{"id":13171,"date":"2023-01-23T07:51:52","date_gmt":"2023-01-23T07:51:52","guid":{"rendered":"https:\/\/www.sage.com\/en-ie\/blog\/?p=13171"},"modified":"2025-05-07T15:07:50","modified_gmt":"2025-05-07T14:07:50","slug":"sound-advice-what-to-do-business-partners-go-bad-renee-elliott","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-ie\/blog\/sound-advice-what-to-do-business-partners-go-bad-renee-elliott\/","title":{"rendered":"What to do when business partners go bad"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container-wrap -mode-full\"><div class=\"video-container\"><video\n\t\t\t\tclass=\"sage-video video-js vjs-default-skin \"\n\t\t\t\twidth=\"640\"\n\t\t\t\theight=\"360\"\n\t\t\t\tdata-setup='{ \"controls\": true, \"aspectRatio\" : \"16:9\", \"poster\": \"https:\/\/img.youtube.com\/vi\/qmAU7FSN5a0\/hqdefault.jpg\", \"techOrder\": [\"youtube\"], \"enablejsapi\": 1, \"origin\": \"https:\/\/www.sage.com\", \"sources\": [{ \"type\": \"video\/youtube\", \"src\": \"https:\/\/www.youtube.com\/watch?v=qmAU7FSN5a0\"}], \"youtube\": { \"ytControls\": 0, \"cc_load_policy\": 3, \"modestbranding\": 1, \"hl\": \"en_GB\", \"playsinline\": 1 } }'\n\t\t\t\tcrossorigin=\"\"><\/video><\/div><\/div>\n<\/div><\/figure>\n\n\n\n<p>Ren\u00e9e Elliott had to face one of the worst nightmares any business owner could think of\u2014your own co-founder trying to kick you out of the company you helped to create.<\/p>\n\n\n\n<p>She risked losing everything, with a \u00a3560,000 legal bill stacking up and no way to pay. But after a painstaking 14-month litigation battle, she won the case and her business, Planet Organic.<\/p>\n\n\n\n<p>In this episode, Ren\u00e9e reflects on the highs and lows of business life, the self-discoveries she made along the way and how important it is to listen to your instincts.<\/p>\n\n\n\n<p>This is a story of true determination and the willingness to never give up\u2014no matter what gets thrown your way.<\/p>\n\n\n\n<p>Here\u2019s what we cover:<\/p>\n\n\n\n<p><a href=\"#get\">Get your business idea out of your head and on to paper<\/a><\/p>\n\n\n\n<p><a href=\"#what\">What to do when your co-founder tries to remove you from the business<\/a><\/p>\n\n\n\n<p><a href=\"#finding\">Finding and funding legal advice<\/a><\/p>\n\n\n\n<p><a href=\"#risking\">Risking everything to win everything<\/a><\/p>\n\n\n\n<p><a href=\"#one\">One painful litigation journey led to a beautiful business and new self-discoveries<\/a><\/p>\n\n\n\n<p><a href=\"#both\">Both in business and in life, always trust your first instinct<\/a><\/p>\n\n\n\n<p><a href=\"#choosing\">Choosing between raising your children or nurturing your business<\/a><\/p>\n\n\n\n<p><a href=\"#deciding\">Deciding where to take your career next after leaving your first business<\/a><\/p>\n\n\n\n<p><a href=\"#use\">Use the sacred triangle of relationships to find a co-founder you can trust<\/a><\/p>\n\n\n\n<p><a href=\"#as\">As an entrepreneur, you should check in with your six spheres of wellbeing<\/a><\/p>\n\n\n<div class=\"video-container-wrap -mode-full\"><div class=\"video-container\"><video\n\t\t\t\tclass=\"sage-video video-js vjs-default-skin \"\n\t\t\t\twidth=\"640\"\n\t\t\t\theight=\"360\"\n\t\t\t\tdata-setup='{ \"controls\": true, \"aspectRatio\" : \"16:9\", \"poster\": \"https:\/\/img.youtube.com\/vi\/qmAU7FSN5a0\/hqdefault.jpg\", \"techOrder\": [\"youtube\"], \"enablejsapi\": 1, \"origin\": \"https:\/\/www.sage.com\", \"sources\": [{ \"type\": \"video\/youtube\", \"src\": \"https:\/\/www.youtube.com\/watch?v=qmAU7FSN5a0\"}], \"youtube\": { \"ytControls\": 0, \"cc_load_policy\": 3, \"modestbranding\": 1, \"hl\": \"en_GB\", \"playsinline\": 1 } }'\n\t\t\t\tcrossorigin=\"\"><\/video><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"get\">Get your business idea out of your head and on to paper<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Kate Bassett:<\/h3>\n\n\n\n<p>So Ren\u00e9e, you started Planet Organic with this really strong mission to bring organic food into the mainstream and change the face of British retailing, but you had no sector experience whatsoever.<\/p>\n\n\n\n<p>So where did that vision and determination come from?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ren\u00e9e Elliott:<\/h3>\n\n\n\n<p>Well, by that point I knew I wanted to start my own business. I\u2019d worked in the UK for a while. Obviously now that you hear me, I\u2019m American.