With new AI capabilities, a new brand mission, and industry-first partnerships, Sage unveils the solutions and insights finance teams need to lead with confidence.
ATLANTA (11th June, 2025) – Sage, the leader in accounting, financial, HR and payroll technology for small and mid-sized businesses (SMBs), unveiled several strategic initiatives, first-of-their-kind partnerships, and product advancements at Sage Future, its annual customer and partner conference. Held at the Georgia World Congress Center in Atlanta from 2nd - 5th June, the event gathered thousands of attendees eager to explore the future of high-performance finance.
At the heart of the event was the launch of Sage’s new brand mission: High-Performance Finance Software. This bold direction recognises the evolving role of CFOs and finance leaders, pairing AI-powered solutions with leadership development and community support for the next generation of financial decision-makers.
Announcements at Sage Future 2025 included:
Sage Future 2026 will take place in San Francisco, California from 28th - 30th April, 2026.
Future 2025 was made possible in part through the support of the partners listed below:
Titanium Sponsor:
AWS: Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 240 fully featured services from data centers globally. Millions of customers —including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs.
Diamond Sponsors: