{"id":17040,"date":"2025-11-04T15:47:23","date_gmt":"2025-11-04T15:47:23","guid":{"rendered":"https:\/\/www.sage.com\/en-ie\/blog\/?p=17040"},"modified":"2025-11-10T10:21:35","modified_gmt":"2025-11-10T10:21:35","slug":"black-friday-expert-tips","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-ie\/blog\/black-friday-expert-tips\/","title":{"rendered":"Black Friday Ireland 2025: 11 expert tips to boost sales and win loyal customers"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-ie\/blog\/category\/trends-insights\/\" class=\"entry-header__link\">Trends &amp; Insights<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tBlack Friday Ireland 2025: 11 expert tips to boost sales and win loyal customers\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2025-11-04T15:47:23+00:00\">4 November, 2025<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Black Friday Ireland 2025: 11 expert tips to boost sales and win loyal customers\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-ie\/blog\/black-friday-expert-tips\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-ie\/blog\/author\/ashleyhindsmansage\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2025\/02\/Ashley-Thompson-350x350.jpg\" class=\"entry-author__image\" alt=\"Ashley Thompson\" srcset=\"https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2025\/02\/Ashley-Thompson-350x350.jpg 350w, https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2025\/02\/Ashley-Thompson.jpg 600w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Ashley Thompson<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<p>Irish shoppers approach Black Friday with high expectations for value and service.<\/p>\n\n\n\n<p>Sometimes they know what they want to buy. Often they don\u2019t. They just want bargains.<\/p>\n\n\n\n<p>Use that energy to sell through heroes, clear dead stock, and grow a list you can profit from in the coming Christmas period. <\/p>\n\n\n\n<p>Deliver on not only giving them good value, but also the feeling that they\u2019ve achieved what they wanted, and come out of it on top.<\/p>\n\n\n\n<p>This guide shows retailers of every kind, from Vinted resellers to high street shops to market traders, how to plan the day for maximum outcomes \u2013 and convert buyers into long-term customers.<\/p>\n\n\n\n<p>Here\u2019s what we discuss:<\/p>\n\n\n<?xml encoding=\"utf-8\" ?><div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-why-black-friday-is-different\" data-level=\"2\">Why Black Friday is different<\/a><\/li><li><a href=\"#h-11-proven-ways-to-win-on-black-friday\" data-level=\"2\">11 proven ways to win on Black Friday<\/a><ul><li><a href=\"#h-1-start-early\" data-level=\"3\">1. Start early<\/a><\/li><li><a href=\"#h-2-prioritise-where-your-buyers-already-shop\" data-level=\"3\">2. Prioritise where your buyers already shop<\/a><\/li><li><a href=\"#h-3-make-your-offers-simple\" data-level=\"3\">3. Make your offers simple<\/a><\/li><li><a href=\"#h-4-give-vips-a-head-start\" data-level=\"3\">4. Give VIPs a head start<\/a><\/li><li><a href=\"#h-5-turn-the-rush-into-long-term-relationships\" data-level=\"3\">5. Turn the rush into long-term relationships<\/a><\/li><li><a href=\"#h-6-run-a-real-time-flash-channel\" data-level=\"3\">6. Run a real-time flash channel<\/a><\/li><li><a href=\"#h-7-offer-smooth-payments-and-fast-checkout\" data-level=\"3\">7. Offer smooth payments and fast checkout<\/a><\/li><li><a href=\"#h-8-move-the-stock-you-no-longer-want\" data-level=\"3\">8. Move the stock you no longer want<\/a><\/li><li><a href=\"#h-9-prepare-operations-like-a-pro\" data-level=\"3\">9. Prepare operations like a pro<\/a><\/li><li><a href=\"#h-10-plan-the-follow-up-before-you-launch\" data-level=\"3\">10. Plan the follow-up before you launch<\/a><\/li><li><a href=\"#h-11-use-words-that-sell\" data-level=\"3\">11. Use words that sell<\/a><\/li><\/ul><\/li><li><a href=\"#h-quick-wins-by-selling-model\" data-level=\"2\">Quick wins by selling model<\/a><\/li><li><a href=\"#h-metrics-that-matter-on-monday\" data-level=\"2\">Metrics that matter on Monday<\/a><\/li><li><a href=\"#h-final-thoughts-start-now-win-big\" data-level=\"2\">Final thoughts: Start now, win big<\/a><\/li><\/ul><\/div>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Small business toolkit<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Get your free guide, business plan template and cash flow forecast template to help you manage your business and achieve your goals.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-73c0a131-e4f3-485b-a6c6-62c451003a2f\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download your free toolkit<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1215\" height=\"810\" src=\"https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2021\/08\/YBCA_FY19_Intacct_V3_0338-1-1215x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2021\/08\/YBCA_FY19_Intacct_V3_0338-1-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-black-friday-is-different\">Why Black Friday is different<\/h2>\n\n\n\n<p>Black Friday began in the US, yet UK customers now expect a long weekend of deals.