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Food distributor RH Amar moves to modern business management solution to improve both efficiency and service

Customer Story


RH Amar & Co


Distribution – Food & Beverage


Europe – United Kingdom


From small beginnings in 1945, RH Amar has grown to become the UK’s leading importer and distributor of premium grocery brands, offering brand owners the most effective route to market, and customers a one-stop shop for fine foods. As a third-generation family business, RH Amar is rooted in tradition, yet works continually to drive efficiency and promote innovation.

RH Amar logo
“As our business has grown, so have the expectations of our customers and suppliers. Sage Business Cloud X3 has allowed us to meet the demands of our trading partners by providing us with a powerful, yet easy to use set of tools.”

John Lilleystone
IT Director
RH Amar


The company’s legacy system had reached the end of its useful life. That combined with increased demands by customers to trade through Electronic Data Interchange (EDI), and a need for better financial reporting led FH Amar to migrate to a modern business management solution.


Sage X3 is the solution RH Amar selected to drive its operations forward. The company chose Sage X3 for its broad distribution and financial reporting features, its ability to interface with third-party solutions, and its long-term scalability to meet the company’s needs going forward.


Improved financial and operational reporting tools deliver powerful decision-making data into the hands of RH Amar’s management team. Integrated EDI enables the company to meet the trading demands of its customers while eliminating duplicate data entry. Visibility into landed cost of its international imports helps ensure accurate pricing and profitability.

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