{"id":14519,"date":"2023-04-13T07:00:00","date_gmt":"2023-04-13T06:00:00","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/?post_type=video&#038;p=14519"},"modified":"2025-08-28T15:54:09","modified_gmt":"2025-08-28T14:54:09","slug":"entrepreneurial-accountant-fixed-price-packages-francesca-tricarico","status":"publish","type":"video","link":"https:\/\/www.sage.com\/en-gb\/blog\/video\/entrepreneurial-accountant-fixed-price-packages-francesca-tricarico\/","title":{"rendered":"How to put together fixed-price packages"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/show\/the-entrepreneurial-accountant-series\/\" class=\"entry-header__link\">The Entrepreneurial Accountant: The journey to going solo<\/a><p>Episode 12 of 18<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tHow to put together fixed-price packages\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"entry-header__cta-list\">\n\t\t\t\t\t<div class=\"single-cta\">\n\t\t\t<button\n\t\t\tclass=\"button button--primary js-component-modal-header-video-trigger\"\n\t\t\tdata-href=\"#js-component-modal-header-video\"\n\t\t\tdata-modal-alert=\"true\"\n\t\t\tdata-action=\"modal-open\"\n\t\t\taria-controls=\"js-component-modal-header-video\">\n\t\t\tWatch Video\t\t<\/button>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"How to put together fixed-price packages\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-gb\/blog\/video\/entrepreneurial-accountant-fixed-price-packages-francesca-tricarico\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n\n\n\n<p>Ever considered putting together fixed-priced packages for clients but not sure on the best approach?<\/p>\n\n\n\n<p>Francesca Tricarico is the co-founder of Future Cloud Accounting. She\u2019s got lots of experience in this area and has some great tips to help you when it comes to pricing your services at your accountancy practice.<\/p>\n\n\n\n<p>Check out what she has to say about GoCardless being a gamechanger, how to adopt fixed pricing for the first time, and much more.<\/p>\n\n\n\n<p>Here\u2019s what they cover:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#benefits\">Benefits of fixed-price packages<\/a><\/li>\n\n\n\n<li><a href=\"#the\">The power of direct debit<\/a><\/li>\n\n\n\n<li><a href=\"#creating\">Creating monthly packages for clients<\/a><\/li>\n\n\n\n<li><a href=\"#being\">Being open and honest is key<\/a><\/li>\n\n\n\n<li><a href=\"#asking\">Asking the right questions<\/a><\/li>\n\n\n\n<li><a href=\"#clients\">Clients will (sometimes) lie<\/a><\/li>\n\n\n\n<li><a href=\"#keeping\">Keeping clients happy and helping them to do their best<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"single-cta\">\n\t<a\n\t\tclass=\"button button--primary gate-2c91ff18-95c5-4c4d-9cf7-8c9d75aa65d1\"\n\t\trole=\"button\"\n\t\tdata-button-location=\"content_area\"\n\t\thref=\"#gate-2c91ff18-95c5-4c4d-9cf7-8c9d75aa65d1\"\n\t>Download your free copy of The accountancy practice toolkit, which will help you start and grow your own firm<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benefits\">Benefits of fixed-price packages<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Mike Psaras<\/h3>\n\n\n\n<p>Welcome to the show, Francesca. I&#8217;d love for you to tell us a little bit about how you got started and your journey, and how you got to where you are today.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Francesca Tricarico<\/h3>\n\n\n\n<p>No, I really appreciate you asking me to be on your podcast.<\/p>\n\n\n\n<p>So, basically, we started the business in 2019. My background was I had two children quite young, went back to college, decided I want to better my life and career, while my kids were still quite small, actually.<\/p>\n\n\n\n<p>I was, I think, 25, 26 when I went back to studying and I did my AAT qualification.<\/p>\n\n\n\n<p>What happened was at the time, I was working as a receptionist at a dentist, and I didn&#8217;t want to do the dental nursing.<\/p>\n\n\n\n<p>I found it\u2026 no, I didn&#8217;t like looking in people&#8217;s mouths, put it that way, but what I did find, which I&#8217;ve always been curious, is about businesses.<\/p>\n\n\n\n<p>I&#8217;ve always liked how businesses run, I asked a lot of questions within that practice as well, and I started going in the office more, and then that&#8217;s what led me on to doing the accountancy degree.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mike Psaras<\/h3>\n\n\n\n<p>Lovely. Oh, well, thank you very much for sharing all that.<\/p>\n\n\n\n<p>Today&#8217;s episode focuses on fixed-price packages, and that&#8217;s something that&#8217;s obviously become a bit more mainstream recently.<\/p>\n\n\n\n<p>We&#8217;re talking years ago, it&#8217;s all time-based pricing, which is like how long is a piece of string? You can never really give your clients clarity on how much things are going to cost necessarily.<\/p>\n\n\n\n<p>So, fixed-price packages have become obviously a lot more popular.<\/p>\n\n\n\n<p>What benefits do you see in providing them or in your experience at Future Cloud?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Francesca Tricarico<\/h3>\n\n\n\n<p>Oh, we did it from day one.<\/p>\n\n\n\n<p>I couldn&#8217;t understand why anyone would bill on the hour rate, and I felt sorry for the clients because their cash flow, it&#8217;s better to give them an idea of the monthly cost now upfront for the work you&#8217;re doing rather than accrue it or bill it next year.<\/p>\n\n\n\n<p>You&#8217;ve got to be brave as well, and again, that is your system, you&#8217;ve got to stick with it, and if they say, \u201cOh, can I just pay it year-end?\u201d, it very rarely happens because it&#8217;s better for our cash flow, better for their cash flow, you know where you both are.<\/p>\n\n\n\n<p>And don&#8217;t be afraid that after \u2013 because you will quote wrong. It&#8217;s a given.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mike Psaras<\/h3>\n\n\n\n<p>Yeah, absolutely.<\/p>\n\n\n\n<p>So, definitely one of the key things is having those open channels of communication just so that you are talking to them and keeping them updated about the thing that you spoke about way back when you started.<\/p>\n\n\n\n<p>Because as you say, often it goes wrong, maybe there&#8217;s not complete information. They might tell you one thing because in their head, they see it one way, but actually, when you start doing it, it&#8217;s a completely different story.<\/p>\n\n\n\n<p>What\u2019s a simple business to somebody or an extremely complicated business to somebody is not the same to somebody else, so it&#8217;s a matter of perspective.<\/p>\n\n\n\n<p>So, obviously, I think it\u2019s good on the client side, as you said, because they have clarity on what things are going to cost them and their cash flow, and they can plan for it.<\/p>\n\n\n\n<p>What&#8217;s the benefit for you guys?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Francesca Tricarico<\/h3>\n\n\n\n<p>The same reason, it&#8217;s for our cash flow. We know we&#8217;re getting the money upfront.<\/p>\n\n\n\n<p>We do GoCardless, so it&#8217;s that confirmed retainer monthly. Obviously, you get one-off fees, and we&#8217;ve still got them now, and they&#8217;re a nice little added bonus, but I like to work off my monthly recurring revenue.<\/p>\n\n\n\n<p>And as a business, that&#8217;s helped us massively.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the\">The power of direct debit<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Mike Psaras<\/h3>\n\n\n\n<p>Fair enough. Yeah, obviously, I guess, you get to see where you are every 30, 31 days, which is amazing. And this has got to do with GoCardless.<\/p>\n\n\n\n<p>So if you don&#8217;t mind expanding a bit because I don&#8217;t know too much about it, to tell me a bit about it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Francesca Tricarico<\/h3>\n\n\n\n<p>GoCardless is where you&#8217;re in control more. There is a fee.<\/p>\n\n\n\n<p>At the beginning, I remember saying to (Future Cloud Accounting co-founder) Charlotte, \u201cMaybe we should get them to set up a standing order.\u201d<\/p>\n\n\n\n<p>Then she said, \u201cOh, well, I found GoCardless, but there is a small fee, but then we&#8217;re in control of the direct debit more than the client.\u201d<\/p>\n\n\n\n<p>So, if we change an invoice, the direct debits will automatically change. You don&#8217;t have to go to the client, \u201cCan you change your banking?\u201d<\/p>\n\n\n\n<p>So, all they do is send the link, they sign up with their bank details, job done, and then the direct debit notification will go to the client so they have time to see that that&#8217;s been collected, but it&#8217;s a nice little reminder.