{"id":14637,"date":"2023-05-11T08:00:00","date_gmt":"2023-05-11T07:00:00","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/?post_type=video&#038;p=14637"},"modified":"2025-08-28T15:52:27","modified_gmt":"2025-08-28T14:52:27","slug":"entrepreneurial-accountant-importance-honest-vicki-boddice","status":"publish","type":"video","link":"https:\/\/www.sage.com\/en-gb\/blog\/video\/entrepreneurial-accountant-importance-honest-vicki-boddice\/","title":{"rendered":"The importance of being honest"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/show\/the-entrepreneurial-accountant-series\/\" class=\"entry-header__link\">The Entrepreneurial Accountant: The journey to going solo<\/a><p>Episode 14 of 18<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tThe importance of being honest\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"entry-header__cta-list\">\n\t\t\t\t\t<div class=\"single-cta\">\n\t\t\t<button\n\t\t\tclass=\"button button--primary js-component-modal-header-video-trigger\"\n\t\t\tdata-href=\"#js-component-modal-header-video\"\n\t\t\tdata-modal-alert=\"true\"\n\t\t\tdata-action=\"modal-open\"\n\t\t\taria-controls=\"js-component-modal-header-video\">\n\t\t\tWatch Video\t\t<\/button>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"The importance of being honest\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-gb\/blog\/video\/entrepreneurial-accountant-importance-honest-vicki-boddice\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n\n\n\n<p>Honesty is the best policy. So goes the phrase.<\/p>\n\n\n\n<p>But why is that important when dealing with your clients?<\/p>\n\n\n\n<p>Vicki Boddice is the founder of Boddice Accounting. In this episode, she talks about why honesty is important when talking about costs and pricing.<\/p>\n\n\n\n<p>Following on from her previous episode, How to help clients achieve their dreams, check out what she has to say about getting pricing right, being honest with clients, maintaining a work-life balance.<\/p>\n\n\n\n<p>Here\u2019s what they cover:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#the\">The importance of setting up your pricing structure in the early days<\/a><\/li>\n\n\n\n<li><a href=\"#how\">How using proposal software helped when figuring out prices<\/a><\/li>\n\n\n\n<li><a href=\"#invaluable\">Invaluable resources to fall back on<\/a><\/li>\n\n\n\n<li><a href=\"#ai\">How AI is changing bookkeeping<\/a><\/li>\n\n\n\n<li><a href=\"#getting\">Getting the balance right between work and play<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"single-cta\">\n\t<a\n\t\tclass=\"button button--primary gate-2c91ff18-95c5-4c4d-9cf7-8c9d75aa65d1\"\n\t\trole=\"button\"\n\t\tdata-button-location=\"content_area\"\n\t\thref=\"#gate-2c91ff18-95c5-4c4d-9cf7-8c9d75aa65d1\"\n\t>Download your free copy of The accountancy practice toolkit, which will help you start and grow your own firm<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the\">The importance of setting up your pricing structure in the early days<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mike Psaras<\/strong><\/h3>\n\n\n\n<p>Welcome to the Entrepreneurial Accountant. Today, we are joined today by Vicki Boddice of Boddice Accounting. Welcome to the show. How are you?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Vicki Boddice<\/strong><\/h3>\n\n\n\n<p>I&#8217;m great, thank you. Thanks for inviting me on.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mike Psaras<\/strong><\/h3>\n\n\n\n<p>In hindsight, what would you go back and tell yourself when you were thinking of starting your own business, or even on day one?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Vicki Boddice<\/strong><\/h3>\n\n\n\n<p>It\u2019s ridiculous, as an accountant to even have to say it, but actually, work out what your pricing structure should be.<\/p>\n\n\n\n<p>Because I know it was quite a steep learning curve for me to have gone from being in large firms where I was charged out hourly at unbelievable rates to, \u201cWell, I know I\u2019m not going to charge that, so what sounds like a nice fee for a client?\u201d<\/p>\n\n\n\n<p>And plucking numbers out of the air that sounded good, as very quickly realised that\u2019s not actually a good pricing strategy, coming up with better ways to do it, and not being afraid to charge.<\/p>\n\n\n\n<p>I think when you&#8217;re starting out by yourself, it\u2019s very easy to do the, \u201cAnd so, that\u2019s going to be this fee, is that okay?\u201d<\/p>\n\n\n\n<p>And that instantly opens it up to, \u201cWell, that\u2019s actually a bit higher than I&#8217;d wanted.\u201d<\/p>\n\n\n\n<p>If you just say, \u201cYou\u2019re getting all of this for this fee,\u201d it\u2019s a much better way to phrase it. And just be confident in selling yourself and selling your prices.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mike Psaras<\/strong><\/h3>\n\n\n\n<p>Absolutely. If you do have that very open and honest relationship with your client, I find more often than not, they trust you that you&#8217;re not going to be ripping them off.