{"id":9539,"date":"2021-05-04T10:00:45","date_gmt":"2021-05-04T09:00:45","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/?p=9539"},"modified":"2026-01-29T09:45:17","modified_gmt":"2026-01-29T09:45:17","slug":"hiring-managing-employees-small-business","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-gb\/blog\/hiring-managing-employees-small-business\/","title":{"rendered":"Hiring and managing employees in a small business"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/category\/people-leadership\/\" class=\"entry-header__link\">People &amp; Leadership<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tHiring and managing employees in a small business\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2021-05-04T10:00:45+01:00\">4 May, 2021<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Hiring and managing employees in a small business\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-gb\/blog\/hiring-managing-employees-small-business\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n\n<div class=\"wp-block-post-author\">\n\t\t\t<div class=\"co-authors\">\n\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/author\/staceymcintosh\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2018\/11\/Stacey-McIntosh-350-1.jpg\" class=\"entry-author__image\" alt=\"\" \/>\t\t\t\t<span class=\"entry-author__name\">Stacey McIntosh<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t<\/div>\n\n\n\n<p>When you first launched your business, you probably did almost all the work yourself. However, if you really want to grow the operation, you\u2019ll need to think about hiring your first employee.<\/p>\n\n\n\n<p>This is an exciting step and shows your company is going in the right direction. However, if you&#8217;ve never employed someone before, it does come with extra responsibilities.<\/p>\n\n\n\n<p>Let&#8217;s look at how to recruit employees for a <a href=\"https:\/\/www.sage.com\/en-gb\/size\/small-business\/\">small business<\/a> and how to be a good boss once you\u2019ve hired them.<\/p>\n\n\n\n<p>Here&#8217;s what we cover:<\/p>\n\n\n\n<p><a href=\"#guide-anchor-link\">Guide to hiring for small business owners<\/a><\/p>\n\n\n\n<p><a href=\"#but-anchor-link\">But first\u2026 do you definitely need to hire staff?<\/a><\/p>\n\n\n\n<p><a href=\"#finance-anchor-link\">Finance and budgets for hiring your first employee<\/a><\/p>\n\n\n\n<p><a href=\"#how-anchor-link\">How to recruit staff for a small business<\/a><\/p>\n\n\n\n<p><a href=\"#manage-anchor-link\">How to manage staff in a small business<\/a><\/p>\n\n\n\n<p><a class=\"button button--primary\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/business-readiness-assessment\/\">Dreaming of bossing your own business? Take our quiz to see how ready you are to take the plunge<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"guide-anchor-link\">Guide to hiring for small business owners<\/h2>\n\n\n\n<p>There\u2019s a lot to think about when hiring for a small business. This includes practical, financial, administrative and personnel management issues. And that includes getting the right <a href=\"https:\/\/www.sage.com\/en-gb\/size\/small-business\/\">small business software<\/a> in place.<\/p>\n\n\n\n<p>It might feel like a lot to take on board at first, but it&#8217;s fairly straightforward in practice. It might be helpful to create a checklist of tasks you need to do when hiring someone.<\/p>\n\n\n\n<p>Research from Sage shows that many people who dream of starting a business tend to overestimate the complexities of running a company and over-index on the personality traits that are required.<\/p>\n\n\n\n<p>But when it actually comes to things like <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/hiring-people-building-team\/\">hiring staff<\/a>, it\u2019s often easier than you might think.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"but-anchor-link\">But first\u2026 do you definitely need to hire staff?<\/h2>\n\n\n\n<p>If you\u2019re going through a busy period at work, taking on an employee might seem the obvious thing to do.<\/p>\n\n\n\n<p>But in some situations, it might be less expensive to outsource work instead.<\/p>\n\n\n\n<p>Freelancers often cost more per hour than employees, but if you only need someone for a short period of time it might work out cheaper overall.<\/p>\n\n\n\n<p>You can find freelancers on websites such as <a href=\"https:\/\/www.upwork.com\/\">Upwork<\/a> and <a href=\"https:\/\/www.fiverr.com\/\">Fiverr<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#gate-8c04033d-ea0f-42c7-92a6-3ba75be00902\">Download your free guide, HR for small businesses, and discover how to keep your workforce connected, engaged and supported<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"finance-anchor-link\">Finance and budgets for hiring your first employee<\/h2>\n\n\n\n<p>It\u2019s also worth looking at the numbers to decide if you can actually afford to employ someone.