<\/p>\n\n\n\n<p>Consumers move fast, price-check less, spend in bursts, and have cash to burn. <\/p>\n\n\n\n<p>That gives you a short window to present simple offers, remove friction, and follow up with attention to detail.<\/p>\n\n\n\n<p>They shop with intent while also aiming to have an enjoyable and fulfilling experience. They\u2019re looking for gifts, but anticipate quick wins \u2014 and a bit of self-treating.<\/p>\n\n\n\n<p>Decision friction drops when choices are simple, when quantities and timescales look limited, and shipping final order dates are clear.<\/p>\n\n\n\n<p>Build your plan around that mindset: tight offers, fast comms, smooth checkout, and tidy fulfilment.<\/p>\n\n\n\n<p>This isn\u2019t the first time we\u2019ve covered Black Friday here on Sage Advice, so take a look at what <a href=\"https:\/\/www.sage.com\/en-ie\/blog\/black-friday-small-businesses-boost-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">we\u2019ve covered in the past<\/a> around keeping your business running smoothly through the holidays then adapt the checklists to your store, stall, or marketplace profile.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-11-proven-ways-to-win-on-black-friday\">11 proven ways to win on Black Friday<\/h2>\n\n\n\n<p>Here\u2019s our list of tricks, tips and hints that will maximise your Black Friday experience, as well as that of your customers. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-start-early\">1. Start early<\/h3>\n\n\n\n<p>Warm your audience, beginning one to two weeks out.<\/p>\n\n\n\n<p>If the day is close, run a short countdown.<\/p>\n\n\n\n<p>Pair teasers on Instagram and TikTok with a clear reason to join your email or waitlist for early access, using the same offer structure you will reveal on Friday.<\/p>\n\n\n\n<p>If you sell on Vinted, pin a pre-Black Friday post that outlines your launch time and delivery cut-offs, then point shoppers to your <a href=\"https:\/\/www.vinted.ie\/help\/452-using-wardrobe-spotlight\" target=\"_blank\" rel=\"noreferrer noopener\">Wardrobe Spotlight<\/a> or bundles to boost visibility and basket value.<\/p>\n\n\n\n<p>For emails that get opened and clicked, stick to a single offer and one call to action.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-prioritise-where-your-buyers-already-shop\">2. Prioritise where your buyers already shop<\/h3>\n\n\n\n<p>Match inventory to sell by channel to category.<\/p>\n\n\n\n<p>Fashion and footwear resell well on Vinted.<\/p>\n\n\n\n<p>Handmade gifts do well on Etsy and Instagram.<\/p>\n\n\n\n<p>Collectibles move on eBay.<\/p>\n\n\n\n<p>Local gifts can perform at markets with click-and-collect.<\/p>\n\n\n\n<p>On marketplaces, use native features like promoted placements and timed price edits to surface in search, and keep listings short, specific, and benefit-led.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-make-your-offers-simple\">3. Make your offers simple<\/h3>\n\n\n\n<p>Customers scan while shopping, especially during this time.<\/p>\n\n\n\n<p>They should grasp the deal in seconds.<\/p>\n\n\n\n<p>Offer ideas that convert in the UK include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bundle and save: \u201cGift set of three candles for \u20ac39, save \u20ac12.\u201d<\/li>\n\n\n\n<li>Mystery \u201cbrown box\u201d: Move returned items or slow-selling inventory at fixed price points.<\/li>\n\n\n\n<li>BOGOF (buy one, get one free): Great for accessories and small beauty. (Remember that people love to get treats for themselves while buying gifts for others!)<\/li>\n\n\n\n<li>Deal stacking: Tie a headline discount to a bundle and a free add-on above a spend threshold.<\/li>\n<\/ul>\n\n\n\n<p>Take care to guard your profit. <\/p>\n\n\n\n<p>Pressure-test price floors before you publish, using plain-English tools for <a href=\"https:\/\/www.sage.com\/en-ie\/blog\/margin-calculator\/\" target=\"_blank\" rel=\"noreferrer noopener\">margin<\/a>, <a href=\"https:\/\/www.sage.com\/en-ie\/blog\/what-is-markup-percentage\/\" target=\"_blank\" rel=\"noreferrer noopener\">markup<\/a>, and net profit so you know which discounts still pay.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-give-vips-a-head-start\">4. Give VIPs a head start<\/h3>\n\n\n\n<p>Reward your email and SMS audience with early access and a slightly better deal.<\/p>\n\n\n\n<p>Send \u201cdoors open\u201d two to 12 hours early with a private link or hidden collection.<\/p>\n\n\n\n<p>At markets, use a printed code word for VIP pricing and hand it out across the month before with earlier purchases.<\/p>\n\n\n\n<p>Keep your list building and direct marketing lawful and simple. (Use the <a href=\"https:\/\/www.dataprotection.ie\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Data Protection Commission (DPC) guidance<\/a> to set consent, soft opt-in, and other applicable rules.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-turn-the-rush-into-long-term-relationships\">5. Turn the rush into long-term relationships<\/h3>\n\n\n\n<p>Use the day to grow your audience and set up a December bounce-back.