{"id":8908,"date":"2021-03-26T12:40:26","date_gmt":"2021-03-26T12:40:26","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/?p=8908"},"modified":"2026-01-29T09:47:42","modified_gmt":"2026-01-29T09:47:42","slug":"construction-cash-flow-management-tips","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-gb\/blog\/construction-cash-flow-management-tips\/","title":{"rendered":"10 cash flow management tips for construction businesses"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/category\/money-matters\/\" class=\"entry-header__link\">Money Matters<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\t10 cash flow management tips for construction businesses\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2021-03-26T12:40:26+00:00\">26 March, 2021<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"10 cash flow management tips for construction businesses\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-gb\/blog\/construction-cash-flow-management-tips\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/author\/susiecarter\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2019\/07\/Susie-Carter-350x350.jpg\" class=\"entry-author__image\" alt=\"Susie Carter\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2019\/07\/Susie-Carter-350x350.jpg 350w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2019\/07\/Susie-Carter.jpg 700w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Susie Carter<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container-wrap -mode-full\"><div class=\"video-container\"><video\n\t\t\t\tclass=\"sage-video video-js vjs-default-skin \"\n\t\t\t\twidth=\"640\"\n\t\t\t\theight=\"360\"\n\t\t\t\tdata-setup='{ \"controls\": true, \"aspectRatio\" : \"16:9\", \"poster\": \"https:\/\/img.youtube.com\/vi\/IQCeipNGDUw\/maxresdefault.jpg\", \"techOrder\": [\"youtube\"], \"enablejsapi\": 1, \"origin\": \"https:\/\/www.sage.com\", \"sources\": [{ \"type\": \"video\/youtube\", \"src\": \"https:\/\/www.youtube.com\/watch?v=IQCeipNGDUw\"}], \"youtube\": { \"ytControls\": 0, \"cc_load_policy\": 3, \"modestbranding\": 1, \"hl\": \"en_GB\", \"playsinline\": 1 } }'\n\t\t\t\tcrossorigin=\"\"><\/video><\/div><\/div>\n<\/div><\/figure>\n\n\n\n<p>Cash flow is the heartbeat of any small business. Managing cash flow for <a href=\"https:\/\/www.sage.com\/en-gb\/industry\/construction\/\">construction businesses<\/a> is uniquely challenging. In this article on construction cash flow, we break it all down for you.<\/p>\n\n\n\n<p>Long build and lead times often mean construction is one of the slowest-paying industries.<\/p>\n\n\n\n<p>The coronavirus pandemic has also seen many projects delayed and up to 150,000 small and medium firms could lose 20% of cash flow due to the new <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/construction-industry-scheme-vat-changes\/\">VAT reverse charge<\/a>.<\/p>\n\n\n\n<p>Read on to find out what you can do now to control your cash flow and boost growth in your construction business. Here&#8217;s what the article covers:<\/p>\n\n\n\n<p><a href=\"#how-anchor-link\">How does cash flow work in construction?<\/a><\/p>\n\n\n\n<p><a href=\"#get-anchor-link\">Get one step ahead: Create a cash flow projection<\/a><\/p>\n\n\n\n<p><a href=\"#ways-anchor-link\">10 ways to improve construction cash flow<\/a><\/p>\n\n\n\n<p><a href=\"#importance-anchor-link\">The importance of cash flow in construction<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-anchor-link\">How does cash flow work in construction?<\/h2>\n\n\n\n<p>Put simply, construction cash flow is the movement of money in and out of your business. It dictates whether you have funds available to spend on critical aspects such as labour and materials.<\/p>\n\n\n\n<p>For many businesses, cash flow \u2013 or the lack of it \u2013 can mean the difference between success and failure.<\/p>\n\n\n\n<p>Most construction firms run cash flow reports for their organisation and\/or each project they are working on.<\/p>\n\n\n\n<p>They use data to understand income and outgoings margins, and profitability over a set period of time, or assess the financial health of their business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"get-anchor-link\">Get one step ahead: Create a cash flow projection<\/h2>\n\n\n\n<p>The most advanced construction firms plan ahead by creating longer-term construction cash flow projections.<\/p>\n\n\n\n<p>By predicting future income, costs and day-to-day transactions, these firms can identify and mitigate potential cash flow problems more easily and put steps in place to better maintain construction cash flow.<\/p>\n\n\n\n<p>Future cash flow projection reports generally covers three types of activity:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Operating activities:<\/strong> This includes your income from sales, minus the cost of goods sold, labour expenses, and other costs of doing business. To calculate your net cash flow, look at your projected sales and other income, and take away projected payments to suppliers, subcontractors, payroll and business expenses.<\/li>\n\n\n\n<li><strong>Investing activities:<\/strong> This relates to the purchase of fixed assets such as vehicles. To work out net cash flow, look at the sums you plan to spend on fixed assets, and take away any income you will receive from the sale of similar equipment.<\/li>\n\n\n\n<li><strong>Financing activities:<\/strong> This includes aspects such as paying debt, dividends or issuing stock. Look at any income you expect to receive and take away any payments for servicing debts, such as leases, or dividends to shareholders.<\/li>\n<\/ul>\n\n\n\n<p>Regularly tracking and analysing activity in each of these categories will allow you to calculate projected net cash flow over a longer period of time.