{"id":9632,"date":"2026-08-05T14:55:03","date_gmt":"2026-08-05T13:55:03","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/?p=9632"},"modified":"2026-08-05T14:55:27","modified_gmt":"2026-08-05T13:55:27","slug":"entrepreneur-types-which-one-are-you","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-gb\/blog\/entrepreneur-types-which-one-are-you\/","title":{"rendered":"What are the types of entrepreneurs, and which one are you?"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--standard entry-header--has-illustration entry-header--has-illustration--standard\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/category\/strategy-legal-operations\/\" class=\"entry-header__link\">Strategy, Legal &amp; Operations<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tWhat are the types of entrepreneurs, and which one are you?\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\tExplore the main types of entrepreneurs, including small-business, serial, and lifestyle entrepreneurs. Learn what each type means and discover which one best matches you.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \">Published <time class=\"entry-date published\" datetime=\"2026-08-05T14:55:03+01:00\">5 August, 2026<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"What are the types of entrepreneurs, and which one are you?\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-gb\/blog\/entrepreneur-types-which-one-are-you\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/author\/kellydent\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/11\/MicrosoftTeams-image-25-350x350.jpg\" class=\"entry-author__image\" alt=\"\" \/>\t\t\t\t<span class=\"entry-author__name\">Kelly Dent<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">From a nation of shopkeepers to one of entrepreneurs, the UK economy is driven by small to medium-sized enterprises (SMEs).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In fact, SMEs account for&nbsp;the vast majority of&nbsp;businesses in the UK, and&nbsp;<a href=\"https:\/\/www.sage.com\/en-gb\/news\/press-releases\/2021\/03\/financial-fears-block-brits-from-starting-their-own-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">millions of people dream of starting a business of their own<\/a>. Yet many aspiring entrepreneurs assume business ownership is only for a certain type of person\u2014someone naturally gifted with ideas, confidence, or financial&nbsp;expertise.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The reality is that entrepreneurs come in many forms. Some are driven by innovation and big-picture thinking, while others excel at organisation, financial planning, or building strong customer relationships.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Understanding your own strengths can help you\u00a0identify\u00a0the entrepreneurial path that best suits your goals and personality.\u00a0<\/p>\n\n\n<section id=\"key-takeaways\" class=\"wp-block-sage-key-takeaways\"><div class=\"sage-key-takeaways__inner\"><h2 class=\"wp-block-heading has-h-3-font-size\">Key takeaways<\/h2>\n<ul class=\"wp-block-list\">\n<li><strong>There are eight commonly recognised entrepreneur types<\/strong> \u2014 small-business, scalable startup, social, innovative, serial, lifestyle, franchise, and intrapreneur \u2014 each reflecting a different motivation rather than a different level of ability.<\/li>\n\n\n\n<li><strong>Most people are a blend rather than a single label<\/strong> \u2014 you might combine the creativity of an innovative entrepreneur with the flexibility priorities of a lifestyle one, so treat these as frameworks for understanding your strengths, not boxes to pick from.<\/li>\n\n\n\n<li><strong>Small-business entrepreneurs are the most common type<\/strong> \u2014 local shops, trades, consultancies, and freelance services make up the bulk of business ownership, even though startup and tech founders get more coverage.<\/li>\n\n\n\n<li><strong>The right type is the one that matches your motivation and risk tolerance, not the one with the biggest growth ceiling<\/strong> \u2014 start with why you want to run a business and what success actually looks like to you.<\/li>\n\n\n\n<li><strong>You don&#8217;t have to go it alone to be entrepreneurial<\/strong> \u2014 franchising gives you a proven model and support structure, while intrapreneurship lets you build the experience inside an existing organisation first.<\/li>\n<\/ul>\n<\/div><\/section>\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s what we cover:<\/p>\n\n\n<?xml encoding=\"utf-8\" ?><div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-what-are-the-main-types-of-entrepreneurs\" data-level=\"2\">What are the main types of entrepreneurs?<\/a><\/li><li><a href=\"#h-what-is-a-small-business-entrepreneur\" data-level=\"2\">What is a small-business entrepreneur?<\/a><\/li><li><a href=\"#h-what-is-a-scalable-startup-entrepreneur\" data-level=\"2\">What is a scalable startup entrepreneur?<\/a><\/li><li><a href=\"#h-what-is-a-social-entrepreneur\" data-level=\"2\">What is a social entrepreneur?<\/a><\/li><li><a href=\"#h-what-is-an-innovative-entrepreneur\" data-level=\"2\">What is an innovative entrepreneur?<\/a><\/li><li><a href=\"#h-what-is-a-serial-entrepreneur\" data-level=\"2\">What is a serial entrepreneur?