<\/p>\n\n\n\n<p>Add a one-click opt-in at checkout for \u201cDecember drops,\u201d and include a small card in every parcel or bag with a QR code and a code that expires in seven days.<\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Small business toolkit<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Get your free guide, business plan template and cash flow forecast template to help you manage your business and achieve your goals.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-73c0a131-e4f3-485b-a6c6-62c451003a2f\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download your free toolkit<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1215\" height=\"810\" src=\"https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2021\/08\/YBCA_FY19_Intacct_V3_0338-1-1215x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2021\/08\/YBCA_FY19_Intacct_V3_0338-1-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-run-a-real-time-flash-channel\">6. Run a real-time flash channel<\/h3>\n\n\n\n<p>Speed wins on Black Friday.<\/p>\n\n\n\n<p>A live channel lets you drop one-hour deals, sell end-of-line units, and build urgency.<\/p>\n\n\n\n<p>Discord or WhatsApp broadcasts work well for \u201cfirst to see\u201d drops with expiring codes.<\/p>\n\n\n\n<p>If you promote buy now, pay later in those flashes, give shoppers clear, balanced information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-offer-smooth-payments-and-fast-checkout\">7. Offer smooth payments and fast checkout<\/h3>\n\n\n\n<p>Shoppers prefer short, mobile-first checkout flows.<\/p>\n\n\n\n<p>Split-payment options like Klarna or Humm can lift average order value when used responsibly.<\/p>\n\n\n\n<p>If you trade in person, test card readers, power banks, and hotspots.<\/p>\n\n\n\n<p>To keep cash tight while orders spike, double-check your numbers with Sage Advice <a href=\"https:\/\/www.sage.com\/en-ie\/blog\/margin-calculator\" target=\"_blank\" rel=\"noreferrer noopener\">margin<\/a> and <a href=\"https:\/\/www.sage.com\/en-ie\/blog\/what-is-markup-percentage\" target=\"_blank\" rel=\"noreferrer noopener\">markup<\/a> guides before you green-light deeper discounts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-move-the-stock-you-no-longer-want\">8. Move the stock you no longer want<\/h3>\n\n\n\n<p>This is your opportunity to turn returns, odd sizes, and seasonal outliers into cash.<\/p>\n\n\n\n<p>Keep grading honest, and shoot quick photos that show any minor flaws.<\/p>\n\n\n\n<p>If you list on Vinted, remind buyers in your description that platform protections differ for consumer-to-consumer transactions, then still over-deliver on clarity to drive positive reviews.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-9-prepare-operations-like-a-pro\">9. Prepare operations like a pro<\/h3>\n\n\n\n<p>Lock your stock count by Wednesday, pull promo units to avoid oversells, and pre-pack fast movers.<\/p>\n\n\n\n<p>Print labels in batches, show cut-offs on product pages, and assign roles if you have a team.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-10-plan-the-follow-up-before-you-launch\">10. Plan the follow-up before you launch<\/h3>\n\n\n\n<p>Draft a post-purchase sequence now:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Day 0: Order confirmation with shipping info and how to reach support.<\/li>\n\n\n\n<li>Day 2: Care tips, size guides, and a prompt to follow your live channel.<\/li>\n\n\n\n<li>Day 7: Bounce-back offer that expires in 72 hours.<\/li>\n<\/ul>\n\n\n\n<p>Run a \u201cweekend clear-out\u201d on Sunday or Cyber Monday to move last units.<\/p>\n\n\n\n<p>On Monday, track the basics and make one improvement per metric before your December push.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-11-use-words-that-sell\"><strong>11. Use words that sell<\/strong><\/h3>\n\n\n\n<p>Shoppers skim across a sea of offers on Black Friday, so your words and images must work instantly.<\/p>\n\n\n\n<p>Write headlines to include product, price, and deadline. Use short bullets on benefits. Keep everything short, punchy and to-the-point.<\/p>\n\n\n\n<p>Promise exact shipping only if you can meet it. <\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Small business toolkit<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Get your free guide, business plan template and cash flow forecast template to help you manage your business and achieve your goals.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-73c0a131-e4f3-485b-a6c6-62c451003a2f\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download your free toolkit<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1215\" height=\"810\" src=\"https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2021\/08\/YBCA_FY19_Intacct_V3_0338-1-1215x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2021\/08\/YBCA_FY19_Intacct_V3_0338-1-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-quick-wins-by-selling-model\">Quick wins by selling model<\/h2>\n\n\n\n<p>Here\u2019s some specific tips for however you choose to sell:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Online store: Simplify your menu to \u201cNew,\u201d \u201cGifts under \u20ac25\/\u20ac50,\u201d and \u201cBest sellers,\u201d and add a sticky banner with cut-offs and support hours.