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Playdale Playgrounds exports fun with Sage

Playdale Playgrounds Limited - United Kingdom

The UK-based playground manufacturer uses Sage 200 to manage its business, exporting over 1,200 playgrounds a year to over 48 countries.

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Global expansion and a need to scale

A sage customer since 2004, it wasn’t until the company embarked upon an ambitious growth plan to expand overseas that Playdale truly realised the full potential of the Sage software it had at its fingertips. The expansion plan called for a scalable business management solution that made all its data accessible in a single platform. It chose to continue with Sage 200.

Around 2010, we started our journey into the global markets and over the last three years our growth has accelerated.

Barry Leahey MBE
Managing Director

Effortlessly efficient

Playdale manages relationships with 35 distributors across 48 different countries. This means it must work with efficiency and precision. Furthermore, the company operates across three different sites. With 200 as the single source of truth for its data, the company has excelled in streamlining its processes, boasting an improved factory efficiency of 11.8%.

Fundamentally, Sage is the ‘business master operating system.’ It powers how we communicate with our customers in CRM, how we quote our products, how we process our orders, and in production, how we plan for materials and resources.

Barry Leahey MBE
Managing Director

Positioned for continuous growth

From improved customer satisfaction rates, an 18% reduction in costs from defects, to a 22% increase in quote conversion, Playdale continues to grow. Sage is embedded from end-to-end within the business, and as Playdale continues to improve and innovate, Sage 200 adapts accordingly. With Sage on hand, Playdale is poised for steady growth.

We’ve been working closely with Sage now for 15 years and since then we have trebled the size of the UK business. Our inventory is consistently growing, and having Sage accessible on multiple devices at any time is key to the smooth running of our business. Everybody in Playdale uses Sage in everything they’re doing.

Barry Leahey MBE
Managing Director