<\/p>\n\n\n\n<p>And so I had looked in America. I did research in America. I saw the concept on the East Coast on my family, or I grew up outside of Boston. So I was copying that and making it mine. And really the passion was to promote health in the community.<\/p>\n\n\n\n<p>So I\u2019d done the research and brought that concept over, but really had no idea how to run something, an operation that big. But I think my naivety helped me because I think if I\u2019d known, I never would\u2019ve started it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kate Bassett:<\/h3>\n\n\n\n<p>So what kind of things did you do to get that sector experience and to learn and to really get the business off the ground?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ren\u00e9e Elliott:<\/h3>\n\n\n\n<p>Well, I did a couple of very practical things.<\/p>\n\n\n\n<p>I worked in a health food store for a couple of years and learned everything about the business. I learned about organic, I learned about managing a team, the financials.<\/p>\n\n\n\n<p>And then before, I worked in Wild Oats for two years and that really connected me with the producers, with the suppliers, and basically how the business ran. But I was running a shop, I wasn\u2019t running a business.<\/p>\n\n\n\n<p>So then I did a business plan writing course and that was absolutely pivotal for me because I didn\u2019t know what a P&amp;L [profit and loss] was. I didn\u2019t know how to manage those costs, look at profitability. And that was really essential.<\/p>\n\n\n\n<p>Even though I still made mistakes, it was the business plan. And it\u2019s the business planning that I love today because it\u2019s the strategic planning, and it\u2019s the being thoughtful about business and thinking it through and also getting it out of your head.<\/p>\n\n\n\n<p>I talk to a lot of entrepreneurs, and they say, oh yeah, no, I don\u2019t have a business plan, but I have stuff in my head, and that doesn\u2019t really work.<\/p>\n\n\n\n<p>I always say, get it out of there. Write it down.<\/p>\n\n\n\n<div class=\"single-cta\">\n\t<a\n\t\tclass=\"button button--primary gate-73c0a131-e4f3-485b-a6c6-62c451003a2f\"\n\t\trole=\"button\"\n\t\tdata-button-location=\"content_area\"\n\t\thref=\"#gate-73c0a131-e4f3-485b-a6c6-62c451003a2f\"\n\t>Download your free small business toolkit: a guide, business plan template and cash flow forecast template so you can boss your business<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\">What to do when your co-founder tries to remove you from the business<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Kate Bassett:<\/h3>\n\n\n\n<p>So you really learnt those business fundamentals, the strategic planning, got the business off the ground.<\/p>\n\n\n\n<p>You were up and running for two years when your toughest moment came, and your co-founder tried to remove you from the business.<\/p>\n\n\n\n<p>Talk us through that experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ren\u00e9e Elliott:<\/h3>\n\n\n\n<p>Okay. Not funny at all. I mean, it was the hardest thing I\u2019ve ever done.<\/p>\n\n\n\n<p>We had difficulties in business, everyone does, but I am of the belief that if you trust and respect each other and have good communication, you can get through anything.<\/p>\n\n\n\n<p>But the problem was the communication had broken down.<\/p>\n\n\n\n<p>So when he said I had to leave, and I\u2019m a small-town girl, and he was from a very privileged family with really good connections, so it was kind of a David and Goliath story, and I think they thought I would go, but I saw Planet Organic as my baby.<\/p>\n\n\n\n<p>So I was very attached and very determined.<\/p>\n\n\n\n<p>I come from a family of fighters, so I was like, I\u2019m not going anywhere. So I had to countersue, which was tricky because I didn\u2019t really want to do that. And then, as you said, we were in litigation for 14 months, which was draining.<\/p>\n\n\n\n<p>It was exhausting. I was in the amygdala, which is fight, flight, freeze for that whole time. And what I learned through that time really was the importance of taking care of self-first.<\/p>\n\n\n\n<p>Now for a lot of people, that\u2019s an uncomfortable or maybe even impossible thing to do or consider because I have some entrepreneurs, I know who say, I was told to never put myself first growing up as a girl.<\/p>\n\n\n\n<p>But in order to truly show up and show up sustainably for everything and anyone in your life, you have to fill your own cup first.