{"id":8777,"date":"2026-05-01T10:00:00","date_gmt":"2026-05-01T09:00:00","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/?p=8777"},"modified":"2026-06-17T13:35:12","modified_gmt":"2026-06-17T12:35:12","slug":"start-a-business-no-money","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-gb\/blog\/start-a-business-no-money\/","title":{"rendered":"How to start a business with no money"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--standard entry-header--has-illustration entry-header--has-illustration--standard\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/category\/money-matters\/\" class=\"entry-header__link\">Money Matters<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tHow to start a business with no money\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\tStarting a business with no money might seem like a daunting prospect.\u00a0But with a little planning, it\u2019s often perfectly feasible. Here&#8217;s how.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \">Published <time class=\"entry-date published\" datetime=\"2026-05-01T10:00:00+01:00\">1 May, 2026<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"How to start a business with no money\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-gb\/blog\/start-a-business-no-money\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/author\/staceymcintosh\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2018\/11\/Stacey-McIntosh-350-1.jpg\" class=\"entry-author__image\" alt=\"\" \/>\t\t\t\t<span class=\"entry-author__name\">Stacey McIntosh<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Starting a business&nbsp;doesn\u2019t&nbsp;have to mean&nbsp;upfront investment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the right approach, you can keep costs low, generate income early, and build momentum from day one.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What do Hewlett-Packard, Subway and Mattel have in common? They all began with almost no&nbsp;start-up&nbsp;capital \u2014 and they are far from alone.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Starting a business with no money might seem daunting, but with a little planning,&nbsp;it is often perfectly&nbsp;feasible.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Being lean from the start can actually encourage more creative,&nbsp;resilient,&nbsp;and&nbsp;entrepreneurial thinking.<\/p>\n\n\n<?xml encoding=\"utf-8\" ?><div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#can-anchor-link\" data-level=\"2\">Can you start a business with no money?<\/a><\/li><li><a href=\"#h-how-do-you-start-a-business-with-no-money\" data-level=\"2\">How do you start a business with no money?<\/a><\/li><li><a href=\"#h-what-type-of-business-can-you-start-with-limited-or-no-upfront-costs\" data-level=\"2\">What&nbsp;type of business can you start with&nbsp;limited or no&nbsp;upfront costs?<\/a><\/li><li><a href=\"#h-how-do-you-calculate-your-start-up-costs\" data-level=\"2\">How do you calculate your&nbsp;start-up&nbsp;costs?<\/a><\/li><li><a href=\"#h-how-can-you-keep-your-start-up-costs-as-low-as-possible\" data-level=\"2\">How can you keep your&nbsp;start-up&nbsp;costs as low as possible?<\/a><\/li><li><a href=\"#h-how-do-you-manage-cash-flow-when-starting-with-little-or-no-money\" data-level=\"2\">How do you manage cash flow when starting with little or no money?<\/a><\/li><li><a href=\"#h-how-do-you-find-investment-for-your-start-up\" data-level=\"2\">How do&nbsp;you&nbsp;find investment&nbsp;for your&nbsp;start-up?<\/a><\/li><li><a href=\"#h-what-should-you-keep-in-mind-when-starting-a-business-with-no-money\" data-level=\"2\">What should you keep in mind when starting a business with no money?<\/a><\/li><li><a href=\"#h-are-you-ready-to-be-your-own-boss\" data-level=\"2\">Are you ready to be your own boss?<\/a><\/li><li><a href=\"#h-frequently-asked-questions-about-starting-a-business-with-no-money\" data-level=\"2\">Frequently asked questions about starting a business with no money<\/a><\/li><\/ul><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a class=\"button button--primary\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/business-readiness-assessment\/\">Dreaming of bossing your own business? Take our quiz to see how ready you are to take the plunge<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"can-anchor-link\">Can you start a business with no money?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you have marketable skills and basic equipment, launching a business with little or no money is entirely possible.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some of the most accessible zero-cost business&nbsp;ideas&nbsp;include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cleaning&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dog-walking&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Delivery services&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Repairs&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">That said, most start-ups&nbsp;do&nbsp;require at least some upfront capital,&nbsp;though&nbsp;almost a quarter of start-ups in the UK&nbsp;launch&nbsp;with&nbsp;less than&nbsp;\u00a31,000.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you are currently employed or receiving Universal Credit, it is worth&nbsp;setting&nbsp;some&nbsp;money aside and launching once you have a comfortable financial buffer in place.&nbsp;<\/p>\n\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner on-scroll-highlight__target\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Are you ready to be your own boss?<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Dreaming of managing your own business? Take our quiz to see how ready you are to take the plunge.