<\/a><\/li><li><a href=\"#h-what-is-a-lifestyle-entrepreneur\" data-level=\"2\">What is a lifestyle entrepreneur?<\/a><\/li><li><a href=\"#h-what-is-a-franchise-entrepreneur\" data-level=\"2\">What is a franchise entrepreneur?<\/a><\/li><li><a href=\"#h-what-is-an-intrapreneur\" data-level=\"2\">What is an intrapreneur?<\/a><\/li><li><a href=\"#h-which-type-of-entrepreneur-are-you\" data-level=\"2\">Which type of entrepreneur are you?<\/a><\/li><li><a href=\"#h-what-to-do-next\" data-level=\"2\">What to do next<\/a><\/li><li><a href=\"#h-what-if-you-re-not-ready-yet\" data-level=\"2\">What if&nbsp;you&rsquo;re&nbsp;not ready yet?<\/a><\/li><li><a href=\"#h-frequently-asked-questions\" data-level=\"2\">Frequently asked questions<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 id=\"h-what-are-the-main-types-of-entrepreneurs\" class=\"wp-block-heading\">What are the main types of entrepreneurs?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The eight most common entrepreneur types are small-business entrepreneurs, scalable startup entrepreneurs, social entrepreneurs, innovative entrepreneurs, serial entrepreneurs, lifestyle entrepreneurs, franchise entrepreneurs, and intrapreneurs.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These categories reflect different motivations, business goals, and approaches to growth.&nbsp;But most entrepreneurs share characteristics from multiple types rather than fitting neatly into a single category.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-entrepreneur-types-explained\" class=\"wp-block-heading\">Entrepreneur types explained<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Entrepreneurs&nbsp;don\u2019t&nbsp;all build businesses in the same way. Some focus on stability and steady growth, while others prioritise rapid expansion, innovation, or flexibility. Understanding these differences can help you recognise your own strengths and&nbsp;identify&nbsp;the type of business&nbsp;you\u2019re&nbsp;most likely to succeed with.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Below are the most common types of entrepreneurs and what each one typically focuses on:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Entrepreneur type<\/strong>&nbsp;<\/td><td><strong>What they focus on<\/strong>&nbsp;<\/td><td><strong>Primary motivation<\/strong>&nbsp;<\/td><\/tr><tr><td><strong>Small-business&nbsp;entrepreneur<\/strong>&nbsp;<\/td><td>Building a stable, local, or niche business&nbsp;<\/td><td>Independence and sustainable income&nbsp;<\/td><\/tr><tr><td><strong>Scalable startup&nbsp;entrepreneur<\/strong>&nbsp;<\/td><td>Rapid growth and expansion&nbsp;<\/td><td>Scale, investment, and market reach&nbsp;<\/td><\/tr><tr><td><strong>Social entrepreneur<\/strong>&nbsp;<\/td><td>Solving social or environmental problems&nbsp;<\/td><td>Impact and purpose&nbsp;<\/td><\/tr><tr><td><strong>Serial entrepreneur<\/strong>&nbsp;<\/td><td>Starting multiple businesses over time&nbsp;<\/td><td>Variety and new opportunities&nbsp;<\/td><\/tr><tr><td><strong>Lifestyle entrepreneur<\/strong>&nbsp;<\/td><td>Designing a business around their life&nbsp;<\/td><td>Flexibility and freedom&nbsp;<\/td><\/tr><tr><td><strong>Franchise entrepreneur<\/strong>&nbsp;<\/td><td>Operating a proven business model&nbsp;<\/td><td>Reduced risk and structure&nbsp;<\/td><\/tr><tr><td><strong>Intrapreneur<\/strong>&nbsp;<\/td><td>Innovating within an existing organisation&nbsp;<\/td><td>Internal growth and improvement\u00a0<br><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 id=\"h-what-is-a-small-business-entrepreneur\" class=\"wp-block-heading\">What is a small-business entrepreneur?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A small-business entrepreneur builds a company designed to provide sustainable income and long-term stability. Rather than pursuing rapid expansion, their focus is often on serving a local market, developing customer relationships, and creating a profitable business that can be&nbsp;maintained&nbsp;over time.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You may identify with this type if:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You want to be your own boss.\u00a0<\/li>\n\n\n\n<li>You value stability and steady growth.<\/li>\n\n\n\n<li>You enjoy building relationships with customers.<\/li>\n\n\n\n<li>You prefer long-term sustainability over rapid expansion.\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These budding bosses are among&nbsp;the most common&nbsp;would-be entrepreneurs.&nbsp;<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/directory-resources-small-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Small-business owners<\/a>&nbsp;are&nbsp;interested in&nbsp;<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/how-to-start-a-small-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">starting a business<\/a>&nbsp;and know&nbsp;there\u2019s&nbsp;still some work to be done before committing to everything that comes with building a company from the ground up.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Crucially, though, they already have the most important part nailed down: passion for what they do.