<\/p>\n\n\n\n<p>So I learned that through the litigation because I had to close ranks and take really good care of myself, eat even better. I meditated twice a day for an hour, went to the gym, and surrounded myself with very positive, supportive people.<\/p>\n\n\n\n<p>If I\u2019d had anyone in my life, and I\u2019ve always been quite brutal about this, but if there was anyone in my life at that point who was negative, \u201cI told you this would happen\u201d, that kind of thing, out, they were out.<\/p>\n\n\n\n<p>And I spent a lot of time talking to my mom, my sister Lauren, and my girlfriend Julia, who saw me through it. And of course my husband, we did this as partners. We went through this together.<\/p>\n\n\n\n<p>So the lesson was that, and then I nearly gave up. There was a point in the summer where I thought, I don\u2019t know that I can do this anymore. I was exhausted.<\/p>\n\n\n\n<p>But I decided that I couldn\u2019t give up. That I trust in the process of the universe unfolding. I trust what happens, and that if I didn\u2019t see it through and maybe win, I would never know and that would bother me for the rest of my life.<\/p>\n\n\n\n<p>And I thought if I lose, I will accept that with grace and dignity because I do trust in the process of life.<\/p>\n\n\n\n<p>But I thought I have to stay and fight and see if I can make it, and I did, thank goodness because that\u2019s why I\u2019m sitting here.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"finding\">Finding and funding legal advice<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Kate Bassett:<\/h3>\n\n\n\n<p>In terms of, I want to come back to that initial decision you made to stand up and fight.<\/p>\n\n\n\n<p>Who did you turn to for professional advice, and how did you decide on which legal professional to go with?<\/p>\n\n\n\n<p>Because a lot of people choose not to fight because of the extortion of fees, the time, the exhaustion.<\/p>\n\n\n\n<p>How did you make those decisions?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ren\u00e9e Elliott:<\/h3>\n\n\n\n<p>Well, I had, my lawyer at the time for me personally within the business was Nicholson Graham &amp; Jones. And I loved my corporate lawyer.<\/p>\n\n\n\n<p>So I went to Owen Waft, and I said, \u201cWhat do I do?\u201d And he said, \u201cI\u2019ll introduce you to a litigator.\u201d<\/p>\n\n\n\n<p>And we went and talked to him, and he said, \u201cYou have to countersue.\u201d And I said, \u201cWhat does that mean?\u201d<\/p>\n\n\n\n<p>And he talked us through that.<\/p>\n\n\n\n<p>And my first question was, \u201cWhat is this going to cost?\u201d And my litigator was Paul Howcroft. He was amazing, and I owe everything to him to this day.<\/p>\n\n\n\n<p>But he said \u00a350,000-\u00a360,000. Now bearing in mind we started Planet with, we put in \u00a350,000 each, which was, I didn\u2019t even have all of that. I had to borrow money from my parents. I took it as early inheritance. I think I put in half, they put in half.<\/p>\n\n\n\n<p>So when he said \u00a350,000-\u00a360,000, I thought, geez, I don\u2019t have that. But we did end up taking a second mortgage on our house to pay the legal fees.<\/p>\n\n\n\n<p>In the end it was so expensive because this trial turned on the evidence and there were so many lever arch files filled with documents, with detail and paper. And I\u2019m really good at that. I was a straight-A student, so I was going to do my homework.<\/p>\n\n\n\n<p>My legal bill was \u00a3560,000, which would\u2019ve bankrupted me. And I knew that, I knew it was make or break for me, but in England, loser pays. So he picked up my legal bill and his legal bill.<\/p>\n\n\n\n<p>Then I had to find investment to replace his shareholding in the business. But I also really studied, that sort of I wanted to be the good girl at school, really saw me through this. And I read the most interesting book. I read The Bhagavad Gita through this, but I also read Sun Tzu\u2019s Art of War.<\/p>\n\n\n\n<p>And although there\u2019s a lot of controversy about what he\u2019s actually saying, what I took from the book was know your enemy.<\/p>\n\n\n\n<p>So I did, and then I prepared, and I\u2019m really good at that.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"risking\">Risking everything to win everything<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Kate Bassett:<\/h3>\n\n\n\n<p>But I mean, no matter how much you prepared, you did stand to lose everything. Did you consider the worst-case scenario?<\/p>\n\n\n\n<p>What would you have done if you had lost?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ren\u00e9e Elliott:<\/h3>\n\n\n\n<p>Yes, I did. I thought, worst-case scenario, I take a break and I would start again. I thought I\u2019d start again. I\u2019d do, I\u2019d try and get my husband to work with me. <\/p>\n\n\n\n<p>He had already left his job because he had a three-month notice in the hope that I would win, and he would work with me because I, at that point, didn\u2019t trust finding another partner.<\/p>\n\n\n\n<p>So Brian had quit and was ready to start. And I said, if not, maybe we start something together. <\/p>\n\n\n\n<p>But this was my life. I set Planet up to have meaningful work to do for the rest of my life, so this wasn\u2019t going to stop me.<\/p>\n\n\n\n<p>It may have changed the direction.<\/p>\n\n\n\n<div class=\"single-cta\">\n\t<a\n\t\tclass=\"button button--primary gate-73c0a131-e4f3-485b-a6c6-62c451003a2f\"\n\t\trole=\"button\"\n\t\tdata-button-location=\"content_area\"\n\t\thref=\"#gate-73c0a131-e4f3-485b-a6c6-62c451003a2f\"\n\t>Download your free small business toolkit: a guide, business plan template and cash flow forecast template so you can boss your business<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"one\">One painful litigation journey led to a beautiful business and new self-discoveries<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Kate Bassett:<\/h3>\n\n\n\n<p>And you were in litigation for 14 months, and you hid the dispute from your team.<\/p>\n\n\n\n<p>So how did you keep the business up and running during that period when you were taken away, you were prepping, you were exhausted?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ren\u00e9e Elliott:<\/h3>\n\n\n\n<p>Yeah, well, Planet had a life of its own. It was like a galloping horse at that point. So we did \u00a31.2 million our first year, it doubled to \u00a32.4 million the second year, and in that third year it went up to \u00a33.6 million.<\/p>\n\n\n\n<p>So it didn\u2019t suffer. We managed to keep things going. I\u2019m sure I know people felt a bad energetic, and at some point, we had to start talking to the team about witness statements for the trial.<\/p>\n\n\n\n<p>But it was a tight group, and we tried to keep it together.<\/p>\n\n\n\n<p>Of course, afterwards there was fallout and finding new people, but it was alright. It was alright. We managed to carry on.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kate Bassett:<\/h3>\n\n\n\n<p>Ren\u00e9e, describe the moment that you won. What was that like? What do you remember?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ren\u00e9e Elliott:<\/h3>\n\n\n\n<p>Well, you have to remember it was 1999, so although I had a mobile phone, which I\u2019d had for not that long, for a few years, this big clunky thing, I wasn\u2019t going to make a long-distance phone call to my parents.<\/p>\n\n\n\n<p>And I think the judgment came just before lunchtime on the last day. I knew that my parents would be not quite waking up but knowing that it was the day of the judgment.<\/p>\n\n\n\n<p>So I had a handful of pound coins, and I stepped outside the courtroom and filled the phone with pound coins, dialled my parents and my dad answered the phone. And my partner\u2019s family, he and his family were exiting the courtroom, and I didn\u2019t want to be disrespectful. I didn\u2019t want to be rubbing it in their face.<\/p>\n\n\n\n<p>So I was very quietly going, \u201cI won, I won.\u201d And I was crying, and my mum and dad were so happy. And I remember that moment so clearly. I remember the relief and joy in their voices, which was amazing.<\/p>\n\n\n\n<p>And then we went out to dinner with our legal team and celebrated, we had a wonderful celebratory meal. And then I thought, \u201cWow, okay, phase two, here we go. Hold on.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kate Bassett:<\/h3>\n\n\n\n<p>Phase two about to begin.<\/p>\n\n\n\n<p>And in terms of phase two, do you think that battle changed you as an entrepreneur?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ren\u00e9e Elliott:<\/h3>\n\n\n\n<p>It did. I mean, for a while what was sad is that I was so idealistic and Planet was built on such beautiful values and still is, it still adheres to those values to this day. And that kind of tarnished that, I was like, why did that happen?