{"id":6493,"date":"2020-01-31T14:06:58","date_gmt":"2020-01-31T14:06:58","guid":{"rendered":"https:\/\/www.sage.com\/en-ie\/blog\/?p=6493"},"modified":"2026-01-09T15:08:00","modified_gmt":"2026-01-09T15:08:00","slug":"peter-jones-smarter-business-decisions","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-ie\/blog\/peter-jones-smarter-business-decisions\/","title":{"rendered":"Small talk with Peter Jones: How to free up time to make smarter business decisions"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-ie\/blog\/category\/strategy-legal-operations\/\" class=\"entry-header__link\">Strategy, Legal &amp; Operations<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tSmall talk with Peter Jones: How to free up time to make smarter business decisions\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2020-01-31T14:06:58+00:00\">31 January, 2020<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Small talk with Peter Jones: How to free up time to make smarter business decisions\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-ie\/blog\/peter-jones-smarter-business-decisions\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-ie\/blog\/author\/staceymcintosh\/\">\n\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2018\/11\/Stacey-McIntosh-350-1.jpg\" class=\"entry-author__image\" height=\"40\" width=\"40\" fetchpriority=\"high\" \/>\t\t\t\t<span class=\"entry-author__name\">Stacey McIntosh<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container-wrap -mode-full\"><div class=\"video-container\"><video\n\t\t\t\tclass=\"sage-video video-js vjs-default-skin \"\n\t\t\t\twidth=\"640\"\n\t\t\t\theight=\"360\"\n\t\t\t\tdata-setup='{ \"controls\": true, \"aspectRatio\" : \"16:9\", \"poster\": \"https:\/\/img.youtube.com\/vi\/hqUTdZOozlM\/maxresdefault.jpg\", \"techOrder\": [\"youtube\"], \"enablejsapi\": 1, \"origin\": \"https:\/\/www.sage.com\", \"sources\": [{ \"type\": \"video\/youtube\", \"src\": \"https:\/\/www.youtube.com\/watch?v=hqUTdZOozlM\"}], \"youtube\": { \"ytControls\": 0, \"cc_load_policy\": 3, \"modestbranding\": 1, \"hl\": \"en_GB\", \"playsinline\": 1 } }'\n\t\t\t\tcrossorigin=\"\"><\/video><\/div><\/div>\n<\/div><\/figure>\n\n\n\n<p><strong>In our Small Talk series, we delve into how your business can tackle some of the many challenges you face so you can elevate your performance. <\/strong><\/p>\n\n\n\n<p><strong>Peter Jones, our Sage customer for life, sat down with interviewers Nina and Jed to talk about what you can do to ensure your business can perform at its best. <\/strong><\/p>\n\n\n\n<p><strong>Plus, there are a few challenges that Peter was set by his intrepid interviewers. Watch the video to see how he got on and below is a transcript, followed by some advice on how you can make smarter business decisions.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#gate-d0a8aa31-18cd-42e0-9235-8b7e6e667410\">Download your free copy of Perform at your best<\/a><\/div>\n<\/div>\n\n\n\n<p><strong>Nina:<\/strong> We\u2019re here to talk about automation.<\/p>\n\n\n\n<p><strong>Jed:<\/strong> What is automation anyway?<\/p>\n\n\n\n<p><strong>Peter:<\/strong> I\u2019ll tell you what it is. So automation in a business is, how do you get all of the processes and things you do, and how do you get them on to a computer, run by a piece of software that just produces the reports for you. Like your tax return, all of those sorts of things.<\/p>\n\n\n\n<p>You don\u2019t have to worry about it. You can go off, do all the things you want to do, have chats with people in the office, instead of having to worry about it and sit there, and manually write everything down on a piece of paper.<\/p>\n\n\n\n<p>Now, I\u2019ve automated all of that. I don\u2019t ever have to do that again.<\/p>\n\n\n\n<p>So, all of those big packs of files that I used to have in my office, I don\u2019t have them now. They\u2019re all up in the cloud somewhere.<\/p>\n\n\n\n<p><strong>Nina:<\/strong> How can businesses make things automatic to help them get better?<\/p>\n\n\n\n<p><strong>Peter:<\/strong> Well they\u2019re going to save so much more time if they\u2019ve got automated processes. So if they\u2019ve got everything up into the cloud, and all of the things that they have to do, then it makes life so much easier for them.<\/p>\n\n\n\n<p>They\u2019ve got more time. More time to do things like make phone calls to get new customers in.<\/p>\n\n\n\n<p>More time to actually talk to staff, find out what their problems are.<\/p>\n\n\n\n<p>And more time to go and have chats with your friends about how Newcastle did at the weekend.<\/p>\n\n\n\n<p>You can save thousands, tens of thousands of pounds, just by being automated in a business.<\/p>\n\n\n\n<p><strong>Jed:<\/strong> Don\u2019t you make that, like, every hour, though?<\/p>\n\n\n\n<p><strong>Peter:<\/strong> Well, I wish I did. I wish I did. I don\u2019t. I make a lot more than that.<\/p>\n\n\n\n<p><strong>Jed:<\/strong> Right, then.<\/p>\n\n\n\n<p><strong>Nina:<\/strong> Well, back to fun things. Ok, so it\u2019s us.<\/p>\n\n\n\n<p><strong>Peter:<\/strong> Us? You two?<\/p>\n\n\n\n<p><strong>Nina:<\/strong> Kids vs Peter. You.<\/p>\n\n\n\n<p><strong>Peter:<\/strong> Ok, I\u2019m in.<\/p>\n\n\n\n<p>[Peter, Nina and Jed are handed pencils and paper, and are given a maths puzzle: 7605 \u2013 5900 = ?]<\/p>\n\n\n\n<p><strong>Peter:<\/strong> God, what?<\/p>\n\n\n\n<p><strong>Nina:<\/strong> Ready, steady, go.<\/p>\n\n\n\n<p>[Nina and Jed race ahead and work out the answer before revealing it to Peter]<\/p>\n\n\n\n<p><strong>Nina:<\/strong> 1,705.