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-what-is-a-scalable-startup-entrepreneur\" class=\"wp-block-heading\">What is a scalable startup entrepreneur?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Scalable startup entrepreneurs build businesses with significant growth potential. Their goal is often to expand quickly, enter new markets, attract investment, and&nbsp;<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/sound-advice-scalable-small-business-julien-callede\/\" target=\"_blank\" rel=\"noreferrer noopener\">create a company capable of operating at scale<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You may identify with this type if:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You think beyond local markets.\u00a0<\/li>\n\n\n\n<li>You&#8217;re\u00a0motivated by growth and expansion.\u00a0<\/li>\n\n\n\n<li>You enjoy taking calculated risks.\u00a0<\/li>\n\n\n\n<li>You want to build something large and\u00a0impactful<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-what-is-a-social-entrepreneur\" class=\"wp-block-heading\">What is a social entrepreneur?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A social entrepreneur uses business as a tool to solve social, environmental, or community challenges. While profitability&nbsp;remains&nbsp;important, creating positive impact is often the primary motivation.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You may identify with this type if:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You want to solve a specific problem.\u00a0<\/li>\n\n\n\n<li>You&#8217;re\u00a0motivated by social or environmental impact.<\/li>\n\n\n\n<li>Purpose matters as much as profit.\u00a0<\/li>\n\n\n\n<li>You want your business to make a difference.\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-what-is-an-innovative-entrepreneur\" class=\"wp-block-heading\">What is an innovative entrepreneur?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Innovative entrepreneurs create new products, services, technologies, or business models. They&nbsp;identify&nbsp;opportunities, challenge conventional thinking, and develop solutions to existing problems.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You may identify with this type if:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You&#8217;re\u00a0constantly generating ideas.\u00a0<\/li>\n\n\n\n<li>You enjoy solving problems creatively.<\/li>\n\n\n\n<li>You spot opportunities others overlook.<\/li>\n\n\n\n<li>You like improving products, services, or processes.\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-what-is-a-serial-entrepreneur\" class=\"wp-block-heading\">What is a serial entrepreneur?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A serial entrepreneur launches multiple businesses over the course of their career. Rather than focusing on a single venture, they enjoy creating, growing, and moving on to new opportunities.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You may identify with this type if:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You\u00a0frequently\u00a0develop new\u00a0<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/how-to-write-a-business-plan\/\" target=\"_blank\" rel=\"noreferrer noopener\">business\u00a0plans<\/a>.\u00a0<\/li>\n\n\n\n<li>You enjoy starting projects.\u00a0<\/li>\n\n\n\n<li>You thrive on variety and new opportunities.<\/li>\n\n\n\n<li>You enjoy building businesses from the ground up.<\/li>\n<\/ul>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner on-scroll-highlight__target\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Side hustle toolkit<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Get your free guide, business plan template and cash flow forecast template to help you boss your side hustle and achieve your goals.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-1a953aef-c126-42e1-a130-e0fbefd38b65\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download your free toolkit<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"single-cta__downloads\">\n\t\t\t\t\t\n\t\t\t\t\t969 readers have downloaded this guide\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"810\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2021\/01\/carlahussey-810x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2021\/01\/carlahussey-810x810.jpg 810w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<h2 id=\"h-what-is-a-lifestyle-entrepreneur\" class=\"wp-block-heading\">What is a lifestyle entrepreneur?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lifestyle entrepreneurs build businesses that support their preferred way of living. Success is often measured by flexibility, independence, and personal fulfilment rather than rapid growth.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You may identify with this type if:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Flexibility is important to you.\u00a0<\/li>\n\n\n\n<li>You value independence.\u00a0<\/li>\n\n\n\n<li>You want greater control over your schedule.\u00a0<\/li>\n\n\n\n<li>Work-life balance is a priority.\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-what-is-a-franchise-entrepreneur\" class=\"wp-block-heading\">What is a franchise entrepreneur?