<\/p>\n\n\n\n<p>But what I didn\u2019t do through the litigation is I never felt sorry for myself because I think that\u2019s really wasted emotion. And then afterwards, I really believed that in time I would understand why it had happened, because I always think, they say with hindsight\u2019s 20\/20 vision you can see the clear path running through your life to the moment you are standing in.<\/p>\n\n\n\n<p>And the truth is, I wanted my own company and I really wanted to work with my husband, and we couldn\u2019t have afforded that at the beginning. Although it was a very painful journey, I got exactly what I wanted in the end, even though it was tough.<\/p>\n\n\n\n<p>I learned a lot. I grew, I think life throws at you what you can handle. And I learned a lot about myself and my determination.<\/p>\n\n\n\n<p>I grew up, and I learned to have grace and dignity as well in a really difficult time, which was an important lesson.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"both\">Both in business and in life, always trust your first instinct<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Kate Bassett:<\/h3>\n\n\n\n<p>And in terms of some of those learnings, can you share some things you wish you\u2019d known when you started the business and brought your business partner in?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ren\u00e9e Elliott:<\/h3>\n\n\n\n<p>Well, I wouldn\u2019t have done anything differently, oddly enough. A lot of people say, if you\u2019d known that, I had reservations, which I, well, here\u2019s one, I had reservations that I overcame by checking things out with him.<\/p>\n\n\n\n<p>But the thing that I didn\u2019t do, and this is one of the lessons I teach over and over, and I\u2019m very good at this now, although I occasionally have to remind myself, is trust yourself.<\/p>\n\n\n\n<p>Trust that small still voice.<\/p>\n\n\n\n<p>And I don\u2019t mean your head, I mean your heart, I mean your intuition.<\/p>\n\n\n\n<p>Because when I first met him, I thought, no way, I am not working with him. Then there were things that changed my mind. But if I\u2019d followed my instinct. It\u2019s when my head says it\u2019s going to be okay, that it isn\u2019t. And that\u2019s happened to me a couple of times in my professional career, both to a disaster, to a point of disaster.<\/p>\n\n\n\n<p>So the lesson I would\u2019ve learned is trust yourself, follow your intuition. If something doesn\u2019t feel right, run. And for a lot of entrepreneurs who are perhaps looking for investment, I always say make sure they share your values, make sure they get you, and they\u2019re on the same page.<\/p>\n\n\n\n<p>Make sure the honeymoon, the lead up to the agreement, is lovely because if it isn\u2019t, the marriage is going to stink. I\u2019ve heard so many awful stories about people saying, well, it was a bit tricky, but I thought it would be okay.<\/p>\n\n\n\n<p>No, follow, trust yourself. It\u2019s the most important thing. You know what\u2019s best for you, for your business, for yourself, for your family, if and when you have one.<\/p>\n\n\n\n<p>Listen to the experts. Take advice, canvas advice, but don\u2019t think, oh, that person knows better than I do. That marketing person or that finance person.<\/p>\n\n\n\n<p>No, you have your best answers. You have all of them inside you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"choosing\">Choosing between raising your children or nurturing your business<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Kate Bassett:<\/h3>\n\n\n\n<p>So phase two for Planet Organic, you then brought in your husband, Brian, and you ran the business together for 10 years before stepping away to raise your children.<\/p>\n\n\n\n<p>How hard was that decision to let go and did you struggle with your identity during that time?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ren\u00e9e Elliott:<\/h3>\n\n\n\n<p>Oh, good question. It was so hard. <\/p>\n\n\n\n<p>And it is really hard for women if you are the primary caretaker, which often we are. It\u2019s so conflicting because you have this urge to be someone in the world and to make an impact, and then you have these beautiful children who you want to take care of because you had them.<\/p>\n\n\n\n<p>I reached a point at Planet where I had a seven-year-old, four-year-old, and a one-year-old, and the business needed to grow and expand, and I had these beautiful children, and I didn\u2019t know what to do. I was trying to do both.<\/p>\n\n\n\n<p>I was conflicted and exhausted, and I thought I\u2019m probably heading for a nervous breakdown.