<\/p>\n\n\n\n<p><strong>Peter:<\/strong> Yes. God, you\u2019re quick.<\/p>\n\n\n\n<p><strong>Jed:<\/strong> Thank you.<\/p>\n\n\n\n<p><strong>Peter:<\/strong> Did you know the answer before?<\/p>\n\n\n\n<p><strong>Nina and Jed:<\/strong> No.<\/p>\n\n\n\n<p><strong>Peter:<\/strong> Really?<\/p>\n\n\n\n<p><strong>Jed:<\/strong> No.<\/p>\n\n\n\n<p><strong>Peter:<\/strong> Wow.<\/p>\n\n\n\n<p><strong>Jed:<\/strong> That\u2019s a draw, then.<\/p>\n\n\n\n<p><strong>Peter:<\/strong> Draw? I\u2019ll take that. I\u2019ll take the draw.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#gate-719185e3-1869-4b90-a21a-ad135d0fd3ae\">Download your free checklist: Five steps to make smarter decisions<\/a><\/div>\n<\/div>\n\n\n\n<p><strong>Small talk with Peter Jones: Check out the rest of the series<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sage.com\/en-ie\/blog\/peter-jones-increase-business-productivity\/\">How you can increase business productivity<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sage.com\/en-ie\/blog\/peter-jones-overcome-business-challenges\/\">How to overcome business challenges<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sage.com\/en-ie\/blog\/peter-jones-saving-time-help-business\/\">How saving time can help your business<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sage.com\/en-ie\/blog\/peter-jones-empower-your-employees\/\">How to motivate and empower your employees<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sage.com\/en-ie\/blog\/peter-jones-elevate-your-business-performance\/\">How to elevate your business performance<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-three-ways-to-make-smarter-business-decisions\"><strong>Three ways to make smarter business decisions<\/strong><\/h2>\n\n\n\n<p>Once you\u2019ve freed up your time, with automation being one way to do that, you\u2019ll have more room to make smarter business decisions. Here are three ways to do that.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-start-with-your-kpis\"><strong>1. Start with your KPIs<\/strong><\/h3>\n\n\n\n<p>Begin by working out and being clear on your key performance indicators (KPIs). Next, you\u2019ll need to select the analytics and data tools that will help you achieve them. And finally, stick to the KPIs across the business.<\/p>\n\n\n\n<p>By taking these steps, you can keep everybody on the same page.<\/p>\n\n\n\n<p>This will result in different teams working together rather than competing against each other. You\u2019ll be measuring your data in the same way and using the results to keep improving.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-customise-your-reports\"><strong>2. Customise your reports<\/strong><\/h3>\n\n\n\n<p>Accounting or financial tools designed to use your company\u2019s data to provide insights are likely to &nbsp;come with ready-made dashboards, reports and other analytics.<\/p>\n\n\n\n<p>But choosing to create customised versions specifically for your needs may be more beneficial.<\/p>\n\n\n\n<p>You could build a personalised dashboard with the specific metrics for your business health that you can view at any time and from anywhere \u2013 and across any device, be it mobile phone, tablet, laptop or desktop.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-hunt-out-any-inefficiencies\"><strong>3. Hunt out any inefficiencies<\/strong><\/h3>\n\n\n\n<p>Think about the many processes that run your business. Just as a healthy mind needs a healthy body, executive decisions can only be helpful if the organisational structures that underpin them are primed for the times.<\/p>\n\n\n\n<p>Take finance, for example. Antiquated behaviours used by accountants and businesses\u2014desktop spreadsheets and handwritten bookkeeping\u2014might get a job done, but not in a way that can compete on the same playing field as more forward-thinking alternatives.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-thoughts-on-making-smarter-business-decisions\"><strong>Final thoughts on making smarter business decisions<\/strong><\/h2>\n\n\n\n<p>Moving from data entry to data analysis \u2013 by automating manual tasks \u2013 is going to help your business in the long run. So work out which tasks you can automate, then you can put that freed-up time to better use.<\/p>\n\n\n\n<p>When it comes to making smarter business decisions, it can be easy to collect every data point \u2013 but this won\u2019t be efficient. Instead, think about what you need to know to make your business a success.<\/p>\n\n\n\n<p>Consider your KPIs and what you\u2019re measuring. Create your personalised dashboards and reports, then you can start tracking your progress and building the right insights.<\/p>\n\n\n\n<p>And with the right information in front of you, you and your team can make the best decisions for the business.<\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Perform at your best<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Discover how to improve productivity, make smarter decisions and empower your people so you can elevate the performance of your small business.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-d0a8aa31-18cd-42e0-9235-8b7e6e667410\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download 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tag-data-analysis tag-data-analytics tag-inventory tag-inventory-management business_type-small-business business_type-medium-sized-business card-post--is-clickable\"\n>\n\t<div class=\"card-post__media-wrapper\">\n\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2022\/04\/GettyImages-1272762106-1440x810.