{"id":6153,"date":"2019-02-01T10:25:53","date_gmt":"2019-02-01T10:25:53","guid":{"rendered":"https:\/\/sageglobaldev.wpengine.com\/en-ie\/blog\/?p=6026"},"modified":"2026-01-09T15:11:56","modified_gmt":"2026-01-09T15:11:56","slug":"travel-agency-business-guide","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-ie\/blog\/travel-agency-business-guide\/","title":{"rendered":"How to set up a travel agency business"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-ie\/blog\/category\/strategy-legal-operations\/\" class=\"entry-header__link\">Strategy, Legal &amp; Operations<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tHow to set up a travel agency business\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2019-02-01T10:25:53+00:00\">1 February, 2019<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"How to set up a travel agency business\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-ie\/blog\/travel-agency-business-guide\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n\n<div class=\"wp-block-post-author\">\n\t\t\t<div class=\"co-authors\">\n\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-ie\/blog\/author\/keirthomasbryant\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2025\/04\/Keir-350x350.jpg\" class=\"entry-author__image\" alt=\"Keir Thomas-Bryant\" srcset=\"https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2025\/04\/Keir-350x350.jpg 350w, https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2025\/04\/Keir.jpg 600w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Keir Thomas-Bryant<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t<\/div>\n\n\n\n\n\n<p>Want to set up your own travel agency business? Travel agencies have always been prized for their expert knowledge, keen organisational skills and passion for customer service.<\/p>\n\n\n\n<p>In the age of comparison websites and cheap flights, with customers encouraged to research and book themselves, the way modern travel agencies set themselves apart is by offering a first-class service.<\/p>\n\n\n\n<p>This means tailoring holidays for people who want a trip of a lifetime, or specialising in business travel, booking flights, hotels, transfers and events for large organisations\u2019 teams and clients.<\/p>\n\n\n\n<p>Whether you want to attract business or leisure clients, or both, you\u2019ll need to get off on the right track so your business starts as it means to go on. Read this article for tips on how to set up your business, run your operations smoothly, and stay on top of the financials.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-create-a-business-plan\">Create a business plan<\/h2>\n\n\n\n<p>When you&#8217;re starting a company, having a <a href=\"https:\/\/www.sage.com\/en-ie\/blog\/write-a-business-plan\/\">business plan<\/a> in place will help you to stay on track. A good plan can also help if you need to seek finance or investment for your business.<\/p>\n\n\n\n<p>Your business plan doesn&#8217;t have to be a big document containing lots of facts and figures. What it does need to be is something you&#8217;ll refer to regularly and use as you shape and grow your business.<\/p>\n\n\n\n<p>So what should you include in your business plan? Start with these points:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A business overview<\/li>\n\n\n\n<li>Goals for your company<\/li>\n\n\n\n<li>Details on your audience and the market you wish to serve<\/li>\n\n\n\n<li>Pricing<\/li>\n\n\n\n<li>Your team<\/li>\n\n\n\n<li>Financials for your business<\/li>\n<\/ul>\n\n\n\n<p>You might also include a SWOT (strengths, weaknesses, opportunities, threats) analysis or a full marketing plan to flesh out your planning process.<\/p>\n\n\n\n<p>If you need help putting your business plan together, speak to a trusted adviser, such as an accountant (if you have one) or a small business expert at your bank.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-licence-to-sell\"><strong>A licence to sell<\/strong><\/h2>\n\n\n\n<p>To sell overseas travel, you need to apply for a licence from the <a href=\"http:\/\/www.aviationreg.ie\/licensing\/travel-trade-the-commissions-role.93.html\">Commission for Aviation Regulation<\/a>.<\/p>\n\n\n\n<p>In order to operate under this licence, you will need to follow their guidelines for selling travel, administering bonding schemes and processing refunds and claims.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-picking-the-sunniest-spot\"><strong>Picking the sunniest spot<\/strong><\/h2>\n\n\n\n<p><mark class=\"highlight-and-share\">Being a travel agent doesn\u2019t necessarily mean you need premises on a busy high street<\/mark>. You may decide that setting up online is better for you. Weigh up the types of clients you would like to work with, and what works best for you.