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Vicki Boddice<\/strong><\/h3>\n\n\n\n<p>Yes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mike Psaras<\/strong><\/h3>\n\n\n\n<p>As long as everyone\u2019s happy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Vicki Boddice<\/strong><\/h3>\n\n\n\n<p>Yes, absolutely.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\">How using proposal software helped when figuring out prices<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mike Psaras<\/strong><\/h3>\n\n\n\n<p>That\u2019s what it is all about.<\/p>\n\n\n\n<p>What was the process for figuring out your prices? Do you have a formula or do you just, how do you account for how wildly different sometimes clients\u2019 needs are?<\/p>\n\n\n\n<p>How do you bring that into scope?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Vicki Boddice<\/strong><\/h3>\n\n\n\n<p>I have to say software.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mike Psaras<\/strong><\/h3>\n\n\n\n<p>Yes, okay.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Vicki Boddice<\/strong><\/h3>\n\n\n\n<p>Life got an awful lot easier when I started using proposal software. And in fact, I got more confident because I knew that I had something concrete behind me working it out.<\/p>\n\n\n\n<p>And it also looks like a very professional setup, and it gives the clients confidence that it\u2019s not just been a bit of a back-of-an-envelope calculation of, \u201cLet\u2019s go with this.\u201d<\/p>\n\n\n\n<p>There is actually a method behind it.<\/p>\n\n\n\n<p>Now, I think the mistake that I made at the start and that I rectified fairly quickly was including the price of software, but not telling the clients that that was a cost that I was incurring on their behalf.<\/p>\n\n\n\n<p>Which then meant if prices went up, I was going to them and saying, \u201cOh, actually, software has gone up, so what you pay each month is going to go up a wee bit.\u201d<\/p>\n\n\n\n<p>They go, \u201cOh, well, we didn\u2019t know we were doing that.\u201d<\/p>\n\n\n\n<p>So, actually, going and saying, \u201cYes, this is the price for the accountancy and then we&#8217;ve got the software.\u201d<\/p>\n\n\n\n<p>Splitting it out into those components as well has been very worthwhile. And I think going forward, it\u2019s probably going to be more important than ever if there is something that could fluctuate and influence your profit margins.<\/p>\n\n\n\n<p>That you are being clear and saying, \u201cWell, actually you\u2019re getting a bargain with this, but we just have to be conscious that these prices may go up and that might cause an increase in our fee, but that\u2019s really the only thing that\u2019s going to increase it.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mike Psaras<\/strong><\/h3>\n\n\n\n<p>Yes, that\u2019s cool. That makes sense.<\/p>\n\n\n\n<p>I see that as an issue. I&#8217;m sure many accountancy practices, including ourselves, have an issue, even with, I know it\u2019s small, but the sort of confirmation statement filing fee.<\/p>\n\n\n\n<p>I don\u2019t think any of our clients know that you have to pay for that.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Vicki Boddice<\/strong><\/h3>\n\n\n\n<p>No.<\/p>\n\n\n\n<div class=\"single-cta\">\n\t<a\n\t\tclass=\"button button--primary gate-2c91ff18-95c5-4c4d-9cf7-8c9d75aa65d1\"\n\t\trole=\"button\"\n\t\tdata-button-location=\"content_area\"\n\t\thref=\"#gate-2c91ff18-95c5-4c4d-9cf7-8c9d75aa65d1\"\n\t>Download your free copy of The accountancy practice toolkit, which will help you start and grow your own firm<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"invaluable\">Invaluable resources to fall back on<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mike Psaras<\/strong><\/h3>\n\n\n\n<p>So, it\u2019s just absorbed or registered office address, you&#8217;re just getting that and it\u2019s not broken down.<\/p>\n\n\n\n<p>Maybe for accountants starting up now, do that from the beginning rather than trying to re-educate or go back on what you said before.<\/p>\n\n\n\n<p>What resource do you find yourself going back to time and time again?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Vicki Boddice<\/strong><\/h3>\n\n\n\n<p>I have to say the books by Della Hudson, any of them, for actually working out how to run an accountancy firm.<\/p>\n\n\n\n<p>They are constantly \u2013 I&#8217;ve got a bookcase over to the side, her books are in my bookcase, and they are probably the most thumbed and Post-it-noted, and all that kind of fun.<\/p>\n\n\n\n<p>So, kind of hard copy, her books are definitely an invaluable resource on that and, yes, probably the ones I use the most often.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mike Psaras<\/strong><\/h3>\n\n\n\n<p>I have no idea what they are \u2013 but it sounds like I should know, and I should probably go and find out after this episode.<\/p>\n\n\n\n<p>Finally, in this little segment, what is your single best piece of advice for an accountancy practice looking to grow?