<\/p>\n\n\n\n<p>So, GoCardless has been \u2013 yeah, it&#8217;s been amazing and we also recommend it for our clients as well on some of their recurring invoices.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"creating\">Creating monthly packages for clients<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Mike Psaras<\/h3>\n\n\n\n<p>Wicked, definitely something I&#8217;m going to go and look into.<\/p>\n\n\n\n<p>And would you be able to give us an example of something, what a fixed price package might look like, and maybe how you could flex it up or down, depending on the support that a client might need?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Francesca Tricarico<\/h3>\n\n\n\n<p>Well, yeah, ours are very bespoke, and so again, it&#8217;s more the bookkeeping. Because we do it all.<\/p>\n\n\n\n<p>We very rarely let a client do their own bookkeeping, and if they want management reporting as well, that&#8217;s an extra fee, and that obviously changes the whole thing because then you&#8217;re having regular quarterly, monthly conversations.<\/p>\n\n\n\n<p>Bookkeeping, VAT returns, accounts, corporation tax return, personal tax return, within that year all is a monthly package.<\/p>\n\n\n\n<p>So, you just need to split your costs and figure out what you want to charge for each one and do it maybe on turnover \u2013 on their turnover.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mike Psaras<\/h3>\n\n\n\n<p>Yeah, especially if they&#8217;re trading businesses rather than investment businesses and things like that.<\/p>\n\n\n\n<p>That definitely makes sense.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Francesca Tricarico<\/h3>\n\n\n\n<p>Yeah.<\/p>\n\n\n\n<div class=\"single-cta\">\n\t<a\n\t\tclass=\"button button--primary gate-2c91ff18-95c5-4c4d-9cf7-8c9d75aa65d1\"\n\t\trole=\"button\"\n\t\tdata-button-location=\"content_area\"\n\t\thref=\"#gate-2c91ff18-95c5-4c4d-9cf7-8c9d75aa65d1\"\n\t>Download your free copy of The accountancy practice toolkit, which will help you start and grow your own firm<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"being\">Being open and honest is key<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Mike Psaras<\/h3>\n\n\n\n<p>And in terms of doing these, you&#8217;ve obviously had a fair few years of experience. Have you found that there are any limitations to doing them \u2013 fixed price packages this way?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Francesca Tricarico<\/h3>\n\n\n\n<p>No, I think so. Maybe if it&#8217;s halfway through a year?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mike Psaras<\/h3>\n\n\n\n<p>Yeah, yeah, yeah.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Francesca Tricarico<\/h3>\n\n\n\n<p>You just have to explain that to a client, which I do very easily.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mike Psaras<\/h3>\n\n\n\n<p>Yeah, for sure. I get the feeling that you&#8217;re basically really open and honest with them, which I think is really what anyone wants from an accountant, just that sort of thing.<\/p>\n\n\n\n<p>Do you guys invest time doing due diligence before in terms of can you show us your records, how much time do you invest in doing that, or just to make sure that you are getting it right?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Francesca Tricarico<\/h3>\n\n\n\n<p>I don&#8217;t think \u2013 I think this is the dilly dallying bit where you just sometimes can&#8217;t overthink it and look into it too much.<\/p>\n\n\n\n<p>Like I say, you will get it wrong on a few of them, but yo\u2019&#8217;ll learn from those little things and change it, and if the client is not happy with the increased fee, you\u2019ve just got to move on quickly, I suppose, and then yo\u2019&#8217;ll learn for next time.<\/p>\n\n\n\n<p>As you get going, you&#8217;ll get more experience doing it, you&#8217;ll get savvy with it, and you&#8217;ll just get used to it.<\/p>\n\n\n\n<p>So, yeah, don&#8217;t spend too long looking into records, let me look at your books, let me do this. You know, it\u2019s too much.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mike Psaras<\/h3>\n\n\n\n<p>Fair enough, and I think that\u2019s the thing I think that stops a lot of people from doing anything in any walk of life really, is striving for perfection before you&#8217;ve even started doing the thing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Francesca Tricarico<\/h3>\n\n\n\n<p>Yeah, yeah.