<\/p>\n\n\n\n<p>If you work with business clients, for example, they may want you to come and see them to plan their itinerary. Or if you offer bespoke, luxury honeymoon packages, your customers may appreciate the personal touch of someone visiting them in their home.<\/p>\n\n\n\n<p>If you want customers to be able to book holidays simply and quickly, you may want to invest more in your website instead of a shop space. In most instances, especially if you have staff, you will need a location for office space.<\/p>\n\n\n\n<p>For any location, office or high street shop, you should consider transport links, business rates and proximity to clients as well as costs of rent or purchase.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-happy-team-happy-customers\"><strong>Happy team, happy customers <\/strong><\/h2>\n\n\n\n<p>When recruiting travel agents to work for your business, you should look for&nbsp;people who:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>are well-travelled themselves<\/li>\n\n\n\n<li>have excellent sales skills<\/li>\n\n\n\n<li>have confidence in communicating with clients.<\/li>\n<\/ul>\n\n\n\n<p>Travel and tourism diplomas or degrees are useful qualifications to have \u2013 alongside strong numeracy and literacy skills \u2013 as your employees will be preparing quotes and taking deposits.<\/p>\n\n\n\n<p>Once you have hired your team, it is important to manage your staff well, as you won\u2019t have an in-house HR manager to call on (unless you&#8217;ve employed someone for this role).<\/p>\n\n\n\n<p>Make sure you have employment contract templates set up and processes for paying salaries and conducting staff reviews. Communication is important when your business focuses on people; if they are happy then this will mean they\u2019ll offer your customers a great experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-work-on-your-supplier-relationships\"><strong>Work on your supplier relationships <\/strong><\/h2>\n\n\n\n<p>Where will you find the best deals for your customers? Being a travel agent relies upon having contacts that mean you can secure deals that your customers can\u2019t by themselves.<\/p>\n\n\n\n<p>Develop good relationships with airlines, hotels and other holiday companies to offer the best packages. Not only will this help you offer a price advantage to your customers, it also means you can secure little extras to make their holidays unique.<\/p>\n\n\n\n<p>The <a href=\"http:\/\/www.itaa.ie\/\">Irish Travel Agents Association<\/a> and <a href=\"http:\/\/www.travelmedia.ie\/\">Travel Media<\/a> are good news sources and they run networking events and awards for travel agents.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-make-sure-your-day-to-day-operations-run-smoothly\"><strong>Make sure your day-to-day operations run smoothly<\/strong><\/h2>\n\n\n\n<p>This means setting up processes that allow you to help customers, take payments quickly and easily, and deal with enquiries. Here are a number of areas that you need to consider when dealing with your operations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-structure-your-customer-service\"><strong>Structure your customer service<\/strong><\/h3>\n\n\n\n<p>What happens from the first time a customer makes an enquiry to when they make a deposit? Set clear guidelines for yourself and your staff so they know how to advise customers, make bookings and collect payments. Having a handbook can help save time and means staff always have something to refer to.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-managing-payments\"><strong>Managing payments<\/strong><\/h3>\n\n\n\n<p>Generally, your customers will secure their booking with a deposit and then pay the final balance closer to their trip.&nbsp;The processes you have set previously will show you when to chase up the final balance and how staff should calculate deposits and the final quote.<\/p>\n\n\n\n<p>You should also think about how your customers will pay \u2013 will you require a card machine? Will they prefer to pay by bank transfer or cash? How will you manage cash payments?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-administration\"><strong>Administration<\/strong><\/h3>\n\n\n\n<p>Like any other business there are small admin tasks to do each day, week and month. Note these down before you start so you\u2019ll be able to keep on top of them and have an idea of who will do these.<\/p>\n\n\n\n<p>They\u2019ll include things such as keeping the stationery cupboard stocked, ensuring the phone gets answered and making sure there is enough milk for teas and coffees.