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Vicki Boddice<\/strong><\/h3>\n\n\n\n<p>Don\u2019t dismiss any contacts. I think the biggest thing \u2013 and the thing that took me completely by surprise is how important networking has been.<\/p>\n\n\n\n<p>Quite often, I\u2019ll be talking to somebody and I know they&#8217;re never going to be a client, either because they just don\u2019t need one, or they&#8217;re not running their own business, they&#8217;re not a decision-maker.<\/p>\n\n\n\n<p>But most of these people will know somebody.<\/p>\n\n\n\n<p>And if you make a good impression, and a good connection, and a genuine connection, I think you stay in the top of their mind.<\/p>\n\n\n\n<p>And then when they hear somebody say either they&#8217;re not really finding their accountant easy to work with or they\u2019ve actually realised they desperately need an accountant.<\/p>\n\n\n\n<p>It is phenomenal what you can do when you&#8217;re consistently genuine, and that means you get approached, and your attitude\u2019s all come across to whoever you&#8217;re talking to.<\/p>\n\n\n\n<p>And yes, it seriously increases your business growth.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mike Psaras<\/strong><\/h3>\n\n\n\n<p>Yes, it\u2019s an extremely powerful thing. The sort of seal of approval that you have from people that refer you is so much more \u2013 your chances of converting that lead are so much more if it\u2019s from word of mouth.<\/p>\n\n\n\n<p>And just being front of mind is so powerful.<\/p>\n\n\n\n<p>I would probably just add \u2013 and I think you said don\u2019t dismiss anyone, which I agree with. But the approach that I&#8217;ve taken is this is the kind of client that I like working with, this is a business owner who is open, honest, communicative, values my time.<\/p>\n\n\n\n<p>Okay, cool, who do you know? Because chances are you will keep similar company.<\/p>\n\n\n\n<p>Do you have any predictions for the future of accountancy?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Vicki Boddice<\/strong><\/h3>\n\n\n\n<p>Probably nothing earth-shattering. I do think we\u2019re going to see increased amount of push towards the more holistic approach.<\/p>\n\n\n\n<p>But timed with that, we\u2019re also going to, I think, see HMRC cracking down on record keeping.<\/p>\n\n\n\n<p>We\u2019re already seeing that with MTD (Making Tax Digital) situations. And actually, having everything electronic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ai\">How AI is changing bookkeeping<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mike Psaras<\/strong><\/h3>\n\n\n\n<p>Do you think that maybe AI (artificial intelligence) and all that kind of stuff \u2013 maybe not in the next couple of years, but maybe in five to 10 years\u2019 time, our job as bookkeepers, that element of our job will be taken away and will become far more interpreters of all of that data?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Vicki Boddice<\/strong><\/h3>\n\n\n\n<p>Yes, and I think we are seeing it already.<\/p>\n\n\n\n<p>The software, it predicts what categories things should \u2013 receipts and invoices should go into. It gives you fairly educated guesses. So, I do think that is going to increase and just get better and better.<\/p>\n\n\n\n<p>Partly that\u2019s why being the more holistic, rounded adviser is going to be far more in our interest.<\/p>\n\n\n\n<p>We\u2019ve all seen the adverts about you don\u2019t need an accountant, you just need software. That push is going to keep happening.<\/p>\n\n\n\n<p>And people are going to, \u201cWell, why do I need somebody when the software can do it all for me?\u201d<\/p>\n\n\n\n<p>The reason is going to be that relationship, and that advice. And yes, the software might do it, the software will not explain it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"getting\">Getting the balance right between work and play<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mike Psaras<\/strong><\/h3>\n\n\n\n<p>And finally, running an accountancy practice is difficult. It can be lonely. It can be stressful. Do you have any tips on maintaining a good work-life balance?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Vicki Boddice<\/strong><\/h3>\n\n\n\n<p>It is difficult. I think when people set up their own business, one of the things they&#8217;re focused on is actually improving your work-life balance.<\/p>\n\n\n\n<p>Realistically, the first couple of years of business, that is not going to happen.<\/p>\n\n\n\n<p>But what I have made a point of is that three days a week I do school pick up, and I will finish \u2013 I finish at half past two, I will go, I will do the school run, I will go home, play with my kids, play with the dog, occasionally talk to the husband, but kids and dog come first.<\/p>\n\n\n\n<p>And then once everybody is settled for the night, the computer will come back on, and I will maybe finish off a few things if I hadn&#8217;t got them done.