Understand the new rules of business

With digital transformation, throw out the old business handbook.
 
In association with Forrester, our webinar will offer practical advice to business leaders looking to:
  • Understand digital in their organisations
  • Use digital to deliver a better service to customers
  • Make more profit by providing journey-centric, insight-driven digital experiences.
Ted Schadler, Principle Analyst at Forrester and co-author of the Mobile Mind Shift and Empowered, will provide valuable strategic advice.

Digital technology dramatically improves the economics and capabilities of every business. Using hardware, software, algorithms, and the internet, it’s 10-times cheaper and faster to engage customers, create offerings, harness partners, and operate your business. 

With a digital connection to customers and suppliers, you will aggregate reams of data that hold powerful signals of success and failure. Armed with these data and insights, you can learn and rapidly adapt to your customers’ needs.
Ted Schadler

Principle Analyst, Digital 
Transformation Expert and Author

Forrester Research

Ted has 29 years of experience in the technology industry, analyzing the effects of disruptive technologies on business. His research agenda focuses on digital transformation, digital innovation, digital experience platforms, and digital experience service providers. Ted is the coauthor of The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment.
Matt Groom

Enterprise Product 
Marketing Manager
Sage

Matt is a Segment Product Marketing Manager at Sage. Matt is responsible for product marketing activities in North America and globally for Sage Business Cloud Enterprise Management, the flagship enterprise business management solution for Sage. He’s been with Sage since 2010.