<\/p>\n\n\n\n<p>You&#8217;ll be able to compare performance to expectation, spot trends, and identify the areas in which you are likely to lose or make money as quickly as possible.<\/p>\n\n\n\n<p>No forecast can ever be 100% accurate, so treat yours as a working document, which should be updated and adapted continually as new information becomes available.<\/p>\n\n\n\n<p>In addition, always include insight from your previous years&#8217; cash forecasts to maximise reliability \u2013 because the best indicator of future performance is historical performance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ways-anchor-link\">10 ways to improve construction cash flow<\/h2>\n\n\n\n<p>The UK construction sector is highly complex and subject to significant potential risks. By using a cash flow forecast, you can protect yourself from potential problems.<\/p>\n\n\n\n<p>These 10 top tips will help you too:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Work collaboratively with clients to agree workable contracts, timelines, and payment terms that work for both parties<\/h3>\n\n\n\n<p>Together, agree how and when you will be paid.&nbsp;<a href=\"https:\/\/www.rics.org\/globalassets\/rics-website\/media\/upholding-professional-standards\/sector-standards\/construction\/black-book\/cash-flow-forecasting-1st-edition-rics.pdf\">According to RICS,<\/a> there are pros and cons of different payment options. The payment types are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stage payments, made at pre-set times<\/li>\n\n\n\n<li>Milestone payments, made upon completion of agreed aspects<\/li>\n\n\n\n<li>Payments against an activity schedule<\/li>\n\n\n\n<li>Payments related to the valuation of works done on site to date.<\/li>\n<\/ul>\n\n\n\n<p>Choose which works best to support cash flow within your business.<\/p>\n\n\n\n<p>Any contracts should also include clear wording on any financial penalties of you failing to meet key performance indicators (KPIs), and details of dispute resolution, to prevent legal action with potentially sky-high bills that could put your finances in jeopardy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Carry out due diligence on potential clients<\/h3>\n\n\n\n<p>Consider using a credit agency to investigate the financial position of clients and make sure they are able to pay \u2013 ahead of doing business.<\/p>\n\n\n\n<p>An expert agency can also help you to <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/improve-your-cash-flow-10-great-tips-to-chase-late-payments\/\">chase late payments<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Train your team on cash flow management<\/h3>\n\n\n\n<p>Communicate with your whole team that it&#8217;s in everyone&#8217;s interests to keep your business financially healthy.<\/p>\n\n\n\n<p>Set a shared goal of reducing costs and maximising income, particularly among quantity surveyors, project, and site managers who can influence financial decision-making.<\/p>\n\n\n\n<p>You could even introduce incentive packages based on cash flow performance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Spring clean your finances<\/h3>\n\n\n\n<p>There&#8217;s never been a better time to audit all of your income and outgoings.<\/p>\n\n\n\n<p>Take the opportunity to negotiate lower prices, deals and agreements, and stop paying unnecessary subscriptions to maximise cash flow.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Get a robust accounting system<\/h3>\n\n\n\n<p>Use an <a href=\"https:\/\/www.sage.com\/en-gb\/accounting-software\/\">accounting system<\/a> that&#8217;s ready to <a href=\"https:\/\/www.sage.com\/en-gb\/sage-business-cloud\/accounting\/industry\/construction\/\">process transactions specific to the construction industry<\/a> straight away.<\/p>\n\n\n\n<p>And a cloud-based solution will mean you can manage your business admin anywhere and on any device, including a mobile phone or tablet.<\/p>\n\n\n\n<p>Wherever possible, this should include elements of automation to &#8216;design out&#8217; potential mistakes, and autocomplete repetitive actions within your business.<\/p>\n\n\n\n<p>Account for all allowable expenses as these can actually add up in your favour.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Get the right accountant<\/h3>\n\n\n\n<p>You may wish to consider working with an <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/best-accountant-construction-firm\/\">accountant specialising in the construction sector<\/a>.<\/p>\n\n\n\n<p>They will be able to offer informed, up-to-date guidance on how to deal with relevant aspects such as the <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/construction-industry-scheme-rule-changes\/\">Construction Industry Scheme<\/a> and <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/vat-reverse-charge-construction\/\">VAT reverse charge<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Get organised<\/h3>\n\n\n\n<p>Eliminate avoidable delays by using proper processes, systems and admin tools. Get payment upfront for major outlay on materials or labour to reduce your risk.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sage.com\/en-gb\/accounting-software\/invoicing\/\">Invoice clients<\/a> in advance of works, offer payment incentives and restructure terms with non-payers to speed up cash flow.<\/p>\n\n\n\n<p>Process change orders quickly when projects require more time, money, or resource than expected. Make it easy for people to pay you by supporting electronic payments.<\/p>\n\n\n\n<p>And if a client stops paying, stop working as soon as you can to nip potential issues in the bud.<\/p>\n\n\n\n<p>This will all ensure that your business is paid faster, which increases construction cash flow and allows capital to be used for day-to-day operations and growth.