<\/p>\n\n\n\n<p>And it\u2019s not being afraid to utilise time where you can.<\/p>\n\n\n\n<p>One of the other things I&#8217;ve got just now is my wee girl goes to dancing classes three times a week for three hours at a time, which happens to be just around the corner from my office.<\/p>\n\n\n\n<p>So, I drop her at dancing, I come to the office, I do three hours of work, pick her up, and away.<\/p>\n\n\n\n<p>So, it means that I&#8217;m making the most use out of time that would otherwise probably be wasted.<\/p>\n\n\n\n<p>When you\u2019ve got a three-hour time, what do you do normally? You go home, grab a snack, sit down, watch some telly. It\u2019s interesting that it does work. I feel like I&#8217;ve been productive and I&#8217;ve not missed out on any time with the family.<\/p>\n\n\n\n<p>But making sure you take days off, making sure you take actual holidays. Top tip, go somewhere with no Wi-Fi and no 4G.<\/p>\n\n\n\n<p>I thoroughly recommend coastal towns in Scotland, because I did that this year and clients could not get in touch with me. And I could not check my emails.<\/p>\n\n\n\n<p>It was wonderful.<\/p>\n\n\n\n<p>So, make sure that you do have downtime because otherwise, it\u2019s so easy to get caught up in the \u201cI\u2019ll just work on that a little bit more\u201d.<\/p>\n\n\n\n<p>And before you know it, it\u2019s nine o\u2019clock at night, you\u2019ve not seen any of your family, and you&#8217;re away at the crack of dawn the next day.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mike Psaras<\/strong><\/h3>\n\n\n\n<p>Definitely. I totally agree with everything, and I think you&#8217;re absolutely right. We have to have digital detoxes. We have to make the work fit around our lives to a certain extent.<\/p>\n\n\n\n<p>But also, we have to, I think, maybe be a bit patient about how that happens. Because I\u2019m five years into it and feel like only now am I like, \u201cOkay, it\u2019s just work.\u201d<\/p>\n\n\n\n<p>And I think when you start, it\u2019s not just work. It\u2019s everything. <\/p>\n\n\n\n<p>Every word that you say is your brand reputation. Every mistake you make you fear that the client is going to leave you. <\/p>\n\n\n\n<p>And it\u2019s normal to feel that way, I think. <\/p>\n\n\n\n<p>I think what&#8217;s important is just to be kind to yourself in those early days of the business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Vicki Boddice<\/strong><\/h3>\n\n\n\n<p>Absolutely.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mike Psaras<\/strong><\/h3>\n\n\n\n<p>Really, really amazing speaking with you. Thank you for sharing all your thoughts and your experience and just being amazing, generally.<\/p>\n\n\n\n<p>Yes, it\u2019s been brilliant. Thank you.<\/p>\n\n\n\n<p>To make sure you catch every episode, subscribe to the channel or sign up to the Sage Advice newsletter at the bottom of the page.<\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Join more than 500,000 UK readers and get the best business admin strategies and tactics, as well as actionable advice to help your company thrive, in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-b1a63862-3fa0-4a5e-bb67-c76b88bbc6b8\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2022\/04\/GettyImages-1073797282-1-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Boddice Accounting founder Vicki Boddice talks about being open and honest with clients, and maintaining a work-life balance.<\/p>\n","protected":false},"author":1329,"featured_media":24249,"comment_status":"open","ping_status":"closed","template":"","meta":{"_sage_video":true,"video_id":"3eKUXwJS9TM"},"tags":[223,16,144],"business_type":[115],"show":[241],"industry":[],"imagine_tag":[220],"class_list":["post-14637","video","type-video","status-publish","has-post-thumbnail","hentry","tag-accountant-accounting","tag-grow-accounting-practice","tag-startup-stories","business_type-accountants","show-the-entrepreneurial-accountant-series"],"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice UK","distributor_original_site_url":"https:\/\/www.sage.com\/en-gb\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/video\/14637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/video"}],"about":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/types\/video"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/users\/1329"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/comments?post=14637"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/video\/14637\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media\/24249"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media?parent=14637"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/tags?post=14637"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/business_type?post=14637"},{"taxonomy":"show","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/show?post=14637"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/industry?post=14637"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/imagine_tag?post=14637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}