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/business-readiness-assessment\/\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tid=\"cta-id-8930\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-button-location=\"cta_box\"\n\t\t\t\t\t\t\t\t\t\t\t>Take the quiz<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"780\" height=\"500\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2021\/03\/CTA-2.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2021\/03\/CTA-2.jpg 780w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-do-you-start-a-business-with-no-money\">How do you start a business with no money?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The key to&nbsp;<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/ready-to-start-a-small-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">starting a business<\/a>&nbsp;with no money is matching your idea to a model that does not require upfront investment.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That means&nbsp;prioritising&nbsp;service businesses over product businesses, keeping your overheads as low as possible, and ensuring&nbsp;that&nbsp;cash flows in reliably from the start. Many successful businesses started this way\u2014lean by necessity and much stronger for it.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To&nbsp;launch&nbsp;successfully,&nbsp;start by focusing&nbsp;on&nbsp;a few key questions about costs, cash flow, and your business&nbsp;model.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-nbsp-type-of-business-can-you-start-with-nbsp-limited-or-no-nbsp-upfront-costs\">What&nbsp;type of business can you start with&nbsp;limited or no&nbsp;upfront costs?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It usually costs far less to start a service business than a company that sells products,&nbsp;since your income is generated by your skills and time rather than from physical items that you need to make,&nbsp;buy,&nbsp;or store.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Low-cost service businesses include things like:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tutoring and training&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consulting&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Photography&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Writing and editing&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Translation&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Graphic design&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Digital marketing<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-do-you-calculate-your-nbsp-start-up-nbsp-costs\">How do you calculate your&nbsp;start-up&nbsp;costs?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Calculating your expected costs early gives you a savings target and helps you&nbsp;<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/ready-to-start-a-small-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">start a business&nbsp;with confidence<\/a>. Typical&nbsp;start-up&nbsp;costs include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marketing and branding:&nbsp;<\/strong>whether&nbsp;it&#8217;s&nbsp;printing flyers, building a website, or using a designer to create a logo,&nbsp;you&#8217;ll&nbsp;need to budget for promoting your business.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Registration fees:&nbsp;<\/strong><strong>i<\/strong>t\u2019s&nbsp;free to&nbsp;<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/sole-trader-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">register as a sole trader<\/a>, while registering a&nbsp;<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/glossary\/what-is-a-limited-company\/\" target=\"_blank\" rel=\"noreferrer noopener\">limited company<\/a>&nbsp;costs&nbsp;\u00a3100&nbsp;if you do so&nbsp;digitally, according to&nbsp;<a href=\"https:\/\/www.gov.uk\/government\/publications\/companies-house-fees\/companies-house-fees\" target=\"_blank\" rel=\"noreferrer noopener\">Companies House<\/a>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Assets:&nbsp;<\/strong>your equipment and inventory, including&nbsp;things like your computer, office supplies, and raw materials.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Running costs:&nbsp;<\/strong>fixed or regular outgoings such as office rental, staff salaries, subscriptions, and website hosting.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Professional services:&nbsp;<\/strong>anything you outsource, such as bookkeeping, patents, and business insurance.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Draw up a list of every cost your business might incur at launch and for an average month. Always overestimate;&nbsp;it\u2019s&nbsp;better to have a surplus than to&nbsp;be&nbsp;caught short.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#gate-d7bc68ed-d198-44d2-baef-e4e091084f11\">Download your free guide, Small business pocket guide: Going it alone but never on your own<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-can-you-keep-your-nbsp-start-up-nbsp-costs-as-low-as-possible\">How can you keep your&nbsp;start-up&nbsp;costs as low as possible?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You can keep&nbsp;start-up&nbsp;costs low by&nbsp;prioritising&nbsp;essentials, reducing fixed expenses, and delaying major investments until your business is generating steady revenue.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are three practical ways to&nbsp;keep costs down:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Work from home:<\/strong>&nbsp;avoid the cost of renting office, warehouse, or retail space, while also cutting daily travel expenses.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use free or low-cost tools:<\/strong>&nbsp;build a website with platforms like WordPress or Wix, promote your business on social media, and hire freelancers through marketplaces such as Fiverr or&nbsp;PeoplePerHour.