality you can&#8217;t ignore. And to cope with change, you&#8217;ll need to adopt <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tips-asset-management-cfos-digital-transformation\/\">digital transformation<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#gate-d634ebd7-191a-46cd-9eb0-e21ec1f9c8e4\">Download your free Four key trends reshaping wealth and asset management guide<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-digital-transformation\">What is digital transformation?<\/h2>\n\n\n\n<p>Market research and consulting firm <a href=\"https:\/\/www.sage.com\/en-us\/blog\/what-is-digital-transformation-and-why-is-it-important-for-your-business\/\n\">SMB Group<\/a> is defines <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/digital-transformation-win-big\/\">digital transformation<\/a> as the way businesses use digital technologies to create or modify existing business processes, practices, models, culture, and customer experiences to meet changing business and market dynamics.<\/p>\n\n\n\n<p>Digital innovation has changed customer expectations.<\/p>\n\n\n\n<p>Today, we&#8217;re surrounded by digital experiences that allow businesses to provide a better quality service \u2013 such as round-the-clock support and ecommerce.<\/p>\n\n\n\n<p>With examples of innovation in the form of artificial intelligence (AI), machine learning, and the Internet of Things, many industries are undergoing sweeping changes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-digital-transformation-means-for-your-business\">What digital transformation means for your business<\/h2>\n\n\n\n<p>Digital transformation is about identifying how you must adapt your business to drive customer loyalty and maintain a competitive edge in the digital age.<\/p>\n\n\n\n<p>Instead of thinking about specific applications such as finance, marketing, or HR, you need to have a digital transformation strategy that&#8217;s fit for purpose in preparing your business digitally.<\/p>\n\n\n\n<p>It would help if you had purposeful thinking about using technology to engage your customers and employees better, and how to meet changing business and market conditions.<\/p>\n\n\n\n<p>Digital transformation is more than asking: &#8220;How can we do the things we do today, only faster?&#8221;.<\/p>\n\n\n\n<p>Instead, you need to ask: &#8220;How do we need to adapt our business processes to keep pace with new market realities, and how does our technology strategy need to change to support this?&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-digital-transformation-is-essential\">Why digital transformation is essential<\/h2>\n\n\n\n<p>Digital innovation allows you to keep pace, meaning you can keep pace with customer expectations, competitors, the pressure to streamline operations, and unpredictable market conditions.<\/p>\n\n\n\n<p>Due to the rise of financial technology, you can take advantage of a <a href=\"https:\/\/www.sage.com\/en-gb\/sage-business-cloud\/intacct\/industries\/financial-services\/\">financial services<\/a> landscape that has evolved, giving rise to an era of open application programming interface (APIs) that allow your systems to integrate with new platforms and applications.<\/p>\n\n\n\n<p>In wealth and asset management, digital transformation is vital to help you take advantage of the sharing economy \u2013 the exchange of assets or services between consumers, both peer-to-peer (P2P) and business-to-business (B2B).<\/p>\n\n\n\n<p>In the past, you&#8217;d have to purchase software that you installed on your servers.<\/p>\n\n\n\n<p>With the rise of the sharing economy, you can now use cloud-based software that doesn&#8217;t require a massive upfront investment and is accessible online from anywhere.<\/p>\n\n\n\n<p>The sharing economy allows for more effective and efficient ways of delivering value beyond traditional methods, creating an opportunity to increase wallet share by democratising wealth management through the adoption of digital capabilities.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#gate-d634ebd7-191a-46cd-9eb0-e21ec1f9c8e4\">Download your free Four key trends reshaping wealth and asset management guide<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-want-to-embrace-digital-transformation-take-these-4-steps\">Want to embrace digital transformation? Take these 4 steps<\/h2>\n\n\n\n<p>Know where you want your business to be in the next few years as far as digital transformation goes? It helps to create a strategic plan to get you there.<\/p>\n\n\n\n<p>Maybe you&#8217;ll want to start with automating your three most repetitive and manual tasks, which will result in the biggest impact on your business \u2013 such as reconciliations and closes.<\/p>\n\n\n\n<p>Your digital transformation would be less about replacing traditional systems and more about incorporating technology that can provide better services for all stakeholders.<\/p>\n\n\n\n<p>There&#8217;s no one-size-fits-all path when it comes to digital transformation. But here are some useful tips to help you along the way&#8230;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-evaluate-how-the-ground-is-shifting-and-prioritise-business-goals\">1. Evaluate how the ground is shifting and prioritise business goals<\/h3>\n\n\n\n<p>Understand what&#8217;s changing in your business, with competitors, and with customers \u2013 for example, a competitor may have come in with a new business model.<\/p>\n\n\n\n<p>Look at your specific issues and problem areas, and set goals to sustain and grow your business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-collaborate-and-communicate\">2. Collaborate and communicate<\/h3>\n\n\n\n<p>Get input early from stakeholders, so you&#8217;re not missing a vital piece of the puzzle.<\/p>\n\n\n\n<p>It would be best if you had executive buy-in, but you also need support from employees who will need to adapt to new business practices and tech solutions.