{"id":8909,"date":"2021-03-30T10:00:07","date_gmt":"2021-03-30T09:00:07","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/?p=8909"},"modified":"2026-01-29T09:47:31","modified_gmt":"2026-01-29T09:47:31","slug":"cafe-business-plan","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-gb\/blog\/cafe-business-plan\/","title":{"rendered":"How to make a caf\u00e9 business plan that works"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/category\/money-matters\/\" class=\"entry-header__link\">Money Matters<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tHow to make a caf\u00e9 business plan that works\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2021-03-30T10:00:07+01:00\">30 March, 2021<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"How to make a caf\u00e9 business plan that works\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-gb\/blog\/cafe-business-plan\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/author\/timcooper\/\">\n\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2018\/11\/tim-cooper.jpg\" class=\"entry-author__image\" height=\"40\" width=\"40\" fetchpriority=\"high\" \/>\t\t\t\t<span class=\"entry-author__name\">Tim Cooper<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>In the not-so-distant past, independent caf\u00e9s and coffee shops were rapidly growing alongside popular franchises and chains.<\/p>\n\n\n\n<p>While the pandemic has had a significant impact on the sector, slowing progress and sending plans askew, recent forecasts for hospitality are looking a lot brighter.<\/p>\n\n\n\n<p>With business optimism climbing to its highest level since 2015, entrepreneurs across the UK can finally exhale and start to take measured steps towards brewing their business idea into a tasty reality.<\/p>\n\n\n\n<p>Household spending on eating out remained strong, with those businesses tapping into e-commerce left better prepared to weather the storm.<\/p>\n\n\n\n<p>As the economy recovers, that spend is set to increase as restrictions ease, markets stabilise and more disposable income becomes available.<\/p>\n\n\n\n<p>According to the <a href=\"https:\/\/newsroom.accenture.co.uk\/english-uk\/news\/uk-business-confidence-jumps-to-highest-level-since-2015.htm\">Accenture\/HIS Markit Business Outlook<\/a>, hospitality has jumped up to the most confident sector following a far less positive outlook towards the end of 2020.<\/p>\n\n\n\n<p>Commuter towns, for example, are likely to see a huge surge in demand as people are able to spend time outdoors, and continue <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/help-employees-work-from-home\/\">working from home<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#gate-095f98a9-13e8-4820-94ae-c38ec3cadf17\">Download your free food and drink business plan template<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Getting started<\/h2>\n\n\n\n<p>If you\u2019re dreaming of <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/guide-managing-cafe-coffee-shop\/\">setting up your own caf\u00e9<\/a>, a thorough coffee shop business plan is the place to start.<\/p>\n\n\n\n<p>You will need one if you are looking for partners, <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/create-a-business-plan-wow-investors\/\">investors<\/a> or lenders, and it\u2019ll help you stay on track as you work towards your goals.<\/p>\n\n\n\n<p>A <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/how-to-write-a-business-plan\/\">business plan<\/a> also helps you understand the purpose and nature of your company and competitive environment, plus your:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Unique selling points (USPs)<\/li>\n\n\n\n<li>Strengths<\/li>\n\n\n\n<li>Weaknesses<\/li>\n\n\n\n<li>Strategic goals<\/li>\n\n\n\n<li>Milestones.<\/li>\n<\/ul>\n\n\n\n<p>Jim Winship, director of the Caf\u00e9 Life Association, says a business plan is especially important in this sector because many people start caf\u00e9s and coffee shops without any business experience.<\/p>\n\n\n\n<p>&#8220;They have a dream that they can do it better than others but don&#8217;t think enough about the business side,&#8221; he says.<\/p>\n\n\n\n<p>&#8220;This puts you at risk, in terms of the business liabilities, if the dream is unrealistic. So, a business plan is critical to help manage this risk.&#8221;<\/p>\n\n\n\n<p>This article will help you create a business plan for your caf\u00e9 or coffee shop. Here&#8217;s what it covers:<\/p>\n\n\n\n<p><a href=\"#how-anchor-link\">How to write a coffee shop business plan<\/a><\/p>\n\n\n\n<p><a href=\"#executive-anchor-link\">Executive summary<\/a><\/p>\n\n\n\n<p><a href=\"#business-anchor-link\">Business overview<\/a><\/p>\n\n\n\n<p><a href=\"#goals-anchor-link\">Goals<\/a><\/p>\n\n\n\n<p><a href=\"#audience-anchor-link\">Audience and market<\/a><\/p>\n\n\n\n<p><a href=\"#products-anchor-link\">Products and services<\/a><\/p>\n\n\n\n<p><a href=\"#people-anchor-link\">People<\/a><\/p>\n\n\n\n<p><a href=\"#financials-anchor-link\">Financials<\/a><\/p>\n\n\n\n<p><a href=\"#updating-anchor-link\">Updating and adapting your plan<\/a><\/p>\n\n\n\n<p><a href=\"#coronavirus-anchor-link\">Coronavirus and coffee shops<\/a><\/p>\n\n\n\n<p><a href=\"#start-anchor-link\">Start building your caf\u00e9 business plan<\/a><\/p>\n\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Your one stop shop for starting a business<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Thinking about starting a business or already putting your ideas into action? We\u2019ve got the resources, expertise and software to help you achieve your goals.