<\/p>\n\n\n\n<p>Review your current sales data and forecasts to work out your expected revenue for the next year (if you&#8217;re using <a href=\"https:\/\/www.sage.com\/en-gb\/accounting-software\/\">cloud accounting software<\/a>, you can find this information quickly and easily).<\/p>\n\n\n\n<p>That will tell you if it\u2019s going to be possible to pay someone a steady salary.<\/p>\n\n\n\n<p>Costs of hiring staff include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Using a recruitment agency:<\/strong> They will typically charge around 25% of the employee\u2019s final salary.<\/li>\n\n\n\n<li><strong>Job boards:<\/strong> Expect to pay between \u00a350 and \u00a3300 for ads on sites such as Indeed or Monster.<\/li>\n\n\n\n<li><strong>The salary:<\/strong> The median UK salary for full-time roles is \u00a331,461 in 2021, or \u00a311,234 for part time. Of course, you may pay more or less depending on the experience and skills of your employees. You can use job boards and websites such as <a href=\"https:\/\/www.glassdoor.co.uk\/index.htm\">Glassdoor<\/a> to get an idea of how much similar roles are compensated.<\/li>\n\n\n\n<li><strong>National Insurance:<\/strong> As an employer you need to make <a href=\"https:\/\/www.gov.uk\/national-insurance-rates-letters\">Class 1 National Insurance contributions<\/a> for each employee. These are currently set at 13.8% of their total pay.<\/li>\n\n\n\n<li><strong>Pension:<\/strong> If the employee is aged 22 or above and earns more than \u00a310,000 per year, you need to pay at least 3% of their monthly salary towards a pension.<\/li>\n<\/ul>\n\n\n\n<p>These costs can seem quite a lot at first.<\/p>\n\n\n\n<p>But remember that the new employee is likely to help you generate income too \u2013 and may soon pay for themselves. It will also give you more time to look for new leads.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-anchor-link\">How to recruit staff for a small business<\/h2>\n\n\n\n<p>Most business owners will have been employees themselves in the past, so you\u2019ll already be somewhat familiar with the recruitment process.<\/p>\n\n\n\n<p>Recruitment is a bit of an art.<\/p>\n\n\n\n<p>It&#8217;s about finding people who are capable of doing the job and who would also fit in and add something to the company.<\/p>\n\n\n\n<p>Here\u2019s how to hire good employees for small businesses:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Decide what the job will be:<\/strong> Think about what you want your new employee to actually do and create a precise <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/how-to-attract-young-people-with-your-job-description\/\">job description<\/a> and title. This should describe their responsibilities as well as desired skills, experience and education.<\/li>\n\n\n\n<li><strong>Advertise the job:<\/strong> Use either a recruiter or a job board. After posting the job, you\u2019ll start receiving responses. Next, you need to read through all the CVs and create a shortlist of people you&#8217;d like to know more about.<\/li>\n\n\n\n<li><strong>Interviews:<\/strong> Depending on the job and the number of applications you receive, you might want to begin by doing some short telephone chats to get a feel for each candidate. You can then narrow your list further to do in-person or video call interviews.<\/li>\n\n\n\n<li><strong>Prepare for the interview:<\/strong> Interview preparation is one of the key skills for a good manager. Spend some time to think about the questions you&#8217;d like to ask the applicant. Job interviews normally cover:\n<ul class=\"wp-block-list\">\n<li>The candidate\u2019s employment history &#8211; what jobs they&#8217;ve done in the past and why they\u2019re leaving their current position.<\/li>\n\n\n\n<li>Any achievements they\u2019re particularly proud of.<\/li>\n\n\n\n<li>Evidence of specific skills (such as a portfolio or certificates).<\/li>\n\n\n\n<li>Getting a feel for a candidate\u2019s motivations and why they\u2019re interested in working for your company.<\/li>\n\n\n\n<li>Questions from your candidate for you to answer. An interview is a two-way process, so expect them to ask you questions about what they will be doing and how your company works.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Equal opportunities:<\/strong> When thinking about how to hire staff for small businesses, you have a legal obligation to interview candidates fairly. Employers must comply with equal opportunities legislation when it comes to inviting people to interview and hiring.<\/li>\n\n\n\n<li><strong>Create a job offer:<\/strong> Once you find someone who would be right for the role, offer them the job. You may need to negotiate the salary, so go in with a \u2018ballpark\u2019 figure in mind. Besides the salary itself, they may also have certain expectations of benefits. Once this has been agreed, create a formal job offer, including a contract and a start date.<\/li>\n\n\n\n<li><strong>The legal bits:<\/strong> When hiring your first employee, you need to <a href=\"https:\/\/www.gov.uk\/register-employer\">register as an employer with HMRC<\/a>, take out employer\u2019s liability insurance and create policies for disciplinary hearings, personal data management, and health and safety.<\/li>\n\n\n\n<li><strong>Set up payroll:<\/strong> Most employees are paid monthly. So you\u2019ll need to set them up on your company&#8217;s payroll and ensure they receive their salary on time. To make this process a lot more efficient you can use <a href=\"https:\/\/www.sage.com\/en-gb\/sage-business-cloud\/payroll\/\">cloud payroll software<\/a>.<\/li>\n<\/ul>\n\n\n\n<p>Phew! So now you know how to hire employees for a small business. The next question is how to manage them.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#gate-8c04033d-ea0f-42c7-92a6-3ba75be00902\">Download your free guide, HR for small businesses, and discover how to keep your workforce connected, engaged and supported<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"manage-anchor-link\">How to manage staff in a small business<\/h2>\n\n\n\n<p>If you\u2019ve just hired your first employee, you\u2019ll want to help them perform at their best, which will benefit you and your business.<\/p>\n\n\n\n<p>Knowing how to motivate staff and thinking about the wellbeing of employees are some of the key traits of a good manager and employer. Fortunately, this can all be learned.<\/p>\n\n\n\n<p>Here are our tips for a first-time manager of a small business:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Day one intros<\/strong><\/h3>\n\n\n\n<p>On their first day, your employee will probably be feeling nervous. So, give them a big welcome, show them around the premises and help them settle in.<\/p>\n\n\n\n<p>If they\u2019re working remotely, you can do this via a series of video calls, using the likes of Microsoft Teams or Zoom.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Share an induction pack<\/strong><\/h3>\n\n\n\n<p>It\u2019ll be worth providing your new starter with an induction pack. This can feature details about the business, your employee\u2019s responsibilities and any key contacts they need to know about.<\/p>\n\n\n\n<p>As your business grows and you have more employees, the induction process could involve time for new starters to meet the team and learn about what each person does.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Source employee details<\/strong><\/h3>\n\n\n\n<p>You will normally need to get certain details from your new starter, such as their National Insurance number, bank details and other personal information including their address and an emergency contact. Store all this information in a secure folder.<\/p>\n\n\n\n<p>Or, to make this easier, use <a href=\"https:\/\/www.sage.com\/en-gb\/sage-business-cloud\/hr\/\">cloud HR software<\/a>. Using it means your employee can <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/hr-self-service-tools-save-time\/\">self-serve<\/a> \u2013 meaning they can input all of this information into the software.<\/p>\n\n\n\n<p>And the benefit for you?<\/p>\n\n\n\n<p>You\u2019ll save time and there\u2019ll be less chance of errors occurring as your new starter will be adding their own details.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Provide clear expectations<\/strong><\/h3>\n\n\n\n<p>Make sure your new employee knows what is expected of them.<\/p>\n\n\n\n<p>Sit down with them (or via a video call if they\u2019re working remotely) early in their first week (on day one or two ideally) and explain their duties, including timeframes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Think about training<\/strong><\/h3>\n\n\n\n<p>Depending on the job and the employee\u2019s experience, you might need to provide them with some basic training so they can start doing the work.<\/p>\n\n\n\n<p>And as your employee develops in their role, they may require further training and career development. This doesn&#8217;t have to be expensive.<\/p>\n\n\n\n<p>There are lots of ways that your employee can learn, from free courses and YouTube videos to online course offerings that may have a cost attached but won&#8217;t break the bank.<\/p>\n\n\n\n<p>And if you do need to spend a bit more money for courses, remember that the outcome will be an upskilled team member who can provide real value to your business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Frequent performance reviews<\/strong><\/h3>\n\n\n\n<p>It can be useful to check in with your new employee and find out how they\u2019re doing and give frequent feedback \u2013 especially in the first couple of months.