<\/p>\n\n\n\n<p>So I didn\u2019t see that choice coming. I felt a bit, \u201cAre you dumb?\u201d I didn\u2019t see that choice coming where I\u2019d have to choose between work and my family.<\/p>\n\n\n\n<p>But it did come. I guess, I knew that life would roll forward, and I would figure things out. I didn\u2019t think that would mean leaving Planet. But I did step aside because I thought having had my kids, I wanted to raise them.<\/p>\n\n\n\n<p>And women make other decisions, people have to do what\u2019s right for themselves. <\/p>\n\n\n\n<p>But for me, the only choice really was to be with my kids. So I stepped aside, I was still a couple of days a month in the business, and I was involved with the Soil Association, and we went to Italy, because I thought, I just need to get away.<\/p>\n\n\n\n<p>And the identity crisis didn\u2019t happen then. I think I was finishing a book, and then I wrote another book out there. <\/p>\n\n\n\n<p>It was when we came back to England and I realised Planet was very much under the control of the new CEO, who we had helped put in place and that it wasn\u2019t right for me to think I was going to step back in.<\/p>\n\n\n\n<p>So then I thought, \u201cOh no, now what?\u201d And that was, I was like, \u201cWow, who am I? If I\u2019m not Planet, well, I am Planet, but if I\u2019m doing something outside of Planet, what is that and what do I want to do?\u201d<\/p>\n\n\n\n<p>And that took a lot of soul-searching and introspection at that time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"deciding\">Deciding where to take your career next after leaving your first business<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Kate Bassett:<\/h3>\n\n\n\n<p>Talk us through some of that soul-searching and introspection. How did you decide what to do next?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ren\u00e9e Elliott:<\/h3>\n\n\n\n<p>So I was turning 50 or around 50, and I thought having worked at Planet, which was a rollercoaster, it was highs, and it was lows, and it was really hard, it was very challenging even though incredibly exciting and enjoyable, I didn\u2019t want that again.<\/p>\n\n\n\n<p>I wanted ease and joy and a lot of fun where I didn\u2019t have that kind of rollercoaster ride again.<\/p>\n\n\n\n<p>So I didn\u2019t know what to do. So I started doing things that I loved. I started teaching baking in my kitchen to see if I wanted to do that. <\/p>\n\n\n\n<p>Then I was teaching at a naturopathic college, teaching healthy baking. I started doing public speaking, which I loved. I wrote another book which I don\u2019t love.<\/p>\n\n\n\n<p>But then from speaking, a lot of female entrepreneurs started to ask me to mentor them. And I didn\u2019t really know what that would look like or what that meant, but when the water is flowing, when the people are knocking on the door, I don\u2019t think you say no.<\/p>\n\n\n\n<p>So I said, \u201cOkay, I\u2019m not sure what that is.\u201d<\/p>\n\n\n\n<p>And then started working, loved it, loved supporting them on their entrepreneurial journey with all the things I have learned over the years that can be so beneficial. I wish I\u2019d had mentoring when I started Planet.<\/p>\n\n\n\n<p>Then I developed a course called BOSS, which is Business Owner Support and Strategy, which is the business planning, which is not what you think. People say business plan, they think mainly of numbers. And I\u2019m like, that\u2019s not my business plan. Mine is a lot of fun.<\/p>\n\n\n\n<p>It\u2019s a joy writing it because what you\u2019re doing is you\u2019re reaching inside yourself, and you\u2019re pulling out the vision of the business, including your financial goals, but everything else as well, the brand, the tone of voice, the marketing ideas.<\/p>\n\n\n\n<p>But it\u2019s part business planning, and it\u2019s part, what I call, personal discovery or the self-awareness work, because you will bump up against your biggest fears, your imposter syndrome, low self-esteem, or confidence, perhaps.<\/p>\n\n\n\n<p>And this addresses and unpicks all of those so that you are empowered, and you have agency and self-awareness in your life. And then you can be the entrepreneur that you were meant to be.