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Revenue outlook improves for UK SMEs: Expected impact of Covid-19 drops from -29% to -10% during lockdown

Polling from Sage of 5,000 small and medium-sized businesses (SMEs) reveals shifts in sentiment over the lockdown period and priorities for recovery.
  • The overall expected revenue impact of the Covid-19 pandemic on UK SMEs improved consistently during lockdown, rising from -29% in late March to -10% in late May
  • However, near-term challenges remain; over 60% of businesses are still making a loss and redundancies are likely to spike in August
  • 32% of businesses have been victims of hacks, cyber scams or malware since the start of the pandemic and half worry that their business is now more vulnerable to a data or cyber breach. Despite this, only 6% plan to invest in enhanced security 
  • 45% of businesses now expect to change for the long-term as a result of the outbreak – 28% have started conducting business online and 42% will reduce expenditure on physical workplaces
  • Technology is seen as a key enabler to success post-crisis, but further incentives are needed to drive digitisation

London, UK, 25 June 2020 – As the UK marks three months under lockdown, Sage - the market leader in cloud business management solutions - today published an in-depth report based on weekly polling of a total of 5,000 SMEs over the course of the lockdown period.

The 3 Months On: Learnings from Lockdown report highlights some encouraging signs of adaptation and recovery. Total expected revenue impact improved consistently over the three-month period, rising from -29% in late March to -10% in late May. 45% of businesses expect long-term change as a result of the outbreak and many have already made significant adaptations; 28% have started conducting business online, 42% plan to reduce expenditure on offices and production sites, 37% plan to increase trade with international markets and 57% expect the size of their workforce to change over the next 6 months.

However, the report also underlines the scale of the challenges ahead. 61% of businesses are still operating at a loss and 68% are experiencing a more than 25% reduction in sales. 60% are considering redundancies and the majority expect these to occur in August, when employers must begin to contribute to costs.

Although 70% of SMEs believe that technology will play a key role in helping them adjust to the impact of Covid-19, only a small proportion are actively planning to increase digitisation of key operational processes and there is significant demand for incentives or grants to drive technology investment; a grant to support technology investment is the most popular option for further government support, ahead of a cut in VAT, an extension of the business rate holiday or a cut in corporation tax.

As technology becomes a bigger priority for small enterprises, the 3 Months On: Learnings from Lockdown report found almost a third (32%) of businesses have been victims of hacks, cyber scams or malware since the start of the pandemic and half believe that their business is more vulnerable to a data or cyber breach than before the crisis. Despite this, security of data and systems is the lowest priority for digital investment. Only 6% see enhancing the security of data and systems as a significant priority; most plan to focus on workforce management and adapting operational processes.

The disruption has also taken its toll on business morale. Half of SMEs reported a surge in stress levels among employees, 39% reported a decrease in employee motivation, and 37% a decrease in productivity.

Sabby Gill, Managing Director of UK&I at Sage, said: “For SMEs, the lockdown period has been defined by some of the most extreme uncertainty and significant continuity challenges they have faced for generations.

“It’s encouraging to see that prospects are improving for some, as we look towards a full re-opening of the economy. But for many, the outlook is still highly uncertain, and there will be a period of adjustment to the new normal. The divide between sectors is only widening as the crisis continues, and some will need more intensive and sustained support than others going forward.

“We must take learnings from the period of lockdown to inform the recovery – and this data highlights an urgent need to catalyse digital adoption. Although 70% of business say technology will be essential to their recovery, only around 30% can currently afford to digitise processes - and a grant to enable technology investment is more popular than a cut in VAT or an extension of the business rate holiday as a measure to help support businesses through the rest of the year.

“We are calling on government to prioritise simple and accessible financial incentives – such as digital grants and vouchers - to help SMEs digitise their operations. This will boost productivity, drive resilience against further disruption and help us transition towards a higher growth, more dynamic economy.”

Key findings from the survey of 5,000 decision makers in UK SMEs also include:

  • Levels of support and approval for government action to help businesses rose over the lockdown period, from 47% at the start of lockdown to highs of 63% in early May, following the launch of bounce back loans and as details of the recovery strategy began to emerge
  • The government’s workplace guidance drove an increase in preparedness and confidence among employees, particularly for the manufacturing, construction, financial and professional services sectors
  • Levels of preparation for a second spike in the pandemic are relatively high, but 35% of businesses are still making no preparations to deal with a resurgence and a further tightening of restrictions.
  • The divide between sectors has widened – and for some businesses there has been no improvement in outlook during lockdown. Unsurprisingly, the hospitality and retail sectors continue to face acute challenges. Even by late May, the hospitality sector maintained expectations of a -75% hit to revenue; in line with the -73% expected at the start of lockdown.
  • Retailers also face a greater financial hit, with expected revenue impact reaching -88% in early April and stabilising around -32% in late May. In contrast, SMEs in healthcare, technology and media expect an increase in revenue of between 9 and 12%. 

View the report in full

View the accompanying infographic


About the Sage SME Tracker

The Sage SME Tracker refers to independent research commissioned by Sage and conducted by Portland between the 23rd March and 27th May 2020. Portland surveyed 5,156 online UK adults in total – decision makers in SMEs - in weekly waves of over 500 online UK adults each.

Portland drew the sample from an online exchange and verified the age, gender, employment status and region of each respondent as well as job responsibilities and the size of the business they work for. All respondents had to work for a business ranging from 1, 2-50, 50-99, 99-250, 250-499 employees. All respondents had to be business owners or hold director-level decision making responsibilities in order to be eligible for the survey. Due to a lack of official statistics, no weighting or target numbers were applied to the demographics of our sample.

About Sage

Sage is the global market leader for technology that provides small and medium businesses with the visibility, flexibility and efficiency to manage finances, operations and people. With our partners, Sage is trusted by millions of customers worldwide to deliver the best cloud technology and support. Our years of experience mean that our colleagues and partners understand how to serve our customers and communities through the good, and more challenging times. We are here to help, with practical advice, solutions, expertise and insight.


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