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mike Psaras<\/h3>\n\n\n\n<p>So, definitely that\u2019s a really brilliant bit of advice just to get stuck in and, yeah, you&#8217;re going to make mistakes, and yeah, might go wrong, but just be open and honest.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Francesca Tricarico<\/h3>\n\n\n\n<p>Open and honest.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mike Psaras<\/h3>\n\n\n\n<p>And take it from there.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"asking\">Asking the right questions<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Francesca Tricarico<\/h3>\n\n\n\n<p>The key questions are really, maybe how many banks have you got, because when they start creeping in with that many credit cards, and then they have the extra banks, the turnover, how many roughly invoices do you have a month, then that should be enough to carry.<\/p>\n\n\n\n<p>And if it\u2019s an e-commerce business, we definitely know that we need to add on a bit more because of the different income streams, like Stripe and whatnot, but again, that\u2019s a learning thing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mike Psaras<\/h3>\n\n\n\n<p>Absolutely. <\/p>\n\n\n\n<p>We don\u2019t bill on time, but then we probably \u2013 we do have a budget, right, to work towards, and if we do employ people, presumably we still, to a certain extent, judge our employees\u2019 performance against that budget on time.<\/p>\n\n\n\n<p>So, that&#8217;s one of the things that I haven&#8217;t really managed to get my head around yet.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Francesca Tricarico<\/h3>\n\n\n\n<p>We have projects that we use that obviously puts their time in, but I&#8217;m genuinely not seeing it as in how long they take because they&#8217;re, or this, that, and the other.<\/p>\n\n\n\n<p>It\u2019s not about that.<\/p>\n\n\n\n<p>I like to see that I&#8217;ve quoted correctly. And, for example, if one of our \u2013 because we took on a Kickstarter as an apprentice, they are going to take longer to do an account, and I don&#8217;t penalise a client for that sort of thing.<\/p>\n\n\n\n<p>I would definitely say you can&#8217;t do timesheets completely, no. I hate the word timesheet.<\/p>\n\n\n\n<p>Projects, call each job a project because you have to see kind of what&#8217;s happening with it.<\/p>\n\n\n\n<p>You&#8217;ve got to see, ooh, bookkeepers took a bit longer, or where seniors are on it and it took \u2013 that&#8217;s where you can record it, and I only look at it once a year. I don&#8217;t really check in.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mike Psaras<\/h3>\n\n\n\n<p>Yeah.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Francesca Tricarico<\/h3>\n\n\n\n<p>And if you&#8217;re checking in on the team, there&#8217;s something wrong with the team, I&#8217;m afraid.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tips\">Tips on trying fixed-price packages for the first time<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Mike Psaras<\/h3>\n\n\n\n<p>Yeah, fair enough, and I think all of this so far, what you said, I really like because the kind of business owner that you are seemingly is somebody who really goes with their gut and intuition.<\/p>\n\n\n\n<p>And just, I guess, to move on, and just also just to wrap up fixed-price packages a little bit, some of our audience might be keen to trial it with some of their clients before they roll it out.<\/p>\n\n\n\n<p>What advice would you give to somebody who&#8217;s approaching it for the first time?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Francesca Tricarico<\/h3>\n\n\n\n<p>What? So, approached it as in with their clients to then go to your client, \u201cOh, we&#8217;re going to do monthly\u201d?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mike Psaras<\/h3>\n\n\n\n<p>Yeah.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Francesca Tricarico<\/h3>\n\n\n\n<p>I would say, especially if they&#8217;re nice paying clients as well, definitely have a phone call with them about it.<\/p>\n\n\n\n<p>\u201cHi, just to let you know we are just changing things slightly our end. We decided to put everybody on a direct debit because we think for your business, for your business first, it will be better for cash flow, and then for our business at the same time.