<\/p>\n\n\n\n<div class=\"single-cta\">\n\t<a\n\t\tclass=\"button button--primary gate-73c0a131-e4f3-485b-a6c6-62c451003a2f\"\n\t\trole=\"button\"\n\t\tdata-button-location=\"content_area\"\n\t\thref=\"#gate-73c0a131-e4f3-485b-a6c6-62c451003a2f\"\n\t>Download your free small business toolkit: a guide, business plan template and cash flow forecast template so you can boss your business<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"use\">Use the sacred triangle of relationships to find a co-founder you can trust<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Kate Bassett:<\/h3>\n\n\n\n<p>And that then led you to setting up your second business, Beluga Bean, in 2017 with Sam Wigan.<\/p>\n\n\n\n<p>I\u2019m curious to know why you went into the business with a co-founder, having had that terrifying experience with Planet Organic. Did you find it difficult to trust him?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ren\u00e9e Elliott:<\/h3>\n\n\n\n<p>No, and I went into it because I realised when I was starting the mentoring and doing that, I love partnership and I like the dynamic of a man and a woman working together.<\/p>\n\n\n\n<p>And when Sam and I met, he was looking to grow his coaching business, and it felt right. I trusted him. He comes from a background of personal discovery, so I knew he had self-awareness and was thoughtful in that regard.<\/p>\n\n\n\n<p>We got to know each other and there was nothing for me to distrust. <\/p>\n\n\n\n<p>I think the trust question is interesting because I talk about in my work what I call the sacred triangle of relationships, and that is trust and respect with a foundation of good communication.<\/p>\n\n\n\n<p>You start with trust and respect, but it\u2019s a fragile thing. And then you build it over time, or you don\u2019t. And Sam and I have built trust, respect over time, and we have excellent communication.<\/p>\n\n\n\n<p>And that\u2019s, good communication means all kinds of things, but one of them being, take responsibility, tell the truth quickly, be a neutral enquiry, don\u2019t make assumptions, which are fundamental in not only your personal relationships but your business relationships.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kate Bassett:<\/h3>\n\n\n\n<p>I was going to say there are some great marriage tips there as well.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ren\u00e9e Elliott:<\/h3>\n\n\n\n<p>Yeah. 37 years with Brian.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"as\">As an entrepreneur, you should check in with your six spheres of wellbeing<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Kate Bassett:<\/h3>\n\n\n\n<p>You talked about, particularly, with Planet Organic, it being a real rollercoaster ride, and you\u2019ve had some very low lows.<\/p>\n\n\n\n<p>What are your tips to other entrepreneurs on prioritising their wellbeing during those difficult moments?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ren\u00e9e Elliott:<\/h3>\n\n\n\n<p>Well, I think, the thing is, wellbeing isn\u2019t just mental and physical, which is what people tend to think of it as. It is actually, well, we talk about six spheres of wellbeing. So it is physical.<\/p>\n\n\n\n<p>And really, when you\u2019re in a difficult time, you need to look after your physicality, which is moving, fuelling, resting. It\u2019s three components and make sure that you\u2019re doing those essential things to take care of yourself.<\/p>\n\n\n\n<p>But then there\u2019s also occupational wellbeing, psychological wellbeing, economic, social, and spiritual. <\/p>\n\n\n\n<p>I think to be truly in balance, able to handle everything that\u2019s coming at you, to have agency within that and to know where to put your attention and focus at any one time, you need to be looking across all six of those spheres.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kate Bassett:<\/h3>\n\n\n\n<p>And if you could go back to that small-town girl, just before you started Planet Organic, what would be your advice to her?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ren\u00e9e Elliott:<\/h3>\n\n\n\n<p>Trust yourself, go for it. You have one life to live, what are you going to do with it?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Inspired by this small business story?<\/h2>\n\n\n\n<p>Wherever you\u2019re listening or watching, subscribe to <a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/sound-advice-get-year-one-in-business-right\/id1544479344?_gl=1*6o40wv*_ga*MjA5NDY4NjE4OC4xNjE0NzM4MTI4*_ga_N0V23L0VEC*MTYzMzUwOTU4NS4xOTYuMS4xNjMzNTA5NjA2LjA.\" rel=\"noopener noreferrer\">Sound Advice on Apple iTunes<\/a> here.<\/p>\n\n\n\n<p><a href=\"https:\/\/open.spotify.com\/show\/2yhPIOebSiBpEYek6q2GZJ?si=UWWTKrgIQ2OsUAlnHrzHTQ&amp;nd=1&amp;_gl=1*1h0trqy*_ga*MjA5NDY4NjE4OC4xNjE0NzM4MTI4*_ga_N0V23L0VEC*MTYzMzUwOTU4NS4xOTYuMS4xNjMzNTA5NzQ3LjA.