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/cp\/business-planning\/\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tid=\"cta-id-9017\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-button-location=\"cta_box\"\n\t\t\t\t\t\t\t\t\t\t\t>Find out more<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1213042683-1440x810.jpg\" class=\"single-cta__image\" alt=\"Working on strategy and financials\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1213042683-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-anchor-link\">How to write a coffee shop business plan<\/h2>\n\n\n\n<p>There are no set rules about what a business plan should include.<\/p>\n\n\n\n<p>Jen Walker, founder of\u202f <a href=\"https:\/\/www.thesplitscreencoffee.co.uk\/\">The Split Screen Coffee Company<\/a>, says: &#8220;It doesn&#8217;t need to be overly formal but putting your ideas on paper is always useful and helps bring clarity.<\/p>\n\n\n\n<p>&#8220;I have ideas flying around my head constantly and organising them has always served me well.<\/p>\n\n\n\n<p>&#8220;As well as helping figure out what makes you special, it can feed into your market research, which is essential before making any big financial leaps.&#8221;<\/p>\n\n\n\n<p>Before writing your proposal, search online for <a href=\"https:\/\/www.sage.com\/en-gb\/cp\/business-planning\/\">business plans<\/a> of your favourite successful caf\u00e9s and coffee houses to see how they did it.<\/p>\n\n\n\n<p>Kick things off with your personal story.<\/p>\n\n\n\n<p>Use exciting words to sell your idea and draw the reader into the narrative. Be creative with visuals, branding and design features as well as words, but always back this up with realistic detail.<\/p>\n\n\n\n<p>If you want to <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/sound-advice-win-investment-women\/\">secure funding<\/a>, readers will also expect it to contain the following sections.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#gate-095f98a9-13e8-4820-94ae-c38ec3cadf17\">Download your free food and drink business plan template<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"executive-anchor-link\">Executive summary<\/h2>\n\n\n\n<p>This should capture the reader&#8217;s attention and cover the key points about your business, like an elevator pitch.<\/p>\n\n\n\n<p>Summarise your overall vision and where you fit into the market: the competition, market opportunity, your USP, and why and how you can build a profitable business.<\/p>\n\n\n\n<p>Include details on the funding you\u2019re looking for and how you plan to use it. If you already have some funding, summarise these details.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"business-anchor-link\">Business overview<\/h2>\n\n\n\n<p>This section includes more detail on the above, plus a look at how you intend to execute key areas such as marketing, advertising, sales and operations.<\/p>\n\n\n\n<p>It could also include exterior and interior designs, plus your website and other brand collateral.<\/p>\n\n\n\n<p>Summarise the size of the market and sales of comparable products in your area and country. Identify any risks and challenges your company might face and how you plan to address or mitigate these issues.<\/p>\n\n\n\n<p>Consider location, passing traffic, and any local amenities such as offices, universities, or business parks, as these will all play a part in how successful your venture is.<\/p>\n\n\n\n<p>&#8220;Your caf\u00e9 is a business, so you have to approach it that way,&#8221; says Jim. &#8220;For example, you need to understand the liabilities \u2013 of leases, employees and other standing costs \u2013 and whether you can support that risk with the likely sales volume.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"goals-anchor-link\">Goals<\/h2>\n\n\n\n<p>Summarise your short, medium and long-term goals with performance measures and milestones.<\/p>\n\n\n\n<p>Include daily sales targets and consider how you can increase both volume and revenue by selling extras such as coffee mugs, branded bags of your house roast, or even tote bags.<\/p>\n\n\n\n<p>Say how you will meet these goals and make sure they are SMART: Specific, Measurable, Attainable, Relevant and Time-based.<\/p>\n\n\n\n<p>Track your progress against these goals regularly \u2013 and throw in customer or stakeholder feedback while you\u2019re at it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"audience-anchor-link\">Audience and market<\/h2>\n\n\n\n<p>Your caf\u00e9 or coffee shop needs a great location and a clearly defined target market, large enough to support your income needs.<\/p>\n\n\n\n<p>Provide in-depth customer analysis, including your target audience\u2019s needs, preferences and priorities.<\/p>\n\n\n\n<p>Show potential investors why there is a viable market in your target area.<\/p>\n\n\n\n<p>Look at how many work premises are nearby, and how many might need sandwich deliveries, catering services, or provide footfall business.<\/p>\n\n\n\n<p>Count how many people walk past at peak times and get demographic information about the area.