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A franchise entrepreneur&nbsp;operates&nbsp;a business using an established brand and proven business model. This approach can reduce some of the uncertainty associated with starting a business from scratch.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You may identify with this type if:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You value proven systems and processes.\u00a0<\/li>\n\n\n\n<li>You want support when launching a business.<\/li>\n\n\n\n<li>You prefer structure and guidance.\u00a0<\/li>\n\n\n\n<li>You want to reduce startup risk.\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-what-is-an-intrapreneur\" class=\"wp-block-heading\">What is an intrapreneur?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An intrapreneur applies entrepreneurial thinking within an existing organisation. Rather than launching a business independently, they focus on driving innovation, growth, and&nbsp;new ideas&nbsp;from inside a company.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You may identify with this type if:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You enjoy solving business problems.\u00a0<\/li>\n\n\n\n<li>You like developing\u00a0new ideas.\u00a0<\/li>\n\n\n\n<li>You enjoy innovation.\u00a0<\/li>\n\n\n\n<li>You prefer\u00a0operating\u00a0within an established organisation.\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-which-type-of-entrepreneur-are-you\" class=\"wp-block-heading\">Which type of entrepreneur are you?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The best entrepreneur type&nbsp;isn&#8217;t&nbsp;necessarily the one with the fastest growth potential or the highest earning opportunity.&nbsp;It&#8217;s&nbsp;the one that aligns with your strengths, interests, and long-term goals.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ask yourself:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why do I want to\u00a0<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/start-a-business-no-money\/\" target=\"_blank\" rel=\"noreferrer noopener\">start a business<\/a>?\u00a0<\/li>\n\n\n\n<li>What does success look like to me?<\/li>\n\n\n\n<li>Am I motivated by growth, impact, flexibility, or innovation?<\/li>\n\n\n\n<li>How much risk am I comfortable taking?\u00a0<\/li>\n\n\n\n<li>What kind of business do I want to build?\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Understanding the answers to these questions can help you&nbsp;identify&nbsp;the entrepreneurial path&nbsp;that&#8217;s&nbsp;right for you.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Perhaps one&nbsp;of these types sticks out like a sore thumb&nbsp;and you can clearly identify with it. Or&nbsp;maybe it\u2019s&nbsp;not so black and white.&nbsp;Take a look&nbsp;at our quiz:&nbsp;Your results there might help you&nbsp;determine&nbsp;whether or not&nbsp;you\u2019re&nbsp;ready to start your own business.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a class=\"button button--primary\" href=\"https:\/\/www.sage.com\/en-gb\/blog\/business-readiness-assessment\/\">Dreaming of bossing your own business? Take our quiz to see how ready you are to take the plunge<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-what-is-a-serial-entrepreneur\">\u00a0<\/p>\n\n\n\n<h2 id=\"h-what-to-do-next\" class=\"wp-block-heading\">What to do next<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If\u00a0you\u2019re\u00a0still exploring, the best next step is to learn from\u00a0<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/started-side-hustles-what-we-learned\/\" target=\"_blank\" rel=\"noreferrer noopener\">real-world examples of entrepreneurs and how they built successful businesses<\/a>\u00a0from\u00a0an early stage. Seeing how others progressed from idea to execution can help turn uncertainty into direction.\u00a0<\/p>\n\n\n\n<h2 id=\"h-what-if-you-re-not-ready-yet\" class=\"wp-block-heading\">What if\u00a0you\u2019re\u00a0not ready yet?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If&nbsp;you\u2019re&nbsp;not quite ready&nbsp;to start&nbsp;and&nbsp;<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/pocket-guide-to-small-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">run&nbsp;a business<\/a>,&nbsp;that\u2019s&nbsp;completely normal. Many entrepreneurs&nbsp;don\u2019t&nbsp;start with certainty\u2014they build&nbsp;over time by learning, testing ideas, and developing confidence as they go.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ve&nbsp;got lots of&nbsp;<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/start-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">great startup business advice<\/a>&nbsp;to help you, no matter where you are on your entrepreneurial journey.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-frequently-asked-questions\" class=\"wp-block-heading\">Frequently asked questions<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1785938000447\"><strong class=\"schema-faq-question\">Can you be more than one type of entrepreneur?\u00a0<\/strong> <p class=\"schema-faq-answer\">Yes. Most entrepreneurs\u00a0don\u2019t\u00a0fit neatly into a single category. Instead, they tend to combine traits from multiple types depending on their goals, experience, and stage of business.