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Source free or borrowed equipment:<\/strong>&nbsp;if&nbsp;you&nbsp;don\u2019t&nbsp;have the essentials (like a computer),&nbsp;check&nbsp;platforms like Freecycle or ask friends and family for temporary support while you get set up.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-do-you-manage-cash-flow-when-starting-with-little-or-no-money\">How do you manage cash flow when starting with little or no money?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You can manage cash flow with little or no starting capital by&nbsp;prioritising&nbsp;consistent income, tightly controlling expenses, and&nbsp;maintaining&nbsp;a small financial buffer.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Running out of money is one of the&nbsp;<a href=\"https:\/\/www.cbinsights.com\/research\/report\/startup-failure-reasons-top\/\" target=\"_blank\" rel=\"noreferrer noopener\">most common reasons start-ups fail<\/a>, and the risk is even greater when you are starting with little capital to begin with.&nbsp;Even small disruptions to cash flow can quickly create&nbsp;problems. For&nbsp;instance, if customers do not pay on time, you may not be able to cover your own bills, let alone pay any staff.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To&nbsp;lessen this risk, consider running the business alongside a part-time job or existing employment while your&nbsp;start-up&nbsp;begins to&nbsp;build&nbsp;a reliable income&nbsp;stream. That way,&nbsp;you are not entirely dependent on&nbsp;the business&nbsp;from day one.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-do-nbsp-you-nbsp-find-investment-nbsp-for-your-nbsp-start-up\">How do&nbsp;you&nbsp;find investment&nbsp;for your&nbsp;start-up?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-how-do-you-find-investment-for-your-start-up\">If you want to start a business in a field where&nbsp;that\u2019s&nbsp;impossible to do without any money, such as manufacturing, technology, construction, retail, or hospitality, you can seek out&nbsp;loans, grants,&nbsp;and\/or&nbsp;individual&nbsp;investors who will&nbsp;back&nbsp;your efforts.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are the main funding routes worth exploring:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bank loans:<\/strong>&nbsp;a&nbsp;business loan from a bank is a common route, though you may need&nbsp;collateral&nbsp;or a strong credit history to qualify.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Government grants and loans:&nbsp;<\/strong>there is&nbsp;<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/government-grants-for-small-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\">support available from the government<\/a>&nbsp;for certain industries and regions. The&nbsp;<a href=\"https:\/\/www.british-business-bank.co.uk\/start-your-journey\" target=\"_blank\" rel=\"noreferrer noopener\">British Business Bank<\/a>&nbsp;is a good starting point for finding what is available.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Friends and family:&nbsp;<\/strong>a&nbsp;loan or investment from someone you know can be a flexible&nbsp;option, but&nbsp;make sure any agreement is clear and documented.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Crowdfunding:&nbsp;<\/strong>platforms such as&nbsp;GoFundMe and&nbsp;Kickstarter allow people to back your&nbsp;idea&nbsp;financially, either as a donation or in exchange for a small stake in your business.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-how-do-you-find-investment-for-your-start-up\"><strong>Angel investment:<\/strong>&nbsp;an&nbsp;angel investor&nbsp;is a wealthy individual who invests in early-stage businesses in exchange for equity. This route is most common in technology and high-growth sectors.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-should-you-keep-in-mind-when-starting-a-business-with-no-money\">What should you keep in mind when starting a business with no money?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Starting a business with no money is less about what you have and more about how you approach it. By keeping costs low, focusing on steady income, and planning carefully, you can build a business&nbsp;that\u2019s&nbsp;both sustainable and resilient from the outset.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-are-you-ready-to-be-your-own-boss\">Are you ready to be your own boss?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-are-you-ready-to-be-your-own-boss\">Dreaming of managing your own business? Take our quiz to see how ready you are to take the plunge.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-are-you-ready-to-be-your-own-boss\"><a href=\"https:\/\/www.sage.com\/en-gb\/blog\/business-readiness-assessment\/\" target=\"_blank\" rel=\"noreferrer noopener\">Take the quiz<\/a>&nbsp;<\/p>\n\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner on-scroll-highlight__target\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Join more than 500,000 UK readers and get the best business admin strategies and tactics, as well as actionable advice to help your company thrive, in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-b1a63862-3fa0-4a5e-bb67-c76b88bbc6b8\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions-about-starting-a-business-with-no-money\">Frequently asked questions about starting a business with no money<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1777647243589\"><strong class=\"schema-faq-question\">Can you start a business while\u00a0employed\u00a0full-time?\u00a0<\/strong> <p class=\"schema-faq-answer\">If you have a full-time job, you can still start a business, but you should\u00a0check your employment contract for any restrictions, such as non-compete clauses or\u00a0limits on\u00a0outside work.