<\/p>\n\n\n\n<p>&#8220;There may be a good reason for one area having lots of coffee or sandwich shops and there may be room for another,&#8221; says Jim.<\/p>\n\n\n\n<p>&#8220;But do your homework. Stand on the street and see what people are doing to understand the footfall.<\/p>\n\n\n\n<p>&#8220;Where are they going to and from, at lunchtime, if it&#8217;s a sandwich shop, or while shopping if it&#8217;s a coffee shop in a shopping area. Prove there is sufficient volume to make it viable.<\/p>\n\n\n\n<p>&#8220;Also, analyse the competition and whether your shop will be sufficiently different and attractive that people come to you instead.<\/p>\n\n\n\n<p>&#8220;You need to do better than competition, which is difficult, or offer something unique.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"products-anchor-link\">Products and services<\/h2>\n\n\n\n<p>Include details of menus and any other products you sell, plus some information on where you will source materials and ingredients from, and how you\u2019ll market your products.<\/p>\n\n\n\n<p>Show how you source, price and present your goods to attract your target market.<\/p>\n\n\n\n<p>Post-pandemic, it\u2019s more important than ever to consider how delivery, click and collect, and ecommerce factor into your business.<\/p>\n\n\n\n<p>This has been a lifeline that kept doors open and jobs secure for the majority of caf\u00e9s and restaurants, and your reader will be looking for this kind of foresight.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"people-anchor-link\">People<\/h2>\n\n\n\n<p>Mention of all your key people, with skills and experience, and any roles you plan to hire for, whether that\u2019s full or part time.<\/p>\n\n\n\n<p>Explain the management and ownership structure and any plans to evolve it.<\/p>\n\n\n\n<p>Outline how you plan to train, reward, and incentivise your staff; this kind of detail showcases the level of thought and research you\u2019ve put into your business idea.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"financials-anchor-link\">Financials<\/h2>\n\n\n\n<p>Include all your costs, from initial and ongoing to standing and variable. State your projected sales and profits after tax and outgoings.<\/p>\n\n\n\n<p>Jim advises: &#8220;Cost every single item in your product to make sure you can price it for profit. People lose sight of that sometimes.<\/p>\n\n\n\n<p>&#8220;Only after doing all the sums can you see whether the business will give you the income you need.&#8221;<\/p>\n\n\n\n<p>If you\u2019re not sure where to start when it comes to getting accurate financials, check out our guide on <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/how-to-estimate-figures-for-your-business-plan\/\">estimating figures for your business plan<\/a> for more detailed information.<\/p>\n\n\n\n<p>And when it comes to staying on top of your financials, using good <a href=\"https:\/\/www.sage.com\/en-gb\/sage-business-cloud\/accounting\/industry\/hospitality\/\">cloud accounting software<\/a> aimed at the hospitality industry will put you in good stead.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"updating-anchor-link\">Updating and adapting your plan<\/h2>\n\n\n\n<p>As your business evolves, your strategy and goals will change, so update your plan as often as possible \u2013 annually, quarterly, or even monthly.<\/p>\n\n\n\n<p>&#8220;The more you stay on top of it, the better you can deal with issues that arise, so I recommend updating your plan monthly,&#8221; says Jim.<\/p>\n\n\n\n<p>&#8220;If you are a small independent firm, you have the advantage that you can change quickly, but only if you recognise the need to.&#8221;<\/p>\n\n\n\n<p>If you want to expand, ask yourself: \u201cDo I understand the very different management skills and stresses involved?\u201d<\/p>\n\n\n\n<p>As well as updating your plan often, Jen recommends tailoring it to your intended reader.<\/p>\n\n\n\n<p>&#8220;My plan has taken different forms depending on my audience,&#8221; she says. &#8220;For example, it has been handwritten, typed, and even used photos like a mood board.<\/p>\n\n\n\n<p>&#8220;Think about who you are writing this plan for \u2013 your eyes only or potential investors?<\/p>\n\n\n\n<p>&#8220;Others may not have the same interest in your concept as you do so make it clear, personal and interesting to them.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"coronavirus-anchor-link\">Coronavirus and coffee shops<\/h2>\n\n\n\n<p>In the past year, most caf\u00e9s have changed their business plans drastically because of the trading challenges created by the pandemic.<\/p>\n\n\n\n<p>As coronavirus recedes, you may have to plan your costs even more carefully; you may, for example, have backlogs of rents and loans to repay or renegotiate.<\/p>\n\n\n\n<p>Or you may want more funding to exploit new opportunities.<\/p>\n\n\n\n<p>&#8220;Banks are now offering pay-as-you-grow repayment plans, so if you need this, talk to your bank manager,\u201d says Jim.<\/p>\n\n\n\n<p>\u201cWe suggest any outstanding rent should be spread over the life of the lease and that rental agreements should be based on a percentage of turnover.&#8221;<\/p>\n\n\n\n<p>Jen says she has changed her business plan radically since the <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/split-screen-coffee-company-mothballing-business\/\">start of the pandemic<\/a>.