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2022\/04\/GettyImages-1272762106-684x384.jpg 684w, https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2022\/04\/GettyImages-1272762106-768x432.jpg 768w, https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2022\/04\/GettyImages-1272762106-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"card-post__content\">\n\t\t\t\t\t<div class=\"card-post__label\">Recommended<\/div>\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-04-09T13:03:04+01:00\">9 April, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">14 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h3\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\tclass=\"card-post__title-link\"\n\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-ie\/blog\/abc-analysis\/\"\n\t\t\t\t>\n\t\t\t\n\t\t\tUnderstanding ABC analysis in inventory management: What it is and why it matters\u00a0\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\n\t\t\n\t\t\t\t\t<p class=\"card-post__description\">\n\t\t\t\tABC analysis helps businesses focus on key stock, reduce waste, and improve cash flow for better inventory management.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">More on this Topic<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-17773 post type-post status-publish format-standard has-post-thumbnail hentry category-technology-innovation tag-ai tag-artificial-intelligence tag-business-performance tag-business-planning tag-employee-engagement tag-security-fraud business_type-small-business business_type-medium-sized-business 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category-money-matters category-strategy-legal-operations tag-accounting-102 tag-business-finances tag-business-intelligence tag-business-performance tag-cash-flow tag-expenses tag-grow-business tag-profit-loss tag-small-business-saturday tag-trending-news business_type-small-business business_type-accountants\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-ie\/blog\/cash-flow-statement-template\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2023\/10\/GettyImages-1414263359-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2023\/10\/GettyImages-1414263359-684x384.jpg 684w, https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2023\/10\/GettyImages-1414263359-768x512.jpg 768w, 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card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-16180 post type-post status-publish format-standard has-post-thumbnail hentry category-money-matters tag-bookkeeping tag-business-finances tag-business-performance tag-cash-flow business_type-small-business\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-ie\/blog\/small-business-budget\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2022\/04\/GettyImages-1279589946-684x384.jpg\" class=\"card-post__image\" alt=\"Working on business finance tasks is important\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2022\/04\/GettyImages-1279589946-684x384.jpg 684w, 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budget\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In our Small Talk series, we delve into how your business can tackle some of the many challenges you face so you can elevate your performance. Peter Jones, our Sage customer for life, sat down with interviewers Nina and Jed to talk about what you can do to ensure your business can perform at its [&hellip;]<\/p>\n","protected":false},"author":346,"featured_media":6588,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":true,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"footnotes":""},"categories":[165,166],"tags":[313,314,147,149],"business_type":[5],"lilypad":[],"context":[],"industry":[],"persona":[232],"imagine_tag":[315,230],"coauthors":[394],"class_list":["post-6493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy-legal-operations","category-technology-innovation","tag-business-performance","tag-peter-jones-small-talk","tag-productivity","tag-reduce-admin","business_type-small-business"],"sage_meta":{"region":"en-ie","author_name":"Stacey McIntosh","featured_image":"https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2020\/02\/PJ_small_talk_1675x1275_0001_Layer-3.jpg","imagine_tags":{"315":"Peter Jones small talk","230":"Small business"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice Ireland","distributor_original_site_url":"https:\/\/www.sage.com\/en-ie\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/posts\/6493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/users\/346"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/comments?post=6493"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/posts\/6493\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/media\/6588"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/media?parent=6493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/categories?post=6493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/tags?post=6493"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/business_type?post=6493"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/lilypad?post=6493"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/context?post=6493"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/industry?post=6493"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/persona?post=6493"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/imagine_tag?post=6493"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/coauthors?post=6493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}