<\/li>\n\n\n\n<li>Vinted\/Depop: Batch list 20\u201350 items with consistent photography and fast replies to offers. Use Wardrobe Spotlight and bundle discounts so buyers can build baskets without friction.<\/li>\n\n\n\n<li>Bricks and mortar: Move best deals to the first table, add large price cards, and offer simple gift-wrap at the till.<\/li>\n\n\n\n<li>Market traders: Split your table into clear price bands and keep a backup plan for rain. Bring a spare reader and cables, and post a same-day WhatsApp broadcast to regulars with your top three offers.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-metrics-that-matter-on-monday\">Metrics that matter on Monday<\/h2>\n\n\n\n<p>Track revenue by channel, average order value, conversion rate, list growth, response time, returns requested, and top five products by profit. <\/p>\n\n\n\n<p>If you need a quick tune-up on pricing decisions before December, double-check your numbers so you are not discounting past your floor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-thoughts-start-now-win-big\">Final thoughts: Start now, win big<\/h2>\n\n\n\n<p>Black Friday rewards clear offers, fast decisions, and tidy operations. <\/p>\n\n\n\n<p>You do not need dozens of deals. Pick a few strong bundles, set simple rules, and meet buyers where they already shop.<\/p>\n\n\n\n<p>Lock the basics now: Stock counted, cut-offs posted, payment options tested, post-purchase emails scheduled. <\/p>\n\n\n\n<p>Review revenue by channel, average order value, conversion, and list growth on Monday. Choose one improvement per metric and ship it before your next campaign.<\/p>\n\n\n\n<p>Treat the day as a launchpad for December. <\/p>\n\n\n\n<p>Welcome new buyers, thank VIPs, and invite everyone to your early access list. <\/p>\n\n\n\n<p>Use Black Friday as a springboard to build lasting customer relationships throughout the festive season.<\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Join 1.5 million subscribers and get the best business admin strategies and tactics, as well as actionable advice to help your company thrive, in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-53abbdcc-410c-4c8c-bf97-ca5c6982eebd\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"999\" height=\"666\" src=\"https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2021\/04\/z.5E3A0481_All-Uses.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2021\/04\/z.5E3A0481_All-Uses.jpg 999w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Read our guide for a high-performing Black Friday across online stores, Vinted, high-street shops, and market stalls. Get a clear checklist plus a plan for the holiday season.<\/p>\n","protected":false},"author":281,"featured_media":14504,"menu_order":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[163,167],"tags":[258,313,260,262,130,154],"business_type":[5,4],"lilypad":[],"context":[],"industry":[],"persona":[232],"imagine_tag":[230,234],"coauthors":[392],"class_list":["post-17040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-money-matters","category-trends-insights","tag-business-intelligence","tag-business-performance","tag-business-planning","tag-business-strategy","tag-grow-business","tag-state-of-small-business","business_type-small-business","business_type-medium-sized-business"],"sage_meta":{"region":"en-ie","author_name":"Ashley Thompson","featured_image":"https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2023\/09\/GettyImages-1447845897.jpg","imagine_tags":{"230":"Small business","234":"Start-up business"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice Ireland","distributor_original_site_url":"https:\/\/www.sage.com\/en-ie\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/posts\/17040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/users\/281"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/comments?post=17040"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/posts\/17040\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/media\/14504"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/media?parent=17040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/categories?post=17040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/tags?post=17040"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/business_type?post=17040"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/lilypad?post=17040"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/context?post=17040"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/industry?post=17040"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/persona?post=17040"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/imagine_tag?post=17040"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/coauthors?post=17040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}