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Win up to a £10k business grant and be part of the Sage Small Business XI 2025!

Sage is giving away a total of £50k in business grants to eleven deserving small businesses. As a winner, you will also win 2 x hospitality tickets to The Hundred Final, and in stadium branding at your local The Hundred match during the group stages. Tell us your small business story and be in with a chance to win!

Sage and The Hundred, working together

The Hundred launched in 2021 to packed crowds across England and Wales, exciting cricket fans both new and old with an innovative mix of high energy sporting action and epic entertainment.  

The competition sees men and women playing side-by-side on the same stage, with equal prize money on offer.

Sage supports decision-making during The Hundred

Sage brings fans closer to The Hundred’s big decisions both by powering the Decision Review System (DRS) in broadcast and the cricket grounds’ big screen, as well as the branding of the umpires’ kit during the tournament.

Human insights and decision-making

Our partnership with The Hundred benefits our customers, colleagues, and partners with experiences and content that brings insight and decision-making to life, with a human touch.

Who’s Winning

Fans will now be able to predict the match winner through Sage's Who's Winning page on The Hundred app. Using these fan insights, data will be displayed in the stadium showing who the fans are backing to get the win !

Hitting a six for members and partners

Our partnership with The Hundred will also enable Sage to reward Sage members and partners with access to tickets and experiences at The Hundred.

Sage Sponsorships

Find out more about our other partnerships

Six Nations Rugby

Rugby

We're proud to be the Official Insights Partner of Six Nations Rugby. Together, we drive innovation in rugby, through the power of data, both on and off the field.

Major League Baseball

Baseball

Sage is an Official Partner of Major League Baseball - the most historic professional sports league in the United States, represented by 30 member clubs in the U.S. and Canada.