\u00a0<br>For example, someone might have the creativity of an innovative entrepreneur, the ambition of a scalable startup entrepreneur, and the independence of a lifestyle entrepreneur.\u00a0<br>These categories are best thought of as frameworks to help you understand your strengths, rather than fixed labels you must choose from.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1785938012946\"><strong class=\"schema-faq-question\">What is the most common type of entrepreneur?\u00a0<\/strong> <p class=\"schema-faq-answer\">Small-business entrepreneurs are among the most common. This is because many people start businesses to serve a specific local market, gain independence from traditional employment, or turn a skill or passion into income.\u00a0<br>This includes businesses such as local shops, trades, consultancies, freelance services, and small agencies.\u00a0<br>While other types of\u00a0entrepreneurship\u00a0may receive more attention in media and tech sectors, small-business ownership\u00a0remains\u00a0the foundation of most economies.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1785938026275\"><strong class=\"schema-faq-question\">What type of entrepreneur is best for beginners?\u00a0<\/strong> <p class=\"schema-faq-answer\">There is no single \u201cbest\u201d type of entrepreneur\u00a0to be when\u00a0you\u2019re\u00a0starting out. The right path depends on your strengths, confidence level, and willingness to take on risk.\u00a0<br>Some beginners prefer small-business entrepreneurship because it offers stability and direct control over day-to-day operations. Others may be drawn to lifestyle entrepreneurship for flexibility\u00a0or intrapreneurship if they want to build experience within an existing organisation before starting a business.\u00a0<br>The most\u00a0important factor\u00a0is choosing a path that matches your current skills and allows you to build experience over time.\u00a0<\/p> <\/div> <\/div>\n\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner on-scroll-highlight__target\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Join more than 500,000 UK readers and get the best business admin strategies and tactics, as well as actionable advice to help your company thrive, in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-b1a63862-3fa0-4a5e-bb67-c76b88bbc6b8\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n<section class=\"more-topics alignfull has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Browse more topics from this article<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/tag\/start-business\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tHow to start a business\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--featured h1\">Explore more wisdom<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"row related-posts__featured\">\n\t\t\t\t<div class=\"col card-grid__item\">\n\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-0 post-1054 post type-post status-publish format-standard has-post-thumbnail hentry category-money-matters tag-alternative-finance tag-start-business business_type-small-business card-post--is-clickable\"\n>\n\t<div class=\"card-post__media-wrapper\">\n\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"999\" height=\"665\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/08\/CycleCentre_GL_060813-268.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/08\/CycleCentre_GL_060813-268-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/08\/CycleCentre_GL_060813-268-768x511.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/08\/CycleCentre_GL_060813-268.jpg 999w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"card-post__content\">\n\t\t\t\t\t<div class=\"card-post__label\">Recommended<\/div>\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-08-07T15:36:19+01:00\">7 August, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">5 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h3\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\tclass=\"card-post__title-link\"\n\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/9-funding-options-for-start-ups\/\"\n\t\t\t\t>\n\t\t\t\n\t\t\t9 funding options for start-ups\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\n\t\t\n\t\t\t\t\t<p class=\"card-post__description\">\n\t\t\t\tStarting a business in the UK? From crowdfunding and start-up loans to venture capital and grants, this guide covers 10 funding options for start-ups and how to choose the right one for your stage. \t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">More on this Topic<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-8603 post type-post status-publish format-standard has-post-thumbnail hentry category-strategy-legal-operations tag-start-business business_type-small-business\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/ready-to-start-a-small-business\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2020\/10\/business-planning-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2020\/10\/business-planning-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2020\/10\/business-planning-768x546.