Monday at the Sage Summit is really a development and partner’s day, so I spent my time wandering the halls and enjoying the sheer scale of the exhibition as exhibitors put the finishing touches to their stands. The expo is beautifully designed and cleverly zoned into areas of thought for small businesses focussing on leadership, growth, profit, etc. Even though the show will be getting into full swing on Tuesday my mind is already whirring with ideas for things I can do with my businesses to improve them.
I bumped into Thomas Power a fellow Brit who I have been following on LinkedIn for some time and whose work has powered my understanding of social media; as has his wife’s writings on the subject. His ideas on companies being open, random and supportive online, have also helped guide the Giftware Association (where I sit on the National Committee) strategy.
We had an interesting chat about how this core aspect to his consultancy work had come about by chance, which then turned to ideas I have been exploring about how failure is important to personal growth and business development. He told me that someone had once said to him that if you ever taste success, spit it out. In other words, don’t spend too long revelling in the taste of it.
I like this idea that whilst success is something that we all strive for, the acquisition of it can come at a cost. Whilst it’s important to celebrate success, it’s also vital that we keep moving and growing and never lose the hunger for developing further. Successful ideas can also grow in the strangest and most random of places so it’s important to keep trying things and putting new ideas out into the world.
I also attended my first session on ‘Taking your marketing to the next level’ with a panel of marketing experts. Although it was aimed primarily at Sage partners I discovered some interesting insights into marketing trends and tools and strategies that leading tech companies are using.
The day ended with a drinks reception where I met Sage CEO Stephen Kelly who I am racing against in the Great North Run in the #BeatTheCEO challenge to raise money for Cancer Research. Hopefully I’ll be able to squeeze in a training run with him on the river front one morning before I leave.