<\/p>\n\n\n\n<p>Also, get feedback from customers and partners.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-assess-your-technology-requirements\">3. Assess your technology requirements<\/h3>\n\n\n\n<p>Is your technology helping you achieve your business goals, or is it holding you back?<\/p>\n\n\n\n<p>You should look for solutions that automate repetitive processes and provides the information and analysis you need to make better decisions.<\/p>\n\n\n\n<p>You might need advisers who can assist you in understanding what you need for your business and what costs might be involved.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-think-of-cloud-solutions-as-your-on-ramp-to-innovation\">4. Think of cloud solutions as your on-ramp to innovation<\/h3>\n\n\n\n<p>Cloud means you don&#8217;t have to own, deploy, or manage infrastructure and applications. This means you can get up and running more quickly than when using on-premise alternatives.<\/p>\n\n\n\n<p>Cloud solutions are also flexible, and providers embed new technologies such as artificial intelligence (AI) and machine learning into their solutions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-where-financial-management-software-can-help\">Where financial management software can help<\/h2>\n\n\n\n<p>If you are still working with manual processes, you can take advantage of new technologies, tools and innovations. Look at technology that can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Improve the customer experience and provide more streamlined sales and marketing communications.<\/li>\n\n\n\n<li>Increase personalisation through customer support tools such as robo-advisors<\/li>\n\n\n\n<li>Provide data collection and analytical capabilities<\/li>\n\n\n\n<li>Achieve a single 360-degree view of the customer.<\/li>\n<\/ul>\n\n\n\n<p>In wealth management, you should look at financial management software that allows you to achieve a single 360-degree view of the customer, allowing you to connect with existing clients and attract new prospects at a faster pace.<\/p>\n\n\n\n<p>In your <a href=\"https:\/\/www.sage.com\/en-gb\/sage-business-cloud\/intacct\/\">cloud financial management software<\/a>, look at three capabilities that can help your business to move forward productively.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Continuous accounting:<\/strong> Using software to automate routine, but necessary, accounting activities \u2013 with the ultimate aim of eliminating &#8216;the close&#8217;.<\/li>\n\n\n\n<li><strong>Continuous trust:<\/strong> Making use of software to test and validate data flowing through your financial system. This can support real-time visibility with real-time trust.<\/li>\n\n\n\n<li><strong>Continuous insight:<\/strong> Freeing up the finance team from heavily manual work in compliance, audits, and the month-end close, so they can instead focus on more strategic initiatives.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion-on-digital-transformation\">Conclusion on digital transformation<\/h2>\n\n\n\n<p>Business success increasingly depends on putting technology to work to better support your goals.<\/p>\n\n\n\n<p>Now is the time to think, plan, and build a strategy to transform workflows and processes with modern technology solutions that will empower your business with the capacities and agility necessary for success in the digital age.<\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Four key trends reshaping wealth and asset management<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Discover how general ownership change, disruption, the sharing economy and platforms are changing wealth and asset management.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-d634ebd7-191a-46cd-9eb0-e21ec1f9c8e4\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download your free guide<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1256317585-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1256317585-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Join more than 500,000 UK readers and get the best business admin strategies and tactics, as well as actionable advice to help your company thrive, in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-b1a63862-3fa0-4a5e-bb67-c76b88bbc6b8\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n<section class=\"more-topics alignfull has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Browse more topics from this article<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/digital-transformation\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tDigital transformation\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/midsized-business\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tMidsized business\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/workplace-technology\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tWorkplace technology\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--featured h1\">Explore more wisdom<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"row related-posts__featured\">\n\t\t\t\t<div class=\"col card-grid__item\">\n\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-0 post-30275 post type-post status-publish format-standard has-post-thumbnail hentry category-growth-customers category-money-matters category-strategy-legal-operations tag-grow-business tag-inventory tag-midsized-business tag-performance-management tag-supply-chain business_type-small-business business_type-medium-sized-business card-post--is-clickable\"\n>\n\t<div class=\"card-post__media-wrapper\">\n\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1215\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-981641138-1215x810.