\" rel=\"noopener noreferrer\">We are also on Spotify<\/a> and anywhere else you get your podcasts.<\/p>\n\n\n\n<p>Join our community to share your insights and stories on <a href=\"https:\/\/twitter.com\/sageireland\">Twitter @SageIreland<\/a> using the hashtag #SoundAdvicePodcast, on Instagram <a href=\"https:\/\/www.instagram.com\/sageofficial\/channel\/?hl=en\" rel=\"noopener noreferrer\">@SageOfficial<\/a> or in the comments below!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Want to know more about Planet Organic or Beluga Bean?<\/h3>\n\n\n\n<p>You can check out Planet Organic on their <a href=\"https:\/\/www.planetorganic.com\/\" rel=\"noopener noreferrer\">website<\/a>.<\/p>\n\n\n\n<p>You can find Beluga Bean on their <a href=\"https:\/\/belugabean.com\/\" rel=\"noopener noreferrer\">website<\/a>.<\/p>\n\n\n\n \n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Small business toolkit<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Get your free guide, business plan template and cash flow forecast template to help you manage your business and achieve your goals.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-73c0a131-e4f3-485b-a6c6-62c451003a2f\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download your free toolkit<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1215\" height=\"810\" src=\"https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2021\/08\/YBCA_FY19_Intacct_V3_0338-1-1215x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2021\/08\/YBCA_FY19_Intacct_V3_0338-1-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Join 1.5 million subscribers and get the best business admin strategies and tactics, as well as actionable advice to help your company thrive, in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-53abbdcc-410c-4c8c-bf97-ca5c6982eebd\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"999\" height=\"666\" src=\"https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2021\/04\/z.5E3A0481_All-Uses.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2021\/04\/z.5E3A0481_All-Uses.jpg 999w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ren\u00e9e Elliott found herself in major legal hot water as her co-founder tried to kick her out of their business, Planet Organic. Here&#8217;s how she fought back.<\/p>\n","protected":false},"author":1612,"featured_media":13174,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"_sage_video":true,"post_featured_image_hide":false,"footnotes":""},"categories":[162],"tags":[130,132,332,153],"business_type":[5],"lilypad":[],"context":[],"industry":[],"persona":[232],"imagine_tag":[230],"coauthors":[479],"class_list":["post-13171","post","type-post","status-publish","format-audio","has-post-thumbnail","hentry","category-growth-customers","tag-grow-business","tag-start-business","tag-sound-advice-podcast","tag-startup-stories","post_format-post-format-audio","business_type-small-business"],"sage_meta":{"region":"en-ie","author_name":"Kate Bassett","featured_image":"https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2023\/01\/Blog_S2_Ep3.jpg","imagine_tags":{"230":"Small business"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice Ireland","distributor_original_site_url":"https:\/\/www.sage.com\/en-ie\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/posts\/13171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/users\/1612"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/comments?post=13171"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/posts\/13171\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/media\/13174"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/media?parent=13171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/categories?post=13171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/tags?post=13171"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/business_type?post=13171"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/lilypad?post=13171"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/context?post=13171"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/industry?post=13171"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/persona?post=13171"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/imagine_tag?post=13171"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/coauthors?post=13171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}