<\/p>\n\n\n\n<p>&#8220;I&#8217;m now collaborating with another local small business and we now have a joint plan for growing our range together,&#8221; she says.<\/p>\n\n\n\n<p>&#8220;Collaborating has been a wonderful experience and has <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/cash-flow-forecasting-sid-moore\/\">improved cash flow<\/a> and given me more time off.<\/p>\n\n\n\n<p>&#8220;My advice is not to view others as competition but think about how you can come together to improve your offering and boost your local economy.&#8221;<\/p>\n\n\n\n<p>As the economy recovers, following your business plan&#8217;s structure will help you run a tight ship financially, take advantage of new opportunities, and persuade potential partners or investors to back you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"start-anchor-link\">Start building your caf\u00e9 business plan<\/h2>\n\n\n\n<p>When writing your plan, take your time, research thoroughly, and ensure all elements are accurate and realistic.<\/p>\n\n\n\n<p>But don&#8217;t make it a dry or tedious read. Investors back people as much as businesses, so let your personality and passion shine through.<\/p>\n\n\n\n<p>Use our <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/business-plan-template-food-and-drink\/\">free business plan template<\/a> for small food and drink businesses to get started on your caf\u00e9 proposal. This includes everything you need to set out for success and show potential investors if and when that time comes.<\/p>\n\n\n\n<p>We also provide a <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/business-model-canvas\/\">business model canvas<\/a> that can help you distil the most important parts of your plan into a one-page document \u2013 check it out.<\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Business plan template for food and drink companies<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Want to create a business plan for your food or drink company but not sure how to do it? Download our free and easy-to-use business plan template and you can get started.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-095f98a9-13e8-4820-94ae-c38ec3cadf17\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download your free business plan template<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"single-cta__downloads\">\n\t\t\t\t\t\n\t\t\t\t\t2,429 readers have downloaded this guide\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1064\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/12\/GettyImages-170882611_super-1064x810.jpg\" class=\"single-cta__image\" alt=\"Want to set up your own food or drink company? Don&#039;t forget your business plan\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/12\/GettyImages-170882611_super-1064x810.jpg 1064w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Join more than 500,000 UK readers and get the best business admin strategies and tactics, as well as actionable advice to help your company thrive, in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-b1a63862-3fa0-4a5e-bb67-c76b88bbc6b8\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Create your cafe and coffee shop business plan template here. Learn how to start your business, with specialist advice and resources from Sage.<\/p>\n","protected":false},"author":699,"featured_media":3808,"menu_order":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[6,9],"tags":[13,12],"business_type":[4],"lilypad":[],"context":[],"industry":[60],"persona":[73,75],"imagine_tag":[77,254,200,109],"coauthors":[352],"class_list":["post-8909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-money-matters","category-strategy-legal-operations","tag-create-business-plan","tag-start-business","business_type-small-business","industry-food-beverage"],"sage_meta":{"region":"en-gb","author_name":"Tim Cooper","featured_image":"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2018\/02\/GettyImages-683807936_super.jpg","imagine_tags":{"77":"Accounting software","254":"Business reporting","200":"Payroll","109":"Small business"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice UK","distributor_original_site_url":"https:\/\/www.sage.com\/en-gb\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/8909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/users\/699"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/comments?post=8909"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/8909\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media\/3808"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media?parent=8909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/categories?post=8909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/tags?post=8909"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/business_type?post=8909"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/lilypad?post=8909"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/context?post=8909"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/industry?post=8909"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/persona?post=8909"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/imagine_tag?post=8909"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/coauthors?post=8909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}