<\/p>\n\n\n\n<p>\u201cWe&#8217;ll see where we&#8217;re at every month, and that you&#8217;re not having this lump large bill at the end of the year.\u201d<\/p>\n\n\n\n<p>And they\u2019ll be fine with it, because why wouldn&#8217;t that make sense?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mike Psaras<\/h3>\n\n\n\n<p>Yeah, it does make sense. One of my apprehensions is that usually, these things come along with price increases, and those two chats tend to go hand in hand,.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Francesca Tricarico<\/h3>\n\n\n\n<p>Yeah, maybe you have to rip the plaster off and do both at the same time, and then it&#8217;s weeding out the ones that aren&#8217;t on your vision in your journey.<\/p>\n\n\n\n<p>And then you\u2019ll get fresh new ones that you can implement the direct debit straightaway.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mike Psaras<\/h3>\n\n\n\n<p>Absolutely. You never even have to have that conversation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Francesca Tricarico<\/h3>\n\n\n\n<p>No, it\u2019s about being practical.<\/p>\n\n\n\n<p>If the clients love what you\u2019ve done in the past, I can&#8217;t see it being an issue. It\u2019s how you approach it, as in being upbeat.<\/p>\n\n\n\n<p>You don\u2019t need to go, unfortunately \u2013 I hate the word \u201cunfortunately\u201d, it\u2019s a bugbear of mine and a lot use it in their emails and whatnot.<\/p>\n\n\n\n<p>Not in a bad way, but \u201cUnfortunately, this is your tax bill\u201d or whatever.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mike Psaras<\/h3>\n\n\n\n<p>Yeah, yeah, yeah.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Francesca Tricarico<\/h3>\n\n\n\n<p>But again, don\u2019t say, \u201cUnfortunately, we are now moving to direct debit\u201d, because it\u2019s a negative, isn\u2019t it?<\/p>\n\n\n\n<p>It\u2019s like \u201cWe\u2019re moving to direct debit and this is the reasons why. We think for your cash flow it will be good, and it is good for our cash flow, and we\u2019ll work together better by having that.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mike Psaras<\/h3>\n\n\n\n<p>I like it. Definitely keep the conversation light. Keep it, what I like to call, above the line. We don\u2019t need to say, \u201cUnfortunately, we\u2019re sorry to\u2026\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Francesca Tricarico<\/h3>\n\n\n\n<p>Yeah, no sorrys.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mike Psaras<\/h3>\n\n\n\n<p>Yeah, no sorrys. We\u2019re doing a nice thing for you guys and we need to change the way that we\u2019re working.<\/p>\n\n\n\n<p>What was your quickest lesson you learned when starting your business?<\/p>\n\n\n\n<div class=\"single-cta\">\n\t<a\n\t\tclass=\"button button--primary gate-2c91ff18-95c5-4c4d-9cf7-8c9d75aa65d1\"\n\t\trole=\"button\"\n\t\tdata-button-location=\"content_area\"\n\t\thref=\"#gate-2c91ff18-95c5-4c4d-9cf7-8c9d75aa65d1\"\n\t>Download your free copy of The accountancy practice toolkit, which will help you start and grow your own firm<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"clients\">Clients will (sometimes) lie<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Francesca Tricarico<\/h3>\n\n\n\n<p>Quickest lesson. Clients lie.<\/p>\n\n\n\n<p>They will say, \u201cOh, there\u2019s not much going on.\u201d<\/p>\n\n\n\n<p>Because then you look at their accounts and there\u2019s quite a bit going on, and there\u2019s more, like I say, banks and credit cards. You\u2019ve almost got to ask each individual.<\/p>\n\n\n\n<p>So, when you say, \u201cHave you got any banks?\u201d They will say, \u201cYeah, one.\u201d<\/p>\n\n\n\n<p>But they don\u2019t think of a credit card as a bank either. That was a quite quick lesson.<\/p>\n\n\n\n<p>And another thing which might help is if you are going as a recruit, start straightaway almost because it takes ages to find the right fit for you, or the right person.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mike Psaras<\/h3>\n\n\n\n<p>Yeah, lovely.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Francesca Tricarico<\/h3>\n\n\n\n<p>That helps.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mike Psaras<\/h3>\n\n\n\n<p>Love both of those. Mine is billing quickly because people tend to be quick to forget. The problem you resolved once, it\u2019s been resolved.<\/p>\n\n\n\n<p>That was one of my first lessons.