{"id":26013,"date":"2025-11-21T16:54:52","date_gmt":"2025-11-21T16:54:52","guid":{"rendered":"https:\/\/www.sage.com\/en-gb\/blog\/?post_type=video&#038;p=26013"},"modified":"2025-11-21T17:01:36","modified_gmt":"2025-11-21T17:01:36","slug":"ai-documentary-human-first-ai","status":"publish","type":"video","link":"https:\/\/www.sage.com\/en-gb\/blog\/video\/ai-documentary-human-first-ai\/","title":{"rendered":"The future of AI is human"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-gb\/blog\/show\/ai-documentary\/\" class=\"entry-header__link\">Human-first: How small businesses will win with AI<\/a><p>Episode 6 of 7<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tThe future of AI is human\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"entry-header__cta-list\">\n\t\t\t\t\t<div class=\"single-cta\">\n\t\t\t<button\n\t\t\tclass=\"button button--primary js-component-modal-header-video-trigger\"\n\t\t\tdata-href=\"#js-component-modal-header-video\"\n\t\t\tdata-modal-alert=\"true\"\n\t\t\tdata-action=\"modal-open\"\n\t\t\taria-controls=\"js-component-modal-header-video\">\n\t\t\tWatch Video\t\t<\/button>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"The future of AI is human\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-gb\/blog\/video\/ai-documentary-human-first-ai\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-series-finale\"><strong>Series finale<\/strong><\/h2>\n\n\n\n<p>AI may be a polarising topic for some. But for Sage, and our expert contributors, there\u2019s a single, non-negotiable idea that rings true: AI will only deliver on its promises if it\u2019s designed and built with human behaviours, needs, and values at its core.<\/p>\n\n\n\n<p>What does this mean? It means that without trust, it won\u2019t be adopted. Without accuracy, it won\u2019t be relied upon. Without delivering real value, it won\u2019t be retained. And without being accessible, it won\u2019t be used.<\/p>\n\n\n\n<p>The potential is exciting. Transformative, even. But only if we shape the future of business around people and technology working together safely.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-takeaways\">Key takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI must be human-first.<\/li>\n\n\n\n<li>Full, human-nuanced jobs will never be replaceable.<\/li>\n\n\n\n<li>The best talent will demand AI going forward.<\/li>\n\n\n\n<li>People will be truly empowered to run human-led businesses.<\/li>\n<\/ul>\n\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Test your AI readiness<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>Take our quiz to learn how prepared you are for the AI opportunity and discover your next steps.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-gb\/blog\/how-ready-are-you-to-start-using-ai\/\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tid=\"cta-id-24792\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-button-location=\"cta_box\"\n\t\t\t\t\t\t\t\t\t\t\t>Take quiz<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/Untitled-1-2.jpg\" class=\"single-cta__image\" alt=\"Two colleagues in an office setting\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2025\/10\/Untitled-1-2.jpg 800w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Our experts reveal why AI must be built and designed with the behaviours, needs, and values of people at the core.<\/p>\n","protected":false},"author":1398,"featured_media":26015,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_sage_video":true,"video_id":""},"tags":[50],"business_type":[4],"show":[673],"industry":[],"imagine_tag":[309,328],"class_list":["post-26013","video","type-video","status-publish","has-post-thumbnail","hentry","tag-ai","business_type-small-business","show-ai-documentary"],"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice UK","distributor_original_site_url":"https:\/\/www.sage.com\/en-gb\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/video\/26013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/video"}],"about":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/types\/video"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/users\/1398"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/comments?post=26013"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/video\/26013\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media\/26015"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/media?parent=26013"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/tags?post=26013"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/business_type?post=26013"},{"taxonomy":"show","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/show?post=26013"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/industry?post=26013"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-gb\/blog\/api\/wp\/v2\/imagine_tag?post=26013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}