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" 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read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h3\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\tclass=\"card-post__title-link\"\n\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/sales-order-management\/\"\n\t\t\t\t>\n\t\t\t\n\t\t\tWhat is sales order management: How to optimise sales order processing\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\n\t\t\n\t\t\t\t\t<p class=\"card-post__description\">\n\t\t\t\tLooking to simplify your sales order management? Discover how to optimise your process and keep your business running smoothly.\n\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">More on this Topic<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-20757 post type-post status-publish format-standard has-post-thumbnail hentry category-money-matters tag-business-finances tag-midsized-business business_type-small-business business_type-medium-sized-business\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/startups-secure-investment-become-unicorns\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1473163791-684x384.jpg\" class=\"card-post__image\" alt=\"Looking at business data\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1473163791-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1473163791-768x432.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1473163791.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-05-20T15:18:54+01:00\">20 May, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">15 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tUK unicorns: How\u00a0promising\u00a0start-ups\u00a0can\u00a0scale and secure investment\u00a0\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-2 post-29874 post type-post status-publish format-standard has-post-thumbnail hentry category-strategy-legal-operations category-technology-innovation tag-business-finances tag-business-performance tag-cloud tag-digital-transformation tag-finance tag-make-receive-payments tag-midsized-business tag-payments tag-reduce-admin tag-workplace-technology business_type-medium-sized-business 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\/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-04-27T15:33:01+01:00\">27 April, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">7 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\t5 pressures every hospitality CFO is feeling\u2014and the fix for each\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-29806 post type-post status-publish format-standard has-post-thumbnail hentry category-growth-customers category-trends-insights 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Tranmere Rovers on caring for its community\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-29838 post type-post status-publish format-standard has-post-thumbnail hentry category-money-matters tag-bookkeeping tag-business-finances tag-business-performance tag-midsized-business business_type-small-business business_type-medium-sized-business industry-travel-hospitality\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/guide-to-hotel-accounting\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1454662719-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1454662719-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1454662719-768x512.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-1454662719-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-04-23T11:54:11+01:00\">23 April, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">22 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tHotel accounting essentials: A comprehensive guide\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Discover why digital transformation is important for financial services firms and how your business can take the right steps to adopt it.<\/p>\n","protected":false},"author":1027,"featured_media":7862,"menu_order":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"footnotes":""},"categories":[9,11],"tags":[145,159,125],"business_type":[3],"lilypad":[],"context":[],"industry":[59],"persona":[68],"imagine_tag":[89,96],"coauthors":[521],"class_list":["post-8020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy-legal-operations","category-technology-innovation","tag-digital-transformation","tag-midsized-business","tag-workplace-technology","business_type-medium-sized-business","industry-financial-services"],"sage_meta":{"region":"en-gb","author_name":"Ruhul Moksud","featured_image":"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2020\/07\/VeraWholeHealth_2019_Intacct_0518.jpg","imagine_tags":{"89":"Financial services","96":"Medium businesses"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice UK","distributor_original_site_url":"https:\/\/www.sage.com\/en-gb\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/8020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/users\/1027"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/comments?post=8020"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/8020\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media\/7862"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media?parent=8020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/categories?post=8020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/tags?post=8020"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/business_type?post=8020"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/lilypad?post=8020"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/context?post=8020"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/industry?post=8020"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/persona?post=8020"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/imagine_tag?post=8020"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/coauthors?post=8020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}