Sage launches Trailblazers, a campaign to celebrate inspirational women

To celebrate International Women’s Day, Sage is showcasing those women who have forged a path to bring positive change in their respective fields


London, 06 March 2017 -  Amongst those included are the world’s first computer programmer Ava Lovelace, esteemed artist Frida Kahlo, WWII codebreaker Joan Clarke, and former first lady Michelle Obama.

Jacqueline de Rojas, Managing Director of Sage UK & Ireland – Northern Europe, commented: Having spent 30 years as a woman in tech, I’m passionate about diversity and inclusion in the workplace. I believe that shining a light on success and achievement inspires innovation and opportunity. It enables the next generation of women to stand on the shoulders of giants and to continue moving businesses and world-leading technology forward. In celebrating the accomplishments of these trailblazing women, we at Sage aim to inspire and empower future generations to blaze their own trails.”

Sage is committed to embracing diversity and inclusion, and supporting its many hundreds of thousands of customers to do so too. On 5 and 6 April, de Rojas is hosting Sage Summit one of the biggest gatherings of businesses in the UK at ExCel London, to support businesses in realising their vision and future-proofing for the world of opportunity ahead through smart technology, thought leadership and expert business advice.

With inspiring speakers including dotcom driving force and entrepreneur Martha Lane Fox who counts lastminute.com founder, Twitter Board member and youngest ever House of Lords cross bencher amongst her achievements – and Sage’s own Kriti Sharma, the lead developer of the world’s first accounting chatbot embracing Artificial Intelligence - Sage Summit promises to be a destination event for businesses and those looking for further trail blazing inspiration.

The final list is as follows:

  • Mary Seacole (1805-1881): Nursed the sick & wounded in the Crimean War 
  • Ada Lovelace (1815-1852): The first computer programmer 
  • Frida Kahlo (1907-1954): One of the most significant artists of the 20th century 
  • Indira Gandhi (1917-1984): India’s only female Prime Minister 
  • Joan Clarke (1917-1996): WWII Codebreaker 
  • Ellen Degeneres (1958-present): Vocal advocate of the LGBTQ community 
  • Michelle Obama (1962-present): Former first lady & advocate for social issues 
  • Sheryl Sandberg (1969-present): Facebook COO & founder of LeanIn.org 
  • Laura Dekker (1995-present): Youngest person to sail solo around the world 
  • Malala Yousafzai (1997-present): Youngest-ever Nobel Prize laureate

When determining who to feature in the Trailblazers campaign, Sage was keen to celebrate women from a variety of countries, and across a diverse range of fields as well as technology, including the arts, medicine, sport, politics and human rights.


Media Relations at Sage

Kate Bonner, Director of Communications