\u00a0<br><br>You\u2019ll\u00a0also need to make sure your business activities\u00a0don\u2019t\u00a0interfere with your job performance or use your employer\u2019s time or resources.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1777647259539\"><strong class=\"schema-faq-question\">How do you get your first customers with no marketing budget?<\/strong> <p class=\"schema-faq-answer\">You can get your first customers by taking advantage of your existing network and social media to gain word-of-mouth referrals.<br><br>Offering promotional pricing early on can also help your business gain traction without advertising.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1777647286275\"><strong class=\"schema-faq-question\">Do you need a business bank account when\u00a0you\u2019re\u00a0starting\u00a0out?<\/strong> <p class=\"schema-faq-answer\">If\u00a0you\u2019re\u00a0a sole trader,\u00a0you\u2019re\u00a0not legally required to have a separate business account, but\u00a0it\u2019s\u00a0strongly recommended, even if you won\u2019t be able to put much in\u00a0it at\u00a0first.<br>\u00a0<br>Keeping your business and personal finances separate makes it easier to track income, manage taxes, and present your business professionally.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1777647316869\"><strong class=\"schema-faq-question\">When should you start\u00a0reinvesting in\u00a0your business?\u00a0<\/strong> <p class=\"schema-faq-answer\">You should start reinvesting once your business covers its costs and generates consistent\u00a0income.\u00a0<br><br>Focus first on investments that directly support\u00a0growth,\u00a0such as marketing, tools that save time, or equipment that increases your earning capacity.<\/p> <\/div> <\/div>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-frequently-asked-questions-about-starting-a-business-with-no-money\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-what-should-you-keep-in-mind-when-starting-a-business-with-no-money\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-how-do-you-manage-cash-flow-when-starting-with-little-or-no-money\">&nbsp;<\/p>\n\n\n<section class=\"more-topics alignfull has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Browse more topics from this article<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/business-finances\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tBusiness finances\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/start-business\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tHow to start a business\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--featured h1\">Explore more wisdom<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"row related-posts__featured\">\n\t\t\t\t<div class=\"col card-grid__item\">\n\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-0 post-30564 post type-post status-publish format-standard has-post-thumbnail hentry category-strategy-legal-operations tag-business-costs tag-business-finances tag-business-performance tag-making-tax-digital-for-income-tax business_type-small-business business_type-accountants industry-construction card-post--is-clickable\"\n>\n\t<div class=\"card-post__media-wrapper\">\n\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/06\/landlord-1440x810.jpg\" class=\"card-post__image\" alt=\"A landlord outside some properties he owns\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/06\/landlord-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/06\/landlord-768x432.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2026\/06\/landlord-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"card-post__content\">\n\t\t\t\t\t<div class=\"card-post__label\">Recommended<\/div>\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-06-25T11:09:14+01:00\">25 June, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">10 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h3\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\tclass=\"card-post__title-link\"\n\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/private-landlords-2026-need-to-know-changes\/\"\n\t\t\t\t>\n\t\t\t\n\t\t\tNew legal requirements for private landlords in 2026 and beyond\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\n\t\t\n\t\t\t\t\t<p class=\"card-post__description\">\n\t\t\t\tIf you let property as a private individual then there&#8217;s been a handful of key changes in 2026\u2014plus more on the horizon. Here&#8217;s what you need to know.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">More on this Topic<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-1543 post type-post status-publish format-standard has-post-thumbnail hentry category-free-guides-templates category-strategy-legal-operations tag-business-continuity tag-create-business-plan tag-grow-business tag-start-business business_type-small-business\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/how-to-write-a-business-plan\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-740534235-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-740534235-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-740534235-768x432.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-740534235-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t<svg role=\"presentation\" aria-hidden=\"true\" focusable=\"false\" width=\"24\" height=\"24\" class=\"card-post__meta-icon svg-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path d=\"M11.988 2.989a.75.75 0 0 0-.739.761v10.689l-1.72-1.72a.75.75 0 0 0-.957-.099.75.75 0 0 0-.315.776c.031.146.104.28.211.384l3 3a.75.75 0 0 0 1.06 0l3-3a.76.76 0 0 0 .231-.533.74.74 0 0 0-.22-.538q-.108-.106-.247-.164c-.139-.058-.191-.057-.291-.056s-.198.022-.29.061-.174.097-.243.169l-1.72 1.72V3.75a.76.76 0 0 0-.22-.541.76.76 0 0 0-.542-.22zM5.75 8.5C4.24 8.5 3 9.74 3 11.25v7C3 19.76 4.24 21 5.75 21h12.5c1.51 0 2.75-1.24 2.75-2.75v-7c0-1.51-1.24-2.75-2.75-2.75h-3a.76.76 0 0 0-.537.216.74.74 0 0 0-.223.535.76.76 0 0 0 .223.535.74.74 0 0 0 .537.216h3c.699 0 1.25.551 1.25 1.25v7a1.24 1.24 0 0 1-1.25 1.25H5.75a1.24 1.24 0 0 1-1.25-1.25v-7c0-.699.551-1.25 1.25-1.25h3a.76.76 0 0 0 .537-.216.74.74 0 0 0 .223-.535.76.76 0 0 0-.223-.535.75.75 0 0 0-.537-.216z\" \/><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-06-05T11:19:49+01:00\">5 June, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">8 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tFree template: How to write a business plan\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-2 post-4239 post type-post status-publish format-standard has-post-thumbnail hentry category-strategy-legal-operations tag-create-business-plan tag-start-business business_type-small-business\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/starting-and-planning\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/12\/GettyImages-612742822_super-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/12\/GettyImages-612742822_super-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/12\/GettyImages-612742822_super-768x585.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/12\/GettyImages-612742822_super-1064x810.jpg 1064w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-06-05T10:02:11+01:00\">5 June, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">9 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tHow to start a business\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-15795 post type-post status-publish format-standard has-post-thumbnail hentry category-money-matters tag-accountant-accounting tag-accountant-automation tag-brexit-business tag-business-finances business_type-small-business business_type-medium-sized-business\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/what-is-account-reconciliation\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/08\/GettyImages-1325244864-1-684x384.jpg\" class=\"card-post__image\" alt=\"man in office\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/08\/GettyImages-1325244864-1-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/08\/GettyImages-1325244864-1-768x432.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/08\/GettyImages-1325244864-1-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-06-02T15:28:18+01:00\">2 June, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">10 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tAccount reconciliation: What it is and best practices\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-30283 post type-post status-publish format-standard has-post-thumbnail hentry category-strategy-legal-operations tag-business-finances tag-financial-education business_type-small-business business_type-medium-sized-business\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/strategic-budgeting\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-944060494-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-944060494-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-944060494-768x478.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2023\/09\/GettyImages-944060494-1300x810.jpg 1300w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-05-27T15:12:53+01:00\">27 May, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">10 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tStrategic budgeting explained: the finance team&#8217;s role in long-term planning\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Starting a business with no money might seem like a daunting prospect.\u00a0But with a little planning, it\u2019s often perfectly feasible. Here&#8217;s how.<\/p>\n","protected":false},"author":346,"featured_media":2946,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"_pwl_sage_podcast_buzzsprout_src":"","footnotes":""},"categories":[6,9],"tags":[135,12],"business_type":[4],"lilypad":[],"context":[],"industry":[],"persona":[75],"imagine_tag":[109],"coauthors":[353],"class_list":["post-8777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-money-matters","category-strategy-legal-operations","tag-business-finances","tag-start-business","business_type-small-business"],"sage_meta":{"region":"en-gb","author_name":"Stacey McIntosh","featured_image":"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/02\/GettyImages-675926198_super.jpg","imagine_tags":{"109":"Small business"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice UK","distributor_original_site_url":"https:\/\/www.sage.com\/en-gb\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/8777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/users\/346"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/comments?post=8777"}],"version-history":[{"count":1,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/8777\/revisions"}],"predecessor-version":[{"id":30402,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/8777\/revisions\/30402"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media\/2946"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media?parent=8777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/categories?post=8777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/tags?post=8777"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/business_type?post=8777"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/lilypad?post=8777"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/context?post=8777"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/industry?post=8777"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/persona?post=8777"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/imagine_tag?post=8777"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/coauthors?post=8777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}