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-it-and-communications\"><strong>IT and communications <\/strong><\/h3>\n\n\n\n<p>How will you handle things such as staff computers, emails, marketing systems and telephones? It is often useful to take the advice of an IT consultant or the <a href=\"https:\/\/www.localenterprise.ie\/\">Local Enterprise Office<\/a> to help get your communications set up properly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-managing-expenses\"><strong>Managing expenses<\/strong><\/h3>\n\n\n\n<p>Put in place a way to record expenses quickly and easily, either by filing receipts somewhere secure to input later, or having a record as you go process using your accounting software.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-best-practice-accounting-for-travel-agencies\"><strong>Best practice accounting for travel agencies<\/strong><\/h2>\n\n\n\n<p>You\u2019ll need to manage your income and expenses while keeping on track with things such as payroll and overdue payments too. All of these can be managed via good online accounting software.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-managing-customer-bookings-and-payments\">Managing customer bookings and payments<\/h3>\n\n\n\n<p><mark class=\"highlight-and-share\">Use your accounting software to record income from customer deposits<\/mark>, balancing payments as well as payments made in full. You can quote and invoice through it so the entire process is linked up, saving you lots of data entry.<\/p>\n\n\n\n<p>The right software will also link to your bank account, so you don\u2019t need to check in two places. Income records appear automatically so you can match them to invoices. You can also easily to see if payments are overdue if your software has a reporting feature, making chasing quicker.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-recording-expenses\">Recording expenses<\/h3>\n\n\n\n<p>As mentioned before it is useful to have an idea of your common expenses, so you are mindful to record them as they are spent. Your accounting software should allow you to batch enter expenses and set up recurring expense payments for items such as rent, phone bills and subscriptions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-staff-payroll\">Staff payroll<\/h3>\n\n\n\n<p>If you have staff, you&#8217;ll need good payroll software so you&#8217;re covered when it comes to paying your team on time and staying on top of payroll legislation.<\/p>\n\n\n\n<p>The right software will allow you to enter all the details for your staff and make an accurate calculation of their salary payment. No sums required, and once a staff member is set up, you don\u2019t need to repeat the process for each payroll.<\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">How to start your business<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Want to start your own business but not sure how to proceed? Read this guide for tips on creating a business plan, working out who your customers will be and much more.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-447a5640-736a-45fc-8c5c-9270251aa3ef\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download your free guide<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1064\" height=\"810\" src=\"https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2017\/12\/GettyImages-525498442_super-1-1064x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2017\/12\/GettyImages-525498442_super-1-1064x810.jpg 1064w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Join 1.5 million subscribers and get the best business admin strategies and tactics, as well as actionable advice to help your company thrive, in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-53abbdcc-410c-4c8c-bf97-ca5c6982eebd\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"999\" height=\"666\" src=\"https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2021\/04\/z.5E3A0481_All-Uses.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2021\/04\/z.5E3A0481_All-Uses.jpg 999w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"\n<p>Travel agencies have always been prized for their expert knowledge, keen organisational skills and passion&hellip;<\/p>\n","protected":false},"author":280,"featured_media":7180,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[165],"tags":[132],"business_type":[5],"lilypad":[],"context":[],"industry":[238],"persona":[232],"imagine_tag":[230,234],"coauthors":[393],"class_list":["post-6153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy-legal-operations","tag-start-business","business_type-small-business","industry-travel-hospitality"],"sage_meta":{"region":"en-ie","author_name":"Keir Thomas-Bryant","featured_image":"https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2021\/03\/sean-o-406693-unsplash.jpg","imagine_tags":{"230":"Small business","234":"Start-up 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