{"id":25380,"date":"2025-10-29T10:22:07","date_gmt":"2025-10-29T10:22:07","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/?post_type=video&#038;p=25380"},"modified":"2025-10-30T08:37:06","modified_gmt":"2025-10-30T08:37:06","slug":"ai-documentary-changing-behaviours","status":"publish","type":"video","link":"https:\/\/www.sage.com\/en-gb\/blog\/video\/ai-documentary-changing-behaviours\/","title":{"rendered":"Changing behaviours to unlock AI\u2019s potential"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/show\/ai-documentary\/\" class=\"entry-header__link\">Human-first: How small businesses will win with AI<\/a><p>Episode 4 of 7<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tChanging behaviours to unlock AI\u2019s potential\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"entry-header__cta-list\">\n\t\t\t\t\t<div class=\"single-cta\">\n\t\t\t<button\n\t\t\tclass=\"button button--primary js-component-modal-header-video-trigger\"\n\t\t\tdata-href=\"#js-component-modal-header-video\"\n\t\t\tdata-modal-alert=\"true\"\n\t\t\tdata-action=\"modal-open\"\n\t\t\taria-controls=\"js-component-modal-header-video\">\n\t\t\tWatch Video\t\t<\/button>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Changing behaviours to unlock AI\u2019s potential\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-gb\/blog\/video\/ai-documentary-changing-behaviours\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-episode-4-changing-behaviours\">Episode 4: Changing behaviours<\/h2>\n\n\n\n<p>Adopting AI is one thing. Building the habits to use it is another.<\/p>\n\n\n\n<p>If you\u2019re an established business, it can be really hard to evolve the way you do things to make way for something new. This is especially true for accounting and managing your finances, where you don\u2019t want to introduce unnecessary risk or disruption.<\/p>\n\n\n\n<p>Whether you run a small business or an accounting practice, it\u2019s essential to challenge the way you\u2019re currently working if you want to make the most of AI and its capabilities. Saying yes to innovation is where you\u2019ll gain a significant advantage over slow adopters, who will fall further and further behind in the market.<\/p>\n\n\n\n<p>In episode 4 of our <a href=\"https:\/\/www.sage.com\/en-gb\/blog\/video\/ai-documentary-opportunity-ai\/\">AI documentary series<\/a>, our experts explore the barrier of inertia \u2013 particularly for accounting, which is a profession built on tradition and scepticism. They dive into the need to move away from manual work towards more valuable and strategic tasks and advise on how to start evolving in the right direction.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-takeaways\">Key takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Moving away from manual work is imperative, so change is worth it.<\/li>\n\n\n\n<li>A gradual, measured approach will deliver the best results.<\/li>\n\n\n\n<li>Blanket banning AI leads to shadow use among employees who want to innovate.<\/li>\n\n\n\n<li>Embracing AI and building new workflows is a key driver in attracting the next generation of talent.<\/li>\n<\/ul>\n\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Test your AI readiness<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>Take our quiz to learn how prepared you are for the AI opportunity and discover your next steps.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/how-ready-are-you-to-start-using-ai\/\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tid=\"cta-id-24792\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-button-location=\"cta_box\"\n\t\t\t\t\t\t\t\t\t\t\t>Take quiz<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/Untitled-1-2.jpg\" class=\"single-cta__image\" alt=\"Two colleagues in an office setting\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/Untitled-1-2.jpg 800w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Embracing AI requires new ways of working. Here\u2019s why it\u2019s worth the effort.<\/p>\n","protected":false},"author":1398,"featured_media":25386,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_sage_video":true,"video_id":""},"tags":[50],"business_type":[4],"show":[673],"industry":[],"imagine_tag":[331,309,328],"class_list":["post-25380","video","type-video","status-publish","has-post-thumbnail","hentry","tag-ai","business_type-small-business","show-ai-documentary"],"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice UK","distributor_original_site_url":"https:\/\/www.sage.com\/en-gb\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/video\/25380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/video"}],"about":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/types\/video"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/users\/1398"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/comments?post=25380"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/video\/25380\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media\/25386"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media?parent=25380"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/tags?post=25380"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/business_type?post=25380"},{"taxonomy":"show","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/show?post=25380"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/industry?post=25380"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/imagine_tag?post=25380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}