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2020\/10\/business-planning-1140x810.jpg 1140w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-08-07T15:24:49+01:00\">7 August, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">13 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tAdvice for small business owners\u00a0in the making\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-2 post-9464 post type-post status-publish format-standard has-post-thumbnail hentry category-money-matters tag-business-finances tag-business-support tag-start-business business_type-small-business\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/get-funding-start-business\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2021\/04\/DSC0267_All-Uses-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2021\/04\/DSC0267_All-Uses-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2021\/04\/DSC0267_All-Uses-768x512.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2021\/04\/DSC0267_All-Uses.jpg 999w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-08-05T16:28:12+01:00\">5 August, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">11 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tHow to get funding to start a business\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-1062 post type-post status-publish format-standard has-post-thumbnail hentry category-growth-customers category-trends-insights tag-career-development tag-start-business business_type-small-business\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/ten-signs-youre-an-entrepreneur\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/08\/IMG_5556-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/08\/IMG_5556-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/08\/IMG_5556-768x512.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2017\/08\/IMG_5556.jpg 999w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-08-05T15:13:34+01:00\">5 August, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">7 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tWhat are the characteristics of an entrepreneur,\u00a0and how many do you have?\u00a0\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-8960 post type-post status-publish format-standard has-post-thumbnail hentry category-strategy-legal-operations tag-start-business business_type-small-business\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/start-a-cleaning-business\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2021\/03\/industrial-1636397_1920-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2021\/03\/industrial-1636397_1920-684x384.jpg 684w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2021\/03\/industrial-1636397_1920-768x514.jpg 768w, https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2021\/03\/industrial-1636397_1920-1210x810.jpg 1210w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-08-05T14:33:25+01:00\">5 August, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">8 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tHow to start a cleaning business in the UK\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Explore the main types of entrepreneurs, including small-business, serial, and lifestyle entrepreneurs. Learn what each type means and discover which one best matches you.<\/p>\n","protected":false},"author":1228,"featured_media":9074,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"_pwl_sage_podcast_buzzsprout_src":"","footnotes":""},"categories":[9],"tags":[12],"business_type":[4],"lilypad":[],"context":[],"industry":[],"persona":[73,75],"imagine_tag":[109],"coauthors":[556],"class_list":["post-9632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy-legal-operations","tag-start-business","business_type-small-business"],"sage_meta":{"region":"en-gb","author_name":"Kelly Dent","featured_image":"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2021\/04\/FloatDigital_FY18_Accounting_307314.jpg","imagine_tags":{"109":"Small business"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice UK","distributor_original_site_url":"https:\/\/www.sage.com\/en-gb\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/9632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/users\/1228"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/comments?post=9632"}],"version-history":[{"count":1,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/9632\/revisions"}],"predecessor-version":[{"id":31742,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/posts\/9632\/revisions\/31742"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media\/9074"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media?parent=9632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/categories?post=9632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/tags?post=9632"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/business_type?post=9632"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/lilypad?post=9632"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/context?post=9632"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/industry?post=9632"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/persona?post=9632"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/imagine_tag?post=9632"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/coauthors?post=9632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}