You’ll understand your customers
Today’s customers expect to be treated with responsive and personalised service. With eCRM software, you have immediate access to a wealth of customer data and the ability to identify patterns within it. Armed with this data and the tools to analyse it, you’ll delight, upsell, and retain current customers, and attract and acquire new ones.
You’ll promote cross-departmental collaboration
All too often, sales and marketing can’t seem to get on the same page. The right eCRM solution contains all the functionality these departments need to communicate effectively. For example, when marketing implements a targeted email campaign for fresh leads, sales will be able to track engagement and follow up if any leads show signs of moving down the funnel.
You’ll simplify the sales process
The sales process is often extended by onerous manual tasks, human errors, and poor management of customer data. By implementing eCRM software, you can remove these drags on the system. You’ll nurture leads and delight customers with automated processes, identify sales patterns with real-time information, and save time at every point in the sales cycle.
You’ll increase revenue
In a 2015 study, the information services company Experian found that 91% of U.S. organisations believe inaccurate data impacts their revenue. With eCRM software, you can be confident not only that your data is accurate but also that it’s being leveraged to drive company growth. The ability to see your business from all angles, retain and acquire customers, and properly forecast will ensure the success of your business.