<\/p>\n\n\n\n<p>Having regular one-to-one meetings will help your employee to stay on top of their workload, ask for advice and feedback, and get the support they need to succeed in their role.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Find out about their professional ambitions<\/strong><\/h3>\n\n\n\n<p>If you&#8217;re thinking about how to motivate staff, ask your new employee about their professional ambitions.<\/p>\n\n\n\n<p>You might find that there are certain projects they could take on that really align with their personal interests. This will help you get the most out of them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Get to know them and develop a company culture<\/strong><\/h3>\n\n\n\n<p>It can be really helpful to get to know your employee on a personal level and find out about some of their hobbies and interests.<\/p>\n\n\n\n<p>Doing some non-work socialising together (be that lunch or after work drinks) is good for morale and means your employee feels personally invested in the company.<\/p>\n\n\n\n<p>And if they\u2019re working remotely, it doesn\u2019t mean they have to miss out here \u2013 socialising can work virtually too.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts on hiring your first employee<\/h2>\n\n\n\n<p>Recruiting your first hire is a really exciting time for any business. But it does also come with several important responsibilities and commitments.<\/p>\n\n\n\n<p>Staying on top of these can really help your new starter (and your business) thrive.<\/p>\n\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Are you ready to be your own boss?<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Dreaming of managing your own business? Take our quiz to see how ready you are to take the plunge.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/business-readiness-assessment\/\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tid=\"cta-id-8930\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-button-location=\"cta_box\"\n\t\t\t\t\t\t\t\t\t\t\t>Take the quiz<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"780\" height=\"500\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2021\/03\/CTA-2.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2021\/03\/CTA-2.jpg 780w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Join more than 500,000 UK readers and get the best business admin strategies and tactics, as well as actionable advice to help your company thrive, in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-b1a63862-3fa0-4a5e-bb67-c76b88bbc6b8\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ready to hire your first employee? Discover how to interview, hire, manage and support your first member of staff.<\/p>\n","protected":false},"author":346,"featured_media":9108,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[10],"tags":[45,15,41],"business_type":[4],"lilypad":[],"context":[],"industry":[],"persona":[73,75],"imagine_tag":[92,217,200,109,218],"coauthors":[353],"class_list":["post-9539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people-leadership","tag-employee-engagement","tag-grow-business","tag-hr-process","business_type-small-business"],"sage_meta":{"region":"en-gb","author_name":"Stacey McIntosh","featured_image":"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2021\/04\/PMARCHITECTS_BB_03_078_2018_32240.jpg","imagine_tags":{"92":"HR and Payroll","217":"HR processes","200":"Payroll","109":"Small business","218":"Top HR resources"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice UK","distributor_original_site_url":"https:\/\/www.sage.com\/en-gb\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/9539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/users\/346"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/comments?post=9539"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/9539\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media\/9108"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media?parent=9539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/categories?post=9539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/tags?post=9539"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/business_type?post=9539"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/lilypad?post=9539"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/context?post=9539"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/industry?post=9539"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/persona?post=9539"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/imagine_tag?post=9539"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/coauthors?post=9539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}