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Welcome to the Sage Worldwide Partner Marketing Hub

Passionate about partners

At Sage we are passionate about partners because we value and understand the importance of the role that partners play in the ecosystem.

Whether you are thinking of becoming a Sage Partner or are one already, we’ve created this Marketing site with you in mind. We want to highlight what we do and show you how we can help you to grow your business, move to the cloud and expand revenue opportunities or simply win more customers. We are here for you.

Meet our Team

Jeffery Chancellor

Vice President Partner Marketing

Global Vice President of Marketing leading the team responsible for strategy and execution of marketing initiatives supporting Sage’s Channel Partners, Accountants and Alliances. 

Email: [email protected]
LinkedIn:  /jbchancellor
Twitter:  @JeffSagePAA


Nikki Snaith

Director, Partner Marketing

Responsible for delivering best-in-class technology to automate and scale the delivery of partner-lead marketing programs.

Email: [email protected]
LinkedIn: /nikki-snaith
Twitter: @nsnaith

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Sr. Manager, Partner Marketing, Programs/Campaigns

Marketing Manager responsible for developing strategic marketing programs and campaigns for partners.

Emma Williamson, Sage Senior Marketing Manager, Partner Marketing

Emma Williamson

Senior Marketing Manager, Partner Marketing

Responsible for creating marketing campaigns and leading strategic marketing projects for partners worldwide.

Email: [email protected]
LinkedIn emmawilliamson1

Julie Lister, Sage Director Partner Marketing, ISVs

Julie Lister

Director Partner Marketing, ISVs

Strategic development and execution of marketing strategy and tactics that will support ISV partners worldwide to jointly go to market with Sage.

Email: [email protected]
Twitter: @marettes

Jayne Pickering

Partner Marketing Manager, ISVs

Creating and executing strategic marketing campaigns as part of the joint go to market with Sage to support ISV partners globally

Email: [email protected]
LinkedIn: /jayne-pickering

Kerstin Demko, Sage Partner Marketing Director, North America. OR Woman with shoulder-length blonde hair wearing a purple roll-neck and black blazer.

Kerstin Demko

North America

Partner Marketing Director, North America

Lead Partner Marketing strategy for partner network in U.S. and Canada including resellers, ISVs, strategic alliances and others. Focused on helping Sage partners embrace the cloud, excel at digital marketing and grow their businesses.

Email: [email protected]
Twitter: @ksdemko

Scott Addington, Sage Partner Marketing and Alliances Director, UKI

Scott Addington

United Kingdom & Ireland

Partner Marketing and Alliances Director, UKI

Responsible for developing and executing sell-to and sell-through GTM strategies with partners & alliances.

Email: [email protected]

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Marketing Partner & Alliances Head, France

France leader responsible for developing and executing sell-to and sell-through GTM strategies with partners & alliances.

Jan Friedrich, Vice President Field Marketing, Central Europe. OR Man with dark, neat hair, wearing glasses, grey suit and light blue suit

Jan Friedrich

Central Europe

Vice President Field Marketing, Central Europe

Jan is responsible for the Field Marketing Central Europe (Germany, Austria, Switzerland and Poland) and is a member of the Management Team Central Europe.

Email: [email protected]
Twitter: @JanFriedrich

Cristina Sansches Del Castillo

Cristina Sánchez Del Castillo


Partner Marketing Manager, Spain

Responsible for developing and executing sell-to and sell-through GTM strategies with partners.

Email: [email protected]

Lauren Vickery

Lauren Vickery

Africa & Middle East

Managing Director, Sage Africa & Middle East

Managing Director responsible for developing the overall direction and Sage strategy in Africa and Middle East.

Email: [email protected]

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Latin America

Partner Marketing Director, Latin America

Brazil Partner Marketing Leader responsible for strategy and go-to-market.

Lynn Wang, Sage Partner Marketing Manager, Asia

Lynn Wang


Partner Marketing Manager, Asia

Responsible for Channel Marketing in Asia. Working closely with partners & business managers Lynn strategizes and manages sell-to and sell-through channel marketing activities.

Email: [email protected]

Kerry Lancaster

Australia & New Zealand

Channel Marketing Manager, Australia/New Zealand

Marketing leader responsible for developing and executing sell-to and sell-through strategies with key Sage alliance partners in Australia/New Zealand.

Email: [email protected]

Covid-19 – We are here for you

Following this uncertain time, we have created a hub where you can find out more information on what Sage and other companies are doing to support partners and businesses worldwide.

How to Become a Great SaaS Partner

Sage’s vision is to become a great SaaS company, but we can't achieve this with you – our partners. How we learn from each other and harness opportunities is so important as we take this journey together.

We have worked with leading research analysts IDC to conduct intensive research and produce an easy downloadable ‘best practice guide’ for our partners.

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Marketing Webinars

Knowledge is power. Subject matter experts bring valuable information to partners on a variety of marketing topics ranging from how to Create Great Content, Tips for Optimizing your Website to how Sage Business Cloud is creating opportunities for Sage partners.
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Marketing Blogs

Guest bloggers and the Sage partner marketing team author blogs on a variety of topics that are of interest to the partner community. Sage partners can also contribute blogs by submitting one to [email protected]
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Logos & Brand Guidelines

Here you will find various Sage product logos which you can download and include in your communications. Please ensure you adhere to our brand guidelines for usage.
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Sage Partner Communications is the one-stop-shop for the latest partner related press releases and press coverage, as well as strategic and regional newsletters. We are here to support the Sage partner community and provide them with a reliable communications channel that becomes the go-to place to understand what is happening at Sage.
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Product Enablement

We have developed a series of product enablement profiles which provide you with key information you need to promote the many Sage benefits and product features to your customers.
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Product Roadmaps

Product roadmap information. We are committed to making Sage products even better, soon Sage Partners will have easy access to confidential product roadmap information.
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Marketing Plans and Funding

At Sage we’re always ready to support our partners with their marketing plans and funding.

Introducing Campaign Hub our new online tool - making planning your Sage marketing campaigns and applying for funding easy.

To find out if your country is live please contact us

Sage Advance – cobranded campaigns

The quick and easy way to deliver professional marketing through one platform. Sage Advance is the simple tool that helps you take charge of your marketing. Each pre-loaded campaign has the flexibility for co-branding and personalisation. You can track clicks downloads and leads for each campaign and download multiple reports at any time.

Take charge of your marketing, in partnership with Sage, contact us now.

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Sage Global Partner Advisory Council

The Sage Global Partner Advisory Council has been formed with the goal of fostering a deeper understanding of our partners’ needs and a renewed commitment to our partners across the globe. Our vision for the Global Council is to serve as the forum in which lively and active discussions take place through the sharing, collaborating and the solving of everyday business challenges that impede growth. Contact us if you are interested in more information. 
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Contact us

We’d love to hear from you. Drop us a line and let us know what you’re thinking.