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Francesca Tricarico<\/h3>\n\n\n\n<p>Yeah.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mike Psaras<\/h3>\n\n\n\n<p>A year later I was like \u201cOh, but do you remember, you had this?\u201d And they were like \u201cYeah, so? Why are you billing me now?\u201d<\/p>\n\n\n\n<p>Bill when it hurts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Francesca Tricarico<\/h3>\n\n\n\n<p>Well, this is another thing because billing \u2013 a lot of businesses are scared to bill.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mike Psaras<\/h3>\n\n\n\n<p>Yeah, yeah.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Francesca Tricarico<\/h3>\n\n\n\n<p>Obviously, talking to a lot of clients myself, and it\u2019s like, no, you\u2019ve got to just rip that plaster off and get in the budget. You&#8217;re worth your time, you&#8217;re worth it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"keeping\">Keeping clients happy and helping them to do their best<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Mike Psaras<\/h3>\n\n\n\n<p>Absolutely. I&#8217;ve had a little bit of a nosey around your website and your LinkedIn, and it\u2019s obviously no secret that you\u2019ve got a big client base of very happy clients.<\/p>\n\n\n\n<p>So, what\u2019s your approach to keeping them happy and helping them succeed?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Francesca Tricarico<\/h3>\n\n\n\n<p>I guess it\u2019s checking in a lot, and even with the clients you know that once you check in, you&#8217;ll get loads of questions back.<\/p>\n\n\n\n<p>Another thing when people are busy \u2013 well, business owners are busy \u2013 they forget to check in with their clients.<\/p>\n\n\n\n<p>And we did a client feedback form, which was helpful, and it might let them say the nice things about us, or remember why we helped them and worked as a team.<\/p>\n\n\n\n<p>And also, don\u2019t be afraid to become friends with them as such.<\/p>\n\n\n\n<p>So, that\u2019s probably a little bit of a different approach for an accountant and business owner.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mike Psaras<\/h3>\n\n\n\n<p>What is your single best bit of advice for an accountancy practice that\u2019s looking to grow?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Francesca Tricarico<\/h3>\n\n\n\n<p>Getting the systems right.<\/p>\n\n\n\n<p>Luckily, Charlotte, she was very hot on that, she was very logical, she was very much on that from day one.<\/p>\n\n\n\n<p>A system for everything like even a conversation you\u2019ve had, we have on Teams now. We have a client under each channel. And if we\u2019ve had a conversation with them, put it in there.<\/p>\n\n\n\n<p>It\u2019s amazing for a backup plan.<\/p>\n\n\n\n<p>Clients listed in accountancy software where you can see even a prospect list. Because again, prospect lists are a gold mine. Get back in touch with them.<\/p>\n\n\n\n<p>We have it now where a prospect list, I\u2019ll get back in touch with them after a month, and then six months, and that\u2019s your lot done. And then if you don\u2019t come with us, fine.<\/p>\n\n\n\n<p>Systems. Systems. Systems.<\/p>\n\n\n\n<p>I&#8217;ve just received a book from someone off LinkedIn, literally yesterday. So, I shared on LinkedIn that I was reading a book \u2013 well, I have read the book, Traction<em>, <\/em>and I was going to forward it on to somebody else and sign it.<\/p>\n\n\n\n<p>And then when that person receives it, they sign it, and then they forward it on to business owners.<\/p>\n\n\n\n<p>And it\u2019s not about accountancy, you don\u2019t need it to be about accountancy books to run a business. So, then someone saw that and then actually sent me this one to read. And it\u2019s Measure What Matters<em>.<\/em><\/p>\n\n\n\n<p>So, it\u2019s more from becoming a better manager. I feel like I&#8217;m pretty good already.<\/p>\n\n\n\n<p>No, there&#8217;s always room for improvement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mike Psaras<\/h3>\n\n\n\n<p>Absolutely.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Francesca Tricarico<\/h3>\n\n\n\n<p>So, I&#8217;m really intrigued to read this. I&#8217;m going to start it this week, but you have to make time for these things, and I do struggle to make time sometimes.<\/p>\n\n\n\n<p>Making the most. So, I went to a few right in the beginning of 2019, and definitely, for me, I loved listening to all the different speakers.