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Accelerate revenue opportunities with Sage Business Cloud

Welcome to the Sage Worldwide Partner Marketing hub

At Sage we are passionate about partners because we value and understand the importance of the role that partners play in the ecosystem. Whether you are thinking of becoming a Sage Partner or are one already, we’ve created this Marketing site with you in mind. We want to highlight what we do and show you how we can help you to grow your business, move to the cloud and expand revenue opportunities or simply win more customers. We are here for you.

Enabling Business Builders to Grow and Thrive

At Sage we support the business builders of today and tomorrow. With Sage solutions, customers can start small and dream big. For the last 40 years our customer obsession and focus has not changed. Together with our partners, we are passionate about helping entrepreneurs grow their businesses. Because when business builders do well, we all do well.

We know that partners are essential to the success of Sage. So, as a Partner Marketing team, we’re putting partners first. We want to serve you better, help you grow and highlight you as beacons of success. We want and are looking for ambitious, growing and innovative partners who can help us take the Sage Business Cloud message to your prospects and customers. Want to help you support those customers with the adoption and implementation of Sage Business Cloud Solutions and those of our wider partner ecosystem.

Meet our Team

Gemma Telford

VP Partner Marketing, Worldwide

Leads the Worldwide Partner Marketing and is responsible for Partners, Accountants and the Alliances Marketing team.

Email: [email protected]
Twitter: @gemmaitmarketng

John Atchison

Director, Partner Marketing, Alliances

Worldwide leader responsible for developing and executing sell-to and sell-through GTM strategies with key Sage alliance partners — Salesforce, Microsoft, Amazon and others.

Email: [email protected]
Twitter: @johnRatchison

Swati Fuller

Sr. Manager, Partner Marketing, Programs/Campaigns

Marketing Manager responsible for developing strategic marketing programs and campaigns for partners.

Email: [email protected]
Twitter: @swatif

Julie Lister

Director Partner Marketing, ISVs

Strategic development and execution of marketing strategy and tactics that will support ISV partners worldwide to jointly go to market with Sage.

Email: [email protected]
Twitter: @marettes

Emma Williamson

Senior Marketing Manager, Partner Marketing

Responsible for creating marketing campaigns and leading strategic marketing projects for partners worldwide.

Email: [email protected]
LinkedIn emmawilliamson1

Kerstin Demko

North America

Partner Marketing Director, North America

Lead Partner Marketing strategy for partner network in U.S. and Canada including resellers, ISVs, strategic alliances and others. Focused on helping Sage partners embrace the cloud, excel at digital marketing and grow their businesses.

Email: [email protected]
Twitter: @ksdemko

Scott Addington

United Kingdom & Ireland

Partner Marketing and Alliances Director, UKI

Responsible for developing and executing sell-to and sell-through GTM strategies with partners & alliances.

Email: [email protected]

Ingrid Cornaire


Marketing Partner & Alliances Head, France

France leader responsible for developing and executing sell-to and sell-through GTM strategies with partners & alliances.

Email: [email protected]
Twitter: @ingridCornaire

Jan Friedrich

Central Europe

Vice President Field Marketing, Central Europe

Jan is responsible for the Field Marketing Central Europe (Germany, Austria, Switzerland and Poland) and is a member of the Management Team Central Europe.

Email: [email protected]
Twitter: @JanFriedrich

Juan Luis Ramos Casado


Partner Marketing Manager, Spain

Responsible for developing and executing sell-to and sell-through GTM strategies with partners.

Email: [email protected]
Twitter: @juanlu_rc

Lauren Vickery

Lauren Vickery

Africa & Middle East

Managing Director, Sage Africa & Middle East

Managing Director responsible for developing the overall direction and Sage strategy in Africa and Middle East.

Email: [email protected]

Andrea Baptista

Latin America

Partner Marketing Director, Latin America

Brazil Partner Marketing Leader responsible for strategy and go-to-market.

Email: [email protected]
Twitter: @acorreabaptista

Lynn Wang


Partner Marketing Manager, Asia

Responsible for Channel Marketing in Asia. Working closely with partners & business managers Lynn strategizes and manages sell-to and sell-through channel marketing activities.

Email: [email protected]

Lisa Shaw

Australia & New Zealand

Channel Marketing Manager, Australia/New Zealand

Marketing leader responsible for developing and executing sell-to and sell-through strategies with key Sage alliance partners in Australia/New Zealand.

Email: [email protected]

The Future is in the Cloud

The IT Industry is going through a massive change brought about by customer demand combined with the four disruptive technologies: cloud, mobile, Big Data analytics and social.

Sage Global Partner Advisory Council

The Sage Global Partner Advisory Council has been formed with the goal of fostering a deeper understanding of our partners’ needs and a renewed commitment to our partners across the globe. Our vision for the Global Council is to serve as the forum in which lively and active discussions take place through the sharing, collaborating and the solving of everyday business challenges that impede growth. Comprised of senior partner leaders, the Global Council will be key in shaping strategy that will provide competitive advantages. Contact us if you are interested in more information.


Sage Partner Communications is the one-stop-shop for the latest partner related press releases and press coverage, as well as strategic and regional newsletters. We are here to support the Sage partner community and provide them with a reliable communications channel that becomes the go-to place to understand what is happening at Sage.

Marketing Webinars

Knowledge is power. Subject matter experts bring valuable information to partners on a variety of marketing topics ranging from how to Create Great Content, Tips for Optimizing your Website to how Sage Business Cloud is creating opportunities for Sage partners.

Marketing Blogs

Guest bloggers and the Sage partner marketing team author blogs on a variety of topics that are of interest to the partner community. Sage partners can also contribute blogs by submitting one to [email protected]

Logos & Brand Guidelines

Here you will find various Sage product logos which you can download and include in your communications. Please ensure you adhere to our brand guidelines for usage.

Product Roadmaps

Product roadmap information. We are committed to making Sage products even better, soon Sage Partners will have easy access to confidential product roadmap information.

Product Enablement

We have developed a series of product enablement profiles which provide you with key information you need to promote the many Sage benefits and product features to your customers.


Take a look at the partner events we have planned near you and all over the world.

Are you an Enterprise Management partner? Make sure you register for the Sage Enterprise Management partner summit, the can’t miss event of the year.

Sage CEO Circle

Sage CEO Circle is our most prestigious reward event to recognize top performing partners from around the globe. Partners qualify across key criteria and the winning partners are rewarded with the trip of a lifetime to an exotic destination. No ordinary trip, Sage CEO Circle provides the perfect combination of relaxation and celebration of top-notch partner performance. Sage CEO Circle is open to partners worldwide and is held annually in February.

Contact us

We’d love to hear from you. Drop us a line and let us know what you’re thinking.