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Don&#8217;t overspend your liquid cash<\/h3>\n\n\n\n<p>Consider using finance, not cash, to buy expensive supplies and materials.<\/p>\n\n\n\n<p>You will pay interest and charges, but you&#8217;ll have plenty of cash to continue operating. You might even be able to classify some fees as <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/allowable-expenses-self-assessment-tax-return\/\">allowable business expenses<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>9. Stay on top of accounting changes<\/strong><\/h3>\n\n\n\n<p>Don&#8217;t be caught out by changes to regulations, such as the VAT reverse charge, where companies in the supply chain may need to contribute 20% more towards the payment of VAT.<\/p>\n\n\n\n<p>Or <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/construction-industry-scheme-rule-changes\/\">new CIS rules<\/a>, such as those that come into force in April 2021.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. Know your rights<\/h3>\n\n\n\n<p>Thankfully, many large clients and main contractors now recognise that suppliers are an extension of their business.<\/p>\n\n\n\n<p>Most have adopted fair payment practices, the <a href=\"https:\/\/www.gov.uk\/government\/publications\/construction-supply-chain-payment-charter\">Construction Supply Chain Payment Charter<\/a>, and project bank accounts amid pressure from the government to pay fairly.<\/p>\n\n\n\n<p>In addition, there are several remedies for late payment. Know when to escalate issues of non-payment to get further support.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"importance-anchor-link\">The importance of cash flow in construction<\/h2>\n\n\n\n<p>For many businesses, it can be easy to confuse cash flow and profit. But without care, even highly profitable businesses can go to the wall because of <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/7-tips-to-avoid-a-cash-flow-crisis\/\">cash flow issues<\/a>.<\/p>\n\n\n\n<p>Construction is an interconnected industry where one issue affects all. Companies of all sizes have a shared responsibility to pay suppliers on time and help prevent financial distress.<\/p>\n\n\n\n<p>By following this guidance, you can help to maintain the resilience of companies of all sizes within the supply chain.<\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Tackling the Construction Industry Scheme with Sage Accounting<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Learn about the Construction Industry Scheme and your legal responsibilities, and find out about the new VAT reverse charge for construction.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-a91c3253-7e01-4307-a51b-f5e23415d74d\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download your free guide<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"single-cta__downloads\">\n\t\t\t\t\t\n\t\t\t\t\t8,586 readers have downloaded this guide\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1215\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2020\/09\/barn-images-t5YUoHW6zRo-unsplash-1215x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2020\/09\/barn-images-t5YUoHW6zRo-unsplash-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Join more than 500,000 UK readers and get the best business admin strategies and tactics, as well as actionable advice to help your company thrive, in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-b1a63862-3fa0-4a5e-bb67-c76b88bbc6b8\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to solve challenges in managing construction cash flow and discover why long-term construction cash flow projections can help.<\/p>\n","protected":false},"author":870,"featured_media":8946,"menu_order":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_sage_video":true,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"footnotes":""},"categories":[6],"tags":[135,24,161],"business_type":[4],"lilypad":[],"context":[],"industry":[55],"persona":[73,74,75],"imagine_tag":[77,82,200,109],"coauthors":[510],"class_list":["post-8908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-money-matters","tag-business-finances","tag-cash-flow","tag-construction","business_type-small-business","industry-construction"],"sage_meta":{"region":"en-gb","author_name":"Susie Carter","featured_image":"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2021\/03\/GettyImages-511317032.jpg","imagine_tags":{"77":"Accounting software","82":"Construction","200":"Payroll","109":"Small business"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice UK","distributor_original_site_url":"https:\/\/www.sage.com\/en-gb\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/8908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/users\/870"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/comments?post=8908"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/8908\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media\/8946"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media?parent=8908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/categories?post=8908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/tags?post=8908"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/business_type?post=8908"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/lilypad?post=8908"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/context?post=8908"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/industry?post=8908"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/persona?post=8908"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/imagine_tag?post=8908"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/coauthors?post=8908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}