<\/p>\n\n\n\n<p>Go around all the suppliers if you \u2013 well, make time to go around the suppliers and introduce yourself. They will want to help you once they get to know you even more. Obviously, suppliers want you to buy from them anyway.<\/p>\n\n\n\n<p>Find out what&#8217;s happening.<\/p>\n\n\n\n<p>I collaborated a lot with accountants in groups and we had chats. And yeah, definitely go to the events because you&#8217;re so busy doing the day-to-day stuff, it actually gives you a bit of a breather to get out and do these things.<\/p>\n\n\n\n<p>It is effort, though, because a lot of people put them off because they&#8217;re so busy working in their business.<\/p>\n\n\n\n<p>But we definitely made time for them in the beginning.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mike Psaras<\/h3>\n\n\n\n<p>Yeah, I don\u2019t really go to many, but I do think that sometimes you might go to something for a day or even two, but it\u2019s not about the eight or 10 hours, it\u2019s about the one second or that one chat that you had that\u2019s literally going to change your business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Francesca Tricarico<\/h3>\n\n\n\n<p>100%. Yeah, loads of people are there with the knowledge who are willing to help you. And all the suppliers, they spoke to different accountants, they know how other people run their business, so it might help.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mike Psaras<\/h3>\n\n\n\n<p>Yeah, absolutely. Thank you for sharing everything with us. Thank you for bringing your authentic self, your personality, and daring to be different.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Francesca Tricarico<\/h3>\n\n\n\n<p>Thank you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mike Psaras<\/h3>\n\n\n\n<p>Because I think that\u2019s what the accountancy profession needs, more Francescas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Francesca Tricarico<\/h3>\n\n\n\n<p>Aww, that\u2019s really nice.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mike Psaras<\/h3>\n\n\n\n<p>To make sure you catch every episode, subscribe to the channel or sign up to the Sage Advice newsletter at the bottom of the page.<\/p>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Join more than 500,000 UK readers and get the best business admin strategies and tactics, as well as actionable advice to help your company thrive, in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-b1a63862-3fa0-4a5e-bb67-c76b88bbc6b8\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Future Cloud Accounting co-founder Francesca Tricarico shares some great tips to help you price your services at your accountancy practice.<\/p>\n","protected":false},"author":1329,"featured_media":24248,"comment_status":"open","ping_status":"closed","template":"","meta":{"_sage_video":true,"video_id":"GXBLZXgXSag"},"tags":[223,16,144],"business_type":[115],"show":[241],"industry":[],"imagine_tag":[220],"class_list":["post-14519","video","type-video","status-publish","has-post-thumbnail","hentry","tag-accountant-accounting","tag-grow-accounting-practice","tag-startup-stories","business_type-accountants","show-the-entrepreneurial-accountant-series"],"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice UK","distributor_original_site_url":"https:\/\/www.sage.com\/en-gb\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/video\/14519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/video"}],"about":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/types\/video"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/users\/1329"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/comments?post=14519"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/video\/14519\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media\/24248"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media?parent=14519"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/tags?post=14519"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/business_type?post=14519"},{"taxonomy":"show","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/show?post=14519"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/industry?post=14519"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/imagine_tag?post=14519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}